SMARTfit
SMARTfit, Inc. operates the Smart Fit Method, a neuro-cognitive and physical performance wellness concept delivering a proprietary 5-in-1 Recharge Station (micro-impact, molecular hydrogen, red light, vagus nerve stimulation, and nanosomal curcumin) via physical studios and hospitality partnerships, primarily targeting health-conscious consumers seeking recovery and longevity outcomes.
- Company typePrivate
- Founded2013
- HeadquartersCamarillo, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What SMARTfit does
SMARTfit, Inc. is a privately held California corporation that operates the Smart Fit Method brand, a neuro-cognitive and physical performance wellness concept founded in 2013 and headquartered in Camarillo, California. The company's core offering is a proprietary 5-in-1 Recharge Station that integrates five distinct wellness technologies—micro-impact stimulation, molecular hydrogen inhalation, red light therapy, vagus nerve stimulation, and nanosomal curcumin delivery—into a single 15-minute integrated recovery session. Pilot studies reportedly document a 20% increase in heart rate variability (HRV) and a 7-year reduction in biological age, which the company uses to position the offering around recovery, energy optimization, nervous system balance, performance enhancement, and longevity wellness.
The company delivers its experience through company-owned physical studios, most recently a Park City, Utah retail/showroom location, and through a hospitality channel partnership with Alila Marea Beach Resort, which embeds the Recharge Portal wellness service into the resort's guest experience. Revenue is generated primarily through individual wellness and recovery session fees on a per-transaction basis; pricing is not publicly disclosed. The company is led by founder and CEO Cathi Lamberti and interim CFO Frauke Wittmer-Grant, and is supported by a small team (11-50 employees). In November 2021, the company filed an SEC Form D for an exempt securities offering of up to $2 million, of which $1,244,676 was sold, with use of proceeds directed toward restructuring short-term debt to long-term debt.
SMARTfit firmographics
Firmographics- Name
- SMARTfit
- Legal name
- SMARTfit, Inc.
- Website
- https://smartfit.rocks
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SMARTfit, Inc. operates the Smart Fit Method, a neuro-cognitive and physical performance wellness concept delivering a proprietary 5-in-1 Recharge Station (micro-impact, molecular hydrogen, red light, vagus nerve stimulation, and nanosomal curcumin) via physical studios and hospitality partnerships, primarily targeting health-conscious consumers seeking recovery and longevity outcomes.
- Ownership category
- akta.pro rank
SMARTfit industry classification
Industry- Product category
- Wellness and Recovery Services
- NAICS
- Fitness and Recreational Sports Centers (713940), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)
- akta.pro secondary industries
- Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices) (CRACAQAL), Wellness Program Design & Accountability Coaching (HSADAGAC), Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices) (HLAHAMAG)
Keywords
Where SMARTfit is headquartered
LocationHeadquarters
- HQ city
- Camarillo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SMARTfit business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Wellness Session Fees: The company generates revenue through individual wellness and recovery sessions at their studio locations, offering integrated multi-technology experiences in approximately 15-minute sessions
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
SMARTfit product offering
Product offeringCore offering
SMARTfit operates a neuro-cognitive gym that delivers integrated recovery and performance-enhancement sessions combining five wellness technologies (micro-impact stimulation, molecular hydrogen inhalation, red light therapy, vagus nerve stimulation, and nanosomal curcumin delivery) into a single 15-minute experience. The company sells individual wellness sessions to consumers at its physical studio locations and extends the offering through strategic hospitality partnerships.
Product overview
No product or service information available in the source data.
Differentiator
Problem solved
Functional benefit
Products and services
- 5-in-1 Recharge Station Session A 15-minute integrated recovery and performance session combining micro-impact stimulation, molecular hydrogen inhalation, red light therapy, vagus nerve stimulation, and nanosomal curcumin delivery, sold to individual consumers at SMARTfit studio locations and select hospitality partner properties.
- Recharge Portal Hospitality Offering
Quantifiable outcome
- 20% increase in HRV (Heart Rate Variability)
- +1 more outcomes
Companies that use SMARTfit
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
SMARTfit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
SMARTfit partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- Alila Marea Beach ResortflagshipLumati announced partnerships with Alila Marea Beach Resort and SmartFit Method Park City to offer Recharge Portal wellness services at both locations. SmartFit Method Park City celebrated reaching 1,000 sessions milestone by donating $1,000 to The People's Health Clinic. The company positions these partnerships as next-generation travel and fitness wellness experiences.
- LumaticoreLumati and The Smart Fit Method launched a partnership to integrate Lumati's 5-in-1 Recharge Station into the Smart Fit Method's Park City, Utah location. The partnership combines five wellness technologies—micro-impact stimulation, molecular hydrogen inhalation, red light therapy, vagus nerve stimulation, and nanosomal curcumin delivery—into a single 15-minute session. The Park City studio is among the first in the country to offer this fully integrated recovery experience.
Scale indicators1 record
Recent moves5 records
Expansion highlights6 records
SMARTfit competitors and assessment
Company assessmentDirect peers
- Restore Hyper Wellness: Multi-modality wellness franchise offering cryotherapy, IV drip therapy, infrared sauna, and other recovery services in integrated studio locations — directly comparable to SMARTfit's integrated-recovery positioning.
- Remedy Place: Social wellness club combining traditional and modern modalities (cryotherapy, infrared, lymphatic, breathwork, etc.) into curated 'self-care rituals' — comparable in offering integrated multi-technology wellness sessions in premium physical studios.
- iCRYO Cryotherapy: Cryotherapy and recovery services franchise layering multiple wellness technologies (cryo, infrared, compression, IV) per location — comparable multi-modality studio model serving similar recovery-focused consumers.
- CryoUSA: Recovery and wellness studio chain offering cryotherapy, infrared sauna, body sculpting, and IV therapy in integrated formats — overlapping multi-technology wellness studio offering.
Emerging players
- StretchLab: Assisted-stretching and mobility franchise with a wellness/recovery orientation — adjacent in the recovery-services retail space, sharing the consumer demand for tech-enabled, outcome-driven wellness sessions.
- The NOW Massage: Boutique massage and wellness studio with a premium, design-forward aesthetic — comparable in targeting affluent consumers via short, ritualized wellness sessions in physical retail locations.
- HOTWORX: Infrared heat-based fitness and recovery studio franchise — adjacent in applying a single technology modality to time-compressed wellness sessions in studio settings.
- Neurofeedback / BrainTap / Muse (intermittent hypoxic training and neurostimulation vendors): Consumer neurostimulation and brain-training device makers (Muse, BrainTap, etc.) — comparable in delivering vagus-nerve/neuro-cognitive technology to the same longevity and performance consumer, often through retail or partnerships.
Broad incumbents
- Hand & Stone Massage and Facial Spa: Large national spa franchise offering massage, skincare, and wellness services — broader incumbent in the wellness-services retail category that competes for the same consumer recovery/wellness dollar.
- Elements Massage: Therapeutic massage franchise positioned around recovery, wellness, and routine self-care — competes for the same repeat-visit consumer base seeking outcome-driven wellness services.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
SMARTfit social profiles
Digital presenceSMARTfit financial estimates
Financial estimateRevenue estimate
Valuation estimate
SMARTfit leadership team
Management profileNumber of profiles
Profiles2 records
SMARTfit funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SMARTfit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SMARTfit
What does SMARTfit do?
SMARTfit operates a neuro-cognitive gym that delivers integrated recovery and performance-enhancement sessions combining five wellness technologies (micro-impact stimulation, molecular hydrogen inhalation, red light therapy, vagus nerve stimulation, and nanosomal curcumin delivery) into a single 15-minute experience. The company sells individual wellness sessions to consumers at its physical studio locations and extends the offering through strategic hospitality partnerships.
Is SMARTfit a public or private company?
SMARTfit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SMARTfit founded?
SMARTfit was founded in 2013. It employs 11 to 50 people.
Where is SMARTfit based?
SMARTfit is headquartered in Camarillo, United States, in the North America region.
How does SMARTfit make money?
One revenue line is on record: wellness Session Fees.
Who are SMARTfit's main competitors?
Direct peers on record are Restore Hyper Wellness, Remedy Place, iCRYO Cryotherapy and CryoUSA. Emerging players are StretchLab, The NOW Massage, HOTWORX and Neurofeedback / BrainTap / Muse (intermittent hypoxic training and neurostimulation vendors). Broad incumbents are Hand & Stone Massage and Facial Spa and Elements Massage.
Does SMARTfit have an API?
No public API is recorded for SMARTfit.
What industry is SMARTfit in?
SMARTfit's product category is Wellness and Recovery Services. Its primary akta.pro industry code is HSADAGAG, Mind-Body Wellness Coaching (Holistic/Integrative), with a secondary code of CRACAQAL, Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices). Its NAICS code is 713940 and its SIC code is 3845.