obilet.com
Obilet.com is a Turkish online travel ticketing platform aggregating over 500 bus operators and offering flights, hotels, car rentals, and ferry bookings. Founded in 2012 in Istanbul, it distributes approximately 45 million tickets annually across 50 countries and is majority-owned by BlaBlaCar since December 2024.
- Company typePrivate
- Founded2012
- HeadquartersIstanbul
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What obilet.com does
Obilet.com is a Turkish online travel ticketing platform founded in 2012 by Ali Yılmaz and Yiğit Gürçocak, headquartered in Istanbul. The company operates as a two-sided aggregator connecting travelers with over 500 bus operators and distributes approximately 45 million tickets annually across 50 countries. Its platform extends beyond inter-city bus ticketing to flights, hotel reservations, car rentals, and ferry bookings, providing a multi-modal booking experience through its website and mobile applications on iOS, Android, and Huawei AppGallery.
The underlying platform is SaaS-based, aggregating operator inventory into a unified search-and-compare interface with SSL-secured payments and 3D Security assurance. Flight ticketing is operated through the wholly-owned Biletall Tourism Travel Agency subsidiary, which holds IATA Membership No. 88214125 and TÜRSAB Certificate No. 4443, while the parent entity holds TÜRSAB Certificate No. 9883 for hotel and bus transactions. Mobile applications support 5M+ users with features including live support, saved passengers, and voucher management.
Revenue is generated primarily through transaction commissions levied on operators or factored into ticket pricing; Obilet explicitly states it does not charge customer-facing fees. Following BlaBlaCar's majority investment in December 2024, Obilet operates as a majority-owned subsidiary with operational autonomy retained by the founding Co-CEOs. The company is KVKK-compliant under Turkish personal data protection law and has earned the A.C.E Diamond customer satisfaction award for five consecutive years (2021-2025).
obilet.com firmographics
Firmographics- Name
- obilet.com
- Legal name
- Obilet Bilişim Sistemleri A.Ş.
- Website
- https://obilet.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Obilet.com is a Turkish online travel ticketing platform aggregating over 500 bus operators and offering flights, hotels, car rentals, and ferry bookings. Founded in 2012 in Istanbul, it distributes approximately 45 million tickets annually across 50 countries and is majority-owned by BlaBlaCar since December 2024.
- Ownership category
- akta.pro rank
obilet.com industry classification
Industry- Product category
- Online Travel Ticketing
- NAICS
- Travel Agencies (561510)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- OBT Aggregators & Meta-Booking Layers (Multi-Source Content) (THACABAD)
- akta.pro secondary industry
- Full-Service Corporate OBTs (Air/Hotel/Rail/Car) (THACABAA)
Keywords
Where obilet.com is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Offices1 record
Markets served
obilet.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Ticket Transaction Commission: Obilet earns revenue by charging commission on ticket sales processed through its platform. The platform aggregates over 500 bus operators and charges a take rate on transactions. The company explicitly states it does not charge commission to passengers — the fee is levied on operators or factored into ticket pricing.
- Multi-Modal Travel Services: Revenue is also generated from flight ticket sales, hotel reservations, car rentals, and ferry bookings through the platform, leveraging cross-selling across travel verticals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | No customer-facing commission or booking fees |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
obilet.com product offering
Product offeringCore offering
Obilet.com operates a multi-modal online travel ticketing platform that aggregates bus tickets from over 500 operators alongside flight, hotel, car rental and ferry bookings, allowing travelers to search, compare and reserve intercity and international journeys through a single interface covering approximately 50 countries. The platform also distributes inventory through its Biletall brand and its mobile applications.
Product overview
Obilet.com is a Turkish online travel ticketing platform offering a multi-service travel booking ecosystem. The platform operates as both an online travel agency and a SaaS-based solution for bus operators, aggregating over 500 bus operators and distributing approximately 45 million tickets across 50 countries in 2024. Following BlaBlaCar's majority investment (December 2024), the company maintains operational autonomy while expanding internationally. The product portfolio includes: Bus Ticket Booking as the core product (aggregating 500+ bus operators), Flight Ticket Booking via the acquired Biletall brand (IATA-certified), Hotel Reservation, Car Rental, and Ferry Ticket Booking — all accessible through web and mobile applications with 24/7 customer support.
Differentiator
Problem solved
Functional benefit
Products and services
- Bus Ticket Booking Online search, comparison and booking of intercity bus tickets aggregated from 500+ bus operators, available to individual travelers via the obilet.com website and mobile apps.
- Flight Ticket Booking
Quantifiable outcome
- 45 million tickets distributed across 50 countries in 2024
- +3 more outcomes
Companies that use obilet.com
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
obilet.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
obilet.com partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- BiletallcoreObilet acquired its regional competitor Biletall in August 2021. Biletall was Obilet's primary regional competitor in the Turkish online travel ticketing market. The acquisition led to forecasted growth in ticket sales and revenue, and contributed to Obilet's expansion strategy. Biletall's tourism travel agency (TÜRSAB Certificate No. 4443) handles flight ticket transactions for Obilet.
- 500+ Bus Operators (carrier network)coreObilet aggregates over 500 bus operators on its platform, enabling them to distribute tickets to millions of travelers. The platform acts as a sales channel for operators, providing them with digital distribution, inventory management, and access to a large consumer base across 50 countries. Operators include major carriers such as FlixBus, RedCoach, Ourbus, Las Vegas Shuttles, Tufesa Internacional, and National Express.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
obilet.com competitors and assessment
Company assessmentDirect peers
- BusBud: BusBud is a North American inter-city bus ticketing aggregator covering hundreds of carriers, following its acquisition of Wanderu. Closely comparable to Obilet's core bus aggregation model and the consolidation of competing aggregators (BusBud/Wanderu) signals the strategic pattern Obilet itself has executed via Biletall.
- Omio: Omio (formerly GoEuro) is a multi-modal European travel aggregator covering trains, buses and flights across 35+ countries. Directly comparable to Obilet in offering a single consumer interface for comparing and booking across multiple ground transport operators and modes.
- Wanderu: Wanderu is a North American inter-city bus and rail ticketing aggregator that has consolidated with BusBud. Comparable to Obilet in aggregating bus operators into a single consumer search-and-book experience and in pursuing M&A-driven roll-up of smaller regional aggregators.
- National Express: National Express is a major UK and international bus and coach operator that is also an integrated carrier partner on Obilet's platform. It is a partial peer as both a competing direct distribution channel and a supply-side partner feeding Obilet's inventory.
- 12Go.asia: 12Go.asia is a multi-modal transport aggregator in Southeast Asia covering buses, ferries, trains and flights across dozens of countries. Directly comparable to Obilet in business model (operator aggregation, multi-modal booking, consumer-facing comparison) though focused on a different region.
- Rome2Rio: Rome2Rio is a global multi-modal transport search and booking platform covering buses, trains, ferries, flights and driving routes. Comparable to Obilet as a multi-source content layer that helps travelers compare and book across operators, though Rome2Rio is broader in transport modes and less bus-centric.
- Bookaway: Bookaway is a global aggregator for ground and sea transport (buses, ferries, transfers) focused on tourist and emerging-market routes. Directly comparable to Obilet's bus and ferry aggregation business, particularly in cross-border and tourism-heavy corridors.
- FlixBus: FlixBus is both a major bus operator and a global bus marketplace aggregator serving 40+ countries, and is also a carrier partner on Obilet's platform. Its combination of operating bus services and aggregating third-party carriers makes it the closest single competitor-comparator in inter-city bus aggregation.
Broad incumbents
- MakeMyTrip: MakeMyTrip is one of the largest OTAs in India, covering flights, hotels, buses, rail and holiday packages. Comparable to Obilet as a multi-modal online travel aggregator, though materially larger and focused on the Indian market; serves as a benchmark for Obilet's emerging-market OTA trajectory.
Regional players
- Enuygun: Enuygun is one of Turkey's leading online travel agencies covering flights, hotels and buses. Regional peer to Obilet in the Turkish online travel market, with overlapping product breadth but historically more flight-focused than Obilet's bus-led model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
obilet.com social profiles
Digital presenceobilet.com compliance and trust
Trust signalCompliance3 records
obilet.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
obilet.com leadership team
Management profileNumber of profiles
Profiles2 records
obilet.com subsidiaries and ownership
Company hierarchySubsidiaries2 records
obilet.com funding detail
Funding detailFunding overview
Funding rounds7 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
obilet.com M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about obilet.com
What does obilet.com do?
Obilet.com operates a multi-modal online travel ticketing platform that aggregates bus tickets from over 500 operators alongside flight, hotel, car rental and ferry bookings, allowing travelers to search, compare and reserve intercity and international journeys through a single interface covering approximately 50 countries. The platform also distributes inventory through its Biletall brand and its mobile applications.
Is obilet.com a public or private company?
obilet.com is a private company. It is classified as corporate owned and is currently operating.
When was obilet.com founded?
obilet.com was founded in 2012. It employs 251 to 500 people.
Where is obilet.com based?
obilet.com is headquartered in Istanbul.
How does obilet.com make money?
Two revenue lines are on record. Ticket Transaction Commission is the primary driver. The others are multi-Modal Travel Services.
Who are obilet.com's main competitors?
Direct peers on record are BusBud, Omio, Wanderu, National Express, 12Go.asia, Rome2Rio, Bookaway and FlixBus. MakeMyTrip is listed as a broad incumbent. Enuygun is listed as a regional player.
Does obilet.com have an API?
No public API is recorded for obilet.com.
What industry is obilet.com in?
obilet.com's product category is Online Travel Ticketing. Its primary akta.pro industry code is THACABAD, OBT Aggregators & Meta-Booking Layers (Multi-Source Content), with a secondary code of THACABAA, Full-Service Corporate OBTs (Air/Hotel/Rail/Car). Its NAICS code is 561510 and its SIC code is 4700.