Relationshop
- Company typePrivate
- Founded2007
- HeadquartersMagnolia, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Relationshop firmographics
Firmographics- Name
- Relationshop
- Legal name
- Relationshop Inc.
- Website
- https://relationshop.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Relationshop industry classification
Industry- Product category
- Grocery Retail Digital Engagement Software
- NAICS
- Food and Beverage Retailers (445), General Merchandise Retailers (455), Convenience Retailers (445131)
- SIC
- Retail-Catalog & Mail-Order Houses (5961), Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
- akta.pro secondary industries
- Omnichannel Grocery Click-and-Collect & Delivery (CRAFAFAF), Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH), Convenience Retail with Parcel & Pickup Services (PUDO/Lockers) (CRAHABAL)
Keywords
Where Relationshop is headquartered
LocationHeadquarters
- HQ city
- Magnolia
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Relationshop business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- eCommerce Platform Services: SaaS-based eCommerce platform licensing for regional grocers and independent supermarket operators, providing end-to-end online shopping capabilities including store-to-door fulfillment
- Digital Engagement and Personalization: Customer engagement solutions including loyalty programs, targeted promotions, and personalized marketing delivered through mobile app and digital channels
- Mobile Technology Solutions: Mobile app technology and digital solutions for convenience and fueling retail, including Order Now, Payments, and Scan, Show & Go features
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Relationshop product offering
Product offeringCore offering
Relationshop provides a Digital Experience Platform (DXP) that combines customer engagement, loyalty programs, personalization algorithms and connected commerce tools for grocery and convenience retailers. Through the Mercatus enterprise eCommerce platform and the Stor.ai iCommerce platform, the company delivers retailer-branded online shopping from store to door, mobile ordering, contactless Scan, Show & Go checkout, loyalty frameworks, and data analytics for regional and independent grocers across North America, Europe and the Middle East.
Product overview
Relationshop operates as a platform-plus-modules architecture combining a Digital Experience Platform (DXP) as the core with integrated modules including Order Now App, Scan & Go, Loyalty Framework, Personalization Engine, and DXP Workbench analytics. The company also maintains acquired brands Mercatus (enterprise eCommerce platform for regional grocers) and Stor.ai (iCommerce platform for independent grocers), both now operating under the Mercatus brand following a January 2024 merger. The unified offering delivers connected commerce combining shopper engagement, personalization, loyalty solutions and data analytics for retailers of all sizes.
Differentiator
Problem solved
Functional benefit
Brands
- Mercatus: Enterprise eCommerce platform helping leading grocers deliver exceptional retailer-branded, end-to-end online shopping from store to door.
- Stor.ai
Products and services
- Mercatus Enterprise eCommerce Platform Retailer-branded, end-to-end online shopping platform from store to door for regional grocers, supported by a network of more than 50 integration partners and 15+ years of Mercatus grocery eCommerce experience.
- Stor.ai iCommerce Platform Unified iCommerce platform combining operational excellence with data analytics and omni-channel engagement for independent grocers, including health & nutrition, loyalty & reward programs, Email & SMS marketing, digital circulars and data analytics for online, offline and hybrid customers.
- Relationshop Digital Experience Platform (DXP) Central SaaS platform for customer engagement in grocery and convenience retail, combining the digital loyalty framework, personalization algorithms, Order Now, Payments, Scan, Show & Go, contextual store experiences, digital receipts, dynamic targeting and the DXP Workbench analytics dashboard.
Quantifiable outcome
- 1,800+ regional grocery chain stores served in the United States
- +2 more outcomes
Companies that use Relationshop
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
Relationshop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Relationshop partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- Mercatus TechnologiesflagshipMerger completed January 2024 combining Mercatus' enterprise eCommerce platform with Relationshop's first-party data and personalization capabilities. The merged company operates under the Mercatus name as a wholly owned subsidiary of Relationshop Inc.
- Stor.aiflagshipAcquired by Relationshop in January 2023, Stor.ai provides eCommerce solutions for independent grocers with unified iCommerce platform combining operational excellence with data analytics and omni-channel engagement. Now part of the merged entity.
- 50+ Integration PartnerscoreMercatus network of more than 50 integration partners allows grocers to work with their partners of choice, on their terms. Enables authentic digital shopping experiences with solutions to drive shopper engagement.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Relationshop competitors and assessment
Company assessmentDirect peers
- Freshop: Freshop provides white-label eCommerce and digital engagement platforms for independent and regional grocers, including online ordering, loyalty, and digital circulars — directly competing with Mercatus/Stor.ai for the same regional-grocer buyer segment.
- Birdzi: Birdzi offers a personalization, loyalty, and shopper intelligence platform purpose-built for grocery retailers, overlapping head-on with Relationshop's Loyalty Framework and Personalization Engine modules.
- Ocado Group: Ocado licenses its Ocado Smart Platform (automated fulfillment, eCommerce, and last-mile) to grocers worldwide, competing with Mercatus for enterprise-level grocery eCommerce contracts including regional chains.
- LocalExpress: LocalExpress provides eCommerce platforms and last-mile fulfillment software to regional and independent grocers in North America, a direct competitor to Mercatus in the same SMB grocery segment.
Broad incumbents
- Instacart: Instacart operates a large-scale grocery delivery and eCommerce platform serving most major US grocers; its Carrot Ads/Platform solutions increasingly overlap with Relationshop's engagement and personalization capabilities at the same retailers.
- DoorDash: DoorDash's DoorDash Grocery and Drive fulfillment products compete with Relationshop's connected-commerce suite, particularly for grocers evaluating first-party versus third-party delivery strategies.
- Shipt: Shipt (Target-owned) provides same-day grocery delivery and white-label fulfillment that competes with Relationshop's Order Now and delivery-orchestration offerings for regional grocers.
Emerging players
- Bonial: Bonial (formerly SPARWIEW) offers digital circulars and shopper-engagement tools for grocery and retail, an emerging capability area overlapping with Stor.ai's digital circulars and personalization modules.
Others
- Yum! Brands / Yumpingo: Yumpingo (Yum! Brands-adjacent) offers digital engagement, loyalty, and analytics for convenience and QSR, adjacent to Relationshop's Order Now and Scan/Show/Go convenience-store modules.
- Simbe Robotics: Simbe Robotics provides in-store inventory and shelf-intelligence robotics sold to the same regional grocer buyers, an adjacent store-operations technology that often co-sells with engagement platforms like Relationshop's.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Relationshop social profiles
Digital presenceRelationshop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Relationshop leadership team
Management profileNumber of profiles
Profiles3 records
Relationshop subsidiaries and ownership
Company hierarchySubsidiaries2 records
Relationshop funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Relationshop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Relationshop
What does Relationshop do?
Relationshop provides a Digital Experience Platform (DXP) that combines customer engagement, loyalty programs, personalization algorithms and connected commerce tools for grocery and convenience retailers. Through the Mercatus enterprise eCommerce platform and the Stor.ai iCommerce platform, the company delivers retailer-branded online shopping from store to door, mobile ordering, contactless Scan, Show & Go checkout, loyalty frameworks, and data analytics for regional and independent grocers across North America, Europe and the Middle East.
Is Relationshop a public or private company?
Relationshop is a private company. It is classified as venture growth investor backed and is currently operating.
When was Relationshop founded?
Relationshop was founded in 2007. It employs 11 to 50 people.
Where is Relationshop based?
Relationshop is headquartered in Magnolia, United States, in the North America region.
How does Relationshop make money?
Three revenue lines are on record. eCommerce Platform Services are the primary driver. The others are digital Engagement and Personalization and mobile Technology Solutions.
Who are Relationshop's main competitors?
Direct peers on record are Freshop, Birdzi, Ocado Group and LocalExpress. Broad incumbents are Instacart, DoorDash and Shipt. Bonial is listed as an emerging player. Others are Yum! Brands / Yumpingo and Simbe Robotics.
Does Relationshop have an API?
No public API is recorded for Relationshop.
What industry is Relationshop in?
Relationshop's product category is Grocery Retail Digital Engagement Software. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms, with a secondary code of CRAFAFAF, Omnichannel Grocery Click-and-Collect & Delivery. Its NAICS code is 445 and its SIC code is 5961.