Seoul Robotics
Seoul Robotics is a B2B autonomous driving technology company that develops infrastructure-based 3D perception software (SENSR) and autonomous vehicle control systems (LV5 CTRL TWR), primarily serving automotive OEMs (BMW, Mercedes-Benz, Volvo), government transportation agencies, and smart-city customers across six continents.
- Company typePrivate
- Founded2017
- HeadquartersSeoul, South Korea
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Seoul Robotics does
Seoul Robotics is a B2B autonomous driving and 3D perception technology company founded in 2017 and headquartered in Seoul, South Korea, with operational offices in Munich, Berlin, Atlanta, Detroit, Raleigh, and Silicon Valley. The company develops infrastructure-based autonomous driving technology through its flagship LV5 CTRL TWR (Level 5 Control Tower) platform — a mesh network of sensors and computers installed on fixed infrastructure that autonomously guides non-autonomous vehicles without requiring on-vehicle hardware modifications. Its patented SENSR/SENSR-I perception software uses deep-learning AI to process LiDAR and 3D sensor data with 4-10 cm accuracy, tracking 500+ objects simultaneously up to 200 meters, with 3-second motion prediction and weather-filtering for adverse conditions.
The technology stack is sensor-agnostic across 75+ LiDAR and 3D sensor types, runs on NVIDIA Jetson/Orin edge devices (including Seoul Robotics' own LPU), and is delivered through modular products (SR Perception, SR Analytics, SR Simulation, SR Calibrator, QuickConnect) plus all-in-one deployment kits (Discovery, Voyage, Endeavor). Seoul Robotics primarily serves automotive OEMs and Tier-1 suppliers — BMW's iFactory in Dingolfing being the flagship reference deployment with 200+ sensors — alongside government transportation agencies (City of Chattanooga, Utah intersections), and secondary verticals including retail (E-Mart), rail (Trinity Railway Express), airports (Evitado partnership), and telecommunications (LG U+).
Revenue is generated through a mix of enterprise software licensing, hardware sales (LPU edge devices, bundled sensor kits), subscription/solution sales for OEM Autonomy Through Infrastructure (ATI) deployments, and professional services. Pricing is quote-based on multi-year contracts sold via direct enterprise field sales and a network of regional channel partners (Macnica/Japan, ALP.Lab/Europe, KT Corp/Korea, Digiflec/UK, Agia Solutions/South America, Hyper-Tech/Israel). The company is venture-backed — having raised approximately $43M+ across seed (2019), bridge (2021), and Series B (2022) rounds plus a 2024 round at a ~$210M valuation — but voluntarily withdrew its planned 2025 KOSDAQ IPO application in early 2026 due to regulator concerns over limited revenue.
Seoul Robotics firmographics
Firmographics- Name
- Seoul Robotics
- Legal name
- Seoul Robotics Co., Ltd
- Website
- https://seoulrobotics.org
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Seoul Robotics is a B2B autonomous driving technology company that develops infrastructure-based 3D perception software (SENSR) and autonomous vehicle control systems (LV5 CTRL TWR), primarily serving automotive OEMs (BMW, Mercedes-Benz, Volvo), government transportation agencies, and smart-city customers across six continents.
- Ownership category
- akta.pro rank
Seoul Robotics industry classification
Industry- Product category
- Autonomous Driving Perception Software
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Measuring & Controlling Devices, Nec (3829)
- akta.pro primary industry
- Autonomous Vehicles & Ground Mobility (HDAAAIAF)
- akta.pro secondary industries
- Autonomous Driving & ADAS Perception (HDAAAEAI), 3D Vision, Depth Sensing & Point Cloud Analytics (HDAAAEAK), Traffic Management & Intelligent Transportation Systems (Signals, TMCs, Congestion) (BPAIALAC)
Keywords
Where Seoul Robotics is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices8 records
Markets served
Seoul Robotics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Licensing (SENSR Platform): Sensor-agnostic 3D perception software licensed to customers. Software is compatible with 75+ different LiDAR and 3D sensor types.
- Hardware Sales (LPU, LiDAR Systems): Sale of LiDAR Processing Unit edge devices and bundled solutions including sensors and computing hardware.
- Enterprise Software/Solution Sales: Complete ATI solutions sold to automotive OEMs for factory logistics automation.
- Professional Services: Implementation, integration, and deployment services for enterprise customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise Custom Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Seoul Robotics product offering
Product offeringCore offering
Seoul Robotics develops and sells the SENSR 3D perception software platform and LV5 CTRL TWR (Level 5 Control Tower) infrastructure-based autonomous driving system, which uses LiDAR sensors and AI deep learning mounted on infrastructure to detect, classify, and track objects and autonomously guide non-autonomous vehicles without vehicle hardware modifications. The company delivers enterprise solutions for finished vehicle logistics (BMW iFactory), smart city traffic management, retail analytics, airport ground operations, and rail safety monitoring, supplemented by LiDAR Processing Unit edge hardware and plug-and-play deployment kits.
Product overview
Seoul Robotics is a B2B autonomous driving and 3D perception technology company founded in 2017. The company operates a platform-plus-modules architecture built around two core pillars: (1) LV5 CTRL TWR, the flagship Autonomy Through Infrastructure (ATI) solution — a mesh network of sensors and computers on infrastructure that turns non-autonomous vehicles into self-driving vehicles without requiring hardware changes to vehicles themselves — and (2) SENSR/SENSR-I, a patented 3D perception software platform that processes LiDAR and 3D sensor data using AI deep learning to detect, classify, and track objects with centimeter-level accuracy in all weather conditions. The product portfolio includes software modules (SR Perception, SR Analytics, SR Simulation, SR Calibrator, QuickConnect, Weather Robustness), hardware edge devices (LiDAR Processing Unit powered by NVIDIA Orin), and all-in-one deployment kits (Discovery, Voyage, Endeavor). Applications span autonomous vehicle marshaling and parking for finished vehicle logistics, smart city/ITS infrastructure, retail analytics, security, and airports.
Differentiator
Problem solved
Functional benefit
Brands
- LV5 CTRL TWR: Level 5 Control Tower - Seoul Robotics' ATI Solution that turns non-autonomous cars into self-driving vehicles using a mesh network of sensors and computers on infrastructure.
- SR Perception
- SR Analytics
- SR Simulation
- SR Calibrator
- SENSR
- SENSR-I
- QuickConnect
- LPU
Products and services
- SENSR Patented 3D perception software platform using AI deep learning to analyze LiDAR, 3D cameras, and imaging radar data with centimeter-level accuracy (4-10cm), tracking 500+ objects simultaneously up to 200 meters with 3-second motion prediction. Sensor-agnostic across 75+ 3D sensor types. Used by automotive OEMs, government agencies, retailers, and airport/rail operators.
- SENSR-I Infrastructure-based version of the SENSR 3D perception software, designed for 3D sensors placed on static infrastructure in indoor and outdoor environments over large spaces. Provides high-resolution environmental insights with weather-filtering capabilities for retail analytics, automated fleet management, spatial security, crowd management, and smart city applications.
- LV5 CTRL TWR (Level 5 Control Tower) Seoul Robotics' flagship Autonomy Through Infrastructure (ATI) solution: a mesh network of sensors and computers installed on infrastructure that guides non-autonomous vehicles autonomously in controlled areas without vehicle hardware changes. First commercial deployment at BMW iFactory with 200+ sensors controlling hundreds of vehicles simultaneously for finished vehicle logistics.
- Discovery All-in-one LiDAR sensor and software deployment platform that simplifies implementation of LiDAR-based solutions for smart city, smart factory, smart home, logistics, mobility, and robotics applications. Reduces cost and expands access to LiDAR-based perception.
- Voyage Plug-and-play LiDAR perception system combining Seoul Robotics' proprietary SENSR2 software, LiDAR sensors, and a computer in an all-in-one deployment kit. Supports up to four sensors, delivers object detection, tracking, and classification regardless of lighting conditions, and does not capture or store biometric data.
- Endeavor Multi-sensor LiDAR deployment kit with built-in edge processing and deep learning capabilities. Connects up to eight 32-beam rotating sensors at once to capture up to 50,000 square meters, supports Power over Ethernet, reduces raw sensor data bandwidth by over 95%, and can mix and match different LiDAR brands and models.
- LiDAR Processing Unit (LPU) Rugged edge computing hardware device pre-installed with Seoul Robotics' perception software and powered by an NVIDIA Orin GPU. Processes LiDAR data locally with minimal latency and data security for deployment in field installations.
Quantifiable outcome
- Driver costs reduced by 70%
- +5 more outcomes
Companies that use Seoul Robotics
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles2 records
Seoul Robotics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability6 records
Feature7 records
Seoul Robotics partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered regional, major and core.
- LG U+regionalPartnership for 5G-based LiDAR traffic monitoring technology development at LG Science Park in Seoul
- ALP.LabregionalPartnership to enhance safety on European roadways with 3D perception technology
- NVIDIA (Metropolis Partner Program)majorJoined NVIDIA Metropolis partner program; relies on NVIDIA Jetson edge AI platform for SENSR's deep learning algorithms
- EvitadoregionalJoint aviation collision avoidance solution combining Seoul Robotics' SENSR with Evitado's ground collision avoidance system for airports
- Milestone SystemsmajorSENSR plug-in integration with Milestone XProtect VMS for combined 2D and 3D security insights
- AEyeregionalIntegration of AEye's 4Sight M LiDAR with Seoul Robotics' SENSR for long-range object detection up to 300+ meters
- MacnicaregionalChannel partnership for entering Japanese market
- NVIDIA (Inception Program)majorJoined NVIDIA Inception program for AI and autonomous vehicle technology
- BMWcoreBMW is the first OEM to commercially adopt LV5 CTRL TWR at their BMW iFactory in Dingolfing for BMW i7 and 7 Series. World's first autonomous driving deployment at an automotive factory.
- Mercedes-BenzmajorCollaboration with global automaker for autonomous vehicle technology development
- VolvomajorCollaboration with global automaker for autonomous vehicle technology
- Japanese OEMs (3)majorThree Japanese automotive manufacturers added as clients for autonomous driving solutions
- Herzog TechnologiesregionalJoint Critical Asset Monitoring solution for railroad safety, combining SENSR-I with Herzog's occupancy detection platform
- KT CorpregionalPartnership to commercialize Autonomy Through Infrastructure (ATI) technology
- University of Tennessee at Chattanooga (CUIP)regionalResearch partnership for MLK Smart Corridor urban testbed using LiDAR for pedestrian safety
- DigiflecregionalChannel partnership for delivering 3D perception solutions to the UK market
- Hyper-Tech Advanced SystemsregionalPartnership to bring product suite to Israel market
- Agia SolutionsregionalPartnership to scale 3D perception solutions across South America
- FlowregionalPartnership to introduce 3D digital crowd analytics solutions
- MandoregionalPartnership to develop 3D LiDAR and 4D imaging radar solutions
- LeddarTechregionalPartnership to deliver solid-state LiDAR-based perception solutions
- SkyfiiregionalPartnership for security and occupancy venue system with crowd control capabilities
- 6SSregionalPlug-in integration partner for Milestone XProtect VMS platform
- SAIMOSregionalIntegration partner for LiDAR AI video analytics with VMS and GIS platforms
- HL KlemoveregionalPartnership to deliver all-in-one hardware-software 3D sensor solution for mobility applications
Scale indicators15 records
Recent moves9 records
Expansion highlights6 records
Seoul Robotics competitors and assessment
Company assessmentDirect peers
- LeddarTech: Solid-state LiDAR perception solutions provider for ADAS and autonomous driving; a Seoul Robotics partner that also competes for similar automotive perception software deals.
- Iteris: Intelligent transportation systems provider for smart cities and traffic management — directly comparable to Seoul Robotics' SENSR-I smart intersection deployments for municipalities.
- Innoviz Technologies: LiDAR perception company focused on autonomous driving with OEM partnerships (BMW among them) — directly competes with Seoul Robotics' perception software for automotive use cases.
- Cepton: LiDAR perception solutions targeting ADAS, autonomous vehicles, and smart infrastructure — comparable product overlap with Seoul Robotics' SENSR perception platform.
- AEye: LiDAR-based perception platform (4Sight/iDAR) for autonomous driving and ITS; an integration partner of Seoul Robotics but also a competitor in the LiDAR perception software layer.
- Ouster (Velodyne Lidar): Post-merger LiDAR hardware and perception software provider serving autonomous mobility, robotics, and smart infrastructure — directly comparable to Seoul Robotics' sensor + perception stack for automotive and smart city applications.
Broad incumbents
- Mobileye: Broad ADAS and autonomous driving perception incumbent with deep OEM relationships and a much larger scale; represents the dominant alternative to Seoul Robotics' perception stack for automotive customers.
- Aptiv: Global automotive technology supplier with autonomous mobility and perception solutions; serves the same OEM customer base as Seoul Robotics and represents a much larger established alternative.
- Aurora Innovation: Autonomous driving technology company pursuing vehicle-based autonomy (the competing architectural approach); relevant comparable for the broader autonomous mobility space Seoul Robotics addresses.
Emerging players
- Hesai Group: LiDAR hardware and perception company for autonomous driving and robotics with strong scale and cost advantage; competes with Seoul Robotics on the underlying LiDAR stack used in autonomous deployments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Seoul Robotics social profiles
Digital presenceSeoul Robotics compliance and trust
Trust signalCompliance1 record
Seoul Robotics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seoul Robotics leadership team
Management profileNumber of profiles
Profiles5 records
Seoul Robotics funding detail
Funding detailFunding overview
Funding rounds9 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seoul Robotics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seoul Robotics
What does Seoul Robotics do?
Seoul Robotics develops and sells the SENSR 3D perception software platform and LV5 CTRL TWR (Level 5 Control Tower) infrastructure-based autonomous driving system, which uses LiDAR sensors and AI deep learning mounted on infrastructure to detect, classify, and track objects and autonomously guide non-autonomous vehicles without vehicle hardware modifications. The company delivers enterprise solutions for finished vehicle logistics (BMW iFactory), smart city traffic management, retail analytics, airport ground operations, and rail safety monitoring, supplemented by LiDAR Processing Unit edge hardware and plug-and-play deployment kits.
Is Seoul Robotics a public or private company?
Seoul Robotics is a private company. It is classified as venture growth investor backed and is currently operating.
When was Seoul Robotics founded?
Seoul Robotics was founded in 2017. It employs 51 to 100 people.
Where is Seoul Robotics based?
Seoul Robotics is headquartered in Seoul, South Korea, in the Asia region.
How does Seoul Robotics make money?
Four revenue lines are on record. Software Licensing (SENSR Platform) is the primary driver. The others are hardware Sales (LPU, LiDAR Systems), enterprise Software/Solution Sales and professional Services.
Who are Seoul Robotics's main competitors?
Direct peers on record are LeddarTech, Iteris, Innoviz Technologies, Cepton, AEye and Ouster (Velodyne Lidar). Broad incumbents are Mobileye, Aptiv and Aurora Innovation. Hesai Group is listed as an emerging player.
Does Seoul Robotics have an API?
Yes. Seoul Robotics offers an open integration architecture with a comprehensive SDK and versatile API for leveraging LiDAR data. The QuickConnect tool is described as a fully web-based system that seamlessly integrates with third-party applications through APIs, enabling a continuous flow of data and insights. SENSR is described as having open integration capabilities, and the Milestone XProtect plug-in integration grants access to both 2D and 3D visuals within the XProtect dashboard. No public developer portal or documentation URL was found in the source data.
What industry is Seoul Robotics in?
Seoul Robotics's product category is Autonomous Driving Perception Software. Its primary akta.pro industry code is HDAAAIAF, Autonomous Vehicles & Ground Mobility, with a secondary code of HDAAAEAI, Autonomous Driving & ADAS Perception. Its NAICS code is 334511 and its SIC code is 3812.