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Superdigital

Full company profile

uuid0006acr

Namestring
Superdigital
Legal namestring
Superdigital
Websiteurl
superdigital.com
Company typeenum
Private
Founded yearint
2013
Descriptiontext

Superdigital is a Boca Raton, Florida-based social and influencer marketing agency founded in 2013 by Assaf Swissa. The firm operates approximately 40 employees across offices in Miami (headquarters), New York, Boston, and Los Angeles, providing professional services centered on social media strategy, community building, and short-form video content creation for enterprise clients in the technology, consumer goods, gaming, and entertainment sectors. Its service offering is differentiated by three proprietary process capabilities: rapid ideation for fast-paced creative concept development, agile creative production for flexible cross-platform deployment, and cultural trend awareness for brand relevance in fast-moving social channels.

The company operates on a professional services revenue model, billing enterprise clients for agency engagements rather than selling software or productized offerings. Prior to its 2025 exit, Superdigital expanded capabilities through the May 2024 acquisition of IMGN Media. On August 19, 2025, the firm was acquired by Accenture and integrated into Accenture Song, Accenture's marketing and experience division, joining a portfolio of acquired creative agencies including Unlimited, Work & Co, and SOKO. Financial terms of both the Accenture acquisition and the IMGN Media deal were not disclosed.

As part of Accenture Song, Superdigital now operates within a global enterprise sales organization that provides distribution access to Fortune 500 clients well beyond what a 40-person independent agency could reach on its own. The agency has no disclosed patents, no proprietary technology platform, and no documented AI/ML capabilities; its competitive positioning rests on human creative talent, cultural fluency, and the distribution advantage afforded by its parent organization.

Short descriptiontext

Superdigital is a Florida-founded social and influencer marketing agency of approximately 40 employees serving enterprise clients in technology, consumer goods, gaming, and entertainment with social strategy, community building, and short-form video content. Acquired by Accenture Song in August 2025.

Operating statusenum
Acquired
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersBoca Raton, United States
HQ citystring
Boca Raton
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices4 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
social media marketing, influencer marketing, content creation services, brand strategy agency, community management
NAICS code1 code
  • Advertising Agencies541810
SIC code1 code
  • Services-Advertising Agencies7311
Product category
Social Media Marketing Services
Social media profiles1 record
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model1 record
1Social and Influencer Marketing Services
TypeProfessional Services
Description

Professional services revenue from social media strategy, community building, and content creation for enterprise clients

odwyerpr.com
Marketing channels2 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Marketing or Sales, Technology or R&D
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Superdigital is a creative agency that provides social and influencer marketing services for enterprise brands. It specializes in social strategy development, community building, and short-form video content creation, with capabilities in rapid ideation, agile creative production, and cultural trend awareness. The agency serves brands in technology, consumer goods, gaming, and entertainment sectors.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Superdigital is a social and influencer marketing agency that operates as a unified service offering. Founded in 2013, the agency provides social strategies, community building, and short-form video content creation services. It was acquired by Accenture Song in August 2025 and now operates as part of Accenture Song's portfolio alongside other acquisitions including Unlimited, Work & Co, and SOKO.

Product and service1 record
1Social and Influencer Marketing Services
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1Accenture Song
Strategic tierFlagshipTypeStrategic or Co-development PartnerAnnounced on2025-08-19
Description

Accenture acquired Superdigital on August 19, 2025, integrating the agency into Accenture Song to strengthen social and short-form video marketing capabilities. The acquisition adds Superdigital's expertise in rapid ideation, agile creative production, and cultural trend awareness to Accenture Song's portfolio, targeting brands in technology, consumer goods, gaming, and entertainment sectors. Financial terms were not disclosed.

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1Obviously
TypeDirect peer
Description

Influencer marketing agency focused on social campaigns for enterprise consumer brands; comparable in offering concentration and target market.

272andSunny
TypeDirect peer
Description

Creative agency known for culturally resonant campaigns and social-led brand work for technology, entertainment, and consumer goods clients — directly comparable in creative philosophy and client mix.

3R/GA
TypeBroad incumbent
Description

Global creative innovation agency with deep social, content, and digital product capabilities serving enterprise clients — broader portfolio than Superdigital but overlapping in social-first brand work.

4VaynerMedia
TypeDirect peer
Description

Independent digital and social media agency specializing in social-first storytelling, influencer marketing, and short-form content for major brands — closely overlaps Superdigital's core offering and target verticals.

5Billion Dollar Boy
TypeEmerging player
Description

Influencer marketing agency specializing in creator-led campaigns for consumer brands; comparable in core influencer services though smaller in scale.

6Work & Co (Part of Accenture Song)
TypeBroad incumbent
Description

Digital product and experience agency acquired by Accenture Song — now a sister entity to Superdigital within the same parent portfolio, offering a benchmark for Accenture's roll-up strategy in creative and experience services.

7Whalar
TypeEmerging player
Description

Influencer marketing and creator economy agency serving global brands — comparable in niche focus on creators and social-first brand work, though broader geographic footprint.

8Huge
TypeBroad incumbent
Description

Digital agency offering creative, social, and experience design services to enterprise brands; broader portfolio but overlapping in social content and brand strategy for technology and consumer clients.

9Mekanism
TypeDirect peer
Description

Boutique creative agency with strong social and influencer capabilities, producing culturally relevant campaigns for consumer goods and entertainment clients — direct competitor in scale and positioning.

10Droga5 (now Droga5 Part of Accenture Song)
TypeBroad incumbent
Description

Acquired by Accenture in 2019 and now part of Accenture Song alongside Superdigital — operates as a global creative network, providing a reference point for Superdigital's likely trajectory under Accenture ownership.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers4 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Superdigital

Social Media Marketing Servicessuperdigital.com

Superdigital is a Florida-founded social and influencer marketing agency of approximately 40 employees serving enterprise clients in technology, consumer goods, gaming, and entertainment with social strategy, community building, and short-form video content. Acquired by Accenture Song in August 2025.

What Superdigital does

Superdigital is a Boca Raton, Florida-based social and influencer marketing agency founded in 2013 by Assaf Swissa. The firm operates approximately 40 employees across offices in Miami (headquarters), New York, Boston, and Los Angeles, providing professional services centered on social media strategy, community building, and short-form video content creation for enterprise clients in the technology, consumer goods, gaming, and entertainment sectors. Its service offering is differentiated by three proprietary process capabilities: rapid ideation for fast-paced creative concept development, agile creative production for flexible cross-platform deployment, and cultural trend awareness for brand relevance in fast-moving social channels.

The company operates on a professional services revenue model, billing enterprise clients for agency engagements rather than selling software or productized offerings. Prior to its 2025 exit, Superdigital expanded capabilities through the May 2024 acquisition of IMGN Media. On August 19, 2025, the firm was acquired by Accenture and integrated into Accenture Song, Accenture's marketing and experience division, joining a portfolio of acquired creative agencies including Unlimited, Work & Co, and SOKO. Financial terms of both the Accenture acquisition and the IMGN Media deal were not disclosed.

As part of Accenture Song, Superdigital now operates within a global enterprise sales organization that provides distribution access to Fortune 500 clients well beyond what a 40-person independent agency could reach on its own. The agency has no disclosed patents, no proprietary technology platform, and no documented AI/ML capabilities; its competitive positioning rests on human creative talent, cultural fluency, and the distribution advantage afforded by its parent organization.

Superdigital firmographics

Firmographics
Name
Superdigital
Legal name
Superdigital
Website
https://superdigital.com
Company type
Private
Founded year
2013
Operating status
Acquired
Headcount range
11–50 employees
Short description
Superdigital is a Florida-founded social and influencer marketing agency of approximately 40 employees serving enterprise clients in technology, consumer goods, gaming, and entertainment with social strategy, community building, and short-form video content. Acquired by Accenture Song in August 2025.
Ownership category
akta.pro rank

Where Superdigital is headquartered

Location

Headquarters

HQ city
Boca Raton
HQ country
United States
HQ region
North America

Offices4 records

Markets served

Superdigital business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

  1. Social and Influencer Marketing Services: Professional services revenue from social media strategy, community building, and content creation for enterprise clients

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Superdigital product offering

Product offering

Core offering

Superdigital is a creative agency that provides social and influencer marketing services for enterprise brands. It specializes in social strategy development, community building, and short-form video content creation, with capabilities in rapid ideation, agile creative production, and cultural trend awareness. The agency serves brands in technology, consumer goods, gaming, and entertainment sectors.

Product overview

Superdigital is a social and influencer marketing agency that operates as a unified service offering. Founded in 2013, the agency provides social strategies, community building, and short-form video content creation services. It was acquired by Accenture Song in August 2025 and now operates as part of Accenture Song's portfolio alongside other acquisitions including Unlimited, Work & Co, and SOKO.

Differentiator

Problem solved

Functional benefit

Products and services

  • Social and Influencer Marketing Services

Companies that use Superdigital

Customer profile

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Superdigital technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Superdigital partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Accenture SongflagshipStrategic or Co-development Partner · 19 August 2025Accenture acquired Superdigital on August 19, 2025, integrating the agency into Accenture Song to strengthen social and short-form video marketing capabilities. The acquisition adds Superdigital's expertise in rapid ideation, agile creative production, and cultural trend awareness to Accenture Song's portfolio, targeting brands in technology, consumer goods, gaming, and entertainment sectors. Financial terms were not disclosed.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Superdigital competitors and assessment

Company assessment

Direct peers

  • Obviously: Influencer marketing agency focused on social campaigns for enterprise consumer brands; comparable in offering concentration and target market.
  • 72andSunny: Creative agency known for culturally resonant campaigns and social-led brand work for technology, entertainment, and consumer goods clients — directly comparable in creative philosophy and client mix.
  • VaynerMedia: Independent digital and social media agency specializing in social-first storytelling, influencer marketing, and short-form content for major brands — closely overlaps Superdigital's core offering and target verticals.
  • Mekanism: Boutique creative agency with strong social and influencer capabilities, producing culturally relevant campaigns for consumer goods and entertainment clients — direct competitor in scale and positioning.

Broad incumbents

  • R/GA: Global creative innovation agency with deep social, content, and digital product capabilities serving enterprise clients — broader portfolio than Superdigital but overlapping in social-first brand work.
  • Work & Co (Part of Accenture Song): Digital product and experience agency acquired by Accenture Song — now a sister entity to Superdigital within the same parent portfolio, offering a benchmark for Accenture's roll-up strategy in creative and experience services.
  • Huge: Digital agency offering creative, social, and experience design services to enterprise brands; broader portfolio but overlapping in social content and brand strategy for technology and consumer clients.
  • Droga5 (now Droga5 Part of Accenture Song): Acquired by Accenture in 2019 and now part of Accenture Song alongside Superdigital — operates as a global creative network, providing a reference point for Superdigital's likely trajectory under Accenture ownership.

Emerging players

  • Billion Dollar Boy: Influencer marketing agency specializing in creator-led campaigns for consumer brands; comparable in core influencer services though smaller in scale.
  • Whalar: Influencer marketing and creator economy agency serving global brands — comparable in niche focus on creators and social-first brand work, though broader geographic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Superdigital social profiles

Digital presence

Superdigital financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Superdigital leadership team

Management profile

Number of profiles

Superdigital funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Superdigital M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superdigital

What does Superdigital do?

Superdigital is a creative agency that provides social and influencer marketing services for enterprise brands. It specializes in social strategy development, community building, and short-form video content creation, with capabilities in rapid ideation, agile creative production, and cultural trend awareness. The agency serves brands in technology, consumer goods, gaming, and entertainment sectors.

Is Superdigital a public or private company?

Superdigital is a private company. It is classified as corporate owned and is currently acquired.

When was Superdigital founded?

Superdigital was founded in 2013. It employs 11 to 50 people.

Where is Superdigital based?

Superdigital is headquartered in Boca Raton, United States, in the North America region.

How does Superdigital make money?

One revenue line is on record: social and Influencer Marketing Services.

Who are Superdigital's main competitors?

Direct peers on record are Obviously, 72andSunny, VaynerMedia and Mekanism. Broad incumbents are R/GA, Work & Co (Part of Accenture Song), Huge and Droga5 (now Droga5 Part of Accenture Song). Emerging players are Billion Dollar Boy and Whalar.

Does Superdigital have an API?

No public API is recorded for Superdigital.

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Live signals
openPR.comLeading Companies Fueling Innovation and Growth in the Creator House Management Platforms MarketThe article discusses the global creator house management platforms market, which is projected to reach $4.58 billion by 2030 with a CAGR of 19.6%. It highlights key companies, recent acquisitions such as accenture's purchase of Superdigital, and emerging trends like immersive creator incubation platforms.ProlificnorthWhat Northern agencies can learn from the influencer marketing M&A boomThe social and influencer marketing sector has experienced unprecedented M&A activity, with 576 deals recorded globally since July 2022, including Accenture's acquisition of Superdigital, Publicis Groupe's purchase of Captiv8, and News UK's sale of The Fifth Group to Brave Bison for £7.6 million. The UK ranks second globally for social and influencer M&A activity, with the majority of acquisition targets employing fewer than 50 people. The article argues that Northern agencies must either position themselves as attractive acquisition targets by developing distinctive capabilities or become regional consolidators to remain competitive in this shifting landscape.Outsource AcceleratorAccenture acquires social agency Superdigital for marketing growthAccenture announced on August 19, 2025 the acquisition of Superdigital, a 40-person social and influencer agency founded in 2013 and based in Florida with offices in New York, Boston, and Los Angeles. The 40-person firm, which specializes in social strategies, community building, and short-form video content creation, will be integrated into Accenture Song to strengthen its social marketing capabilities for clients in technology, consumer products, gaming, and entertainment. Financial terms were not disclosed; Accenture reported $17.7 billion in revenues for Q1 2025 with operating income of $2.948 billion.Pulse 2.0Accenture Buying Superdigital To Enhance Influencer MarketingAccenture acquired Superdigital, a U.S. social and influencer agency, to enhance its social marketing services. Superdigital, founded in 2013, will join Accenture Song to improve audience strategy, content creation, and measurement. The acquisition strengthens Accenture Song's global strategy for client growth.AInvestThe Rise of AI-Driven Influencer Marketing: Accenture's $32B Bet on SuperdigitalAccenture acquired Superdigital, a U.S. social and influencer agency, in 2025, betting $32 billion on AI-driven influencer marketing. The deal integrates Superdigital's short-form video agility with Accenture's AI infrastructure, as brands shift budgets to social-first platforms. The influencer economy is projected to reach $1 trillion by 2030.The DrumWhat Superdigital’s sale to Accenture Song says about social’s futureAccenture Song has acquired Superdigital, a US-based social and influencer agency known for short-form video and social-native creative. This acquisition allows Accenture to expand its marketing practice from community strategy into content and commerce by absorbing Superdigital's 40+ staff. The deal reflects a broader industry trend where independent influencer agencies are being consolidated as CMOs seek scale while maintaining cultural fluency.O'Dwyer's PR NewsPR Firm News: Accenture Acquires SuperdigitalAccenture has acquired social and influencer agency Superdigital, which will now operate as part of Accenture Song. Founded in 2013, Superdigital has a team of over 40 creators, strategists and managers known for social strategies, community building and content production, particularly short-form video. The acquisition is intended to strengthen Accenture Song's capabilities at the intersection of creativity, data and technology for marketing reinvention.AdweekAccenture Song Bolsters Creator Capabilities with Superdigital AcquisitionAccenture Song, the marketing division of Accenture, has acquired U.S.-based social and influencer agency Superdigital to enhance its creator marketing capabilities.AInvestAccenture's Strategic Acquisition of Superdigital and Its Implications for Marketing InnovationAccenture acquired Superdigital to merge AI-driven marketing with social strategy, targeting CPG and tech brands. The move is expected to boost campaign ROI by 35% in retail and increase customer satisfaction, as CPG brands now allocate 40% of marketing budgets to social platforms. Investors are urged to prioritize ethical AI frameworks and diversify across AI-first firms.YahooAccenture Strengthens Social and Influencer Marketing Capabilities with Acquisition of SuperdigitalAccenture acquired Superdigital, a U.S.-based social and influencer agency, to bolster its Accenture Song offering. Superdigital, founded in 2013, has over 40 employees and specializes in short-form video and platform-native creative. The acquisition aims to enhance client offerings in end-to-end social marketing.