Hyper Tech
Hypertech, Inc. is a privately held Memphis-based manufacturer of aftermarket automotive performance tuning products, including engine programmers, throttle optimizers, and speedometer calibrators, sold to vehicle enthusiasts, diesel truck owners, and Polaris RZR UTV owners via national auto parts retailers and direct-to-consumer channels.
- Company typePrivate
- Founded1986
- HeadquartersMemphis, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hyper Tech does
Hypertech, Inc. is a privately held Memphis, Tennessee-based manufacturer of aftermarket automotive performance tuning products, founded in 1986. The company designs and sells electronic tuning devices, throttle optimizers, speedometer calibrators, and related accessories for gasoline vehicles, diesel trucks, and Polaris RZR UTVs. Its core proprietary methodology, branded as Power Tuning, optimizes air/fuel ratio and spark advance through experimental point-by-point curve fitting performed on computerized chassis dynamometers housed at the company's Memphis R&D center. Hypertech's products are CARB emissions-certified and sold as 50-state legal without voiding factory warranties.
The product portfolio is anchored by handheld power programmers (Max Energy Spectrum, Max Energy), the Speedometer Calibrator and Inline Speedometer Calibrator for tire-size and gear-ratio correction, the REACT Throttle Optimizer (available in Performance, Off-Road, and Tow variants), the PowerStay OBD-II module for disabling auto start-stop and cylinder deactivation, the HyperPAC integrated performance computer, TPMS+Booster, and a specialized Polaris Powersports tuning line. Accessories include Power Coil ignition kits, PowerStat thermostats, and Power Pump fuel pumps. Legacy Power Chips serve 1981-1995 GM vehicles.
Hypertech operates a hybrid go-to-market: one-time hardware sales through its direct website (hypertech.com) and via toll-free phone ordering, supplemented by retail distribution at AutoZone, O'Reilly Auto Parts, and Advance Auto Parts across the United States. The customer base consists of automotive enthusiasts, diesel truck owners (Ford PowerStroke, GM Duramax, Dodge Cummins), and Powersports/UTV owners seeking performance gains, throttle response improvement, speedometer accuracy, and tow-specific calibrations. The company maintains no disclosed outside investors and is operated as an independent Tennessee corporation.
Hyper Tech firmographics
Firmographics- Name
- Hyper Tech
- Legal name
- Hypertech, Inc.
- Website
- https://hypertech.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Hypertech, Inc. is a privately held Memphis-based manufacturer of aftermarket automotive performance tuning products, including engine programmers, throttle optimizers, and speedometer calibrators, sold to vehicle enthusiasts, diesel truck owners, and Polaris RZR UTV owners via national auto parts retailers and direct-to-consumer channels.
- Ownership category
- akta.pro rank
Hyper Tech industry classification
Industry- Product category
- Automotive Performance Electronics / Aftermarket Engine Tuning
- NAICS
- Relay and Industrial Control Manufacturing (335314)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Powersports Electrical & Electronics Manufacturing (ECUs/BMS/Sensors/Wiring/Lighting) (IMACAEAL)
- akta.pro secondary industry
- Automotive Power Electronics & Inverters/Converters Manufacturing (IMACAJAE)
Keywords
Where Hyper Tech is headquartered
LocationHeadquarters
- HQ city
- Memphis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hyper Tech business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Performance Tuning Products: Sale of electronic tuning devices including Max Energy Spectrum, Max Energy, Speedometer Calibrator, Inline Speedometer Calibrator, REACT Throttle Optimizer, PowerStay, and HyperPAC. These are one-time hardware purchases with internet updateable software.
- Power Chips: Legacy product line for older vehicles (1981-1995 GM vehicles) using replaceable PROM chips for engine calibration. One-time hardware purchase.
- Accessories: Supplementary products including PowerStat thermostats, Power Pump fuel pumps, Power Coil kits, fuel pressure regulators, Air Charger throttle body components, and TPMS sensors/boosters.
- Powersports Products: Specialized tuning and accessories for Polaris RZR vehicles including engine tuning, suspension limit straps, safety harnesses, recovery kits, and storage solutions.
- Merchandise: Branded merchandise including die-cast collectible vehicles (Max Energy 2.0 Limited Edition Die Cast 1987 Buick Grand National priced at $10).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Pedestal Swivel Mount for REACT - Alternative mount option |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Hyper Tech product offering
Product offeringCore offering
Hypertech designs, manufactures, and sells aftermarket electronic engine tuning hardware and supporting firmware for cars, trucks, and UTVs (Polaris RZR). Core products are handheld power programmers (Max Energy Spectrum, Max Energy), speedometer/odometer calibrators, plug-and-play throttle response controllers (REACT), OBD-II utility modules (PowerStay, TPMS+Booster), an all-in-one performance computer (HyperPAC), and stage-based powersports tuning, all backed by proprietary Power Tuning calibration developed on chassis dynamometers and CARB emissions-certified for legal sale in all 50 U.S. states.
Product overview
Hypertech is a manufacturer of aftermarket computerized engine tuning products for automobiles, trucks, and UTVs (Polaris RZR). The product portfolio centers on power programmers/tuners (Max Energy Spectrum, Max Energy, Speedometer Calibrator) that optimize engine performance through spark and fuel calibration. Supporting products include throttle response controllers (React), utility modules (PowerStay, TPMS+Booster), the all-in-one HyperPAC performance computer, and specialized Polaris Powersports tuning. Accessories include ignition components (Power Coil), cooling upgrades (PowerStat thermostat), and fuel system products (Power Pump, regulators). Legacy products (Power Chips) serve older 1981-1995 GM vehicles. All products feature internet update capability via USB and are emissions-certified 50-state legal.
Differentiator
Problem solved
Functional benefit
Products and services
- Max Energy Spectrum Power Programmer
Quantifiable outcome
- 285 ft./lbs. torque and 174 horsepower gain without opening the hood (Dodge Cummins 5.9L HO Diesel)
- +6 more outcomes
Companies that use Hyper Tech
Customer profileSegments3 records
Ideal customer profiles3 records
Hyper Tech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Hyper Tech partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Hyper Tech competitors and assessment
Company assessmentDirect peers
- Superchips: Performance tuner manufacturer offering flash programmers and tuning products for trucks, Jeeps, and cars. Direct overlap with Hypertech's Max Energy and Speedometer Calibrator product lines.
- Pedal Commander: Throttle response controller manufacturer offering plug-and-play modules that compete directly with Hypertech's REACT product. Same product category, similar target customer (automotive enthusiasts).
- DiabloSport: Direct competitor offering handheld performance tuners (inTune, Trinity) and programmers for cars, trucks, and Jeeps with comparable spark/fuel optimization. Most direct product overlap with Hypertech's Max Energy lineup.
- SCT Performance: Specializes in Ford performance tuning with X4 Power Flash programmer and custom tunes. Direct competitor in handheld tuner market and shares Hypertech's Speedometer Calibrator functionality.
- Banks Power: Diesel performance specialist offering tuners (PedalMonster, iDash), exhaust, and intake systems. Direct competitor in diesel truck performance tuning with similar horsepower/torque gain claims as Hypertech.
- Bully Dog: Maker of performance tuners (GT Platinum, BDX) and monitoring devices for diesel and gas trucks. Directly competes in handheld tuning category and shares diesel tuning focus with Hypertech.
- Edge Products: Manufacturer of performance programmers (Evolution, CTS3) and throttle response controllers for diesel and gas trucks. Direct competitor in handheld tuning and diesel performance space where Hypertech also competes.
- JET Performance Products: Manufacturer of performance chips, programmers, and throttle optimizers for GM, Ford, and Chrysler vehicles. Legacy competitor with comparable product portfolio to Hypertech's Power Chips and Max Energy lines.
Broad incumbents
- aFe Power: Broader aftermarket performance parts manufacturer (intakes, exhausts, programmers). Wider portfolio than Hypertech but overlaps in the tuning and throttle response categories. Larger-scale competitor with broader product depth.
- Holley Performance: Large performance aftermarket conglomerate owning multiple brands including Superchips. Provides broader ecosystem comparison for Hypertech's vertical specialization in tuning electronics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks2 records
Key highlights7 records
Customer concentration
Hyper Tech social profiles
Digital presenceHyper Tech compliance and trust
Trust signalCompliance2 records
Hyper Tech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hyper Tech leadership team
Management profileNumber of profiles
Profiles1 record
Hyper Tech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hyper Tech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hyper Tech
What does Hyper Tech do?
Hypertech designs, manufactures, and sells aftermarket electronic engine tuning hardware and supporting firmware for cars, trucks, and UTVs (Polaris RZR). Core products are handheld power programmers (Max Energy Spectrum, Max Energy), speedometer/odometer calibrators, plug-and-play throttle response controllers (REACT), OBD-II utility modules (PowerStay, TPMS+Booster), an all-in-one performance computer (HyperPAC), and stage-based powersports tuning, all backed by proprietary Power Tuning calibration developed on chassis dynamometers and CARB emissions-certified for legal sale in all 50 U.S. states.
Is Hyper Tech a public or private company?
Hyper Tech is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hyper Tech founded?
Hyper Tech was founded in 1986. It employs 51 to 100 people.
Where is Hyper Tech based?
Hyper Tech is headquartered in Memphis, United States, in the North America region.
How does Hyper Tech make money?
Five revenue lines are on record. Performance Tuning Products are the primary driver. The others are power Chips, accessories, powersports Products and merchandise.
Who are Hyper Tech's main competitors?
Direct peers on record are Superchips, Pedal Commander, DiabloSport, SCT Performance, Banks Power, Bully Dog, Edge Products and JET Performance Products. Broad incumbents are aFe Power and Holley Performance.
Does Hyper Tech have an API?
No public API is recorded for Hyper Tech.
What industry is Hyper Tech in?
Hyper Tech's product category is Automotive Performance Electronics / Aftermarket Engine Tuning. Its primary akta.pro industry code is IMACAEAL, Powersports Electrical & Electronics Manufacturing (ECUs/BMS/Sensors/Wiring/Lighting), with a secondary code of IMACAJAE, Automotive Power Electronics & Inverters/Converters Manufacturing. Its NAICS code is 335314 and its SIC code is 3600.