Sketchfab
Sketchfab is a web-based platform for publishing, sharing, and discovering 3D models, serving individual creators and enterprise brands with an embedded 3D viewer, Fab.com marketplace, and enterprise solutions. It operates as a wholly-owned subsidiary of Epic Games.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Sketchfab does
Sketchfab is a web-based platform for publishing, sharing, embedding, and discovering 3D and AR models, serving both individual creators and enterprise customers. Founded in 2012 in New York and headquartered at sketchfab.com, the company operates as a wholly-owned subsidiary of Epic Games following its 2021 acquisition. The platform uses WebGL and a Physically Based Rendering (PBR) toolset to deliver cross-browser, cross-device 3D viewing and AR/VR experiences without plugins, anchored by a market-leading embeddable 3D player.
The product portfolio spans a core Sketchfab Platform for 3D asset management, distribution, and collaboration; the Fab.com marketplace for buying and selling 3D assets; and a suite of enterprise modules including 3D Viewer, 3D eCommerce, 3D Configurators, 3D Advertising, and Sketchfab for Teams. Revenue is generated through a freemium subscription model (Free, Pro, Teams, Enterprise tiers), marketplace transaction fees on Fab.com sales, and custom enterprise licensing for product visualization, configurators, and AR experiences. The customer base spans automotive (Audi, Mini), apparel and footwear (Crocs, Balenciaga, Deckers), industrial (Schneider, Yamaha), technology (Dell, Philips), home improvement (Leroy Merlin), travel (Eagle Creek), and cultural heritage (British Museum).
Following the Epic Games acquisition, Sketchfab has been progressively integrated into Epic's broader 3D creative tools ecosystem alongside Unreal Engine. Recent strategic moves include Epic Games' April 2025 acquisition of Loci (AI-powered 3D asset tagging technology trained on 1M+ assets) and the December 2025 rollout of mandatory AI content disclosure labels, AI-generated content filters, and Epic Games account requirements for new users — signaling tighter identity, content policy, and AI integration across the platform.
Sketchfab firmographics
Firmographics- Name
- Sketchfab
- Legal name
- Sketchfab, Inc.
- Website
- https://sketchfab.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sketchfab is a web-based platform for publishing, sharing, and discovering 3D models, serving individual creators and enterprise brands with an embedded 3D viewer, Fab.com marketplace, and enterprise solutions. It operates as a wholly-owned subsidiary of Epic Games.
- Ownership category
- akta.pro rank
Sketchfab industry classification
Industry- Product category
- 3D Content Platform
- NAICS
- Industrial Design Services (541420), Graphic Design Services (541430)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Rendering, Graphics & Simulation Middleware (MPAFAFAB)
- akta.pro secondary industries
- Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN), CG Asset Creation (Modeling, Texturing, Lookdev, Rigging) (MPAHABAE)
Keywords
Where Sketchfab is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Sketchfab business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Marketplace Transaction Fees (Fab.com): Peer-to-peer marketplace where creators buy and sell 3D models, with Sketchfab/Fab taking a transaction fee on each sale.
- Subscription Plans (Pro, Team, Enterprise): Tiered subscription model offering enhanced features for individual creators (Pro), teams (Sketchfab for Teams), and large organizations (Enterprise) with monthly and annual billing options.
- Enterprise Licensing & Solutions: Custom enterprise solutions including 3D Viewer API, 3D Configurators, 3D eCommerce, and 3D Advertising for business customers with dedicated support.
- Free Tier / Freemium: Free platform access for basic 3D viewing, sharing, and embedding with limitations on uploads, storage, and features to drive conversion to paid tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free - Basic 3D sharing and viewing |
| Subscription | Monthly | Pro Subscription - Enhanced creator features |
| Subscription | Annual | Sketchfab for Teams - Collaborative asset management |
| Subscription | Multi-year contract | Enterprise Solutions - Custom business solutions |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Sketchfab product offering
Product offeringCore offering
Sketchfab operates a web-based platform for publishing, discovering, embedding, and viewing 3D and AR content, backed by a market-leading 3D player using WebGL/Physically Based Rendering. It runs the Fab marketplace for buying and selling 3D models and provides enterprise solutions including 3D Viewer APIs, 3D Configurators, 3D eCommerce, 3D Advertising, and team-based 3D asset management.
Product overview
Sketchfab is a platform-plus-modules architecture offering a unified core platform for 3D and AR content with integrated business solutions. The core Sketchfab Platform enables 3D asset management, distribution, and collaboration, while the Fab Marketplace handles buying and selling of 3D models. Business modules include 3D Viewer (web-based 3D playback), 3D eCommerce (online selling), 3D Configurators (interactive customization), 3D Advertising (ad integration), and Sketchfab for Teams (collaborative asset management). Additional ecosystem tools cover Augmented Reality, Virtual Reality, Exporters/Importers (file format support), and Developer API access. The platform is owned by Epic Games and recently introduced mandatory AI content disclosure requirements.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Global platform serving millions of 3D creators
- +1 more outcomes
Companies that use Sketchfab
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Sketchfab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature5 records
Sketchfab partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Epic GamesflagshipEpic Games acquired Sketchfab to integrate it into its broader 3D content and creative tools ecosystem. Sketchfab now operates as an Epic Games company, with new users required to sign up with Epic Games accounts as of December 2025. Epic Games also acquired AI-powered 3D asset tagging technology Loci in April 2025, trained on over 1 million 3D assets, to enhance Sketchfab's content discoverability and automate artist workflows.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
Sketchfab competitors and assessment
Company assessmentDirect peers
- TurboSquid: A long-standing 3D asset marketplace owned by Shutterstock, directly competing with Sketchfab/Fab.com for both individual creator sales and enterprise 3D asset licensing across similar categories.
- CGTrader: A peer-to-peer 3D model marketplace with a similar creator-upload, buyer-license model, overlapping directly with Sketchfab's Fab.com business and targeting both individual creators and enterprise customers.
- Unity Asset Store: Unity's official 3D asset marketplace overlaps heavily with Sketchfab/Fab.com for game and real-time 3D creators, and is a direct alternative for studios sourcing 3D assets and developers building interactive experiences.
- Thingiverse: A large community-driven 3D model repository owned by MakerBot, sharing Sketchfab's creator-community and downloadable-asset model, especially in the consumer/maker and 3D printing segments.
- SketchUp 3D Warehouse: Trimble's community 3D model library sharing Sketchfab's model-upload and discovery model, particularly strong overlap in architecture, interior design, and product/industrial design segments.
Broad incumbents
- Adobe Substance 3D: Adobe's 3D texturing, materials, and asset tools represent a broad incumbent in the professional 3D content creation space, competing with Sketchfab for enterprise 3D workflows and creative team mindshare.
- Unreal Engine Marketplace: Epic Games' own Unreal Engine Marketplace is a sibling platform within the parent company, competing for Unreal creator asset uploads and offering an alternative distribution channel for high-fidelity 3D content.
- Snap AR (Lens Studio): Snap's AR creator platform and Lens Studio compete for AR creator workflows and brand advertising spend, overlapping with Sketchfab's AR capabilities and 3D Advertising modules.
Emerging players
- Threekit: An enterprise 3D product visualization and configurator platform directly competing with Sketchfab's 3D Configurators and 3D eCommerce modules for enterprise retail and manufacturing buyers.
- 8th Wall (Niantic): A web-based AR development platform offering AR creation tools that overlap with Sketchfab's AR capabilities, particularly for brands deploying browser-based augmented reality experiences.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Sketchfab social profiles
Digital presenceSketchfab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sketchfab leadership team
Management profileNumber of profiles
Profiles3 records
Sketchfab funding detail
Funding detailFunding overview
Funding rounds7 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sketchfab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sketchfab
What does Sketchfab do?
Sketchfab operates a web-based platform for publishing, discovering, embedding, and viewing 3D and AR content, backed by a market-leading 3D player using WebGL/Physically Based Rendering. It runs the Fab marketplace for buying and selling 3D models and provides enterprise solutions including 3D Viewer APIs, 3D Configurators, 3D eCommerce, 3D Advertising, and team-based 3D asset management.
Is Sketchfab a public or private company?
Sketchfab is a private company. It is classified as corporate owned and is currently operating.
When was Sketchfab founded?
Sketchfab was founded in 2012. It employs 11 to 50 people.
Where is Sketchfab based?
Sketchfab is headquartered in New York, United States, in the North America region.
How does Sketchfab make money?
Four revenue lines are on record. Marketplace Transaction Fees (Fab.com) is the primary driver. The others are subscription Plans (Pro, Team, Enterprise), enterprise Licensing & Solutions and free Tier / Freemium.
Who are Sketchfab's main competitors?
Direct peers on record are TurboSquid, CGTrader, Unity Asset Store, Thingiverse and SketchUp 3D Warehouse. Broad incumbents are Adobe Substance 3D, Unreal Engine Marketplace and Snap AR (Lens Studio). Emerging players are Threekit and 8th Wall (Niantic).
Does Sketchfab have an API?
Yes. Sketchfab offers developer and API access for embedding 3D content and building applications. The platform provides tools for sharing and embedding 3D models anywhere online, supporting eCommerce, advertising, and social media integration. Developer documentation is at sketchfab.com/developers.
What industry is Sketchfab in?
Sketchfab's product category is 3D Content Platform. Its primary akta.pro industry code is MPAFAFAB, Rendering, Graphics & Simulation Middleware, with a secondary code of MPAHACAN, Immersive/Interactive Animation (AR/VR/Real-Time). Its NAICS code is 541420 and its SIC code is 7812.