Kount

What Kount does

Kount is an AI and machine learning-powered fraud prevention and identity verification platform that provides real-time pre-transaction risk scoring for online merchants, payment service providers, and financial institutions. Founded in 2007 in Boise, Idaho, Kount's core technology analyzes transaction data in real time to detect payment fraud, synthetic identities, and account takeover attempts before transactions are authorized, and has been extended via the 2022 acquisition of Midigator into post-transaction chargeback and dispute management. The platform is distributed via API-first integration into enterprise payment stacks (e.g., PhaseZero Payment Solutions combined with Stripe at JEGS) and is embedded within Equifax's Identity & Fraud Services division following Equifax's approximately $640 million acquisition of Kount in 2021, giving the platform access to bureau-scale consumer data assets for identity verification.

Kount monetizes primarily through transaction-based or take-rate fees on fraud scoring and prevention services, supplemented by enterprise platform licensing where Kount is embedded as a component within broader payment orchestration suites. Pricing is quote-based and not publicly disclosed, consistent with B2B enterprise engagements serving merchants of varying transaction volumes. The go-to-market combines direct enterprise field sales to mid-to-large merchants and financial institutions with OEM/embedded distribution through payment platform partners, giving the company both a direct and indirect channel into the U.S. e-commerce, fintech, and payment service provider markets. As a wholly-owned subsidiary of Equifax, Kount's standalone revenue, funding cadence, and product roadmap are no longer separately disclosed.

Name

Kount

Legal name

Kount Inc.

Website

https://kount.com

Company type

Private

Founded year

2007

Operating status

Acquired

Headcount range

251–500 employees

Short description

Kount is an AI-powered fraud prevention and identity verification platform providing real-time pre-transaction risk scoring for online merchants, payment service providers, and financial institutions, now operating as part of Equifax's Identity & Fraud Services division.

Ownership category

akta.pro rank

Product category

Fraud Detection and Prevention Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Fraud Detection & Prevention (payments fraud, account takeover, scams) (FSAGAFAE)

akta.pro secondary industries

Fraud, Risk, KYC/AML & Compliance Platforms (BPAMAFAI), Consumer Identity Verification (KYC) & Fraud Risk for Credit (FSAKAKAD)

Keywords

• Fraud detection platform
• Identity verification software
• Payment fraud prevention
• Chargeback management
• Risk-based authentication

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Transaction-Based Fraud Prevention: Kount generates revenue by charging merchants a per-transaction or take-rate fee for fraud scoring and prevention services rendered at the point of sale. This model aligns with its positioning as a pre-transaction fraud prevention tool, where merchants pay based on transaction volume processed through the platform.
2. Enterprise Platform Licensing: Kount is embedded as part of enterprise payments platforms (e.g., PhaseZero Payment Solutions powering JEGS), where it is licensed or integrated as a component of a broader payment orchestration and fraud prevention suite.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Kount provides an AI and machine learning-powered fraud detection and prevention platform that delivers real-time pre-transaction risk scoring, identity verification, and online authentication for digital businesses and online merchants. The platform integrates via API into merchant payment and e-commerce systems to block fraudulent transactions before payment authorization, and supports chargeback reduction through synthetic identity and account takeover detection. Following its 2021 acquisition by Equifax, Kount's capabilities are embedded in Equifax's Identity & Fraud product suite.

Differentiator

Problem solved

Functional benefit

Products and services

• Kount Fraud Prevention Platform AI and machine learning-powered fraud detection platform providing real-time pre-transaction risk scoring, identity verification, and online authentication for digital businesses and online merchants. Designed for e-commerce retailers, financial institutions, and payment service providers to block fraudulent transactions before payment authorization and reduce chargebacks.
• Account Protection Suite

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• PhaseZero Payment SolutionscoreTechnology or Integration · 19 March 2026PhaseZero Payment Solutions integrated Kount for fraud prevention into its enterprise-grade payments platform powering JEGS. The platform combines Stripe for global payment processing with Kount's fraud detection capabilities, providing tokenized card processing, PCI-DSS compliance, and support for Apple Pay and Google Pay. Kount's integration enables real-time pre-transaction fraud scoring to protect the merchant from payment fraud and chargebacks.
• StripecoreTechnology or IntegrationStripe serves as the global payment processing backbone for the PhaseZero Payment Solutions platform that incorporates Kount's fraud prevention. While Stripe is not a direct Kount partner per se, the three-way integration (Stripe + PhaseZero + Kount) at JEGS demonstrates interoperability and joint go-to-market in enterprise payments ecosystems.
• EquifaxflagshipStrategic or Co-development PartnerKount is now part of Equifax following its acquisition. Equifax's Identity & Fraud Services division leverages Kount's AI-driven fraud prevention capabilities alongside its own data assets, synthetic identity risk scoring, identity proofing, and credit abuse risk solutions. Equifax's blog references a 'Kount migration' article, indicating integration of Kount into Equifax's broader account protection and dispute processing product suites.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Feedzai: Feedzai provides an AI-based financial crime and fraud detection platform used by banks, PSPs, and merchants. It overlaps with Kount on real-time transaction risk scoring and is featured in the same online marketplace fraud detection comparisons.
• Forter: Forter delivers real-time, fully automated fraud prevention for online merchants, with an emphasis on e-commerce approvals and chargeback guarantee economics. It is repeatedly listed alongside Kount in fraud prevention buying guides and addresses the same pre-transaction decisioning use case for digital retailers.
• Sift: Sift offers an AI-driven digital trust and safety suite spanning payment fraud, account takeover, content abuse, and dispute management. It is one of the most frequently co-cited peers with Kount in third-party fraud platform comparisons and serves the same e-commerce and digital merchant base with a comparable machine-learning core.
• Ravelin: Ravelin offers a fraud detection and prevention platform combining machine learning, graph databases, and device intelligence for merchants and online businesses. It is one of the named direct competitors in Kount's peer set across fraud prevention roundups.
• Riskified: Riskified offers AI-powered fraud and risk management for e-commerce, with a chargeback guarantee model similar to Signifyd. It targets the same enterprise merchants and PSPs and is repeatedly cited alongside Kount in 2025–2026 fraud platform comparisons.
• Signifyd: Signifyd provides a chargeback guarantee fraud protection platform focused on e-commerce merchants. It competes head-to-head with Kount in pre-transaction scoring and is consistently co-listed in fraud prevention and online marketplace platform rankings.
• SEON: SEON provides digital fraud detection and AML compliance combining digital footprint analysis with ML-based transaction scoring. It addresses overlapping merchant, fintech, and PSP use cases with Kount and is frequently co-listed in fraud platform buyer guides.
• Accertify (LexisNexis Risk Solutions): Accertify delivers end-to-end fraud prevention, chargeback management, and risk scoring for merchants and travel/e-commerce. Like Kount, it is positioned as a leading pre-transaction fraud solution and appears in similar market research and buyer comparison lists.

Broad incumbents

• LexisNexis Risk Solutions: LexisNexis Risk Solutions is a large incumbent data and analytics provider serving identity verification, fraud prevention, compliance, and credit risk. Kount and LexisNexis compete in fraud detection while also being relevant data and identity partners within Equifax's broader stack.
• TransUnion TruValidate: TransUnion's TruValidate suite offers fraud, identity, and risk solutions for online merchants and financial institutions. It is positioned as a broader, credit-bureau-backed alternative to Kount's pre-transaction fraud offering and appears repeatedly alongside Kount in 2026 fraud tool reviews.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/kountinc
• Facebookfacebook.com/kountinc
• LinkedInlinkedin.com/company/kount

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kount