Roomer
- Company typePrivate
- Founded2010
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Roomer firmographics
Firmographics- Name
- Roomer
- Legal name
- Roomer Travel, Inc.
- Website
- https://roomertravel.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Roomer industry classification
Industry- Product category
- Online Travel Marketplace
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Hotel & Accommodation Booking Platforms (THALAFAB)
- akta.pro secondary industry
- Hotel CRS & Booking Engines (THALADAA)
Keywords
Where Roomer is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Roomer business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Creator Booking Commission: Creators earn a share of Roomer's booking commission when travelers book hotels through their video content. The exact percentage is shown in Creator Studio and locked at moment of publish.
- Ad Revenue Share: Creators earn ad revenue share on views of their content, including views of AI-generated SEO articles. Every visitor to an article generates revenue whether they book or not.
- Hotel Reservation Marketplace: Platform commission from buying and selling unused hotel reservations. Sellers list reservations for sale, buyers purchase verified listings, Roomer handles name transfers and payment processing.
- Hotel Booking Transaction Fees: Revenue from transaction fees built into hotel bookings made through the platform, with bookings protected by the Roomer Guarantee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Creator Platform - Free to Join |
| Transaction based/ take rate | Pay-as-you-go | Hotel Reservation Resale - Transaction-based |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Roomer product offering
Product offeringCore offering
Roomer operates a creator-led travel commerce platform where travel content creators upload hotel room tour videos that are transformed by its AURA AI engine into bookable hotel pages, SEO articles, and searchable descriptions. The platform also operates a marketplace for buying and selling unused hotel reservations, with creators earning commission on bookings their content drives plus ad revenue share on views.
Product overview
Roomer is a creator commerce platform for travel, connecting travel creators with hotel bookings through video content. The platform consists of Roomer (core marketplace), AURA (proprietary AI engine for video analysis and content generation), Creator Studio (creator dashboard), and the Roomer Marketplace (hotel reservation resale). Creators upload room tour videos which AURA transforms into bookable hotel pages, SEO articles, and searchable descriptions. The platform covers hotels across 135 countries with 2+ million properties, and offers an 8-layer buyer/seller protection guarantee.
Differentiator
Problem solved
Functional benefit
Products and services
- Roomer Platform
Quantifiable outcome
- Top creators earn hundreds to thousands of dollars per month
- +2 more outcomes
Companies that use Roomer
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Roomer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature3 records
Roomer partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- KayakcoreRoomer partnered with Kayak as one of the major metasearch engines to drive booking volume. Part of the evolution from resale marketplace to creator-led platform.
- TrivagocorePartnership with Trivago as a major hotel metasearch partner, integrated into Roomer's growth strategy as the platform scaled to 2 million hotels.
- TripAdvisorcorePartnership with TripAdvisor as one of the major travel platforms, contributing to Roomer's marketplace expansion before the pivot to creator-led content.
- StripecoreStripe processes all payments on the platform - both for hotel bookings and reservation resale transactions. Card details are never stored on Roomer servers. Handles creator payouts via direct bank transfer.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Roomer competitors and assessment
Company assessmentDirect peers
- Booking.com: World's largest hotel booking platform operating on a commission model across millions of properties; the most direct competitor to Roomer's hotel booking marketplace, but without creator-led video content as the primary discovery surface.
- Expedia: Major global OTA with hotel booking, packages, and member pricing; competes with Roomer on the same supply of hotels and same traveler audience, with significantly larger scale and marketing budget.
- Hotels.com: Hotel-focused OTA owned by Expedia Group, offering commission-based booking on a global hotel inventory; directly comparable to Roomer's core booking product but without the creator video content layer.
- Agoda: Asia-Pacific-strong OTA within Booking Holdings, focused on hotel booking with competitive pricing and loyalty mechanics; comparable in commission-driven hotel marketplace model, and competing for the same creator-driven travel demand Roomer is targeting.
- Hopper: App-first travel booking platform using AI/ML for price prediction and personalized hotel offers; overlapping as a digital-first hotel booking competitor, with similar target demographic to Roomer's younger, mobile-native creator audience.
Broad incumbents
- Tripadvisor: Global travel review and metasearch platform that has expanded into direct hotel booking; a historical GTM partner of Roomer and a broad incumbent in the same hotel discovery and booking space, but with a much wider portfolio.
- Kayak: Travel metasearch engine comparing hotel and flight prices across OTAs; a historical GTM partner of Roomer and a broader incumbent in hotel distribution, though it does not focus on creator-led video commerce.
- Trivago: Hotel price-comparison metasearch engine operating globally; an existing Roomer GTM partner and a comparable broad incumbent in the same hotel discovery/booking funnel, though it does not generate its own creator video content.
Emerging players
- Stay22: Travel/accommodation affiliate network for content creators and publishers, monetizing creator-driven bookings through commissions; an emerging player intersecting with Roomer's creator commerce and booking affiliate model, though focused more on accommodation mapping than hotel resale or AI video.
- LTK (formerly rewardStyle): Leading creator commerce platform (primarily fashion/beauty/home) powering affiliate links and brand deals at scale; relevant as a comparable creator-commerce model Roomer is bringing to the travel vertical, illustrating both the model and the competitive benchmark for creator monetization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Roomer social profiles
Digital presenceRoomer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roomer leadership team
Management profileNumber of profiles
Profiles4 records
Roomer funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roomer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roomer
What does Roomer do?
Roomer operates a creator-led travel commerce platform where travel content creators upload hotel room tour videos that are transformed by its AURA AI engine into bookable hotel pages, SEO articles, and searchable descriptions. The platform also operates a marketplace for buying and selling unused hotel reservations, with creators earning commission on bookings their content drives plus ad revenue share on views.
Is Roomer a public or private company?
Roomer is a private company. It is classified as venture growth investor backed and is currently operating.
When was Roomer founded?
Roomer was founded in 2010. It employs 11 to 50 people.
Where is Roomer based?
Roomer is headquartered in New York, United States, in the North America region.
How does Roomer make money?
Four revenue lines are on record. Creator Booking Commission is the primary driver. The others are ad Revenue Share, hotel Reservation Marketplace and hotel Booking Transaction Fees.
Who are Roomer's main competitors?
Direct peers on record are Booking.com, Expedia, Hotels.com, Agoda and Hopper. Broad incumbents are Tripadvisor, Kayak and Trivago. Emerging players are Stay22 and LTK (formerly rewardStyle).
Does Roomer have an API?
No public API is recorded for Roomer.
What industry is Roomer in?
Roomer's product category is Online Travel Marketplace. Its primary akta.pro industry code is THALAFAB, Hotel & Accommodation Booking Platforms, with a secondary code of THALADAA, Hotel CRS & Booking Engines. Its NAICS code is 72111 and its SIC code is 7000.