What Stay22 does

Stay22 is a Montreal-based content monetization platform founded in 2016 that helps travel publishers, content creators, and media companies convert audience travel intent into affiliate revenue. The company's core product is "Let Me Allez," a smart script that automates link monetization across publisher websites. The platform is built on a proprietary AI engine called Roam, which powers four customer-facing capabilities: Nova (booking intent detection that identifies when readers are ready to book and serves the optimal OTA offer), Spark (automated discovery and insertion of missed affiliate links in existing content), Allez Smart Links (deep-link builder for conversion-optimized tracking links), and Optimized Redirect (AI-driven routing of generic OTA URLs to destination-specific landing pages). The system integrates directly with major travel providers including Booking.com, Expedia, Hotels.com, TripAdvisor, Kayak, GetYourGuide, Agoda, and VRBO, and has expanded into retail via Walmart and Best Buy partnerships.

Stay22 generates revenue exclusively through affiliate commissions on completed bookings and transactions — there is no SaaS fee to creators or publishers, and the platform is free to use. The product-led growth motion is anchored by a self-serve signup at hub.stay22.com, supplemented by an enterprise field-sales team serving large publishers (Lonely Planet, Time Out), ticketing platforms (TicketOne, Ticketek), and gaming partners (Riot Games). A community-led motion through travel-blogging conferences (TBEX, WTM, ITB Berlin) reinforces SMB creator acquisition. The company is private, profitable, and processes over $1 billion in annual transactions across 5,000+ creator accounts in 187 countries.

The business was nearly killed by the COVID-19 pandemic, which caused a 90% revenue decline in 2020, but pivoted to serve the travel blogging community — a move that produced the Let Me Allez product and the company's current growth trajectory. Between 2020 and 2025, Stay22 achieved approximately 20x growth, expanded its creator base to 5,500+, and diversified into retail. In February 2026, the company closed a $122 million minority growth investment from Summit Partners to fund global expansion, infrastructure, and team growth across product, engineering, and partner support.

Name

Stay22

Legal name

Stay22 Technologies Inc.

Website

https://stay22.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Stay22 is a Montreal-based AI-powered content monetization platform that helps travel publishers, bloggers, and media companies convert audience travel intent into affiliate revenue, processing over $1 billion in annual transactions across 5,000+ creators in 187 countries.

Ownership category

akta.pro rank

Product category

Travel Affiliate Marketing Platform

NAICS

Travel Arrangement and Reservation Services (5615), Software Publishers (5132)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Hotel & Accommodation Booking Platforms (THALAFAB)

Keywords

• Travel affiliate marketing
• Content monetization platform
• Publisher revenue tools
• AI booking intent
• Accommodation mapping software

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Affiliate Commission (Travel): Stay22 earns commissions from travel booking transactions when creators and publishers drive bookings through their affiliate links. The platform connects to major travel partners including Booking.com, Expedia, hotels.com, TripAdvisor, Kayak, GetYourGuide, and Agoda. Processed over $1 billion in annual transactions in 2025.
2. Affiliate Commission (Retail): Expanded into retail verticals beyond travel, generating $80 million in GMV in 2025. Retail brands include Walmart and Best Buy. Expansion planned for food, fashion, DIY, lifestyle, and consumer technology verticals.
3. Creator/Blogger Monetization: Platform helps travel content creators monetize their content through automated link monetization, map integrations, and AI-powered recommendations. Creators receive commission for bookings driven through their content.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Stay22 operates an AI-powered affiliate monetization platform that enables travel content creators, publishers, and ticketing platforms to convert travel intent in their content into bookings and commissions. The platform uses a free-to-install script and AI tools to automatically detect booking intent, insert affiliate links, and serve optimized offers from integrated travel and retail providers including Booking.com, Expedia, Hotels.com, and Walmart.

Product overview

Stay22 is a content monetization platform that helps travel creators and publishers convert their content into commerce revenue through affiliate marketing. The platform operates as a modular system built around its core AI engine, Roam, which powers multiple product offerings. The primary product is Let Me Allez (Smart Script), a comprehensive monetization toolkit that includes Nova for AI-powered booking intent detection, Spark for automated missed link discovery, and Allez for optimized deep linking. Additional modules include Maps for interactive accommodation widgets, a YouTube Integration for video content monetization, and industry-specific solutions for publishers, events/ticketing, and transportation platforms. The platform processed over $1 billion in transactions in 2025 and has expanded beyond travel into retail verticals.

Differentiator

Problem solved

Functional benefit

Brands

• Let Me Allez: AI-powered script that automatically monetizes links and finds missed affiliate opportunities for travel content creators.
• Nova
• Spark
• Allez (Smart Links)
• Maps
• Roam

Products and services

• Let Me Allez (Smart Script) Stay22's primary script product that unlocks a complete monetization toolkit for travel content creators. Automatically monetizes links with AI-powered affiliate opportunities embedded directly into content, detecting booking intent and serving optimal offers from integrated travel providers.
• Interactive Maps Interactive map widget displaying local accommodation options with live pricing, enabling event organizers, ticketing platforms, and publishers to enhance user experience with bookable travel options tied to event locations and content.
• Stay22 Hub Central dashboard platform for managing affiliate campaigns, viewing analytics (Bookings, Analytics, Page Analytics tabs), tracking performance, and accessing product tools for creators and publishers.
• YouTube Integration Beta integration enabling YouTube content creators to generate AI-powered affiliate link recommendations in video descriptions by connecting their YouTube accounts, accessing video files, images, and transcripts.

Quantifiable outcome

• 50% increase in bookings and affiliate revenue for partners like IrelandBeforeYouDie
• +5 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability7 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Booking.comcoreTechnology or IntegrationMajor travel partner integrated with Stay22's affiliate platform. Booking.com is one of the primary booking providers tracked in Stay22 analytics, particularly strong for European audiences.
• ExpediacoreTechnology or IntegrationKey travel partner integrated with Stay22. Expedia is particularly strong for North American audiences, with 76% of Expedia bookings coming from US users according to analytics.
• Lonely PlanetcoreChannel Partner/ Reseller/ DistributorMajor travel publisher partner using Stay22's monetization platform.
• Time OutcoreChannel Partner/ Reseller/ DistributorGlobal travel and lifestyle media publisher partner.
• TicketOnecoreStrategic or Co-development PartnerItalian ticketing company partner since 2018, integrating Stay22's MAP to provide dynamic event-specific accommodation options.
• TicketekcoreStrategic or Co-development PartnerAustralian event ticketing company partner since 2019, owned by TEG Pty Ltd. Using Stay22 MAP for enhanced customer journey.
• Riot GamesminorStrategic or Co-development PartnerPartnership to bring hassle-free travel to League of Legends fans through Stay22's booking integration.
• Nuweb GroupminorChannel Partner/ Reseller/ DistributorPartners with Stay22 to add accommodation discovery functionality.
• Destination Québec CitéminorGTM or Marketing PartnerSponsored TBEX North America 2025 as a partner.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Travelpayouts: Travelpayouts is a travel-focused affiliate marketing platform connecting content creators and travel brands with tools like white-label booking widgets and link monetization. It is Stay22's closest direct competitor, offering a comparable suite for travel bloggers and affiliates.
• Skimlinks: Skimlinks is a content monetization platform that automatically turns product links in publisher content into affiliate commissions across retail and travel verticals. Comparable to Stay22 in automating affiliate monetization for content creators, though broader in vertical coverage.
• Sovrn (formerly VigLink): Sovrn operates a content monetization network that automatically inserts affiliate links into publisher content, similar to Stay22's Spark/Let Me Allez. The two platforms compete directly for publisher relationships, with Sovrn having broader vertical coverage and Stay22 having deeper travel specialization.

Broad incumbents

• CJ Affiliate (Commission Junction): CJ Affiliate is one of the largest global affiliate marketing networks, serving advertisers and publishers across virtually every vertical including travel. It is a broad incumbent competing for the same publisher dollars Stay22 targets, with significantly greater scale and category breadth.
• Awin: Awin is a global affiliate marketing network with deep travel partnerships and publisher tools. Comparable to Stay22 as a B2B affiliate platform serving both advertisers and publishers, but with broader vertical reach and more enterprise customers.
• Impact: Impact is a leading partnership management platform covering affiliate, influencer, and B2B partner programs. It competes with Stay22 for publisher-side relationships and offers more comprehensive cross-channel partner management for advertisers.
• TripAdvisor: TripAdvisor is a global travel content and booking platform that operates its own affiliate program and integrated booking experience. It is both a partner (Stay22 integrates with TripAdvisor) and a competitor for travel content monetization.

Emerging players

• PartnerStack: PartnerStack is a partner management platform focused on B2B SaaS, with growing publisher tools for affiliate and referral programs. It overlaps with Stay22's enterprise monetization proposition for publishers, particularly in tracking and payout workflows.

Others

• Booking.com: Booking.com is both a major integration partner and indirect competitor to Stay22. It operates one of the largest hotel booking platforms and has built its own creator/affiliate programs that compete with Stay22 for travel content monetization spend.
• Expedia Group: Expedia Group operates multiple travel booking brands (Expedia, Hotels.com, Vrbo) and direct creator/affiliate programs that compete with Stay22. As a major source of Stay22's commissions, it has both partnership and competitive overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@getstay22
• Facebookfacebook.com/getstay22
• LinkedInlinkedin.com/company/stay22
• Instagraminstagram.com/getstay22
• TikToktiktok.com/@getstay22
• Xx.com/getstay22

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stay22