Invoice2go
Invoice2go is a cloud-based SaaS invoicing and payment platform serving approximately 225,000 small businesses, freelancers, and contractors globally, offering subscription-based invoicing tools, integrated payment processing, and embedded banking services. Acquired by Bill.com in 2022.
- Company typePrivate
- Founded2002
- HeadquartersRedwood City, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Invoice2go does
Invoice2go is a cloud-based SaaS invoicing and business management platform serving approximately 225,000 small businesses, freelancers, and contractors globally. Founded in 2002 and headquartered in San Jose, California, the platform enables users to create and send professional invoices, generate estimates and quotes, accept online payments via credit card, debit card, PayPal, and ACH bank transfer, manage projects, track time and expenses, and produce business reports. It is accessible via web application and native iOS and Android mobile apps, with industry-specific solutions targeting auto repair shops, construction contractors, freelancers, and consultants.
The product architecture centers on an integrated workflow combining invoicing, payment processing, and increasingly embedded financial services through Invoice2go Money, a no-fee small business bank account issued by TransPecos Banks, SSB in partnership with the company. The platform integrates natively with QuickBooks, Xero, MYOB, and Zapier (extending to over 3,000 third-party applications), creating an ecosystem footprint relevant to SMB accounting workflows. Underlying technology is described as cloud-based SaaS with mobile-first design, with no disclosed AI/ML capabilities or public developer API.
The business model combines three-tier subscription pricing (Starter at $79.99/year, Professional at $119.99/year, and Premium at $449.99/year) with transaction-based payment processing fees of 2.9%-3.5% on card payments. Invoice2go operates a self-serve, product-led growth motion with a 30-day free trial and direct-to-consumer digital distribution through its website and app stores. The company has processed approximately $24 billion in payments for its users annually and was acquired by Bill.com (NYSE: BILL) in 2022 as part of Bill.com's SMB-focused expansion strategy.
Invoice2go firmographics
Firmographics- Name
- Invoice2go
- Legal name
- Invoice2go, LLC
- Website
- https://invoice.2go.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Invoice2go is a cloud-based SaaS invoicing and payment platform serving approximately 225,000 small businesses, freelancers, and contractors globally, offering subscription-based invoicing tools, integrated payment processing, and embedded banking services. Acquired by Bill.com in 2022.
- Ownership category
- akta.pro rank
Invoice2go industry classification
Industry- Product category
- Small Business Invoicing Software
- NAICS
- Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)
- akta.pro secondary industries
- E-Invoicing & Invoice Presentment (B2B/B2G) (FSAMAJAF), Accounts Receivable (Invoicing, Cash Application, Deductions) (BPAAAGAB), Contractor Payroll, Invoicing & Payment Services (BPACAGAD)
Keywords
Where Invoice2go is headquartered
LocationHeadquarters
- HQ city
- Redwood City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Invoice2go business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Three-tier subscription model (Starter, Professional, Premium) with annual billing. Higher tiers unlock more invoices, lower payment processing fees, and premium features like phone support and recurring invoices.
- Payment Processing Fees: Transaction fees on card payments (2.9%-3.5% depending on plan tier) and PayPal payments (2.9% + $0.30 per transaction). ACH bank transfers are free.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starter: Essential tools for new service businesses |
| Subscription | Annual | Professional: Advanced features for growing businesses |
| Subscription | Annual | Premium: Unlimited capabilities for businesses over $100k/year revenue |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Invoice2go product offering
Product offeringCore offering
Invoice2go is a cloud-based SaaS invoicing platform that enables small businesses, freelancers, and contractors to create and send professional invoices and estimates, accept online payments (credit card, debit card, PayPal, ACH), manage projects, track expenses, and generate business reports via web and native iOS/Android mobile apps. The platform is offered as tiered subscriptions (Starter, Professional, Premium) with an optional bundled business bank account (Invoice2go Money) issued through an FDIC-insured partner.
Product overview
Invoice2go is a single unified platform for small business invoicing and financial management, now owned by Bill.com (NYSE: BILL). The core platform combines invoicing software, payment processing (Invoice2go Money with card and ACH acceptance), and business banking services. Supporting modules include project management, business reports, estimating software, customer reviews, time tracking, appointments, and expenses. The product portfolio also includes a suite of free downloadable templates (invoice, receipt, business plan, purchase order) and an invoice generator tool. Industry-specific solutions target auto repair shops, construction contractors, and freelancers. The platform is accessible via web application and native iOS/Android mobile apps, with tiered pricing plans (Starter at 30 invoices/year, Professional at 100 invoices/year, and Premium with unlimited invoices and advanced features).
Differentiator
Problem solved
Functional benefit
Products and services
- Invoice2go Core Platform All-in-one invoicing and estimate software for small businesses, enabling users to create professional invoices, send estimates, accept online payments, manage projects, and track business performance through a unified platform accessible via web and mobile.
- Invoicing Software
Quantifiable outcome
- Saves 10+ hours of work per week
- +3 more outcomes
Companies that use Invoice2go
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
Invoice2go technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature7 records
Invoice2go partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- QuickBookscoreAccounting software integration that allows automatic sync of invoicing and payments data. Users can import clients and items from QuickBooks and sync invoice data for tax preparation.
- XerocoreAccounting software integration enabling automatic sync of invoicing and payment data between Invoice2go and Xero for bookkeeping purposes.
- MYOBcoreAccounting software integration for Australian and New Zealand markets, syncing invoicing data with MYOB accounting software.
- ZapiercoreWorkflow automation platform integration connecting Invoice2go with 3,000+ applications including Shopify, Google Sheets, and HubSpot, enabling automated admin workflows.
- TransPecos Banks, SSBcoreFDIC-insured banking services partner providing Invoice2go Money bank accounts (Visa debit cards) with no-fee banking and auto-reconciliation of payments.
- Bill.comcoreParent company (NYSE: BILL) that acquired Invoice2go. Processes card payments through Bill.com LLC affiliate and provides payment processing infrastructure.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Invoice2go competitors and assessment
Company assessmentDirect peers
- FreshBooks: FreshBooks is a direct SMB and freelancer invoicing and accounting SaaS competitor with comparable subscription pricing, mobile apps, payment processing, and QuickBooks/Xero-style integrations. It overlaps with Invoice2go across nearly the entire feature set.
- Wave Accounting: Wave is a free invoicing and accounting platform targeting freelancers and very small businesses, directly competing with Invoice2go's Starter tier. Its free pricing and integrated payments put downward pressure on Invoice2go's SMB pricing.
- Square Invoices: Square Invoices offers free invoice creation with built-in card and ACH payment processing for SMBs, directly overlapping with Invoice2go's invoicing and payment-processing features and threatening its transaction-fee revenue.
- PayPal Invoicing: PayPal Invoicing provides free, branded invoicing bundled with PayPal payment acceptance for SMBs and freelancers, directly competing with Invoice2go on payment-method breadth and pricing.
- HoneyBook: HoneyBook is an all-in-one client-flow platform for freelancers and small service businesses, combining invoicing, contracts, proposals, and payments — directly overlapping with Invoice2go's freelancer and SMB use cases.
- Bonsai: Bonsai is a freelancer-focused SaaS suite covering invoicing, contracts, time tracking, and accounting — competing head-to-head with Invoice2go's freelancer and Premium-tier workflow features.
- Zoho Invoice: Zoho Invoice is a free/affordable invoicing tool for SMBs with multi-currency support, recurring invoices, and payment-gateway integrations — directly comparable to Invoice2go's invoicing and payment features.
Broad incumbents
- QuickBooks Self-Employed / Simple Start: Intuit QuickBooks' lower-tier plans include invoicing and payment acceptance for freelancers and micro-businesses. As a broad incumbent, QuickBooks bundles invoicing inside a dominant accounting ecosystem that can absorb Invoice2go's standalone value proposition.
- Xero: Xero is a global SMB accounting platform with native invoicing, recurring billing, and a deep app marketplace. As a broad incumbent with similar SMB targeting and similar integration philosophy, Xero overlaps with Invoice2go especially in international markets.
Emerging players
- Fiverr Workspace (formerly AND CO): Fiverr Workspace (rebranded from AND CO) provides freelancer-focused invoicing, contracts, time tracking, and expense management. It is comparable to Invoice2go's freelancer solution and is bundled into the Fiverr marketplace ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Invoice2go social profiles
Digital presenceInvoice2go financial estimates
Financial estimateRevenue estimate
Valuation estimate
Invoice2go leadership team
Management profileNumber of profiles
Profiles7 records
Invoice2go funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Invoice2go M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Invoice2go
What does Invoice2go do?
Invoice2go is a cloud-based SaaS invoicing platform that enables small businesses, freelancers, and contractors to create and send professional invoices and estimates, accept online payments (credit card, debit card, PayPal, ACH), manage projects, track expenses, and generate business reports via web and native iOS/Android mobile apps. The platform is offered as tiered subscriptions (Starter, Professional, Premium) with an optional bundled business bank account (Invoice2go Money) issued through an FDIC-insured partner.
Is Invoice2go a public or private company?
Invoice2go is a private company. It is classified as corporate owned and is currently operating.
When was Invoice2go founded?
Invoice2go was founded in 2002. It employs 101 to 250 people.
Where is Invoice2go based?
Invoice2go is headquartered in Redwood City, United States, in the North America region.
How does Invoice2go make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are payment Processing Fees.
Who are Invoice2go's main competitors?
Direct peers on record are FreshBooks, Wave Accounting, Square Invoices, PayPal Invoicing, HoneyBook, Bonsai and Zoho Invoice. Broad incumbents are QuickBooks Self-Employed / Simple Start and Xero. Fiverr Workspace (formerly AND CO) is listed as an emerging player.
Does Invoice2go have an API?
No public API is recorded for Invoice2go.
What industry is Invoice2go in?
Invoice2go's product category is Small Business Invoicing Software. Its primary akta.pro industry code is BPAMAFAF, Bill Pay, Invoicing & Payables Platforms, with a secondary code of FSAMAJAF, E-Invoicing & Invoice Presentment (B2B/B2G). Its NAICS code is 54121 and its SIC code is 7372.