indiagold
- Company typePrivate
- Founded2020
- HeadquartersGurugram, India
- Headcount101–250
- GTM typeB2C
- OfferingServices
indiagold firmographics
Firmographics- Name
- indiagold
- Legal name
- Flat White Capital Private Limited
- Website
- https://indiagold.co
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
indiagold industry classification
Industry- Product category
- Gold Loan and Digital Gold Services
- NAICS
- Sales Financing (52222), Mortgage and Nonmortgage Loan Brokers (52231), Jewelry Retailers (458310)
- SIC
- Miscellaneous Business Credit Institution (6159), Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Precious Metals & Jewelry Collateral Loans (FSAKALAC)
- akta.pro secondary industries
- Pawn & Collateral-based Jewelry Retail (CRAKAGAL), General Merchandise Collateral Loans (FSAKALAE)
Keywords
Where indiagold is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices9 records
Markets served
indiagold business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Gold Loan Interest Income: Facilitates gold loans through partnered banks and NBFCs. Earns commissions and fees as DSA/DMA partner. Interest rates start at 0.76% per month for customers.
- Digital Gold Buy/Sell Spread: Platform enables purchase and sale of digital gold with live pricing. Revenue generated through spread between buy and sell prices, plus convenience fees on sale-back transactions.
- Referral Program: Invite friends program where referrer receives ₹3 and referee receives ₹2 in free digital gold upon successful signup and first purchase.
- Tangible Gold Delivery: Revenue from tangible gold/silver products (jewelry, coins, bullions) with making charges, packaging charges, delivery charges and applicable taxes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Gold Loan starting at 0.76% per month |
| Unit Pricing | Pay-as-you-go | Digital Gold purchase starting at INR 1 |
| Subscription | Monthly | EasyGold Purchase Plan |
| Other | Monthly | Loan Interest Discount Offer |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
indiagold product offering
Product offeringCore offering
Indiagold provides doorstep gold loan services against gold jewelry collateral, disbursing credit within 30 minutes at interest rates starting from 0.76% per month. The company also operates a digital gold platform where customers can buy, sell, and store 24K (999.9 purity) gold starting from INR 1 or 0.0001 grams, optionally converting accumulated digital gold into physical coins and jewelry. Indiagold functions as a Direct Selling Agent/Direct Marketing Agent for partner banks and NBFCs while also originating loans on its own book through RBI-registered Flat White Capital Private Limited.
Product overview
Indiagold is a digital fintech platform operated by Flat White Capital Private Limited (an RBI-registered NBFC) that provides gold-backed financial services. The platform offers a suite of products including Gold Loans (core offering) and Digital Gold, supported by tools like the Gold Loan Calculator, Gold Loan Branch Locator, and Gold Rate Today. The company operates as a marketplace, partnering with major banks and NBFCs (HDFC Bank, ICICI Bank, RBL Bank, Shivalik Small Finance Bank, Unity Small Finance Bank, Bandhan Bank, MAG Finserv) to facilitate gold loans, while Digital Gold transactions are processed through Augmont Bullion (a BIS-certified refinery). Additional offerings include 24K Gold Coins and the Indiagold Prepaid Card for loan disbursements.
Differentiator
Problem solved
Functional benefit
Products and services
- Gold Loans Doorstep gold loan service allowing customers to pledge gold jewelry as collateral for instant credit, with disbursement in 30 minutes and interest rates starting at 0.76% per month. Indiagold acts as a Direct Selling Agent/Direct Marketing Agent for partnered banks and NBFCs (HDFC, ICICI, RBL, Shivalik SFB, Unity SFB, Bandhan, AU SFB, Kotak, MAG Finserv) and also originates loans on its own book via RBI-registered Flat White Capital. 100% insurance on pledged gold, 85% LTV, and 100+ loan schemes available.
- Digital Gold Platform for purchasing, selling, and storing 24K (999.9 purity) gold in digital form. Customers can buy starting from INR 1 or 0.0001 grams with live pricing valid for 5 minutes per transaction. Digital gold can be redeemed for physical coins or jewelry, transferred between accounts via the GAP wallet, or sold back to the platform. Backed by Augmont Bullion as vault custodian.
- 24K Gold Coins Physical 24K (999.9 purity) gold coins available for purchase through the platform, either via immediate payment (Single Payment Plan) or through the EasyGold Purchase Plan with a 20% down payment and remaining balance in 3, 6, or 9 monthly installments. Includes making charges, packaging charges, delivery charges, and applicable taxes; logistics handled by CMS India.
- EasyGold Purchase Plan Subscription-style installment plan allowing customers to purchase tangible gold and silver with a 20% upfront down payment and the remaining balance paid in 3, 6, or 9 monthly installments. Includes making charges, packaging charges, delivery charges, and applicable taxes.
- Indiagold Prepaid Card Digital and physical RuPay prepaid card issued to gold loan customers for accessing loan funds, with wallet functionality and ATM withdrawal capabilities. Supports full KYC users (₹2,00,000 monthly limit) and minimum KYC users (₹10,000 monthly limit).
Quantifiable outcome
- 20 Lakh+ happy customers served
- +3 more outcomes
Companies that use indiagold
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
indiagold technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
indiagold partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, major and support.
- HDFC BankcoreLending partner offering gold loans at 1.11%/month. Flat White Capital acts as DSA/DMA facilitating loan applications and processing.
- ICICI BankcoreLending partner offering the most competitive gold loan rate at 0.76%/month. Primary partner for lowest-rate offerings.
- RBL BankcoreLending partner offering gold loans at 0.89%/month with 85% LTV up to ₹20 lakhs.
- Shivalik Small Finance BankcoreLending partner offering gold loans at 0.85%/month with 85% LTV for business purpose loans. Has formal Business Correspondent agreement with indiagold.
- Unity Small Finance BankmajorLending partner offering gold loans at 1.04%/month with 85% LTV for business purpose.
- Bandhan BankmajorLending partner offering gold loans at 1%/month with 80% LTV specifically for agricultural loans.
- AU Small Finance BankmajorLending partner offering gold loans at 1.17%/month, positioned for fastest gold loan disbursal.
- MAG FinservmajorLending partner for gold loan facilitation under the platform partnership network.
- Kotak BankmajorLending partner displayed on platform for gold loan products.
- Augmont Gold Private LimitedcoreBIS-certified gold refinery and NABL accredited laboratory. Manufacturer, refiner, and supplier of gold/silver products. Custodian of digital gold stored in vaults. Core technology partner for gold handling and storage.
- India Assurance (The New India Assurance)supportInsurance partner providing coverage for gold stored in bank vaults during loan tenure.
- ICICI Lombard General InsurancesupportInsurance partner providing gold insurance coverage for pledged collateral.
- CMS (India) LimitedsupportLogistics and delivery partner for tangible gold/silver product shipments.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
indiagold competitors and assessment
Company assessmentDirect peers
- Rupeek: Rupeek is an Indian digital gold-loan platform offering doorstep service against gold jewelry collateral, partnering with banks and NBFCs. Highly comparable to indiagold in target customer, product, distribution model, and fintech DNA.
- SafeGold: SafeGold is a digital gold platform powering buy/sell/storage of 24K gold for consumers and partner apps in India. Direct peer to indiagold's Digital Gold product and a comparable alternative to its Augmont-backed vaulting stack.
Broad incumbents
- Muthoot Finance: Muthoot is India's largest gold-loan NBFC with thousands of branches and a dominant share of organized gold credit. Overlaps directly with indiagold's core product but at vastly larger scale and with its own proprietary loan book.
- Manappuram Finance: Manappuram is the second-largest gold-loan NBFC in India with an extensive physical branch network and digital offering. Comparable product and customer base, but established incumbent rather than a fintech-led challenger.
- IIFL Samman Finance: IIFL Samman Finance is the gold-loan arm of IIFL Finance, offering gold-backed loans across India. Competes head-on with indiagold in gold loans and is one of the lending partners displayed on its platform.
- Bajaj Finance: Bajaj Finance operates a large diversified consumer lending business that includes gold loans. Overlaps with indiagold on gold-backed credit for retail and SME customers, but as part of a much broader product portfolio.
Others
- Augmont Gold Private Limited: Augmont is indiagold's technology and vaulting partner for digital gold, but is also a BIS-certified refiner and digital gold provider in its own right. Comparable as an enabler/adjacent player in the digital gold supply chain rather than a direct customer-facing competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
indiagold social profiles
Digital presenceindiagold financial estimates
Financial estimateRevenue estimate
Valuation estimate
indiagold leadership team
Management profileNumber of profiles
Profiles13 records
indiagold funding detail
Funding detailFunding overview
Funding rounds4 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
indiagold M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about indiagold
What does indiagold do?
Indiagold provides doorstep gold loan services against gold jewelry collateral, disbursing credit within 30 minutes at interest rates starting from 0.76% per month. The company also operates a digital gold platform where customers can buy, sell, and store 24K (999.9 purity) gold starting from INR 1 or 0.0001 grams, optionally converting accumulated digital gold into physical coins and jewelry. Indiagold functions as a Direct Selling Agent/Direct Marketing Agent for partner banks and NBFCs while also originating loans on its own book through RBI-registered Flat White Capital Private Limited.
Is indiagold a public or private company?
indiagold is a private company. It is classified as venture growth investor backed and is currently operating.
When was indiagold founded?
indiagold was founded in 2020. It employs 101 to 250 people.
Where is indiagold based?
indiagold is headquartered in Gurugram, India, in the Asia region.
How does indiagold make money?
Four revenue lines are on record. Gold Loan Interest Income is the primary driver. The others are digital Gold Buy/Sell Spread, referral Program and tangible Gold Delivery.
Who are indiagold's main competitors?
Direct peers on record are Rupeek and SafeGold. Broad incumbents are Muthoot Finance, Manappuram Finance, IIFL Samman Finance and Bajaj Finance. Augmont Gold Private Limited is listed as an others.
Does indiagold have an API?
No public API is recorded for indiagold.
What industry is indiagold in?
indiagold's product category is Gold Loan and Digital Gold Services. Its primary akta.pro industry code is FSAKALAC, Precious Metals & Jewelry Collateral Loans, with a secondary code of CRAKAGAL, Pawn & Collateral-based Jewelry Retail. Its NAICS code is 52222 and its SIC code is 6159.