Think Research

What Think Research does

Think Research Corporation is a Toronto-based clinical content and digital health software company founded in 2006 by critical care clinician Dr. Chris O'Connor. The company organizes healthcare knowledge and delivers it through evidence-based software solutions used by clinicians at the point of care. Its core product portfolio includes more than 1,000 order sets and clinical pathways, the Digital Front Door omni-channel patient engagement platform, VirtualCare (telehealth), eForms (digital documentation for long-term and post-acute care, used by 500+ organizations across 38 US states), eReferrals, LTC Clinical Support Tools, and the Spotlight analytics module. Pharmapod, acquired in November 2021, provides a cloud-based medication incident reporting platform deployed in 70%+ of Canadian pharmacies and 500+ care homes, and is complemented by accredited continuing-education subsidiaries MDBriefCase (280,000+ members globally), RxBriefCase, and OncologyEducation.

The company's business model is enterprise SaaS licensing, with quote-based annual subscriptions sold via direct field sales to hospitals, health regions, governments, long-term care chains, pharmacy networks, and global pharmaceutical clients. Pricing is not publicly disclosed; a representative anchor contract — a $15 million total value LMS/content deal with a global pharmaceutical client since May 2022 — illustrates the enterprise scale of engagements. Think Research licenses solutions to more than 14,200 facilities serving 320,000+ clinicians across Canada, the United States, the United Kingdom, Ireland, and Australia. Following a going-private transaction with Beedie Investments Ltd. in April 2024 (C$0.32 per share, ~73% ownership) and the June 2024 divestiture of BioPharma Services to HEALWELL AI, the company has refocused on its core software and clinical content assets, supported by an active $25 million convertible credit facility and a refreshed product roadmap including Pharmapod Essentials/Pro tiers for British Columbia's CIRCL mandate and a relaunched RxBriefCase continuing-education platform.

Name

Think Research

Legal name

Think Research Corporation

Website

https://thinkresearch.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Think Research is a Toronto-based digital health software company that delivers evidence-based clinical content, order sets, virtual care, eForms, and medication safety tools (via Pharmapod) to hospitals, pharmacies, long-term care operators, and governments across more than 14,200 facilities serving 320,000+ clinicians.

Ownership category

akta.pro rank

Product category

Digital Health Software

NAICS

Other Scientific and Technical Consulting Services (54169), Offices of Physicians (62111)

SIC

Services-Health Services (8000)

akta.pro primary industry

Care Management & Coordination Platforms (case/disease management workflows) (HLACAHAD)

akta.pro secondary industry

Medical & Clinical Reference (Physicians, Nursing, Allied Health) (EDAGAGAA)

Keywords

• Clinical decision support
• Digital health software
• Medication safety reporting
• Evidence-based order sets
• Virtual care platform

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Software Licensing (SaaS): The company licenses its digital health software solutions to healthcare facilities on a subscription/SaaS basis. Solutions include order sets, digital front door, VirtualCare, eForms, Pharmapod, and learning management systems. Think licenses its solutions to over 14,200 facilities for over 320,000 healthcare professionals.
2. Enterprise Software Contracts: Large multi-year contracts with enterprise clients including pharmaceutical companies. Example includes a $15 million total contract value (since May 2022) with a global pharmaceutical client, including exclusive learning modules and annual SaaS licenses.
3. Content Solutions: Knowledge-based content solutions delivered alongside software platforms, providing essential data services and clinical content to healthcare practitioners.
4. Clinical Data Services: Pharmaceutical and clinical trial data management services through BioPharma Services subsidiary (prior to its sale in June 2024), including bioequivalence and Phase 1 clinical research services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Think Research provides knowledge-based digital health software and clinical content delivered at the point of care. Its portfolio includes evidence-based order sets, a digital front door patient engagement platform, a virtual care telehealth solution, digital documentation (eForms), eReferrals, and medication incident reporting (Pharmapod), alongside accredited continuing education platforms (MDBriefCase, RxBriefCase, OncologyEducation) and an enterprise Learning Management System. Solutions are licensed to over 14,200 healthcare facilities serving more than 320,000 clinicians across three continents.

Product overview

Think Research is a clinical content and technology company offering a portfolio of digital health software solutions organized around clinical standardization. The core offering includes Order Sets (evidence-based clinical decision support with 1,000+ reference sets), Digital Front Door (omni-channel patient engagement platform), VirtualCare (telehealth/virtual visit platform), eForms (digital documentation for post-acute care), eReferrals (electronic referral management), and LTC Clinical Support Tools. Additional products include Spotlight analytics for eForms, a Learning Management System for healthcare education, and Pharmapod (acquired 2021) for medication safety reporting. The portfolio is complemented by education subsidiaries MDBriefCase, RxBriefCase, and OncologyEducation, which provide accredited continuing professional development. The company supports over 2,800 client partners, 300,000+ clinical users across 3 continents, and licenses solutions to 14,200+ facilities for 320,000+ clinicians. The company was founded in 2006 by Dr. Chris O'Connor and is headquartered in Toronto, Canada.

Differentiator

Problem solved

Functional benefit

Brands

• eForms: Digital documentation solution for long-term post-acute care organizations, replacing paper forms with electronic forms
• VirtualCare
• Pharmapod
• Digital Front Door
• Order Sets
• eReferrals
• Spotlight
• MDBriefCase
• RxBriefCase
• OncologyEducation

Products and services

• Order Sets Library of more than 1,000 evidence-based order sets and clinical pathways that incorporate the latest treatment best practices for a wide range of medical conditions, enabling healthcare professionals in hospitals and health systems to deliver standardized, best-practice care at the point of care.
• Digital Front Door Omni-channel patient engagement platform that combines website portals, chatbots, mobile applications, virtual healthcare, and search directories to engage and assist patients at every touchpoint of their healthcare journey.
• VirtualCare Virtual healthcare platform that enables video and/or audio visits between patients and providers, supporting virtual visit requests, scheduling, prescriptions, lab requests, diagnostic imaging requests, and visit documentation, with patient self-registration and provider management features.
• eForms Digital documentation solution that replaces paper forms with comprehensive electronic forms for long-term and post-acute care organizations, enabling admissions, consent capture, compliance management, and structured data capture with DocuSign integration and EHR pre-population from PointClickCare and MatrixCare.
• eReferrals Digital referral management solution that enables electronic referral workflows between healthcare providers, replacing traditional fax-based referral processes.
• LTC Clinical Support Tools Clinical support tools designed specifically for long-term care settings, providing evidence-based decision support and workflow optimization for LTC clinicians.
• Pharmapod Cloud-based medication incident reporting and management platform that allows pharmacists and healthcare providers to record, track, and analyze medication incidents in real time to identify root causes, used in 70% of Canadian pharmacies and more than 500 care homes.
• Learning Management System (LMS) SaaS-based learning management system for healthcare professional education and training, delivered with exclusive learning modules and annual SaaS licenses to enterprise clients such as global pharmaceutical companies.
• MDBriefCase Accredited interactive continuing medical education platform providing high-quality clinical content free of charge to more than 280,000 healthcare professional members in Canada, Australia, Africa, and the Middle East.
• RxBriefCase Continuing education platform for pharmacists offering accredited on-demand pharmacy courses covering patient safety, travel medicine, medication management, and infectious disease.
• OncologyEducation Oncology-focused continuing education platform providing evidence-based educational content for healthcare professionals treating cancer patients.
• Pharmapod Essentials and Pharmapod Pro Tiered medication safety reporting solutions announced to help British Columbia pharmacies comply with the June 1 CIRCL (Community Incident Reporting and Learning) deadline.

Quantifiable outcome

• Pharmapod serves 70% of Canadian pharmacies and 500+ care homes
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• PharmapodcoreStrategic or Co-development Partner · 25 September 2024Pharmapod is a Think Research subsidiary (acquired in 2021) that partnered with MDBriefCase for the RxBriefCase relaunch. Pharmapod is the leading cloud-based medication incident reporting platform serving 70% of Canadian pharmacies.
• HEALWELL AImajorStrategic or Co-development Partner · 13 June 2024HEALWELL AI acquired Think Research's BioPharma Services subsidiary in June 2024 as part of Think's strategic plan to refocus on core software assets. BioPharma Services is a leading contract research organization specializing in Phase 1 clinical trials.
• University Health NetworkmajorStrategic or Co-development Partner · 2 November 2023Think Research partnered with University Health Network and Catalyst Health Solutions Inc. to support Nova Scotia's YourHealthNS initiative, enhancing healthcare accessibility and relieving pressure on emergency departments in Nova Scotia.
• Catalyst Health Solutions Inc.majorStrategic or Co-development Partner · 2 November 2023Partnership with University Health Network and Catalyst Health Solutions to deliver digital solutions for Nova Scotia's healthcare system transformation, helping patients navigate the healthcare system and connect with qualified providers.
• California Association of Health FacilitiesminorChannel Partner/ Reseller/ DistributorThink Research is a member of the California Association of Health Facilities, supporting marketing and distribution of eForms to long-term care facilities in California.
• Massachusetts Senior Care AssociationminorChannel Partner/ Reseller/ DistributorThink Research is a member of the Massachusetts Senior Care Association, supporting marketing and distribution of eForms to senior care facilities in Massachusetts.

Scale indicators13 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• VisualDx: VisualDx provides AI-enhanced clinical decision support for diagnosis and differential diagnosis at the point of care, primarily used by physicians and emergency clinicians. It competes in the clinical decision support category with Think Research's order sets and clinical content offerings, with stronger diagnostic focus.
• Doximity: Doximity provides a clinician network and telehealth tools (Doximity Dialer) used by physicians for virtual visits and professional networking. It overlaps with Think Research's VirtualCare product, particularly in ambulatory physician practices, though Doximity's primary strength is its clinician network and dialer experience.
• Premier Healthcare Solutions: Premier provides clinical decision support, supply chain, and performance improvement tools to hospitals and health systems, with growing emphasis on value-based care and care standardization. Overlaps with Think Research's order sets and clinical pathway offerings in the hospital segment.
• Health Catalyst: Health Catalyst provides data and analytics, population health management, and care coordination platforms to hospitals and health systems. Its care management and analytics capabilities overlap with Think's Spotlight analytics and care coordination tools, with stronger analytics focus.

Broad incumbents

• Elsevier Clinical Solutions: Elsevier's ClinicalPath (formerly ProVation Order Sets) and ClinicalKey offer evidence-based order sets and clinical reference tools to hospitals and health systems. This is a direct peer in the clinical decision support and order set category, competing head-to-head for hospital contracts.
• Wolters Kluwer Health: Wolters Kluwer Health operates UpToDate, Lexicomp, and Medi-Span, providing evidence-based clinical decision support, drug reference, and order set content to hospitals and clinicians globally. It is the most direct large-scale competitor to Think Research's order sets and clinical content portfolio, with much broader geographic reach and deeper integration into hospital workflows.
• PointClickCare: PointClickCare is the dominant EHR platform for the long-term and post-acute care market in North America, with whom Think Research's eForms integrates. While not a direct competitor to eForms itself, PointClickCare's expanding native documentation capabilities could bundle or substitute for Think's standalone eForms offering.

Direct peers

• Phreesia: Phreesia offers a digital front door platform for patient intake, registration, and engagement across health systems, similar to Think Research's Digital Front Door and VirtualCare offerings. Both target health systems seeking to digitize the patient journey and reduce administrative burden.
• Tabula Rasa HealthCare (now CareVention): Tabula Rasa provides medication safety and pharmacy services technology, including medication risk management platforms serving pharmacies and long-term care. It overlaps with Think's Pharmapod medication incident reporting product in the pharmacy and LTC medication safety category.
• EBSCO Information Services: EBSCO provides DynaMed, clinical decision support content, and dynamic health tools used by clinicians at the point of care. It competes directly with Think Research's order sets and clinical content library in hospitals, academic centers, and ambulatory care settings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/trchealth
• Facebookfacebook.com/trchealth
• LinkedInlinkedin.com/company/thinkresearch
• Instagraminstagram.com/thinkresearch

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries4 records

Funding overview

Funding rounds9 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Think Research