Think Research
Think Research is a Toronto-based digital health software company that delivers evidence-based clinical content, order sets, virtual care, eForms, and medication safety tools (via Pharmapod) to hospitals, pharmacies, long-term care operators, and governments across more than 14,200 facilities serving 320,000+ clinicians.
- Company typePrivate
- Founded2006
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Think Research does
Think Research Corporation is a Toronto-based clinical content and digital health software company founded in 2006 by critical care clinician Dr. Chris O'Connor. The company organizes healthcare knowledge and delivers it through evidence-based software solutions used by clinicians at the point of care. Its core product portfolio includes more than 1,000 order sets and clinical pathways, the Digital Front Door omni-channel patient engagement platform, VirtualCare (telehealth), eForms (digital documentation for long-term and post-acute care, used by 500+ organizations across 38 US states), eReferrals, LTC Clinical Support Tools, and the Spotlight analytics module. Pharmapod, acquired in November 2021, provides a cloud-based medication incident reporting platform deployed in 70%+ of Canadian pharmacies and 500+ care homes, and is complemented by accredited continuing-education subsidiaries MDBriefCase (280,000+ members globally), RxBriefCase, and OncologyEducation.
The company's business model is enterprise SaaS licensing, with quote-based annual subscriptions sold via direct field sales to hospitals, health regions, governments, long-term care chains, pharmacy networks, and global pharmaceutical clients. Pricing is not publicly disclosed; a representative anchor contract — a $15 million total value LMS/content deal with a global pharmaceutical client since May 2022 — illustrates the enterprise scale of engagements. Think Research licenses solutions to more than 14,200 facilities serving 320,000+ clinicians across Canada, the United States, the United Kingdom, Ireland, and Australia. Following a going-private transaction with Beedie Investments Ltd. in April 2024 (C$0.32 per share, ~73% ownership) and the June 2024 divestiture of BioPharma Services to HEALWELL AI, the company has refocused on its core software and clinical content assets, supported by an active $25 million convertible credit facility and a refreshed product roadmap including Pharmapod Essentials/Pro tiers for British Columbia's CIRCL mandate and a relaunched RxBriefCase continuing-education platform.
Think Research firmographics
Firmographics- Name
- Think Research
- Legal name
- Think Research Corporation
- Website
- https://thinkresearch.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Think Research is a Toronto-based digital health software company that delivers evidence-based clinical content, order sets, virtual care, eForms, and medication safety tools (via Pharmapod) to hospitals, pharmacies, long-term care operators, and governments across more than 14,200 facilities serving 320,000+ clinicians.
- Ownership category
- akta.pro rank
Think Research industry classification
Industry- Product category
- Digital Health Software
- NAICS
- Other Scientific and Technical Consulting Services (54169), Offices of Physicians (62111)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Care Management & Coordination Platforms (case/disease management workflows) (HLACAHAD)
- akta.pro secondary industry
- Medical & Clinical Reference (Physicians, Nursing, Allied Health) (EDAGAGAA)
Keywords
Where Think Research is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Think Research business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Software Licensing (SaaS): The company licenses its digital health software solutions to healthcare facilities on a subscription/SaaS basis. Solutions include order sets, digital front door, VirtualCare, eForms, Pharmapod, and learning management systems. Think licenses its solutions to over 14,200 facilities for over 320,000 healthcare professionals.
- Enterprise Software Contracts: Large multi-year contracts with enterprise clients including pharmaceutical companies. Example includes a $15 million total contract value (since May 2022) with a global pharmaceutical client, including exclusive learning modules and annual SaaS licenses.
- Content Solutions: Knowledge-based content solutions delivered alongside software platforms, providing essential data services and clinical content to healthcare practitioners.
- Clinical Data Services: Pharmaceutical and clinical trial data management services through BioPharma Services subsidiary (prior to its sale in June 2024), including bioequivalence and Phase 1 clinical research services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise licensing model - Quote-based pricing |
| Subscription | Annual | eForms - Enterprise SaaS pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
Think Research product offering
Product offeringCore offering
Think Research provides knowledge-based digital health software and clinical content delivered at the point of care. Its portfolio includes evidence-based order sets, a digital front door patient engagement platform, a virtual care telehealth solution, digital documentation (eForms), eReferrals, and medication incident reporting (Pharmapod), alongside accredited continuing education platforms (MDBriefCase, RxBriefCase, OncologyEducation) and an enterprise Learning Management System. Solutions are licensed to over 14,200 healthcare facilities serving more than 320,000 clinicians across three continents.
Product overview
Think Research is a clinical content and technology company offering a portfolio of digital health software solutions organized around clinical standardization. The core offering includes Order Sets (evidence-based clinical decision support with 1,000+ reference sets), Digital Front Door (omni-channel patient engagement platform), VirtualCare (telehealth/virtual visit platform), eForms (digital documentation for post-acute care), eReferrals (electronic referral management), and LTC Clinical Support Tools. Additional products include Spotlight analytics for eForms, a Learning Management System for healthcare education, and Pharmapod (acquired 2021) for medication safety reporting. The portfolio is complemented by education subsidiaries MDBriefCase, RxBriefCase, and OncologyEducation, which provide accredited continuing professional development. The company supports over 2,800 client partners, 300,000+ clinical users across 3 continents, and licenses solutions to 14,200+ facilities for 320,000+ clinicians. The company was founded in 2006 by Dr. Chris O'Connor and is headquartered in Toronto, Canada.
Differentiator
Problem solved
Functional benefit
Brands
- eForms: Digital documentation solution for long-term post-acute care organizations, replacing paper forms with electronic forms
- VirtualCare
- Pharmapod
- Digital Front Door
- Order Sets
- eReferrals
- Spotlight
- MDBriefCase
- RxBriefCase
- OncologyEducation
Products and services
- Order Sets Library of more than 1,000 evidence-based order sets and clinical pathways that incorporate the latest treatment best practices for a wide range of medical conditions, enabling healthcare professionals in hospitals and health systems to deliver standardized, best-practice care at the point of care.
- Digital Front Door Omni-channel patient engagement platform that combines website portals, chatbots, mobile applications, virtual healthcare, and search directories to engage and assist patients at every touchpoint of their healthcare journey.
- VirtualCare Virtual healthcare platform that enables video and/or audio visits between patients and providers, supporting virtual visit requests, scheduling, prescriptions, lab requests, diagnostic imaging requests, and visit documentation, with patient self-registration and provider management features.
- eForms Digital documentation solution that replaces paper forms with comprehensive electronic forms for long-term and post-acute care organizations, enabling admissions, consent capture, compliance management, and structured data capture with DocuSign integration and EHR pre-population from PointClickCare and MatrixCare.
- eReferrals Digital referral management solution that enables electronic referral workflows between healthcare providers, replacing traditional fax-based referral processes.
- LTC Clinical Support Tools Clinical support tools designed specifically for long-term care settings, providing evidence-based decision support and workflow optimization for LTC clinicians.
- Pharmapod Cloud-based medication incident reporting and management platform that allows pharmacists and healthcare providers to record, track, and analyze medication incidents in real time to identify root causes, used in 70% of Canadian pharmacies and more than 500 care homes.
- Learning Management System (LMS) SaaS-based learning management system for healthcare professional education and training, delivered with exclusive learning modules and annual SaaS licenses to enterprise clients such as global pharmaceutical companies.
- MDBriefCase Accredited interactive continuing medical education platform providing high-quality clinical content free of charge to more than 280,000 healthcare professional members in Canada, Australia, Africa, and the Middle East.
- RxBriefCase Continuing education platform for pharmacists offering accredited on-demand pharmacy courses covering patient safety, travel medicine, medication management, and infectious disease.
- OncologyEducation Oncology-focused continuing education platform providing evidence-based educational content for healthcare professionals treating cancer patients.
- Pharmapod Essentials and Pharmapod Pro Tiered medication safety reporting solutions announced to help British Columbia pharmacies comply with the June 1 CIRCL (Community Incident Reporting and Learning) deadline.
Quantifiable outcome
- Pharmapod serves 70% of Canadian pharmacies and 500+ care homes
- +4 more outcomes
Companies that use Think Research
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
Think Research technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature8 records
Think Research partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, major and minor.
- PharmapodcorePharmapod is a Think Research subsidiary (acquired in 2021) that partnered with MDBriefCase for the RxBriefCase relaunch. Pharmapod is the leading cloud-based medication incident reporting platform serving 70% of Canadian pharmacies.
- HEALWELL AImajorHEALWELL AI acquired Think Research's BioPharma Services subsidiary in June 2024 as part of Think's strategic plan to refocus on core software assets. BioPharma Services is a leading contract research organization specializing in Phase 1 clinical trials.
- University Health NetworkmajorThink Research partnered with University Health Network and Catalyst Health Solutions Inc. to support Nova Scotia's YourHealthNS initiative, enhancing healthcare accessibility and relieving pressure on emergency departments in Nova Scotia.
- Catalyst Health Solutions Inc.majorPartnership with University Health Network and Catalyst Health Solutions to deliver digital solutions for Nova Scotia's healthcare system transformation, helping patients navigate the healthcare system and connect with qualified providers.
- California Association of Health FacilitiesminorThink Research is a member of the California Association of Health Facilities, supporting marketing and distribution of eForms to long-term care facilities in California.
- Massachusetts Senior Care AssociationminorThink Research is a member of the Massachusetts Senior Care Association, supporting marketing and distribution of eForms to senior care facilities in Massachusetts.
Scale indicators13 records
Recent moves8 records
Expansion highlights6 records
Think Research competitors and assessment
Company assessmentEmerging players
- VisualDx: VisualDx provides AI-enhanced clinical decision support for diagnosis and differential diagnosis at the point of care, primarily used by physicians and emergency clinicians. It competes in the clinical decision support category with Think Research's order sets and clinical content offerings, with stronger diagnostic focus.
- Doximity: Doximity provides a clinician network and telehealth tools (Doximity Dialer) used by physicians for virtual visits and professional networking. It overlaps with Think Research's VirtualCare product, particularly in ambulatory physician practices, though Doximity's primary strength is its clinician network and dialer experience.
- Premier Healthcare Solutions: Premier provides clinical decision support, supply chain, and performance improvement tools to hospitals and health systems, with growing emphasis on value-based care and care standardization. Overlaps with Think Research's order sets and clinical pathway offerings in the hospital segment.
- Health Catalyst: Health Catalyst provides data and analytics, population health management, and care coordination platforms to hospitals and health systems. Its care management and analytics capabilities overlap with Think's Spotlight analytics and care coordination tools, with stronger analytics focus.
Broad incumbents
- Elsevier Clinical Solutions: Elsevier's ClinicalPath (formerly ProVation Order Sets) and ClinicalKey offer evidence-based order sets and clinical reference tools to hospitals and health systems. This is a direct peer in the clinical decision support and order set category, competing head-to-head for hospital contracts.
- Wolters Kluwer Health: Wolters Kluwer Health operates UpToDate, Lexicomp, and Medi-Span, providing evidence-based clinical decision support, drug reference, and order set content to hospitals and clinicians globally. It is the most direct large-scale competitor to Think Research's order sets and clinical content portfolio, with much broader geographic reach and deeper integration into hospital workflows.
- PointClickCare: PointClickCare is the dominant EHR platform for the long-term and post-acute care market in North America, with whom Think Research's eForms integrates. While not a direct competitor to eForms itself, PointClickCare's expanding native documentation capabilities could bundle or substitute for Think's standalone eForms offering.
Direct peers
- Phreesia: Phreesia offers a digital front door platform for patient intake, registration, and engagement across health systems, similar to Think Research's Digital Front Door and VirtualCare offerings. Both target health systems seeking to digitize the patient journey and reduce administrative burden.
- Tabula Rasa HealthCare (now CareVention): Tabula Rasa provides medication safety and pharmacy services technology, including medication risk management platforms serving pharmacies and long-term care. It overlaps with Think's Pharmapod medication incident reporting product in the pharmacy and LTC medication safety category.
- EBSCO Information Services: EBSCO provides DynaMed, clinical decision support content, and dynamic health tools used by clinicians at the point of care. It competes directly with Think Research's order sets and clinical content library in hospitals, academic centers, and ambulatory care settings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Think Research social profiles
Digital presenceThink Research compliance and trust
Trust signalCompliance2 records
Think Research financial estimates
Financial estimateRevenue estimate
Valuation estimate
Think Research leadership team
Management profileNumber of profiles
Profiles11 records
Think Research subsidiaries and ownership
Company hierarchySubsidiaries4 records
Think Research funding detail
Funding detailFunding overview
Funding rounds9 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Think Research M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Think Research
What does Think Research do?
Think Research provides knowledge-based digital health software and clinical content delivered at the point of care. Its portfolio includes evidence-based order sets, a digital front door patient engagement platform, a virtual care telehealth solution, digital documentation (eForms), eReferrals, and medication incident reporting (Pharmapod), alongside accredited continuing education platforms (MDBriefCase, RxBriefCase, OncologyEducation) and an enterprise Learning Management System. Solutions are licensed to over 14,200 healthcare facilities serving more than 320,000 clinicians across three continents.
Is Think Research a public or private company?
Think Research is a private company. It is classified as private equity controlled and is currently operating.
When was Think Research founded?
Think Research was founded in 2006. It employs 51 to 100 people.
Where is Think Research based?
Think Research is headquartered in Toronto, Canada, in the North America region.
How does Think Research make money?
Four revenue lines are on record. Software Licensing (SaaS) is the primary driver. The others are enterprise Software Contracts, content Solutions and clinical Data Services.
Who are Think Research's main competitors?
Emerging players on record are VisualDx, Doximity, Premier Healthcare Solutions and Health Catalyst. Broad incumbents are Elsevier Clinical Solutions, Wolters Kluwer Health and PointClickCare. Direct peers are Phreesia, Tabula Rasa HealthCare (now CareVention) and EBSCO Information Services.
Does Think Research have an API?
No public API is recorded for Think Research.
What industry is Think Research in?
Think Research's product category is Digital Health Software. Its primary akta.pro industry code is HLACAHAD, Care Management & Coordination Platforms (case/disease management workflows), with a secondary code of EDAGAGAA, Medical & Clinical Reference (Physicians, Nursing, Allied Health). Its NAICS code is 54169 and its SIC code is 8000.