LunaJets
LunaJets is a Geneva-based private jet charter broker, founded in 2007, that acts as an intermediary matching clients with 4,800+ aircraft across 182 countries via a proprietary online platform, mobile app, and eight global sales offices serving corporate, HNW individual, and frequent-flyer segments.
- Company typePrivate
- Founded2007
- HeadquartersGeneva, Switzerland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
LunaJets firmographics
Firmographics- Name
- LunaJets
- Legal name
- LunaJets S.A.
- Website
- https://lunajets.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LunaJets is a Geneva-based private jet charter broker, founded in 2007, that acts as an intermediary matching clients with 4,800+ aircraft across 182 countries via a proprietary online platform, mobile app, and eight global sales offices serving corporate, HNW individual, and frequent-flyer segments.
- Ownership category
- akta.pro rank
Where LunaJets is headquartered
LocationHeadquarters
- HQ city
- Geneva
- HQ country
- Switzerland
- HQ region
- Europe
Offices8 records
Markets served
LunaJets business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Air Charter Brokerage Commission: LunaJets acts as a bona fide agent between clients (Charterers) and third-party aircraft operators (Operators), arranging charter flights and earning commissions on each transaction. As an intermediary, the company does not own or operate aircraft but earns fees for matching clients with suitable operators and managing the booking process.
- Deposit Account Management: Frequent flyers and corporate clients pre-fund a deposit account and draw down against it for each flight. LunaJets manages the account and earns revenue on the transaction volume processed through this channel.
- Aircraft Charter Brokerage Contract: Every air charter booking is governed by an Aircraft Charter Brokerage Contract between LunaJets and the Charterer. LunaJets functions as a bona fide agent, not a carrier, and earns fees for brokerage services rendered on each booking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | On-Demand Charter — pay per flight with no programme membership required |
| Transaction based/ take rate | Pay-as-you-go | Deposit Account — pre-funded balance for frequent flyers and corporate clients |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
LunaJets product offering
Product offeringCore offering
LunaJets is a private jet charter broker that arranges on-demand and pre-funded charter flights by matching clients with aircraft from a global network of 480 operators and 4,800+ jets across 182 countries. The company operates as a bona fide agent (not a carrier), earning commissions on each booking, and delivers the service through both private aviation advisors and a proprietary online/mobile booking platform. Core product lines are On-Demand Charter (pay per flight) and the Deposit Account (pre-funded balance for frequent flyers and corporates), with specialised offerings for corporate, group, helicopter, pet-friendly, and last-minute travel.
Product overview
LunaJets is a European private jet charter broker offering a platform-plus-services model. The core offering comprises two main products: On-Demand Charter for occasional flyers requiring maximum flexibility without programme commitment, and Deposit Account for frequent flyers and corporate clients seeking pre-funded, streamlined booking. Supporting the platform are a mobile application (iOS/Android) for quote requests, contract signing, payment processing (cards, bank transfers, crypto), and journey tracking; the Jet Comparator tool for aircraft comparison; and the D.R.R. Loyalty Programme. LunaJets also provides specialised charter services including Pet-Friendly Private Jet, Corporate Jet Charter, Helicopter Charter, Group Charter, and Last-Minute Jet Charter. The Luna Aviation Group encompasses LunaJets (broker), LunaGroup Charter (aircraft management), and LunaSolutions (aircraft transactions).
Differentiator
Problem solved
Functional benefit
Products and services
- On-Demand Charter Flexible private jet charter service where each flight is sourced fresh and matched to route, group size, and timing without requiring programme membership or upfront fund commitment; available to individuals and corporate clients globally.
- Deposit Account Pre-funded account for frequent flyers and corporate clients enabling repeated private jet flights drawn from a pre-loaded balance with faster confirmations, simpler administration, and refundable funds; designed for high-volume individual and corporate users.
- Corporate Jet Charter Private jet charter service tailored for corporate clients and business travel requirements, including executive transport, recurring routes, and last-minute business trips.
- Private Jet for Groups Charter service designed for group travel with capacity to accommodate larger passenger counts via regional airliners and super large jets.
- Last-Minute Jet Charter Urgent booking service for last-minute private jet travel with expedited confirmation and 35-minute quickest take-off time.
- Helicopter Charter Helicopter flight services for short-distance travel and complementary transport to and from private jets.
- Pet-Friendly Private Jet Charter Specialised charter service accommodating pets from dogs and cats to birds and small reptiles, with advisors coordinating all pet-related arrangements end-to-end.
- D.R.R. Loyalty Programme Loyalty programme offering rewards and benefits for repeat clients using LunaJets charter services.
Quantifiable outcome
- 35-minute quickest take-off time after booking
- +4 more outcomes
Companies that use LunaJets
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
LunaJets technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
LunaJets partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Schmidt GroupminorLunaJets partnered with Schmidt Group to open a sales office in Verbier, Switzerland — a key Alpine resort destination for high-net-worth clientele. This partnership extends LunaJets' physical presence into the luxury ski resort market, providing on-the-ground advisory services for clients traveling to and from Verbier's private aviation facilities.
- South PolecoreLunaJets partners with South Pole, a climate solutions provider, to offset up to 300% of the emissions associated with its flights. South Pole has enabled nearly 1,000 climate projects globally, removing or avoiding around 210 million metric tonnes of CO2 since 2006. This partnership is central to LunaJets' sustainability strategy, allowing clients to offset their flight emissions as part of a comprehensive environmental responsibility programme.
- World Bicycle ReliefminorLunaJets maintains a CSR partnership with World Bicycle Relief, providing support for global programmes that distribute bicycles to underserved communities. LunaJets has repeatedly supported this initiative as part of its corporate social responsibility commitments.
- Third-Party Aircraft Operators (480 Operators)coreLunaJets maintains relationships with 480 business jet operators globally, sourcing aircraft from trusted partners across its network of 4,800+ aircraft. LunaJets acts as agent for these operators, arranging charter flights in the name and on behalf of clients.
Scale indicators9 records
Recent moves9 records
Expansion highlights6 records
LunaJets competitors and assessment
Company assessmentDirect peers
- PrivateFly: European private jet charter broker offering on-demand booking via web and app with a network of aircraft operators. Direct competitor to LunaJets in the European on-demand charter market with overlapping customer base and similar asset-light brokerage model.
- Air Charter Service (ACS): One of the world's largest air charter brokers with offices globally, providing private jet, group, and cargo charter. Comparable to LunaJets as a non-asset-owning charter broker serving similar corporate and HNW customers across multiple aircraft categories.
- Victor (formerly Victor Travel): UK-headquartered on-demand private jet booking platform with transparent pricing and a member-based offering. Direct competitor in the European charter brokerage space, particularly targeting the digital-native HNW segment that LunaJets also serves.
- Air Partner: Long-established UK-based charter broker offering private jet, group charter, and cargo services globally. Comparable in being an asset-light broker with a similar product portfolio (on-demand, JetCard, group charter) and similar enterprise/HNW customer mix.
- Paramount Business Jets: US-based private jet charter broker with an online quoting platform and global operator network. Comparable to LunaJets as a non-asset-owning broker with digital booking capabilities serving similar HNW and corporate clientele.
Broad incumbents
- VistaJet: Global private aviation company with its own fleet of business jets offering membership-based and on-demand services. Competes with LunaJets in the premium private jet segment but as an asset-owning operator with a fundamentally different business model.
- NetJets: Berkshire Hathaway-owned fractional jet ownership and charter company with a large owned fleet. Competes with LunaJets in serving HNW and corporate customers but operates an asset-heavy fractional ownership model, not brokerage.
Emerging players
- Jettly: Digital-first private jet booking platform offering instant online charter quotes. Comparable as an emerging app-based competitor targeting the same HNW and corporate customers with a similar asset-light brokerage model but more automation.
- Blade: Technology-driven urban air mobility and private aviation platform offering on-demand and scheduled flights. Comparable in targeting the HNW customer with app-based booking, though focused more on short-haul and helicopter services in select cities.
- JetSuite: US-based private jet company offering charter and JetSuiteX semi-private flights. Overlaps with LunaJets' on-demand charter offering and shares the digital booking focus, though JetSuite also operates a small owned fleet.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
LunaJets social profiles
Digital presenceLunaJets financial estimates
Financial estimateRevenue estimate
Valuation estimate
LunaJets leadership team
Management profileNumber of profiles
Profiles2 records
LunaJets subsidiaries and ownership
Company hierarchySubsidiaries2 records
LunaJets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LunaJets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LunaJets
What does LunaJets do?
LunaJets is a private jet charter broker that arranges on-demand and pre-funded charter flights by matching clients with aircraft from a global network of 480 operators and 4,800+ jets across 182 countries. The company operates as a bona fide agent (not a carrier), earning commissions on each booking, and delivers the service through both private aviation advisors and a proprietary online/mobile booking platform. Core product lines are On-Demand Charter (pay per flight) and the Deposit Account (pre-funded balance for frequent flyers and corporates), with specialised offerings for corporate, group, helicopter, pet-friendly, and last-minute travel.
Is LunaJets a public or private company?
LunaJets is a private company. It is classified as corporate owned and is currently operating.
When was LunaJets founded?
LunaJets was founded in 2007. It employs 11 to 50 people.
Where is LunaJets based?
LunaJets is headquartered in Geneva, Switzerland, in the Europe region.
How does LunaJets make money?
Three revenue lines are on record. Air Charter Brokerage Commission is the primary driver. The others are deposit Account Management and aircraft Charter Brokerage Contract.
Who are LunaJets's main competitors?
Direct peers on record are PrivateFly, Air Charter Service (ACS), Victor (formerly Victor Travel), Air Partner and Paramount Business Jets. Broad incumbents are VistaJet and NetJets. Emerging players are Jettly, Blade and JetSuite.
Does LunaJets have an API?
No public API is recorded for LunaJets.