Techjockey
- Company typePrivate
- Founded2017
- HeadquartersNew Delhi, India
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Techjockey firmographics
Firmographics- Name
- Techjockey
- Legal name
- Techjockey Infotech Private Limited
- Website
- https://techjockey.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Techjockey industry classification
Industry- Product category
- Software Marketplace
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industry
- Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)
Keywords
Where Techjockey is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Techjockey business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Marketplace Commission: Techjockey earns commissions on software sales and transactions facilitated through its marketplace platform. Sellers list products for free with no upfront listing fee, and Techjockey takes a transaction cut on completed sales.
- Seller Marketing & Inventory Fees: Sellers can purchase marketing inventories and promotional placements to increase visibility and drive buyer demand. This represents a secondary revenue stream from software vendors seeking enhanced exposure.
- Referral & Lead Fees: Platform connects buyers with sellers and earns referral fees or lead generation fees when demo and call requests from potential customers are routed to software vendors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | No listing fee for software sellers — free vendor onboarding |
| Unit Pricing | Annual | Per-software pricing from ₹110 to ₹500,000+ |
| Subscription | Monthly | SaaS subscription model with monthly, quarterly, or annual billing |
| One time/ perpetual license | Other | One-time perpetual license purchases also available |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels9 records
Techjockey product offering
Product offeringCore offering
Techjockey operates a B2B and B2C software marketplace that aggregates 20,000+ software products from 3,000+ vendors across 350+ categories. The platform enables buyers (primarily Indian SMEs, MSMEs, enterprises, and individuals) to discover, compare, and purchase software with expert consultation, verified vendor reviews, secure payment processing, and demo facilitation. Vendors list products for free and pay commissions on completed transactions.
Product overview
Techjockey operates a unified B2B software marketplace ecosystem comprising the main Techjockey Platform (20,000+ software solutions across 350+ categories for 12M+ customers), the eSellerHub seller portal for vendor onboarding and management, the Techjockey Enterprise add-on for large-scale procurement, a Software Comparison Tool for side-by-side product evaluation, Expert Consultation Services for guided purchasing, and the Techjockey Partner App for mobile vendor management. The platform connects software vendors with buyers (SMEs, MSMEs, enterprises, individuals) through discovery, comparison, consultation, and secure transaction capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Techjockey Advantage: A program to simplify startup software procurement
- eSellerHub
Products and services
- Techjockey Platform (Main Marketplace)
- eSellerHub
- Techjockey Enterprise
- Expert Consultation Service
- Techjockey Partner App
- AI-Driven Advisory Platform
Quantifiable outcome
- Platform serves 12M+ happy customers and 5 lakh+ monthly visitors (buyers)
- +4 more outcomes
Companies that use Techjockey
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Techjockey technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature5 records
Techjockey partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights6 records
Techjockey competitors and assessment
Company assessmentDirect peers
- Capterra: Capterra, owned by Gartner, is a leading B2B software marketplace with extensive vendor listings, reviews, and buying guides. It is a direct competitor to Techjockey in software discovery and procurement, especially as Techjockey expands into the US.
- Software Advice: Software Advice, also part of Gartner, helps businesses identify the right software through advisor-led consultations and curated recommendations. Its model of expert-guided software selection closely mirrors Techjockey's expert consultation offering.
- G2: G2 is the world's largest B2B software marketplace, offering verified reviews, side-by-side comparisons, and lead generation for software buyers. It is the most direct global competitor to Techjockey and serves as the category benchmark for software discovery platforms.
- SaaSworthy: SaaSworthy is an India-headquartered B2B SaaS marketplace offering software listings, reviews, and comparisons. It is one of the closest India-focused direct competitors to Techjockey, serving SMB and enterprise buyers across similar software categories.
- GetApp: GetApp is a Gartner-owned B2B software marketplace focused on SMB buyers, with category listings, reviews, and comparison tools. It directly competes with Techjockey for the SMB software buyer segment and operates with a similar discovery-plus-lead-generation model.
Emerging players
- Crozdesk: Crozdesk is a B2B software marketplace offering curated listings, buyer reviews, and software comparison tools. It operates with a similar marketplace model to Techjockey but with a smaller vendor catalog and global SMB buyer focus.
- Clutch: Clutch is a B2B reviews and ratings platform primarily for services and software vendors. Its review-driven discovery model and lead generation for software/SaaS buyers are comparable to Techjockey's verified reviews and lead-routing capabilities.
- GoodFirms: GoodFirms is a B2B services and software research platform with reviews and vendor listings. While it spans broader services categories, its software vendor listing and review mechanics overlap meaningfully with Techjockey's marketplace functionality.
Broad incumbents
- Trustpilot: Trustpilot is a global consumer and business review platform with extensive coverage of software products. While not a software-only marketplace, its review infrastructure and buyer-trust mechanics are analogous to Techjockey's verified vendor review system.
Regional players
- Zoho Marketplace: Zoho Marketplace offers third-party app extensions for the Zoho ecosystem, with listings, reviews, and integration support. While scoped to the Zoho platform, it represents an adjacent software discovery model relevant to Techjockey's category-specific marketplace strategy in India.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Techjockey social profiles
Digital presenceTechjockey compliance and trust
Trust signalCompliance1 record
Techjockey financial estimates
Financial estimateRevenue estimate
Valuation estimate
Techjockey leadership team
Management profileNumber of profiles
Profiles11 records
Techjockey funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Techjockey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Techjockey
What does Techjockey do?
Techjockey operates a B2B and B2C software marketplace that aggregates 20,000+ software products from 3,000+ vendors across 350+ categories. The platform enables buyers (primarily Indian SMEs, MSMEs, enterprises, and individuals) to discover, compare, and purchase software with expert consultation, verified vendor reviews, secure payment processing, and demo facilitation. Vendors list products for free and pay commissions on completed transactions.
Is Techjockey a public or private company?
Techjockey is a private company. It is classified as venture growth investor backed and is currently operating.
When was Techjockey founded?
Techjockey was founded in 2017. It employs 101 to 250 people.
Where is Techjockey based?
Techjockey is headquartered in New Delhi, India, in the Asia region.
How does Techjockey make money?
Three revenue lines are on record. Marketplace Commission is the primary driver. The others are seller Marketing & Inventory Fees and referral & Lead Fees.
Who are Techjockey's main competitors?
Direct peers on record are Capterra, Software Advice, G2, SaaSworthy and GetApp. Emerging players are Crozdesk, Clutch and GoodFirms. Trustpilot is listed as a broad incumbent. Zoho Marketplace is listed as a regional player.
Does Techjockey have an API?
No public API is recorded for Techjockey.
What industry is Techjockey in?
Techjockey's product category is Software Marketplace. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of CRAFAHAF, Office Supplies, IT & Workplace Procurement Marketplaces. Its NAICS code is 423430 and its SIC code is 5045.