Prisma Labs
Prisma Labs is a mobile AI company that builds consumer photo-editing apps (Prisma and Lensa) using neural networks and computer vision to transform photos into artistic styles, monetizing through freemium in-app subscriptions via app stores.
- Company typePrivate
- Founded2016
- HeadquartersSunnyvale, United States
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Prisma Labs does
Prisma Labs, Inc. is a private mobile technology company founded in 2016 and headquartered in Sunnyvale, California, that develops AI-driven consumer photo-editing applications. Its core products — the Prisma app (launched 2016) and Lensa app (launched late 2018) — apply neural network-based style transfer and computer vision algorithms to transform user photos into artistic renderings inspired by famous artists, with additional capabilities for background/foreground editing and style cloning. The company's technology stack combines cloud processing (AWS as the primary provider, with Google Cloud Platform for analytics) and on-device processing options, with user photos auto-deleted within 24 hours of processing and no use of user content to train separate AI products. Prisma Labs monetizes through a freemium model: basic features are free, with premium capabilities unlocked via in-app subscriptions purchased through Apple App Store and Google Play, targeting individual consumers and social media users globally. The company operates additional representative offices in Limassol, Cyprus and London, UK to support EEA and UK GDPR compliance, and has raised $6M in a single Series A round (2019) from Elysium Venture Capital and Taver Capital Partners.
Prisma Labs firmographics
Firmographics- Name
- Prisma Labs
- Legal name
- Prisma Labs, Inc.
- Website
- https://prisma-ai.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Prisma Labs is a mobile AI company that builds consumer photo-editing apps (Prisma and Lensa) using neural networks and computer vision to transform photos into artistic styles, monetizing through freemium in-app subscriptions via app stores.
- Ownership category
- akta.pro rank
Prisma Labs industry classification
Industry- Product category
- AI Mobile Photo Editing
- NAICS
- Software Publishers (5132), Software Publishers (51321)
- SIC
- Services-Photofinishing Laboratories (7384)
- akta.pro primary industry
- Real-Time Vision at the Edge (on-device CV/video) (HDAAAJAE)
Keywords
Where Prisma Labs is headquartered
LocationHeadquarters
- HQ city
- Sunnyvale
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Prisma Labs business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- In-App Purchases and Subscriptions: The company offers subscription plans that provide access to enhanced services and additional features for a fee. Users can purchase subscriptions through third-party platforms including Apple App Store and Google Play. Payment automatically renews until cancelled by the user.
- Freemium Model: Some functionalities and features of the application are free of charge, with premium features available through purchased subscriptions. This freemium approach drives user acquisition while converting engaged users to paying subscribers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic features |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels1 record
Prisma Labs product offering
Product offeringCore offering
Prisma Labs develops and distributes mobile applications (the Prisma app and the Lensa app) that use artificial intelligence, deep learning, neural networks, and computer vision to transform user photos into artistic works and to perform background/foreground editing, object overlay, and style cloning inspired by famous artists. The apps are distributed globally through Apple App Store and Google Play under a freemium model with in-app subscription monetization.
Product overview
Prisma Labs offers a dual-product mobile photography portfolio. The flagship product Prisma (launched 2016) uses AI-powered neural networks, deep learning and computer vision to transform photos into artistic works with stylised filters inspired by famous artists. The second product Lensa (launched 2018) serves as a separate branded photo editing app with its own millions-strong user base. Both products operate as mobile applications available through app stores and share underlying AI technology for photo transformation and artistic effects.
Differentiator
Problem solved
Functional benefit
Brands
- Prisma: AI-powered photo editor that transforms photos into works of art using neural networks and deep learning algorithms
- Lensa
Products and services
- Prisma Mobile photo editor application that uses AI algorithms, neural networks, deep learning, and computer vision to transform user photos into works of art using styles inspired by famous artists. Users can take photos or upload preexisting photos and apply different stylized filters and effects.
- Lensa Mobile photo editing application launched in late 2018 that provides AI-powered photo editing capabilities similar to Prisma, and now has millions of users worldwide.
Companies that use Prisma Labs
Customer profileSegments2 records
Ideal customer profiles1 record
Prisma Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Prisma Labs partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Amazon Web ServicescoreCloud infrastructure provider used to store user Personal Data and photos. Photos processed online are stored on AWS servers located in the USA. AWS is the primary cloud platform for Prisma's operations.
- Google Cloud PlatformcoreCloud provider used to host analytics data and apply photo editing features to user photos. Enables online processing functionality for the Prisma application.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Prisma Labs competitors and assessment
Company assessmentDirect peers
- Lightricks (Facetune, Photoleap): Direct competitor in AI-powered mobile photo editing with flagship apps like Facetune. Targets the same consumer segment seeking AI-enhanced selfies and portraits, monetizing via subscription.
- Picsart: AI-powered photo and video editing platform targeting creators and consumers via mobile apps. Competes directly with Prisma and Lensa in stylized filters and AI effects, with a freemium subscription model.
- VSCO: Mobile photo-editing app with stylized filters and a subscription model. Competes for the same consumer/creator audience seeking artistic photo transformations.
- Remini: AI photo enhancement app specializing in face restoration and portrait improvement. Targets similar consumer use cases around AI-driven photo transformation and viral enhancement features.
- Pixlr (123RF/Inmagine): Online and mobile photo editing suite with AI features. Competes for the consumer photo-editing market with freemium and subscription pricing similar to Prisma.
Broad incumbents
- Snap Inc. Operates Snapchat with AI-driven AR lenses and photo filters that overlap with Prisma's style-transfer functionality. Much larger incumbent with social-distribution moat beyond pure photo editing.
- Adobe (Photoshop Camera, Lightroom Mobile): Offers AI-powered mobile photo editing through Photoshop Camera and Lightroom Mobile. Larger incumbent leveraging Creative Cloud ecosystem, competing for premium photo-editing subscribers.
- Canva: Visual design platform with AI-powered photo editing and style-transfer features. Larger player extending into mobile creative tools with Magic Studio AI capabilities.
Emerging players
- PhotoRoom: AI photo editing app focused on background removal and product photo enhancement. Overlaps with Prisma's background/foreground editing features, though skewing more toward SMB/seller use cases.
Regional players
- Meitu: Chinese AI photo-editing app with portrait beautification and artistic filters. Strong regional player with comparable AI imaging technology but primarily serving Asia-Pacific consumers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Prisma Labs social profiles
Digital presencePrisma Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prisma Labs leadership team
Management profileNumber of profiles
Profiles4 records
Prisma Labs funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prisma Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prisma Labs
What does Prisma Labs do?
Prisma Labs develops and distributes mobile applications (the Prisma app and the Lensa app) that use artificial intelligence, deep learning, neural networks, and computer vision to transform user photos into artistic works and to perform background/foreground editing, object overlay, and style cloning inspired by famous artists. The apps are distributed globally through Apple App Store and Google Play under a freemium model with in-app subscription monetization.
Is Prisma Labs a public or private company?
Prisma Labs is a private company. It is classified as venture growth investor backed and is currently operating.
When was Prisma Labs founded?
Prisma Labs was founded in 2016. It employs 51 to 100 people.
Where is Prisma Labs based?
Prisma Labs is headquartered in Sunnyvale, United States, in the North America region.
How does Prisma Labs make money?
Two revenue lines are on record. In-App Purchases and Subscriptions are the primary driver. The others are freemium Model.
Who are Prisma Labs's main competitors?
Direct peers on record are Lightricks (Facetune, Photoleap), Picsart, VSCO, Remini and Pixlr (123RF/Inmagine). Broad incumbents are Snap Inc., Adobe (Photoshop Camera, Lightroom Mobile) and Canva. PhotoRoom is listed as an emerging player. Meitu is listed as a regional player.
Does Prisma Labs have an API?
No public API is recorded for Prisma Labs.
What industry is Prisma Labs in?
Prisma Labs's product category is AI Mobile Photo Editing. Its primary akta.pro industry code is HDAAAJAE, Real-Time Vision at the Edge (on-device CV/video). Its NAICS code is 5132 and its SIC code is 7384.