What Boom & Bucket does

Boom & Bucket is a digital marketplace for buying and selling used heavy equipment, founded in 2021 and headquartered in Austin, Texas. The company operates a self-serve e-commerce platform (boomandbucket.com) that lists used heavy machinery across categories including excavators (445+ listings), wheel loaders (216+), skid steers (95+), bulldozers, motor graders, backhoe loaders, bucket trucks, telehandlers, dump trucks, forklifts, lifts, forestry equipment, cranes, pavers, and trailers. The platform is positioned as 'A Ritchie Bros. Solution,' referencing a strategic relationship with the dominant heavy equipment auction company, and integrates three add-on modules on top of the core listings business: a Powerhouse Protection Plan with 150+ point inspections and oil samples; Contractor First Financing for monthly-payment-enabled purchases; and nationwide logistics with US DOT certified shippers, regional inspectors, and a 7-day delivery commitment.

Boom & Bucket serves construction companies, agriculture, mining, forestry, and small-to-medium contractors, addressing three core pain points in the fragmented secondary equipment market: trust (via inspections), visibility (via standardized detailed listings), and financing (via transparent payment options with no buyer's premium and all-in pricing including taxes, shipping, and title). Revenue is generated primarily through equipment sales commissions on the marketplace, supplemented by financing service economics and logistics/shipping revenue. The company raised $5.5 million in seed funding in March 2022 led by Human Capital and Brick and Mortar Ventures, plus a syndicate including 8VC, FJ Labs, Global Founders Capital, Interplay, MaC Venture Capital, Quiet Capital, Soma Capital, and Streamlined, with proceeds earmarked for nationwide platform expansion and team growth.

The company operates with a small team of 11-50 employees and runs a multi-channel acquisition engine — most notably a Free Weekly Heavy Equipment Inventory Alerts newsletter with 350,000+ readers, an SEO-optimized category/make/model site structure, content marketing (blog and buyer guides), and customer testimonials (e.g., Liberty Rock Products) for social proof. Leadership consists of co-founder and CEO Adam Lawrence, co-founder and COO Aaron Kline, and co-founder and CPO Samir Shah. While the platform is technology-enabled rather than technology-defined — no AI/ML, proprietary model, or API surface is disclosed — the combination of vertical specialization, integrated logistics, financing, and protection-plan modules positions Boom & Bucket as a vertically integrated modern alternative to traditional dealer and auction channels in the U.S. used heavy equipment market, a sector that sits within the $110 billion global heavy equipment rental market projected for 2025.

Name

Boom & Bucket

Legal name

Boom & Bucket, Inc.

Website

https://www.boomandbucket.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Boom & Bucket operates a digital marketplace for buying and selling used heavy equipment in the United States, targeting construction, agriculture, mining, forestry, and SMB contractors with nationwide shipping, integrated financing, and 150+ point inspection-based quality assurance.

Ownership category

akta.pro rank

Product category

Heavy Equipment Marketplace

NAICS

Material Handling Equipment Manufacturing (33392), Agriculture, Construction, and Mining Machinery Manufacturing (3331)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

akta.pro secondary industries

Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE), Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)

Keywords

• Heavy equipment marketplace
• Used construction equipment
• Equipment financing services
• Industrial equipment sales
• Equipment logistics shipping

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain

Revenue model

1. Equipment Sales Commission: Transaction-based revenue from facilitating heavy equipment sales between buyers and sellers on the marketplace platform
2. Equipment Financing Services: Financing options provided to buyers for purchasing heavy equipment through partner lending programs
3. Logistics and Shipping Services: Nationwide equipment delivery services with 7-day delivery commitment and US DOT certified shipping

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Boom & Bucket operates a digital marketplace for buying and selling used heavy equipment, including construction, agricultural, and mining machinery. The platform combines listings with integrated inspection, financing, and nationwide logistics services to deliver a streamlined buying experience. It is positioned as a Ritchie Bros. Solution, leveraging the credibility of one of the largest auctioneers of heavy equipment.

Product overview

Boom & Bucket operates a digital marketplace platform for buying and selling used heavy equipment. The core platform (Boom & Bucket Marketplace) enables equipment transactions across diverse categories including skid steers, wheel loaders, excavators, bulldozers, compact track loaders, motor graders, backhoe loaders, bucket trucks, telehandlers, dump trucks, forklifts, lifts, forestry equipment, cranes, pavers, compactors, generators, and trailers. The platform is enhanced by add-on modules including the Powerhouse Protection Plan (a 150+ point inspection and warranty program), equipment financing options, seller's listing services, and nationwide shipping/logistics capabilities. The company also offers email inventory alert subscriptions reaching over 350,000 readers. A Ritchie Bros. solution, the platform is headquartered in Austin, Texas.

Differentiator

Problem solved

Functional benefit

Products and services

• Boom & Bucket Marketplace An online marketplace that lists used heavy equipment from third-party sellers and enables business buyers to browse, compare, and purchase machinery such as construction, agricultural, and mining equipment.
• Powerhouse Protection Plan A quality assurance program featuring a 150+ point inspection of equipment prior to listing, designed to give buyers confidence in the condition of used heavy machinery.
• Equipment Financing Financing options for equipment purchases, provided through a partnership with Contractor First Financing, allowing buyers to spread equipment costs over time.
• Nationwide Shipping & Logistics Logistics service that arranges nationwide equipment delivery through US DOT certified shippers, promising 7-day delivery to most U.S. locations with all shipping costs and title fees included in the displayed price.
• Sell With Boom & Bucket A service for sellers, including dealers and individual owners, enabling them to list used heavy equipment on the Boom & Bucket marketplace and reach the platform's buyer base.

Quantifiable outcome

• 350,000+ newsletter subscribers
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Ritchie Bros.coreStrategic or Co-development PartnerStrategic partnership positioning Boom & Bucket as 'A Ritchie Bros. Solution' - The Modern Marketplace for Heavy Equipment. Ritchie Bros. is a major player in heavy equipment auctions and marketplaces, indicating a significant strategic relationship or integration.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Ritchie Bros. Auctioneers: Global leader in heavy equipment auctions and marketplaces, and Boom & Bucket's explicit strategic partner (branded as 'A Ritchie Bros. Solution'). Operates IronPlanet and Marketplace-E, which directly overlap with Boom & Bucket's used equipment marketplace model, making it both the most important partner and the largest competitive threat.
• Cat Used Equipment (Caterpillar): Caterpillar's official used equipment marketplace offering certified pre-owned Cat machines plus listings from Cat dealers. Competes with Boom & Bucket in the excavator, dozer, and wheel loader categories but limited to the Cat brand and its dealer network, making it a partial overlap.

Direct peers

• EquipmentShare: Operates a hybrid equipment rental and marketplace platform serving contractors and construction companies with technology-enabled fleet management. Competes head-to-head with Boom & Bucket for the same construction SMB buyer and sells both used and rental equipment through its platform.
• IronPlanet: Online marketplace for used heavy equipment and trucks, now owned by Ritchie Bros. Provides similar listing, inspection, and transaction services to Boom & Bucket's marketplace, serving overlapping construction, agriculture, and mining buyers and sellers.
• AuctionTime: Online auction platform for construction equipment, farm equipment, trucks, and trailers operated by Sandhills Global. Directly competes with Boom & Bucket by offering time-based auctions and listings of used heavy equipment to the same contractor and dealer buyer base.
• TractorHouse: Leading online marketplace for used farm and construction equipment, also operated by Sandhills Global. Competes with Boom & Bucket's agricultural and light construction categories by aggregating dealer and private seller listings with search and detail-rich listing pages.
• Mascus: European-headquartered online marketplace for used heavy machinery, trucks, and agricultural equipment with listings across construction, material handling, and forestry. Comparable business model to Boom & Bucket as a digital listing and lead-generation marketplace for used equipment buyers and sellers.
• Machinery Trader: Long-running classifieds marketplace for new and used construction equipment, serving contractors and dealers looking to buy and sell heavy machinery. Directly comparable marketplace model in Boom & Bucket's core categories including excavators, loaders, and cranes.
• Marketplace-E (Ritchie Bros.): Equipment-only online marketplace operated by Ritchie Bros. for buying and selling used heavy equipment without the traditional auction format. Closest direct competitor to Boom & Bucket's fixed-price marketplace model, leveraging Ritchie Bros.' massive seller relationships and inspection infrastructure.

Emerging players

• FleetNow: Online marketplace for purchasing used trucks and heavy equipment with a focus on transparent pricing and search-driven discovery. Targets many of the same SMB contractor buyers as Boom & Bucket but with narrower inventory depth and an emerging presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/boomandbucket
• Facebookfacebook.com/boomandbucket

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boom & Bucket