Reed's
Reed's, Inc. is a Norwalk, Connecticut-based branded beverage company (NYSE American: REED), founded in 1987, that makes handcrafted ginger beers, craft sodas, RTD alcoholic ginger cocktails, and ginger candies under the Reed's, Virgil's, Flying Cauldron, and Hard Mule brands, selling through 32,000+ US and Asia-Pacific retail outlets via an asset-light co-packing model.
- Company typePublic
- Founded1987
- HeadquartersNorwalk, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Reed's does
Reed's, Inc. (NYSE American: REED) is a Norwalk, Connecticut-based branded beverage company founded in 1987 that manufactures and distributes handcrafted ginger beverages, craft sodas, ready-to-drink alcoholic ginger cocktails, and ginger candies. Its core technology is real-ginger brewing using Jamaican-inspired recipes with three intensity tiers (Original, Extra, Strongest), a proprietary natural sweetener blend (Erythritol, Stevia, Monk Fruit) for zero-sugar variants, and natural mushroom extract (Sweet Osmanthus Ear) for shelf-stability. The company operates an asset-light model, contracting with independent co-packers and distributors rather than owning factories, and sells a multi-brand portfolio (Reed's, Virgil's, Flying Cauldron, Reed's Hard Mule) plus ginger chews and crystallized ginger candies.
Reed's makes money through wholesale distribution to over 32,000 retail outlets across the United States and Asia-Pacific (including Walmart, Whole Foods, Sprouts, Albertsons, Meijer, Publix, Safeway, Hannaford, Harris Teeter, Natural Grocers, and Rite Aid), direct-to-consumer e-commerce at drinkreeds.com with a Subscribe & Save subscription option (10% discount), an Amazon marketplace storefront, and wholesale through the Faire marketplace. Pricing is unit-based at roughly $46-$50 per 24-pack for core SKUs, with gift cards and bulk options. The customer base spans health-conscious consumers seeking natural alternatives to mass-market sodas, craft beverage enthusiasts using Reed's as cocktail mixers, and wellness consumers using ginger for digestive benefits.
Financially, Reed's is a sub-$50M public micro-cap with declining top-line momentum. Reported net sales were $34.1M in FY2025 versus $38.0M in FY2024, with Q1 2026 sales of $7.1M down 29% year-over-year, and the company posted a $15.8M net loss in FY2025. The company completed a $10M NYSE American uplisting in December 2025, established Asia-Pacific subsidiaries in Hong Kong, Japan, China, and Singapore, and entered mainland China in March 2026 with the U Oxygen series. It received an NYSE American deficiency notice in May 2026 due to $2.7M stockholders' equity and five consecutive years of net losses.
Reed's firmographics
Firmographics- Name
- Reed's
- Legal name
- Reed's, Inc.
- Website
- https://drinkreeds.com
- Company type
- Public
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reed's, Inc. is a Norwalk, Connecticut-based branded beverage company (NYSE American: REED), founded in 1987, that makes handcrafted ginger beers, craft sodas, RTD alcoholic ginger cocktails, and ginger candies under the Reed's, Virgil's, Flying Cauldron, and Hard Mule brands, selling through 32,000+ US and Asia-Pacific retail outlets via an asset-light co-packing model.
- Ownership category
- akta.pro rank
Reed's industry classification
Industry- Product category
- Craft Beverages
- NAICS
- Soft Drink Manufacturing (312111), Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
- akta.pro secondary industries
- Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH), Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB)
Keywords
Where Reed's is headquartered
LocationHeadquarters
- HQ city
- Norwalk
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Reed's business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: Products sold directly to consumers through the company's website drinkreeds.com with subscription options offering 10% savings on recurring orders. Includes gift cards.
- Retail Distribution: Products sold through major retail chains including Sprouts, Walmart, Safeway, Whole Foods, Hannaford, Harris Teeter, Meijer, Albertsons, Publix, Natural Grocers, and Rite Aid. Revenue generated from wholesale distribution to over 32,000 outlets.
- Amazon Marketplace: Products available through Amazon for direct shipping to consumers, expanding e-commerce reach beyond the company's own website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Reed's Zero Sugar Extra Ginger Beer 24 Pack (Cans) |
| Unit Pricing | Pay-as-you-go | Reed's Strongest Ginger Beer 24 Pack (Glass) |
| Unit Pricing | Pay-as-you-go | Virgil's Zero Sugar Root Beer 24 Pack (Cans) |
| Other | One time/ perpetual license | Gift Cards |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels5 records
Reed's product offering
Product offeringCore offering
Reed's manufactures and sells naturally brewed craft beverages, with a focus on Jamaican-inspired ginger ales and ginger beers made with real ginger root. Its portfolio spans the Reed's brand (Original, Extra, and Strongest ginger beers plus ginger ales), Virgil's handcrafted sodas, Flying Cauldron butterscotch beer, and Reed's Hard Mule alcoholic ginger drinks (5% ABV), along with ginger chews. Products are sold directly to consumers via drinkreeds.com (with a Subscribe & Save subscription) and through more than 32,000 retail outlets in the US and Asia-Pacific.
Product overview
Reed's Inc. is a branded beverage company offering natural, handcrafted soft drinks and ginger-based beverages. The product portfolio centers on the Reed's brand (ginger ales and ginger beers with multiple potency levels), supplemented by the Virgil's sub-brand of handcrafted sodas (root beer, cream sodas, fruit flavors) and the Flying Cauldron fantasy-themed butterscotch soda. Products are available in both regular (cane sugar/honey sweetened) and zero sugar variants using erythritol/stevia/monk fruit blends. An alcoholic Hard Mule line (5% ABV) extends into ready-to-drink cocktails. The company also produces ginger candies. Distribution spans over 32,000 retail outlets across the US and Asia-Pacific, with an asset-light model using independent co-packers.
Differentiator
Problem solved
Functional benefit
Brands
- Reed's: Handcrafted ginger beverages including ginger ales and ginger beers with real ginger root. Flagship brand of the company.
- Virgil's
- Flying Cauldron
- Reed's Hard Mule
Products and services
- Reed's Ginger Ale Handcrafted ginger ale made with pressed organic ginger, real ingredients, and natural flavors; available in Original and Zero Sugar varieties in 12oz cans and glass bottles for consumers seeking natural ginger beverages.
- Reed's Ginger Beer Jamaican-inspired craft ginger beer made with real fresh ginger root, natural fruit juices, honey, and spices; available in Original, Extra (2x ginger), Premium (honey/pineapple sweetened), and Strongest (3x ginger) varieties for consumers seeking bold, natural ginger flavor.
- Reed's Hard Mule Alcoholic ginger beverage at 5% ABV crafted with real ginger for the signature Reed's bite, lightly sweetened with natural ingredients and finished with lime; positioned as a ready-to-drink Moscow Mule alternative.
- Virgil's Handcrafted Soda Line of premium craft sodas made with real ingredients in flavors including Black Cherry, Orange Cream, Root Beer, Vanilla Cream, and Cola; available in regular and Zero Sugar versions with a natural sweetener blend.
- Flying Cauldron Butterscotch Beer Handcrafted butterscotch-flavored soda marketed with a wizard/fantasy theme, made with cane sugar and natural ingredients for fans of creamy butterscotch flavors.
- Reed's Ginger Chews and Crystallized Ginger Ginger-flavored candy products including individually wrapped ginger chews (cane sugar, organic ginger root, tapioca starch) and crystallized ginger (diced baby ginger in raw cane syrup), made in the USA.
Quantifiable outcome
- Net sales of $34.1 million for fiscal year 2025
- +2 more outcomes
Companies that use Reed's
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles1 record
Reed's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Reed's partnerships and signals
Strategic signalScale indicators13 records
Recent moves8 records
Expansion highlights6 records
Reed's competitors and assessment
Company assessmentDirect peers
- Fever-Tree: Premium non-alcoholic ginger beer and cocktail mixer brand; the closest direct competitor to Reed's ginger beer in the premium mixer category, sold across mainstream and natural retailers in the US and globally.
- Q Mixers: Premium craft cocktail mixers including ginger beer and tonic; competes head-to-head with Reed's in the natural and mainstream grocery channel with a similar real-ingredient, less-sweet positioning.
- Zevia: Zero-sugar, naturally sweetened soft drinks (including ginger ale and ginger beer variants); competes directly with Reed's Zero Sugar line on the erythritol/stevia/monk-fruit sweetener proposition.
- OLIPOP: Better-for-you craft soda brand emphasizing natural ingredients and prebiotic fiber; competes for the same health-conscious, natural-channel consumer that drives Reed's primary segment.
- Poppi: Premium craft soda with apple cider vinegar positioning sold at Whole Foods, Sprouts, Target, and other natural/mainstream retailers; overlaps with Reed's on natural-channel shelf space and clean-label messaging.
- Jones Soda: Craft soda company with a similar sub-brand / flavor-extension model, multi-channel retail distribution, and small-cap public-company profile; a close comparable on business model and scale.
- Boylan Bottling: Independent craft soda maker with a similar premium, glass-bottle, cane-sugar positioning sold in natural and gourmet channels; a close small-batch comparator to Reed's and Virgil's lines.
Broad incumbents
- Canada Dry (Keurig Dr Pepper): Mass-market ginger ale incumbent owned by Keurig Dr Pepper; dominates the mainstream ginger ale category against which Reed's premium differentiated positioning competes.
- Dr Pepper / Keurig Dr Pepper: Large-scale beverage incumbent with extensive DSD distribution and retailer relationships; competes broadly for shelf space and consumer occasions across Reed's full product range.
Emerging players
- Maine Root: Handcrafted natural soda brand with comparable organic, fair-trade ingredient positioning and a similar craft-root-beer and ginger-beer portfolio; a smaller-scale peer competing in the natural channel.
Market position
Strengths5 records
Weaknesses6 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Reed's social profiles
Digital presenceReed's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reed's leadership team
Management profileNumber of profiles
Profiles8 records
Reed's subsidiaries and ownership
Company hierarchySubsidiaries4 records
Reed's funding detail
Funding detailFunding overview
Funding rounds6 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reed's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reed's
What does Reed's do?
Reed's manufactures and sells naturally brewed craft beverages, with a focus on Jamaican-inspired ginger ales and ginger beers made with real ginger root. Its portfolio spans the Reed's brand (Original, Extra, and Strongest ginger beers plus ginger ales), Virgil's handcrafted sodas, Flying Cauldron butterscotch beer, and Reed's Hard Mule alcoholic ginger drinks (5% ABV), along with ginger chews. Products are sold directly to consumers via drinkreeds.com (with a Subscribe & Save subscription) and through more than 32,000 retail outlets in the US and Asia-Pacific.
Is Reed's a public or private company?
Reed's is a public company. It is classified as public and is currently operating.
When was Reed's founded?
Reed's was founded in 1987. It employs 11 to 50 people.
Where is Reed's based?
Reed's is headquartered in Norwalk, United States, in the North America region.
How does Reed's make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are retail Distribution and amazon Marketplace.
Who are Reed's's main competitors?
Direct peers on record are Fever-Tree, Q Mixers, Zevia, OLIPOP, Poppi, Jones Soda and Boylan Bottling. Broad incumbents are Canada Dry (Keurig Dr Pepper) and Dr Pepper / Keurig Dr Pepper. Maine Root is listed as an emerging player.
Does Reed's have an API?
No public API is recorded for Reed's.
What industry is Reed's in?
Reed's's product category is Craft Beverages. Its primary akta.pro industry code is CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks), with a secondary code of CRADAIAH, Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic). Its NAICS code is 312111 and its SIC code is 2080.