Stor.ai
Stor.ai is a vertical digital commerce platform serving independent and regional grocery retailers (5-500 stores) with a white-label iCommerce platform spanning digital storefronts, AI-driven fulfillment, personalized engagement, and a unified first-party data platform, now operating under Relationshop following its January 2023 acquisition.
- Company typePrivate
- Founded2014
- HeadquartersBrooklyn, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Stor.ai does
Stor.ai is a vertical digital commerce platform purpose-built for independent and regional grocery retailers operating 5 to 500 stores. The company, founded in 2014 and headquartered in Magnolia, Texas, was acquired by Relationshop in January 2023 and now operates as a strategic subsidiary alongside Mercatus Technologies to form the unified 'iCommerce' ecosystem. Stor.ai serves more than 2,300 retail locations across eight countries, with disclosed platform volume of $1B+ eCommerce revenue fulfilled, 140M+ personalized product recommendations delivered monthly, and 8M+ transactions executed.
The platform is organized around three integrated pillars. The Integrated Shopping pillar delivers a white-label Digital Storefront (web and mobile shopping app with EBT/SNAP support and direct POS integration), a Fulfillment App with AI-driven product substitutions and real-time dashboards for store teams, and Mobile Ordering including Scan & Go for contactless in-store shopping. The Individual Engagement pillar provides Targeting Automation (behavior-based triggers, multi-touchpoint journeys, location-aware offers), Personalized Engagement (real-time recommendations and curated content based on dietary and lifestyle profiles), and Media Monetization (retailer-controlled shopper marketing widgets). The Intelligent Data pillar comprises the Unified Data Platform — aggregating first-party loyalty, digital, promotional, and transactional data with a minimum two-year retention window — and the Analytics Workbench for segmentation, targeting, and exploratory analysis.
Stor.ai monetizes primarily through quote-based enterprise SaaS subscriptions to retailers, supplemented by Strategic Services including Digital Maturity Assessment, Data & Insights Activation, Engagement & Personalization, and Integration & Development. The go-to-market is enterprise field sales with a consultative 'Request a Demo' motion targeting independent grocers and regional chains. Stor.ai has raised approximately $28.5 million in disclosed funding, including a $21M Series B in March 2021 led by Meitav Investment House and Mizrahi Tefahot Bank, and a $7.5M Series A in October 2016 led by Kli Capital.
Stor.ai firmographics
Firmographics- Name
- Stor.ai
- Legal name
- stor.ai
- Website
- https://stor.ai
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Stor.ai is a vertical digital commerce platform serving independent and regional grocery retailers (5-500 stores) with a white-label iCommerce platform spanning digital storefronts, AI-driven fulfillment, personalized engagement, and a unified first-party data platform, now operating under Relationshop following its January 2023 acquisition.
- Ownership category
- akta.pro rank
Stor.ai industry classification
Industry- Product category
- Grocery Retail Ecommerce Platform
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Grocery, Food & Essentials Commerce Platforms (BPAMAGAF)
Keywords
Where Stor.ai is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Stor.ai business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- Platform Subscription/SaaS: The company provides an iCommerce platform for grocery retailers. Based on the enterprise sales motion with 'Request a Demo' and strategic services offerings, the revenue model likely includes platform subscription fees with configurable options based on retailer size and feature usage.
- Strategic Services: Additional revenue from professional services including Digital Maturity Assessment, Data & Insights Activation, Engagement & Personalization, and Integration & Development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise platform for regional grocers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Stor.ai product offering
Product offeringCore offering
Stor.ai sells an iCommerce (intelligent commerce) platform for independent and regional grocery retailers with 5 to 500 stores, packaged as a white-label digital storefront, fulfillment app, and mobile ordering suite with built-in personalization, targeting automation, and a unified first-party data warehouse. The platform is sold primarily via enterprise SaaS subscriptions with quote-based multi-year contracts and augmented by Strategic Services for digital maturity, data activation, personalization, and integration work.
Product overview
Stor.ai is an iCommerce (intelligent commerce) platform for grocery retailers consisting of three integrated pillars: (1) Integrated Shopping covering Digital Storefront (white-label web/mobile shopping app), Fulfillment App (AI-driven picking solution), and Mobile Ordering (with Scan & Go); (2) Individual Engagement encompassing Targeting Automation, Personalized Engagement, and Media Monetization; and (3) Intelligent Data providing the Unified Data Platform (UDP) and Analytics Workbench. The platform was created following Relationshop's acquisition of Stor.ai in January 2023, merging with Mercatus Technologies to form a connected commerce ecosystem serving independent and regional grocers.
Differentiator
Problem solved
Functional benefit
Brands
- Unified Data Platform (UDP): Aggregated data warehouse bringing together customer data including loyalty, digital, promotional and transactional activity with minimum two years of data retention.
- Analytics Workbench
- Targeting Automation
- Personalized Engagement
- Media Monetization
- Digital Storefront
- Fulfillment App
- Mobile Ordering
Products and services
- iCommerce Ecosystem Platform Unified iCommerce platform for grocery retailers combining Integrated Shopping (Digital Storefront, Fulfillment App, Mobile Ordering), Individual Engagement (Targeting Automation, Personalized Engagement, Media Monetization), and Intelligent Data (Unified Data Platform, Analytics Workbench) into a single white-label deployment sold via enterprise SaaS subscriptions.
- Digital Storefront White-label web and mobile shopping app purpose-built for supermarkets, providing relevant search, product recommendations, EBT/SNAP support, and direct POS integration so retailers can own their branded online experience.
- Fulfillment App User-friendly picking application enabling store teams to handle online orders on any device, featuring AI-driven product substitutions, real-time dashboards, batch/consolidation picking, and specialized support for service departments.
- Mobile Ordering Mobile order app for on-the-go shoppers including order-in-app/pay-in-app for party trays, custom cakes, hot and prepared foods, and floral, plus a back-end order management tool with KPI dashboard views and a Scan & Go app for contactless in-store shopping.
- Targeting Automation Automated targeting engine delivering recurring programs, behavior-based triggers, multi-touchpoint journeys, and location-aware offers based on key customer strategies to drive sales and grow loyalty.
- Personalized Engagement Real-time recommendation engine delivering personalized savings, curated content, product suggestions, and search results based on each shopper's dietary and lifestyle profile across all channels and touchpoints.
- Media Monetization Shopper marketing widget platform giving retailers dynamic control over product, content, promotions, and ad placement on web, app, and email with targeting and individual-level tracking for monetization.
- Unified Data Platform (UDP) Aggregated data warehouse combining loyalty, digital, promotional, and transactional activity, tracking every action from impression to transaction with a minimum of two years of customer data retention for a holistic shopper journey view.
- Analytics Workbench Back-end admin console providing analytics, targeting, and reporting capabilities for customer segmentation, targeted lists, category and channel penetration analysis, and exploratory data analyses.
Quantifiable outcome
- $1B+ eCommerce revenue fulfilled on platform
- +4 more outcomes
Companies that use Stor.ai
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Stor.ai technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature8 records
Stor.ai partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- RelationshopcoreRelationshop acquired Stor.ai to create icommerce - a unified engagement ecommerce platform for regional grocers and retailers. The merger combines Relationshop's customer engagement capabilities with Stor.ai's eCommerce platform to form a connected commerce ecosystem.
- F5coreStrategic partnership to provide grocery retailers with advanced cybersecurity capabilities. F5 provides Web Application Firewall (WAF) capabilities to secure e-commerce platforms and prevent cyber attacks.
- Vallarta SupermarketsminorPartnership with Vallarta Supermarkets for icommerce platform deployment. Regional Hispanic grocery chain using Stor.ai's digital commerce solution.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Stor.ai competitors and assessment
Company assessmentBroad incumbents
- Instacart: Leading grocery delivery and marketplace platform serving both consumers and retailers with storefronts, fulfillment, and advertising. Comparable because Stor.ai explicitly positions itself as a white-label Instacart alternative for regional grocers, but Instacart operates at much larger scale and via a third-party marketplace model rather than owned storefront.
- Shopify: Dominant SaaS e-commerce platform powering online stores for businesses of all sizes. Comparable as a subscription commerce platform with apps, fulfillment, and personalization; broad incumbent rather than grocery-specialized, and its Shopify Plus tier competes for some of Stor.ai's mid-market regional retailer prospects.
- Salesforce Commerce Cloud: Enterprise commerce platform within the Salesforce ecosystem used by large retailers for storefront, order management, and personalization. Comparable as a high-end enterprise commerce SaaS, though it is a broad incumbent without grocery-specific specialization such as EBT/SNAP.
- DoorDash: On-demand delivery marketplace with growing grocery and retail storefront offerings (DoorDash Shopping, DoorMart). Comparable because it competes for the same grocery shopper relationship and offers grocers digital channels, but operates a third-party marketplace model rather than a white-label SaaS platform.
Direct peers
- Mercatus Technologies: Grocery-specific digital commerce and shopper engagement platform serving independent and regional grocers. Now a sister company inside Relationshop following the 2023 merger announcement, but historically a direct competitor to Stor.ai with overlapping ICP, product suite (storefront, loyalty, personalization), and customer base in regional grocery.
- Relationshop: Customer engagement and loyalty platform purpose-built for grocery retailers. Parent company of Stor.ai since January 2023; provides overlapping capabilities (loyalty, digital engagement, data) that combine with Stor.ai's storefront to form the unified iCommerce platform.
- Kibo Commerce: Headless commerce platform with storefront, order management, and personalization capabilities for omnichannel retailers. Comparable because it sells subscription-based commerce SaaS to mid-market and enterprise retailers with similar needs to Stor.ai's grocery customers, though not grocery-specialized.
- BigCommerce: Headless and composable SaaS commerce platform targeting mid-market and enterprise retailers. Comparable as a subscription-based e-commerce SaaS provider with multi-storefront, B2B, and omnichannel capabilities; competes for the same enterprise regional retailer buyer as Stor.ai.
- VTEX: Enterprise composable commerce SaaS with storefront, order management, and marketplace capabilities used by grocery and retail brands in Latin America and globally. Comparable subscription commerce platform targeting mid-market and enterprise retailers with similar omnichannel needs to Stor.ai's customers.
Emerging players
- Yumaro (Mercato): Online grocery marketplace focused on independent and specialty retailers. Comparable because it serves a similar independent grocer customer base with digital storefront and delivery, though as a third-party marketplace rather than white-label SaaS like Stor.ai.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Stor.ai social profiles
Digital presenceStor.ai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stor.ai leadership team
Management profileNumber of profiles
Profiles6 records
Stor.ai funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stor.ai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stor.ai
What does Stor.ai do?
Stor.ai sells an iCommerce (intelligent commerce) platform for independent and regional grocery retailers with 5 to 500 stores, packaged as a white-label digital storefront, fulfillment app, and mobile ordering suite with built-in personalization, targeting automation, and a unified first-party data warehouse. The platform is sold primarily via enterprise SaaS subscriptions with quote-based multi-year contracts and augmented by Strategic Services for digital maturity, data activation, personalization, and integration work.
Is Stor.ai a public or private company?
Stor.ai is a private company. It is classified as corporate owned and is currently operating.
When was Stor.ai founded?
Stor.ai was founded in 2014. It employs 101 to 250 people.
Where is Stor.ai based?
Stor.ai is headquartered in Brooklyn, United States, in the North America region.
How does Stor.ai make money?
Two revenue lines are on record. Platform Subscription/SaaS are the primary driver. The others are strategic Services.
Who are Stor.ai's main competitors?
Broad incumbents on record are Instacart, Shopify, Salesforce Commerce Cloud and DoorDash. Direct peers are Mercatus Technologies, Relationshop, Kibo Commerce, BigCommerce and VTEX. Yumaro (Mercato) is listed as an emerging player.
Does Stor.ai have an API?
No public API is recorded for Stor.ai.
What industry is Stor.ai in?
Stor.ai's product category is Grocery Retail Ecommerce Platform. Its primary akta.pro industry code is BPAMAGAF, Grocery, Food & Essentials Commerce Platforms. Its NAICS code is 513210 and its SIC code is 7372.