What JOTELULU does

JOTELULU, S.L. is a Madrid-headquartered cloud services distribution platform founded in 2018 that enables IT companies, managed service providers, and technology distributors to resell cloud infrastructure to small and medium-sized enterprises across Europe. The company operates an exclusive channel-partner model: IT resellers and MSPs in Spain and Portugal (with France in active expansion) use JOTELULU's white-label platform to provision, manage, bill, and brand cloud services for their SME end customers under their own identity. Reported scale includes more than 3,000 SMEs served, 10,000 customers, and 50,000 end users reached through the partner network.

The platform is built on European infrastructure spanning 9 data centers, 4 availability zones, and 3 regions, with a 99.99% service availability SLA on core services. The product portfolio is modular and consists of seven core cloud services: Servers (cloud datacenter hosting), Remote Desktop (VDI), Disaster Recovery as a Service (real-time replication), a Marketplace for software license procurement, File Storage, S3-compatible Object Storage, and Migrations tooling for moving workloads from on-premises or competing clouds. The platform layer adds partner administration, automated billing, real-time consumption monitoring, branded customer portals, and a 7-day free trial. Compliance posture includes ISO 27001, GDPR, CISPE Code of Conduct, Carbon Neutral certification, and technology integrations with NetApp, Cisco, Intel, Google, and Sage.

JOTELULU generates revenue through recurring subscription fees and usage-based consumption charges billed to partners, who then set their own end-customer pricing and retain the margin. A tiered volume incentive program (€50-€750 in monthly credits tied to partner billing volume from €250 to €5,000/month) reinforces partner consumption. The company has raised approximately €15M+ across three funding rounds: a €1M seed led by Big Sur Ventures in September 2021, a €4M Series A led by Adara Ventures in May 2023, and a further ~$7.14M round led by Kibo Ventures in December 2024 with continued participation from Adara, Bankinter, Big Sur Ventures, and G2A Investment Partners. Capital deployment has been directed at internationalization (France), product expansion within Spain and Portugal, and infrastructure footprint.

Name

JOTELULU

Legal name

JOTELULU, S.L.

Website

https://jotelulu.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

JOTELULU is a Madrid-based white-label cloud distribution platform that enables IT resellers and MSPs across Spain, Portugal, and France to provision, manage, and resell cloud infrastructure (servers, storage, remote desktop, DRaaS, marketplace, migrations) to European SMEs under their own brand.

Ownership category

akta.pro rank

Product category

Cloud Infrastructure Distribution Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Cloud Managed Services (Operations, Monitoring, Patching) (BPAEACAF)

akta.pro secondary industries

Cloud Managed Services (M365/Azure/AWS/GCP) (BPAEABAE), Virtual Desktop & Application Delivery (VDI/DaaS, Remote Apps) (BPAEAIAC)

Keywords

• Cloud services distribution
• White-label cloud platform
• IT partner enablement
• SME cloud infrastructure
• Managed service provider platform

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Cloud Services Subscription: Partners pay for cloud services (servers, remote desktop, storage, disaster recovery, marketplace, migrations) consumed by their SME customers. Pricing is based on service consumption with automatic billing. Partners receive a discount on standard pricing and can set their own prices for end customers, creating margin opportunity.
2. Usage-based Cloud Consumption: Partners pay based on actual consumption of cloud resources including storage volumes, compute usage, and data transfer. The platform meters usage in real-time and generates consumption-based invoices.
3. Marketplace License Reselling: Partners can purchase and transfer software licenses through the Jotelulu Marketplace, managing software procurement for their SME customers from a centralized platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Jotelulu is a white-label cloud services distribution platform that enables IT companies, managed service providers, and distributors to resell cloud infrastructure to SME end customers under their own brand. The platform bundles servers, remote desktop, disaster recovery, file and object storage, a software license marketplace, and migration tooling into a centralized management, billing, and provisioning console backed by European data centers with a 99.99% availability SLA.

Product overview

JOTELULU is a cloud services distribution platform designed exclusively for IT companies serving SMEs. The platform operates as a white-label solution allowing IT partners to act as cloud service providers. The portfolio consists of a central management platform plus seven core cloud service modules: Servers (cloud datacenter hosting), Remote Desktop (virtual desktop infrastructure), Disaster Recovery (business continuity), Marketplace (software license management), File Storage, Object Storage (S3-compatible), and Migrations. The platform provides centralized service deployment, management, monitoring, billing, and customer administration for IT resellers.

Differentiator

Problem solved

Functional benefit

Products and services

• Cloud Servers (Servidores)

Quantifiable outcome

• 50,000+ end users served through the partner network
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• NetAppcoreTechnology or IntegrationTechnology partnership for storage infrastructure. Jotelulu uses NetApp technology for cloud storage solutions and has received the NetApp Service Provider Award recognition.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Sherweb: Cloud solutions distributor focused on MSPs and IT resellers, providing white-label cloud services, billing automation, and partner enablement — comparable business model and target customer.
• Pax8: Global cloud distribution platform for managed service providers (MSPs) and IT partners, offering white-label provisioning, billing, and management of cloud services — the closest functional analog to Jotelulu's partner-first model.
• ALSO Cloud Marketplace: European technology distributor with a cloud marketplace enabling resellers and MSPs to provision and resell cloud services — direct competitor in the European partner cloud distribution space.
• Ingram Micro Cloud: One of the largest global cloud distribution platforms, offering the Ingram Micro Cloud Marketplace to resellers and MSPs — competes in the same partner cloud enablement category at much greater scale.

Emerging players

• Scaleway: European cloud provider (part of Iliad) offering bare-metal, virtual servers, and object storage to SMBs and developers — partial overlap on European cloud infrastructure, with growing partner programs.

Regional players

• dinahosting: Spanish hosting and cloud provider offering virtual servers, storage, and managed services to SMEs and Spanish-speaking resellers — direct geographic overlap in Spain with overlapping product set.
• Aruba Cloud: Italian-based European cloud provider offering virtual servers, object storage, and backup services to SMBs and partners — comparable SME cloud focus in adjacent European geographies.

Broad incumbents

• OVHcloud: Major European cloud infrastructure provider offering dedicated servers, hosted private cloud, and public cloud to SMBs and partners — overlaps with Jotelulu's SME cloud offering but at significantly larger scale and broader portfolio.
• IONOS: European cloud and hosting provider focused heavily on SMBs, offering servers, cloud storage, and partner programs — direct overlap on SME cloud services with a much broader portfolio and brand.
• Hetzner: German cloud and hosting provider known for cost-competitive dedicated servers, cloud servers, and storage — competes with Jotelulu's server and storage products on price-performance for European SMBs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/jotelulu
• LinkedInlinkedin.com/company/jotelulu

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JOTELULU