Jeddle
Jeddle is a Sydney-based edtech company providing curriculum-aligned English resources and an AI-powered marking assistant (JeddAI) for Australian Grades 7–12 teachers, students, and schools.
- Company typePrivate
- Founded2017
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Jeddle does
Jeddle is an Australian education technology company headquartered in Sydney that provides curriculum-aligned teaching and learning resources for Grades 7–12, with a primary focus on English. The company was founded in 2017 and operates with a small team (1–10 employees). Its core product, JeddAI, is an AI-powered marking and feedback assistant that delivers instant, curriculum-aligned feedback on student work for teachers, students, and schools. JeddAI leverages Google's Gemini Pro 1.5 large language model, fine-tuned with teacher expertise to produce rubric-based annotations, grade estimates, and improvement suggestions, and supports both typed and handwritten student submissions. The platform also offers curated English Study Guides covering 50+ texts, plus essay marking, self-assessment, peer review, and a Class Insights dashboard for educators.
Jeddle runs a hybrid business model combining freemium individual subscriptions with direct enterprise sales to schools. Individual teachers, students, and parents can self-serve through a tiered subscription structure (free tiers plus paid Pro/Plus plans priced from A$9/month annually for teachers up to A$199/month for student Pro with expert human markers), while schools are sold multi-year contracts via Calendly-scheduled demos with custom pricing that includes LMS integrations and unlimited usage. The company is monetised through recurring subscriptions (JeddAI), one-time study guide purchases (from A$129 per text), and bespoke institutional agreements. Distribution is primarily direct via the jeddle.com website, supplemented by email/newsletter capture and YouTube tutorial content.
The company is privately held, raised undisclosed seed funding from Scalare in February 2023 alongside the appointment of a non-executive director, and reports being used by 50,000+ teachers and students across Australia. Its operating geography is currently Australia (with NSW and VCE curriculum specialisation), with stated intent to expand nationally and internationally. Jeddle's primary customers are high school English teachers, students in Grades 7–12, school leaders, and (secondarily) parents seeking to support student outcomes.
Jeddle firmographics
Firmographics- Name
- Jeddle
- Legal name
- Jeddle
- Website
- https://jeddle.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Jeddle is a Sydney-based edtech company providing curriculum-aligned English resources and an AI-powered marking assistant (JeddAI) for Australian Grades 7–12 teachers, students, and schools.
- Ownership category
- akta.pro rank
Jeddle industry classification
Industry- Product category
- Education Technology Software
- NAICS
- Exam Preparation and Tutoring (611691), Educational Support Services (61171)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Survey, Formative Assessment & Classroom Response (Quizzes/Polls) Tools (EDAFADAN)
- akta.pro secondary industry
- Student Response Systems (Clickers & Device-Based Response) (EDAFAGAC)
Keywords
Where Jeddle is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Jeddle business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Teacher Subscription (JeddAI): Freemium model for teachers with free tier offering 100 drafts/month. Paid Pro tier at $9/month (annual) or $39/month (monthly) with unlimited draft submissions.
- Student Subscription (JeddAI): Tiered subscription model for students: Free tier, Plus tier at $99/month annually or $199/month monthly with unlimited drafts, and Pro tier with expert marker access.
- Study Guide Resources: One-time purchase model for curriculum-aligned English study guides at $129 per text/module. Covers years 7-12 with text-specific resources.
- School/Institutional Plans: Custom pricing for schools with full class access, unlimited drafts, LMS integrations, and dedicated support. Schools are invoiced separately per their agreement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Teacher Free - 100 drafts/month with basic AI marking |
| Subscription | Annual | Teacher Pro - Unlimited drafts with priority support |
| Freemium | Monthly | Student Free - Basic AI marking |
| Subscription | Annual | Student Plus - Unlimited AI drafts |
| Subscription | Annual | Student Pro - Expert human feedback |
| Subscription | Multi-year contract | School Plan - Custom enterprise pricing |
| Unit Pricing | Annual | Study Guide Resources - Individual texts/modules |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Jeddle product offering
Product offeringCore offering
Jeddle provides JeddAI, a teacher-trained AI marking and feedback platform that delivers instant curriculum-aligned feedback on Years 7-12 student work for Australian English curricula (NSW HSC and VCE), processing both typed and handwritten responses. The platform also offers a library of curriculum-aligned English study guides covering text-specific analysis, model essays, and video tutorials for students in Years 7-12.
Product overview
Jeddle is an online teaching and learning platform for Grades 7-12 in Australia, offering a dual-mode AI product called JeddAI alongside curated English study resources. The platform serves three distinct user segments—teachers, students, and schools—with tiered subscription plans ranging from free to premium tiers. JeddAI provides AI marking and feedback for teachers and 24/7 tutoring for students, while the complementary English Study Guides offer text-specific curriculum resources. The core platform is supplemented by essay marking features and school-wide analytics. Jeddle specialises in English but is expanding to other subjects.
Differentiator
Problem solved
Functional benefit
Brands
- JeddAI: Teacher-trained AI marking assistant that provides instant curriculum-aligned feedback on student work for Years 7-12, helping teachers save time while improving student results.
Quantifiable outcome
- Top band performance increased from 3.22% to 18.42% at Merewether High School
- +1 more outcomes
Companies that use Jeddle
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Jeddle technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability7 records
Feature4 records
Jeddle partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Jeddle competitors and assessment
Company assessmentDirect peers
- Education Perfect: New Zealand-founded EdTech platform with strong Australian school penetration, offering curriculum-aligned learning content, assessment tools, and teacher dashboards. Directly comparable to Jeddle's K-12 Australian English focus and school-wide deployment model.
- Mathspace: Australian AI-driven math tutoring and assessment platform serving schools with adaptive feedback, curriculum-aligned content, and analytics. Comparable as a fellow Australian K-12 AI feedback product targeting schools with subscription pricing.
- ClickView: Australian educational video and curriculum content platform serving Years K-12 with teacher resources, video tutorials, and school subscriptions. Directly comparable to Jeddle's video tutorial and curriculum-aligned resource model for Australian schools.
Broad incumbents
- Gradescope (Turnitin): AI-assisted grading platform owned by Turnitin, used by universities and increasingly schools for rubric-based assessment at scale. Broad incumbent in AI marking that competes with JeddAI for teacher and institution budget in assessment workflows.
- Quizlet: Global learning platform with study tools, practice questions, and increasingly AI tutoring features (Q-Chat). Comparable as a broad incumbent in the student self-study and revision market that Jeddle also targets with study guides and AI feedback.
- Khan Academy (Khanmigo): Free global learning platform with Khanmigo, an AI tutor providing instant student feedback and teacher assistance. Comparable broad incumbent offering free AI tutoring that competes with Jeddle's student-side proposition on accessibility and price.
Emerging players
- MagicSchool AI: US-based AI teaching assistant platform offering lesson planning, assessment generation, and feedback tools for K-12 teachers. Comparable as an emerging AI-feedback competitor for educators, though lacks Jeddle's Australian curriculum specialisation.
- Eduaide AI: AI-powered teaching assistant for educators providing lesson planning, assessment creation, and feedback generation. Comparable as an emerging AI teaching tool with overlapping teacher productivity use cases to JeddAI.
Others
- StudySmarter (StudySmarter): European-origin study platform with AI-powered revision, flashcards, and study guides for high school and university students. Comparable as a student-facing AI revision tool but operates in different geographies.
Regional players
- Sparx (Sparx Learning): UK-based AI tutoring and homework platform for schools, particularly strong in maths but expanding across subjects. Comparable as a school-deployed AI learning platform with similar curriculum-aligned feedback model, but focused on the UK market rather than Australia.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key highlights6 records
Customer concentration
Jeddle social profiles
Digital presenceJeddle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jeddle leadership team
Management profileNumber of profiles
Jeddle funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jeddle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jeddle
What does Jeddle do?
Jeddle provides JeddAI, a teacher-trained AI marking and feedback platform that delivers instant curriculum-aligned feedback on Years 7-12 student work for Australian English curricula (NSW HSC and VCE), processing both typed and handwritten responses. The platform also offers a library of curriculum-aligned English study guides covering text-specific analysis, model essays, and video tutorials for students in Years 7-12.
Is Jeddle a public or private company?
Jeddle is a private company. It is classified as venture growth investor backed and is currently operating.
When was Jeddle founded?
Jeddle was founded in 2017. It employs 1 to 10 people.
Where is Jeddle based?
Jeddle is headquartered in Sydney, Australia, in the Oceania region.
How does Jeddle make money?
Four revenue lines are on record. Teacher Subscription (JeddAI) is the primary driver. The others are student Subscription (JeddAI), study Guide Resources and school/Institutional Plans.
Who are Jeddle's main competitors?
Direct peers on record are Education Perfect, Mathspace and ClickView. Broad incumbents are Gradescope (Turnitin), Quizlet and Khan Academy (Khanmigo). Emerging players are MagicSchool AI and Eduaide AI. StudySmarter (StudySmarter) is listed as an others. Sparx (Sparx Learning) is listed as a regional player.
Does Jeddle have an API?
No public API is recorded for Jeddle.
What industry is Jeddle in?
Jeddle's product category is Education Technology Software. Its primary akta.pro industry code is EDAFADAN, Survey, Formative Assessment & Classroom Response (Quizzes/Polls) Tools, with a secondary code of EDAFAGAC, Student Response Systems (Clickers & Device-Based Response). Its NAICS code is 611691 and its SIC code is 7373.