Hume
Hume is a Los Angeles-based Premium AI Content and IP company founded in 2021 that produces AI-generated video, audio, and visual content for enterprise brands and develops proprietary virtual artist IP such as DEATHPIXIE for the entertainment industry.
- Company typePrivate
- Founded2021
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Hume does
Hume is a Los Angeles-based Premium AI Content and IP company founded in 2021 that produces AI-generated video, audio, and visual content for enterprise brands and entertainment clients. The company operates two primary service lines: project-based content production (social media videos, launch videos, and ads) sold as one-time engagements, and a recurring AI Influencer/Brand IP offering in which Hume creates fully customized AI personas with distinct personalities, visual identities, and voices, then manages their social accounts with weekly content and built-in UGC networks. Underlying workflows combine iterative storyboarding, multiple parallel video generations (14-18 per project in documented spec work), and integrated audio design, leveraging third-party AI and 3D tools including ElevenLabs and Unreal Engine rather than proprietary foundation models.
The business is privately held and venture-backed, having raised $11.7 million in Series A funding in September 2022 led by TCG Crypto with a crypto/web3-focused syndicate that includes Collab+Currency, Distributed Global, Flamingo DAO, Gemini Frontier Fund, K300 Ventures, Noise DAO, The LAO, and Winklevoss Capital. Beyond services, Hume develops proprietary virtual artist IP, most notably DEATHPIXIE, an Anime DJ launched in 2024 that grew from zero to 120K followers in 12 months, reached 1M weekly views, surpassed 20M Spotify streams, and performed at Red Rocks. The company markets itself via a portfolio-led website, earned media in Forbes, Variety, CNN, Fast Company, and Billboard, and direct enterprise outreach, with David Beiner as Founder and CEO and a team of 1-10 employees based in Los Angeles.
Commercially, Hume claims 100M+ views, 50M+ streams, a 10x cost reduction versus traditional production, and one-week turnaround for content. Pricing is quote-based and not publicly disclosed, and the visible paying enterprise client base is narrow — BP.FUN is the principal named paying customer, while Audi, SpaceX, and Law Firm work are spec demonstrations. The combination of bespoke project fees and recurring AI Influencer subscriptions, alongside owned virtual artist IP, constitutes Hume's revenue mechanics, though no revenue figure has been disclosed.
Hume firmographics
Firmographics- Name
- Hume
- Legal name
- Hume
- Website
- https://wearehume.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hume is a Los Angeles-based Premium AI Content and IP company founded in 2021 that produces AI-generated video, audio, and visual content for enterprise brands and develops proprietary virtual artist IP such as DEATHPIXIE for the entertainment industry.
- Ownership category
- akta.pro rank
Where Hume is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Hume business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Social Content and Video Production: Creating high-quality AI videos for social media, ads, and launch videos for enterprise clients. Revenue generated through project-based fees for custom content creation.
- AI Influencer/Brand IP Creation: Creating and managing AI personas for brands including weekly video content, full brand kits, and managed social accounts with built-in UGC content networks.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Hume product offering
Product offeringCore offering
Hume is a premium AI content and IP company that produces AI-generated video, audio, and visual content for enterprise brands. It operates two core service lines: (1) Social Content, Launch Videos, and Ads — high-quality AI-generated videos for social media, advertisements, and product launches; and (2) AI Influencer/Brand IP — fully customized AI personas with distinct personalities, visual identities, and voices, supported by weekly social videos, brand kits, and managed social accounts. Hume also develops its own proprietary virtual artist IP, such as the virtual DJ DEATHPIXIE.
Product overview
Hume is a Premium AI Content and IP company that creates AI-generated video, audio, and visual content for brands. The company offers two primary service lines: Social Content, Launch Videos, and Ads (high-quality AI video production for social media and advertising); and AI Influencer/Brand IP (creation of AI personas with personalities, visual identities, and voices for brands). Hume has also developed proprietary virtual artist IP such as DEATHPIXIE. The company utilizes iterative AI workflows including storyboard generation, multiple video generations, and audio design to produce content at a fraction of traditional costs and timeframes.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Content, Launch Videos, and Ads Hume creates high-quality AI-generated videos for social media, advertisements, and product launch videos for enterprise brands. The service includes a discovery session to understand the client's audience and goals, strategy and script development, and delivery of production-ready videos or photos.
- AI Influencer/Brand IP Hume creates a fully customized social persona with a distinct personality, visual identity, and voice for a brand. Deliverables include weekly videos for social media, a full brand kit (typefaces, logo, etc.) for the AI influencer, and managed social accounts with built-in UGC content networks to increase views and growth.
- DEATHPIXIE Virtual Artist DEATHPIXIE is a virtual artist (Anime DJ) IP developed and managed by Hume, demonstrating the company's capability to create, launch, and grow AI-driven virtual talent.
Quantifiable outcome
- 100M+ views generated for clients
- +4 more outcomes
Companies that use Hume
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Hume technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
Hume partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Creative Artists Agency (CAA)minorCreative Artists Agency is listed as a partner that Hume's team has worked with, indicating potential strategic collaboration in entertainment and talent representation.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Hume competitors and assessment
Company assessmentDirect peers
- Tool of North America: Tool is a boutique creative agency producing premium advertising content and brand campaigns for major clients, comparable to Hume's content production and brand campaign service line.
- Superdigital: Superdigital is a creative and advertising agency specializing in social media and digital content for major brands, directly comparable to Hume's social content and launch video offering for enterprises.
Broad incumbents
- Runway: Runway provides AI video generation tools used by creators and studios. It overlaps with Hume's underlying production technology and competes for the same AI-augmented content production use cases, but sells a platform rather than agency services.
- Stability AI: Stability AI provides foundation models for image and video generation that compete with Hume's underlying tech stack. As a model provider, it represents a potential commoditization vector for Hume's workflows.
- 72andSunny: 72andSunny is a global creative agency producing brand campaigns and advertising content for major enterprises. Comparable to Hume as a premium creative production house targeting top brands.
- R/GA: R/GA is a global digital creative agency producing brand experiences, advertising, and product innovation for major enterprises. Comparable to Hume as a tech-forward creative production partner for Fortune 500 brands.
Emerging players
- Pika: Pika is an AI video generation platform targeting advertising and social content use cases similar to Hume. It represents an emerging competitor as generative AI video tools become more accessible to brands directly.
- Luma AI: Luma AI builds AI-powered video generation and 3D capture tools used by creators and brands. Comparable to Hume in serving AI-augmented content production for premium audiences.
- Wonder Dynamics: Wonder Dynamics (acquired by Autodesk) provides AI-driven VFX and animation tools that compete with Hume's AI-driven premium video production capability for brand and entertainment content.
- Soul Machines: Soul Machines creates AI-powered digital humans and virtual influencers for brands, directly comparable to Hume's AI Influencer/Brand IP offering and Deathpixie virtual artist work.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Hume social profiles
Digital presenceHume financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hume leadership team
Management profileNumber of profiles
Profiles1 record
Hume funding detail
Funding detailFunding overview
Funding rounds2 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hume M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hume
What does Hume do?
Hume is a premium AI content and IP company that produces AI-generated video, audio, and visual content for enterprise brands. It operates two core service lines: (1) Social Content, Launch Videos, and Ads — high-quality AI-generated videos for social media, advertisements, and product launches; and (2) AI Influencer/Brand IP — fully customized AI personas with distinct personalities, visual identities, and voices, supported by weekly social videos, brand kits, and managed social accounts. Hume also develops its own proprietary virtual artist IP, such as the virtual DJ DEATHPIXIE.
Is Hume a public or private company?
Hume is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hume founded?
Hume was founded in 2021. It employs 1 to 10 people.
Where is Hume based?
Hume is headquartered in Los Angeles, United States, in the North America region.
How does Hume make money?
Two revenue lines are on record. Social Content and Video Production is the primary driver. The others are AI Influencer/Brand IP Creation.
Who are Hume's main competitors?
Direct peers on record are Tool of North America and Superdigital. Broad incumbents are Runway, Stability AI, 72andSunny and R/GA. Emerging players are Pika, Luma AI, Wonder Dynamics and Soul Machines.
Does Hume have an API?
No public API is recorded for Hume.