Movinga

What Movinga does

Movinga operates a digital relocation marketplace that matches consumers and corporate clients with a network of more than 550 certified moving company partners across five European countries: Germany, Switzerland, Sweden, Austria, and France. The platform provides instant online quotes via an AI-powered digital moving assistant that uses computer-vision image recognition to estimate move volume from customer-uploaded photos, and routes jobs to vetted subcontractors through a dedicated Partner App. End customers select from three packaged service tiers (Standard, Premium, Deluxe) with optional add-ons including packing services, furniture assembly/disassembly, packaging materials, parking-zone permits, premium transport insurance up to €250,000, and FlexMove flexible scheduling with claimed savings of up to 38% through route optimization.

The company operates as the contractual counterparty to the customer while partner firms execute the move, generating revenue through transaction fees on each booking, add-on service fees, and a tiered B2B corporate relocation subscription program (Bronze through Premium tiers) targeting employers that relocate employees domestically or internationally. Distribution runs through owned digital properties (country-localized websites, blog/Hub content, email, organic and paid search, paid social), supplemented by inside-sales phone support. Underlying technology integrates commercial SaaS infrastructure (DigitalOcean for hosting, Stripe and Klarna for payments, Salesforce for CRM, Tableau for analytics, MailChimp for email, SCHUFA for credit checks).

Operated under license by MoveAgain GmbH and headquartered in Cologne, Movinga was founded in 2015 and raised approximately $93M across six disclosed funding rounds between 2015 and 2018 from investors including Index Ventures, Earlybird Venture Capital, Global Founders Capital, Rocket Internet, ETF Partners, and Santo Venture Capital. The company executed two acquisitions — Move24 in March 2018 and L'officiel Du Demenagement in January 2019 — to consolidate European competition and enter the French market, and reports 70,000+ completed moves with a 4.55/5 Trustpilot rating.

Name

Movinga

Legal name

Movinga / MoveAgain GmbH

Website

https://movinga.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Movinga operates a digital relocation marketplace connecting individual consumers and corporate clients in five European countries with a network of 550+ certified moving company partners, providing AI-assisted instant quotes, tiered service packages, and a B2B corporate relocation subscription program.

Ownership category

akta.pro rank

Product category

Online Moving and Relocation Services

NAICS

Used Household and Office Goods Moving (484210), Freight Transportation Arrangement (488510)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Local Moving for Homes (Single-Family, Townhome) (HSAKAAAC)

akta.pro secondary industries

Apartment & Condo Local Moving (HSAKAAAB), Retail Store & Commercial Space Moving (Stores, Salons, Restaurants) (HSAKAKAH), Move Scheduling, Time-Window Booking & Calendar Management (HSAKAOAF), Move Management (Office Relocations) (BPABAFAC)

Keywords

• Online moving services
• Relocation marketplace
• Employee relocation services
• Digital moving assistant
• Moving company platform

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure, Supply Chain

Revenue model

1. Moving Service Transactions: Movinga earns fees by facilitating moves between customers and moving companies. Customers pay Movinga who then coordinates the service. The platform acts as the primary contractor with customers while using subcontractors for execution.
2. Add-on Services: Additional revenue from optional services including packing/unpacking, furniture assembly/disassembly, packing materials, no-parking zones, and premium insurance upgrades
3. B2B Corporate Relocation: Corporate employee relocation services with tiered pricing based on volume commitments (Bronze, Silver, Gold, Premium tiers)

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Movinga operates a digital relocation marketplace that connects individual and corporate customers with a network of 550+ certified moving companies across Germany, Switzerland, Sweden, Austria, and France. Customers receive instant quotes through an AI-powered digital assistant with image recognition, book tiered moving packages, and have the entire move coordinated by a personal advisor, while physical execution is handled by partner moving companies.

Product overview

Movinga operates a digital relocation marketplace that connects customers with over 550 vetted moving company partners across Germany, Switzerland, Sweden, Austria, and France. The core platform enables customers to receive instant moving quotes via an AI-powered digital assistant with image recognition, compare partner services, and book comprehensive moving packages. Three tiered packages (Standard, Premium, Deluxe) offer escalating service levels, while optional add-ons include packing services, furniture assembly, premium insurance (up to 250,000 EUR), parking zone setup, and special item transport. FlexMove provides a flexible scheduling option saving up to 38% on costs. A B2B employee relocation service offers corporate clients coordinated moves with tiered partner discounts. Movinga is operated under license by MoveAgain AG.

Differentiator

Problem solved

Functional benefit

Products and services

• Movinga Platform

Quantifiable outcome

• Customers can save up to 38% on moving costs with FlexMove
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability5 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• 550+ Certified Moving CompaniescoreChannel Partner/ Reseller/ DistributorNetwork of certified and verified moving companies that execute actual moves. Partners are quality-checked, certified, and use the Movinga Partner App to receive assignments. Over 550 moving companies are part of the network, operating across Germany.
• TrustpilotminorGTM or Marketing PartnerCustomer review platform where Movinga ratings and reviews are displayed. Helps build customer trust.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Check24: Germany's largest price-comparison portal with a moving-vertical module that aggregates moving-company quotes. Overlaps with Movinga in lead-generation and price-transparency, but operates as a broad multi-vertical comparison marketplace rather than a moving-specialist.
• UniGroup (Allied Van Lines / Atlas Van Lines): Largest US household goods moving network with global agent footprint. Comparable end-customer service (residential and corporate relocations) and partner-network model, though UniGroup is asset-heavier and US-anchored.

Direct peers

• Sirva: Global relocation and moving services provider offering corporate and household relocations across dozens of countries. Directly comparable to Movinga's B2B employee relocation offering and international footprint, though Sirva operates owned-asset services rather than a marketplace.
• Crown Relocations: International relocation company providing household goods moving, storage, and destination services for corporate and private clients. Comparable to Movinga's B2B and international consumer relocation services across multiple geographies.
• Moved.com: US digital moving marketplace connecting customers with vetted moving companies through instant online quoting. Closest direct functional analog to Movinga's consumer-facing platform model in North America.
• Umzugsunternehmen.de / umzug.de: Established German moving-services comparison and booking portal. Closest direct domestic competitor to Movinga in Germany, with overlapping value proposition of quote aggregation and partner matching.

Emerging players

• Lugg: US on-demand moving and delivery platform for small moves, furniture delivery, and labor. Comparable to Movinga's small/local-move offerings and digital booking UX, though focused on single-item rather than full-household relocations.
• Dolly: US on-demand platform connecting customers with drivers and helpers for small moves and heavy-item transport. Partial overlap with Movinga's small-move and single-item transport offerings (e.g., piano/special item transport).

Regional players

• Moovaz: Asia-Pacific headquartered digital relocation marketplace offering household and corporate relocations across Singapore, Hong Kong, Australia, and beyond. Comparable marketplace-plus-services model to Movinga but serving APAC rather than Europe.

Others

• TaskRabbit: On-demand task marketplace (owned by IKEA/Ingka) offering furniture assembly, moving help, and labor services. Adjacent competitor to Movinga's add-on services (furniture assembly, packing) but not a full-relocation platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/movingade
• Facebookfacebook.com/movinga.de
• LinkedInlinkedin.com/company/movinga-gmbh
• Instagraminstagram.com/movinga
• Pinterestpinterest.de/movingade

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds6 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movinga