Hari Mari
Hari Mari is a Dallas-based private footwear and lifestyle brand founded in 2012, selling premium flip flops, slippers, sandals, and apparel direct-to-consumer and through a wholesale network, differentiated by its patented MemoryFoamToe post and premium materials.
- Company typePrivate
- Founded2012
- HeadquartersDallas, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hari Mari does
Hari Mari is a Dallas, Texas-based private footwear and lifestyle brand founded in 2012 by Jeremy and Lila Stewart after they experienced dissatisfaction with break-in periods on traditional flip flops while living in Indonesia. The company designs, sources, and sells premium flip flops, sandals, slippers, and related apparel/accessories under its own label, with the U.S.-patented MemoryFoamToe post — a memory-foam toe-post designed to eliminate the break-in friction common to category incumbents — as the core technical differentiator. Core construction uses full-grain leather, vegetable-tanned straps, molded rubber outsoles with beveled edges, and built-in arch support across men's, women's, and kids' lines; waterproof variants extend to boating and dock use.
Hari Mari firmographics
Firmographics- Name
- Hari Mari
- Legal name
- Hari Mari
- Website
- https://harimari.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hari Mari is a Dallas-based private footwear and lifestyle brand founded in 2012, selling premium flip flops, slippers, sandals, and apparel direct-to-consumer and through a wholesale network, differentiated by its patented MemoryFoamToe post and premium materials.
- Ownership category
- akta.pro rank
Hari Mari industry classification
Industry- Product category
- Casual Footwear
- NAICS
- Shoe Retailers (45821), Footwear Manufacturing (3162), Shoe Retailers (4582), Shoe Retailers (458210)
- SIC
- Retail-Shoe Stores (5661), Footwear, (No Rubber) (3140), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Casual & Lifestyle Footwear (CRAAACAB)
- akta.pro secondary industry
- Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes) (CRAMAIAJ)
Keywords
Where Hari Mari is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hari Mari business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Footwear Sales: Primary revenue stream from direct-to-consumer sale of premium flip flops, slippers, and sandals for men, women, and kids. Core products are leather and waterproof flip flops priced from $52 to $170. Revenue also supported by seasonal collections (Spring/Summer) and limited-edition collaborations.
- Apparel and Accessories: Secondary revenue from swim trunks, hats, loungewear, tops, fleece crewnecks, lounge shorts, socks, and koozies. Apparel products range from $15 (koozies) to $85 (swim trunks).
- Gift Cards: Digital gift cards sold in denominations from $25 to $500, fulfilled via email with no expiration.
- Wholesale/Retail Distribution: Wholesale program for retailers (B2B2C) and corporate sales/gift program, indicating a channel revenue stream alongside direct-to-consumer e-commerce.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Flip Flops - Men's and Women's Dunes, Fields |
| Unit Pricing | Pay-as-you-go | Premium Leather Flip Flops |
| Unit Pricing | Pay-as-you-go | Collaboration Flip Flops - Grateful Dead, Shep Rose |
| Unit Pricing | Pay-as-you-go | Collaboration Flip Flops - Nokona |
| Unit Pricing | Pay-as-you-go | Swim Trunks |
| Unit Pricing | Pay-as-you-go | Slippers - Men's and Women's |
| Unit Pricing | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Hats |
| Unit Pricing | Pay-as-you-go | Apparel - Tops and Outerwear |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Hari Mari product offering
Product offeringCore offering
Hari Mari designs and sells premium casual footwear — primarily flip-flops and slippers — for men, women, and kids, plus apparel and accessories. Its products are built around the patented MemoryFoamToe post, full-grain leather and waterproof constructions, arch support, and cupped heels that eliminate the break-in period common with traditional flip-flops. The lineup is sold direct-to-consumer via harimari.com and through 882 U.S. retail locations, with limited-edition collaborations (Nokona, Grateful Dead, Shep Rose, Chubbies) and a Freedom Flops program for amputee veterans.
Product overview
Hari Mari is a Dallas-based premium casual footwear and lifestyle brand founded in 2012, specializing in comfort-first flip flops and slippers. The core product lineup centers on flip flops for men and women, featuring patented MemoryFoamToe post technology that eliminates break-in periods. Product categories include: Men's and Women's Flip Flops (Fields, Dunes, Clipper, Meadows, Pier, Scouts); Men's Slippers (Hacienda, Sonoro, Tio); Women's Slippers (Alta, Tula, Tia); Collaboration products (Nokona x Hari Mari with baseball glove leather, Grateful Dead x Hari Mari, Shep Rose x Hari Mari); Swim trunks (Hometown, Cabana Bloom, Beachside Birdie); Accessories (hats, loungewear, tops, socks, koozies); and the Freedom Flops program for prosthetic wearers. The brand emphasizes premium materials including leather, waterproof construction, and arch support across its ~135+ SKUs.
Differentiator
Problem solved
Functional benefit
Brands
- Freedom Flops: Flip flops designed specifically for prosthetic legs, part of a program providing footwear to amputee veterans. Created after a family member of amputee veteran Corporal Jacob Schick asked if they could make flip flops for prosthetic legs.
Products and services
- Fields Flip Flops Premium leather flip-flops with MemoryFoamToe post, arch support, and cushioned footbeds offered in men's, women's, and kids' versions; designed for consumers seeking comfortable, out-of-the-box casual footwear.
- Dunes Flip Flops Waterproof flip-flops made from molded rubber with textured soles for grip on wet surfaces, featuring memory foam cushioning; intended for use on boats, decks, docks, and pools.
- Clipper Flip Flops Waterproof leather flip-flops with molded rubber outsoles and beveled edges to reduce tripping; designed for boat and dock use.
- Meadows Flip Flops Women's leather flip-flops with braided strap options and platform variants, including arch support and the MemoryFoamToe comfort system.
- Nokona x Hari Mari Flip Flops Limited-edition collaboration flip-flops using Nokona's proprietary full-grain American Steerhide leather from baseball gloves, featuring baseball diamond outsole tread, heritage Nokona branding, and collector packaging; priced at $170 per pair.
- Grateful Dead x Hari Mari Flip Flops Premium full-grain leather flip-flops featuring Grateful Dead imagery including Dancing Bears and Stealie logo patches, with memory foam-lined straps and the patented MemoryFoamToe post.
- Shep Rose x Hari Mari Tarpon Flip Flops Waterproof full-grain leather flip-flops with needlepoint tarpon fish and hook details, developed in collaboration with reality TV personality Shep Rose; memory foam-lined needlepoint straps.
- Hacienda Men's Slippers Men's leather slippers with outdoor soles offered in canvas and LX versions with fleece lining; sized 8 to 14 and priced from $140 to $180.
- Alta Women's Slippers Women's premium leather slippers in Storm, Sand, and Tan colors, featuring leather construction and cushioned comfort; priced approximately $130 to $160.
- Hari Mari Swim Trunks Men's quick-dry swim trunks with moisture-wicking fabric, zippered back pocket, side mesh pockets, and four-way stretch; offered in Hometown, Cabana Bloom, and Beachside Birdie prints at $85 per pair.
- Hari Mari Hats Headwear collection including Ridge Peak Hats, Range Trucker Hats, Sun Wave Hats, Cactus Chill Hats, and The OG Hat across multiple colorways; priced $30 to $40.
- Hari Mari Fleece and Loungewear Apparel and accessories including fleece crewnecks, lounge shorts, socks, and koozies with four-way stretch construction; priced from $15 (koozies) to $85 (selected apparel).
- Hari Mari Gift Cards Digital gift cards in denominations from $25 to $500, fulfilled via email with unique codes and no expiration, serving the gift-giving use case across the Hari Mari assortment.
- Kids Flip Flops Children's flip-flops including Boys Fields and Girls Fields featuring the same MemoryFoamToe construction as the adult lines, designed for family matching moments.
- Freedom Flops (Veteran Program) Flip-flops designed specifically for prosthetic legs, distributed to amputee veterans through Hari Mari's Freedom Flops Program — a social-impact offering supporting the company mission.
Quantifiable outcome
- Flip flops comfortable from the very first step — no break-in period required, unlike traditional flip flops
- +3 more outcomes
Companies that use Hari Mari
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Hari Mari technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Hari Mari partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- NokonaflagshipCollaboration with Nokona, a 100-year-old premium American leather baseball glove maker based in Nocona, Texas. The partnership produces limited-edition flip flops featuring Nokona's proprietary full-grain American Steerhide ballglove leather with baseball-themed design details. The collaboration previously sold out four times between 2017 and 2019 and remains one of Hari Mari's most requested flip flops. The partnership celebrates Nokona's 100th anniversary.
- Grateful DeadflagshipLimited-edition collaboration with the legendary Grateful Dead, producing premium full-grain leather flip flops featuring iconic imagery like the Dancing Bears. The collection is marketed for festival weekends, concert nights, and beach bonfires.
- Shep RosecoreLimited-edition collaboration with Shep Rose, Southern gent and reality TV favorite. The 'Shep x Hari Mari' collection features waterproof leather flip flops with needlepoint tarpon designs, bringing Low Country coastal flair to the brand.
- ChubbiesminorCollaboration on swim trunks, with Chubbies' short-length aesthetic and Hari Mari's footwear combining for a cohesive swim collection. Featured as 'Chubbies x Hari Mari' swim trunks.
- Corporal Jacob Schick (Freedom Flops Program)coreThe Freedom Flops Program was established after a family member of amputee veteran Corporal Jacob Schick asked Hari Mari to make flip flops for prosthetic legs. The program provides flip flops designed specifically for prosthetics to amputee veterans, reflecting the company's social impact mission.
- ShopifycoreShopify powers Hari Mari's e-commerce platform, providing the infrastructure for the online store, payment processing, and data analytics. Shopify also enables personalized advertising with third-party services and enhanced features using store interaction data.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Hari Mari competitors and assessment
Company assessmentBroad incumbents
- Havaianas: Global flip-flop incumbent with a much larger brand footprint and broader price tier, competing directly for shelf space and consumer mindshare in casual flip-flop occasions.
- Crocs: Casual comfort footwear giant that competes in the broader casual category and has increasingly pushed into sandals, posing a long-tail threat to premium casual footwear brands like Hari Mari.
- Birkenstock: Global comfort footwear incumbent whose contoured footbed technology competes with Hari Mari's arch-support and MemoryFoamToe comfort story across casual and lifestyle sandal occasions.
- KEEN: Broader footwear incumbent with a relevant sandal portfolio that overlaps Hari Mari's waterproof, outdoor, and casual comfort categories across similar retail channels.
Direct peers
- Reef: Established surf-inspired casual sandal and flip-flop brand competing in the same beach, boat, and travel occasions as Hari Mari, with overlapping wholesale distribution in U.S. specialty retail.
- Rainbow Sandals: Premium leather flip-flop and sandal brand built on durable construction and a heritage surf-lifestyle identity — a near-direct competitor in the premium flip-flop category Hari Mari occupies.
- Sanuk: Casual comfort footwear brand known for yoga-mat-inspired footbeds and laid-back sandal styles, directly comparable to Hari Mari's comfort-first flip-flop positioning and surf/beach customer base.
- Teva: Outdoor and water-ready sandal brand competing with Hari Mari's waterproof Dunes and Clipper styles for boat, dock, and outdoor-adventure consumers.
- Chaco: Sport and outdoor sandal brand with comparable arch-support and water-ready positioning, competing in the outdoor and adventure segments Hari Mari targets with its waterproof flip-flops.
- OluKai: Premium comfort-focused sandal and footwear brand built around proprietary footbeds, leather construction, and a lifestyle-positioned aesthetic that mirrors Hari Mari's premium flip-flop value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hari Mari social profiles
Digital presenceHari Mari financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hari Mari leadership team
Management profileNumber of profiles
Profiles2 records
Hari Mari funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hari Mari M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hari Mari
What does Hari Mari do?
Hari Mari designs and sells premium casual footwear — primarily flip-flops and slippers — for men, women, and kids, plus apparel and accessories. Its products are built around the patented MemoryFoamToe post, full-grain leather and waterproof constructions, arch support, and cupped heels that eliminate the break-in period common with traditional flip-flops. The lineup is sold direct-to-consumer via harimari.com and through 882 U.S. retail locations, with limited-edition collaborations (Nokona, Grateful Dead, Shep Rose, Chubbies) and a Freedom Flops program for amputee veterans.
Is Hari Mari a public or private company?
Hari Mari is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hari Mari founded?
Hari Mari was founded in 2012. It employs 1 to 10 people.
Where is Hari Mari based?
Hari Mari is headquartered in Dallas, United States, in the North America region.
How does Hari Mari make money?
Four revenue lines are on record. Footwear Sales are the primary driver. The others are apparel and Accessories, gift Cards and wholesale/Retail Distribution.
Who are Hari Mari's main competitors?
Broad incumbents on record are Havaianas, Crocs, Birkenstock and KEEN. Direct peers are Reef, Rainbow Sandals, Sanuk, Teva, Chaco and OluKai.
Does Hari Mari have an API?
No public API is recorded for Hari Mari.
What industry is Hari Mari in?
Hari Mari's product category is Casual Footwear. Its primary akta.pro industry code is CRAAACAB, Casual & Lifestyle Footwear, with a secondary code of CRAMAIAJ, Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes). Its NAICS code is 45821 and its SIC code is 5661.