Victor

What Victor does

Victor is a London-headquartered digital marketplace for on-demand private jet charter, operating as a charter broker rather than a direct air carrier. It connects customers to a global network of 7,000+ aircraft operated by 100+ AOC-certified partners across 157 countries and 40,000+ airports, accessible via web, iOS, and Android. The platform differentiates on transparency, disclosing operator name, aircraft tail number, and real images before booking, and offers specialised products including Group Charter for 18+ passengers, Empty Leg flights, Helicopter Charter, and Victor Concierge. Revenue is generated primarily through transaction fees on each charter booking, with bespoke travel management fees for multi-leg itineraries such as music tours, and an ecosystem layer through the Alto loyalty programme that spans hotels, yachts, and luxury experiences.

The company is privately held with co-CEOs James Farley and Toby Edwards leading a team of 101-250 employees across offices in London, Washington DC, and Abu Dhabi. Victor has raised approximately $62M across five disclosed funding rounds between 2011 and 2018, with strategic backers including BBA Aviation and BP Ventures, and acquired YoungJets in 2015. It maintains regulatory credentials including ARGUS certification and US DOT Part 295/298 compliance, and has positioned sustainability as a core brand pillar through partnerships with Neste for Sustainable Aviation Fuel and 4AIR for contrails analysis. Customer segments span high-net-worth individuals, corporate accounts, international sports teams, entertainment tours, and government or lobbying groups.

Name

Victor

Legal name

Fly Victor

Website

https://flyvictor.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Victor is a London-based digital private jet charter marketplace connecting customers to 7,000+ aircraft and 100+ operators worldwide, serving high-net-worth individuals, corporates, sports teams, and entertainment clients via transparent quotes and a loyalty ecosystem.

Ownership category

akta.pro rank

Product category

Private Jet Charter Brokerage

NAICS

Nonscheduled Chartered Passenger Air Transportation (481211)

SIC

Air Transportation, Nonscheduled (4522)

akta.pro primary industry

Business Jet Charter (On-Demand) (THABAFAA)

akta.pro secondary industries

Private Jet Charter (Midsize/Super-Midsize/Heavy Jet) (TLAFABAB), Charter Airlines & ACMI / Wet-Lease Passenger Operators (TLAFAAAC)

Keywords

• Private jet charter
• Charter brokerage
• Business aviation
• Luxury air travel
• Empty leg flights

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Charter Booking Fees: Victor charges competitive booking fees for all online charter request bookings. No upfront costs or hidden charges. Quotes include landing fees, basic catering for Europe, and taxes where required. No extra costs for taxiing time or fuel surcharges.
2. Travel Management Services: Travel management fees for music tours and similar multi-leg itineraries are priced by arrangement, providing bespoke coordination services.
3. Alto Loyalty Program: Alto is the world's first frequent-flyer points programme for private jet charter. Members earn points on flights and Alto partner bookings (hotels, yachts, services), redeemable for flights or partner services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Victor operates a global digital private jet charter marketplace that aggregates 7,000+ aircraft from 100+ AOC-certified operator partners and connects them with travellers through a web platform and iOS/Android apps. Every booking is supported by transparent quotes that disclose the operator name, aircraft tail number and real images before commitment, plus dedicated personal account managers and 24/7 operations teams in the UK, USA and UAE handling catering, ground transfers and full trip coordination.

Product overview

Victor is a digital private jet charter marketplace offering on-demand booking with full transparency (disclosing operator and aircraft details before booking). The platform encompasses the core charter marketplace, Group Charter for 18+ passengers, Empty Leg discounted flights, Helicopter Charter, and the Alto loyalty/concierge programme. Additional services include Climate Action with SAF options and Client Preferred Operators quality ratings. The platform is accessible via web and mobile apps (iOS/Android).

Differentiator

Problem solved

Functional benefit

Brands

• Alto: The world's first frequent-flyer points programme for private jet charter, available exclusively to Victor customers. Members earn Alto points when flying with Victor or booking through Alto partners including hotels, yachts, and luxury services.
• Victor Concierge

Products and services

• On-Demand Private Jet Charter Digital marketplace connecting customers with private jet operators worldwide, offering transparent quotes that disclose operator name, aircraft tail number and real images before booking, backed by 24/7 personal account managers. Targeted at high-net-worth individuals and corporate travellers needing flexible on-demand air travel.
• Group Charter

Quantifiable outcome

• Up to 75% savings on private jet charter through empty leg flights
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• NestecoreStrategic or Co-development PartnerPioneering partnership with Neste, the world's leading producer of sustainable aviation fuel (SAF). Victor's members can purchase Neste MY Sustainable Aviation Fuel at checkout, reducing carbon emissions by up to 80% compared to fossil jet fuel. Victor is the first and only on-demand private jet charter provider to credibly offer SAF for every booking.
• RocketRoutecoreTechnology or IntegrationFlight mapping technology partnership using RocketRoute combined with data from thousands of historic Victor flights to provide accurate fuel burn estimates on every quote, enabling customers to make more sustainable aircraft choices.
• 4AIRminorStrategic or Co-development PartnerPartnership to publish the first Contrails Analysis Report from a private jet charter broker, analyzing 2,987 flights worldwide and highlighting non-CO2 aviation impact. The report found that 1% of contrails accounted for 48% of total warming impact.
• ARGUScoreOthersARGUS certification evaluates charter brokers against 10 Standards of Excellence covering ethical and financial conduct, safety, and security. Victor is one of a select group of ARGUS-rated charter brokers.
• Alto Partner NetworkcoreGTM or Marketing PartnerAlto is Victor's frequent-flyer points programme with partner network including Mandarin Oriental, Corinthia, The Langham hotels; Sixt car rental; Golf Traveller; Fraser yachts; and luxury travel brands like EnVogue, Luminaire, and Wilderness Reserve. Members earn and redeem points across all partners.

Scale indicators6 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• CharterScanner: Online private jet charter comparison and booking platform. Competes with Victor on the price-comparison and instant-quote digital experience for on-demand charter customers.
• Paramount Business Jets: US-based private jet charter broker with global operator network and online quote/booking platform. Comparable to Victor as a non-asset-owning broker aggregating third-party aircraft capacity.
• Jettly: Digital private jet booking marketplace and app aggregating operator inventory globally. Direct competitor to Victor on the digital charter booking experience, with similar transparency and on-demand positioning.
• LunaJets: Geneva-based private jet charter broker and marketplace offering on-demand and empty-leg bookings across Europe and globally. Directly comparable to Victor in business model (asset-light broker), customer base (HNW and corporate), and digital booking platform.
• JetSuiteX (JSX): US-based semi-private and charter aviation platform offering scheduled and on-demand private jet experiences. Comparable to Victor's digital marketplace and app-led booking model, though more concentrated in North American routes.
• PrivateFly: UK-based private jet charter broker (part of Magellan Jets group) with a digital booking platform and global network. Closest head-to-head competitor to Victor in geography, business model, and on-demand charter marketplace positioning.

Broad incumbents

• Air Charter Service: Large UK-headquartered charter broker offering private jets, group charter, and cargo across global markets. Overlaps with Victor's group charter and corporate offerings but operates a much broader portfolio beyond on-demand private jets.
• Wheels Up: US-based private aviation platform combining membership, owned fleet, and marketplace charter. Broader incumbent competitor to Victor in the digital private aviation category with significant capital raised.
• VistaJet: Global business aviation operator with owned fleet serving HNW and corporate clients via membership and on-demand charter. Competes with Victor on the HNW/corporate demand side but as an asset-owning incumbent rather than broker.

Emerging players

• Blade: Urban air mobility and private aviation platform offering on-demand helicopter and jet services via app. Comparable to Victor in digital-first booking and app experience but focused on short-haul urban and Northeast US routes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/flyvictor
• Facebookfacebook.com/flyvictoruk
• LinkedInlinkedin.com/company/flyvictor
• Instagraminstagram.com/victorprivatejets

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds5 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Victor