What Lugg does

Lugg is an on-demand moving and furniture delivery platform that connects consumers with background-checked independent contractor movers via a mobile-first marketplace. Founded in 2014 and headquartered in San Francisco, the company operates a tiered vehicle and crew offering (Lugg Lite through Lugg Box+, ranging from a single Lugger with a pickup truck to two Luggers with a Box+ truck) with base fares from $26 to $195 plus per-mile and per-minute labor charges, plus a variable booking fee. Adjacent service lines include junk removal, donation pickup, labor-only loading and unloading, and furniture, appliance, TV, exercise equipment, and plant delivery. Customers access the platform through iOS and Android apps, with instant 60-second price estimates, real-time GPS tracking, multi-stop scheduling up to five stops, and a Damage Protection Guarantee backed by a 99.4% damage-free rate.

The underlying technology stack is a mobile-first marketplace platform with real-time dispatch, GPS geolocation for contractor location and customer visibility, and a contractor management layer. Lugg uses Stripe for payments, Checkr for background checks and annual re-screening, Google Maps for routing, and Sentry for crash and error monitoring; no public or partner-facing API is documented. The contractor-side Lugg Mover App handles navigation, job acceptance, and routing. Operationally, Lugg covers 20+ major US metros and has accumulated 908.7K+ verified reviews at an average 4.9-star rating.

Revenue is generated through transactional service fees calculated as base fare plus per-mile and per-minute labor charges, with a small variable booking fee contributing to operational and safety costs. The go-to-market motion is product-led: customers self-serve through the app, with organic acquisition driven by app store ratings, word-of-mouth referrals, and a content/blog presence. Commercial partnerships with IKEA and HomeGoods add a B2B2C retail fulfillment channel, while a broad set of marketplace integrations (Facebook Marketplace, OfferUp, Mercari, Craigslist, eBay, AptDeco, Chairish, Nextdoor, Etsy) embed Lugg as a default delivery option within the resale ecosystem. Customer segments span residential moves, furniture and appliance buyers, online marketplace buyers and sellers, junk removal, donation pickup, labor-only users, and a smaller commercial book of business.

Name

Lugg

Legal name

Lugg, Inc.

Website

https://lugg.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Lugg is an on-demand moving and furniture delivery platform that connects consumers with background-checked independent contractor movers via a mobile app across 20+ US metros, offering tiered vehicle and crew options with upfront pricing, real-time tracking, and a Damage Protection Guarantee.

Ownership category

akta.pro rank

Product category

On-demand moving and large-item delivery services

NAICS

Used Household and Office Goods Moving (484210), Used Household and Office Goods Moving (48421), Couriers and Express Delivery Services (492110)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Crowdsourced Heavy/Bulky & White-Glove (gig-assisted) (TLAAAGAF)

akta.pro secondary industries

Large-Item E-commerce Delivery (Bulky/Two-Person/White-Glove) (TLAAAFAH), Major Appliances Delivery, Install & Haul-Away (TLAAAKAB), Heavy/Bulky & White‑Glove Same‑Day (Furniture/Appliances) (TLAAADAG)

Keywords

• On-demand moving
• Furniture delivery
• Junk removal
• Same-day movers
• Loading labor

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Moving and delivery services: Revenue generated from customers paying for on-demand moving and delivery services. Pricing is calculated based on base fare, per-mile rate, and per-minute labor charges. Includes a variable booking fee to support operational and safety costs. No designated tip/gratuity portion as part of the service charge.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Lugg is an on-demand moving and large-item delivery platform that connects consumers via a mobile app with vetted, background-checked independent contractor movers and a tiered truck fleet (Lite, Pickup, Van, XL, Box, Box+). Customers book same-day moves, furniture/appliance delivery, junk removal, donation pickup, or loading labor, paying transparent usage-based fees (base fare + per-mile + per-minute labor). Lugg operates as a marketplace that aggregates third-party service providers and takes a transaction fee on each booking.

Product overview

Lugg is an on-demand moving and furniture delivery platform that operates as a technology marketplace connecting consumers with background-checked, independent third-party moving providers. The platform offers a tiered vehicle fleet (Lugg Lite, Lugg Pickup, Lugg Van, Lugg XL, Lugg Box, and Lugg Box+) ranging from 1-Lugger to 2-Lugger crews with varying truck sizes, plus service offerings including Moving Labor Services, Junk Removal, Facebook Marketplace Delivery, Donation Pickup, and Furniture Delivery. Customers access the platform via a mobile app (iOS and Android) while independent contractor movers use the Lugg Mover App for dispatch and job management. Pricing is calculated based on vehicle type, base fare, per-mile rate, and per-minute labor charges.

Differentiator

Problem solved

Functional benefit

Products and services

• Lugg Lite Smallest vehicle option in Lugg's tiered fleet: 1 Lugger with a Lite truck for lighter jobs and small-item moves. Priced via usage-based base fare, per-mile, and per-minute labor.
• Lugg Pickup Pickup truck plus 2 Luggers for versatile hauling of appliances, grills, or multiple pieces of furniture.
• Lugg Van Van plus 2 Luggers for enclosed transport, ideal for a room's worth of items or debris that needs contained transport.
• Lugg XL XL truck plus 2 Luggers for large quantities of items, full room clear-outs, or bulky oversized items.
• Lugg Box Box truck plus 2 Luggers, a high-capacity option for bulk removal, estate clean-outs, or clearing an entire home, garage, or office.
• Lugg Box+ Largest vehicle option with 2 Luggers for whole-home cleanouts, commercial demolition debris, and high-volume jobs.
• Moving Labor Services Labor-only service in which customers hire moving labor for loading, unloading, and in-home rearranging. Ideal for rental trucks or storage containers with flexible on-demand bookings.
• Junk Removal Service On-demand junk removal service where movers and a truck are sent to haul away junk, furniture, appliances, and other large items same-day, with clear upfront pricing.
• Facebook Marketplace Delivery Same-day delivery service for items bought and sold through Facebook Marketplace, providing pickup and delivery for new and used large items.
• Donation Pickup Donation pickup service in which movers collect items from the customer and deliver them to donation centers or charities.
• Furniture Delivery Same-day furniture delivery service for purchases from retailers and online marketplaces, providing pickup, transport, and placement of bulky furniture items.
• Lugg Mobile App (iOS) Mobile application for iOS devices enabling customers to book, track, and pay for on-demand moving and delivery services. Rated 4.9/5 with 44K ratings on the App Store.

Quantifiable outcome

• 99.4% damage-free rate backed by Damage Protection Guarantee
• +3 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature5 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Facebook MarketplacecoreGTM or Marketing PartnerFacebook Marketplace delivery partner providing integrated delivery options for marketplace users buying and selling large items. Lugg appears as a recommended delivery service within the Facebook Marketplace ecosystem.
• AptDecocoreGTM or Marketing PartnerFurniture resale marketplace partnership for same-day delivery of AptDeco furniture purchases.
• ChairishcoreGTM or Marketing PartnerDesign marketplace partnership for delivery of Chairish vintage and contemporary furniture items.
• Caring TransitionscoreGTM or Marketing PartnerEstate sale and downsizing services partnership providing delivery for items sold through Caring Transitions.
• CraigslistcoreGTM or Marketing PartnerDelivery partner for Craigslist marketplace for large items sold on the platform.
• eBaycoreGTM or Marketing PartnerDelivery partnership for eBay buyers and sellers needing large item transportation.
• Estatesales.netminorGTM or Marketing PartnerEstate sale marketplace partnership for delivery of items purchased at estate sales.
• EtsyminorGTM or Marketing PartnerDelivery partnership for large Etsy purchases that require freight or special handling.
• Everything But The HouseminorGTM or Marketing PartnerEstate sale and liquidation partnership for delivery of auction items.
• MercaricoreGTM or Marketing PartnerMobile marketplace partnership for delivery of items sold on Mercari.
• OfferUpcoreGTM or Marketing PartnerLocal marketplace partnership for same-day delivery of OfferUp items.
• NextdoorminorGTM or Marketing PartnerNeighborhood marketplace partnership for delivery of items bought and sold on Nextdoor.
• Rasmus AuctionsminorGTM or Marketing PartnerAuction delivery partnership for large auction items requiring specialized transport.
• KashewminorGTM or Marketing PartnerFurniture marketplace partnership for same-day furniture delivery services.
• StripecoreTechnology or IntegrationThird-party payment processing company handling all payment collection and processing. Lugg uses Stripe to process payments on their behalf. Stripe's Terms of Service and Privacy Statement govern the use of financial information.
• CheckrcoreTechnology or IntegrationBackground check screening provider for contractor eligibility verification. Checkr receives contractor name, date of birth, Social Security Number, and driver's license number for screening purposes.
• Google MapscoreTechnology or IntegrationMap display and navigation integration in the Mover App, receiving location coordinates and route data for contractor navigation during jobs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TaskRabbit: TaskRabbit operates a gig-economy marketplace for household tasks including moving help, furniture assembly, and heavy lifting. Backed by ANGI Homeservices, it competes directly with Lugg's labor-only and moving-helper offerings.
• Dolly: Dolly is the closest direct competitor: an on-demand marketplace connecting customers with vetted drivers and helpers for moving, furniture delivery, and junk removal in major US metros. Operates a similar gig-economy model with upfront pricing and same-day availability.
• Bellhops: Bellhops is a tech-enabled moving labor platform providing local and long-distance moving help, furniture delivery, and packing services across the US. Targets the same small-move and labor-only use cases Lugg addresses.
• GoShare: GoShare runs a crowdsourced delivery marketplace for large items, furniture, and moving labor, connecting businesses and consumers with vetted drivers and helpers. Overlapping service categories and gig contractor model make it a head-to-head peer.
• 1-800-GOT-JUNK?: 1-800-GOT-JUNK? is a North American junk removal franchise service for residential and commercial customers. Directly competitive with Lugg's Junk Removal service line in pricing, speed, and category.

Broad incumbents

• Roadie: Acquired by UPS, Roadie is a crowdsourced delivery network spanning local same-day delivery of large and bulky items. While broader in scope than Lugg, it competes for heavy/bulky same-day delivery demand.
• Amazon Home Services: Amazon's assembly and home services arm offers furniture delivery and assembly for large items purchased on Amazon. A broad incumbent adjacent on e-commerce furniture delivery where Lugg also plays.
• Uber Direct: Uber's same-day delivery arm offers on-demand last-mile for retail partners and select large-item categories, leveraging Uber's driver network. As a broad incumbent it competes indirectly via enterprise retailer partnerships.

Emerging players

• Dolly Pro: Dolly's B2B arm delivers large items for retailers such as Big-Box and furniture brands, paralleling Lugg's IKEA and HomeGoods partnerships. Same parent company as Dolly but addresses enterprise delivery specifically.
• Burrow品牌的Moving Labor: Thumbtack is a local services marketplace where consumers find and book movers, junk haulers, and furniture delivery help. It competes with Lugg on lead-generation but Lugg's owned-app booking offers tighter product control.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lugg
• Facebookfacebook.com/lugg
• LinkedInlinkedin.com/company/lugg
• Instagraminstagram.com/lugg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lugg