Sketchfab

Sketchfab is a web-based platform for publishing, sharing, and discovering 3D models, serving individual creators and enterprise brands with an embedded 3D viewer, Fab.com marketplace, and enterprise solutions. It operates as a wholly-owned subsidiary of Epic Games.

Company typePrivate
Founded2012
HeadquartersNew York, United States
Headcount11–50
GTM typeB2B and B2C
OfferingSoftware

What Sketchfab does

Sketchfab is a web-based platform for publishing, sharing, embedding, and discovering 3D and AR models, serving both individual creators and enterprise customers. Founded in 2012 in New York and headquartered at sketchfab.com, the company operates as a wholly-owned subsidiary of Epic Games following its 2021 acquisition. The platform uses WebGL and a Physically Based Rendering (PBR) toolset to deliver cross-browser, cross-device 3D viewing and AR/VR experiences without plugins, anchored by a market-leading embeddable 3D player.

The product portfolio spans a core Sketchfab Platform for 3D asset management, distribution, and collaboration; the Fab.com marketplace for buying and selling 3D assets; and a suite of enterprise modules including 3D Viewer, 3D eCommerce, 3D Configurators, 3D Advertising, and Sketchfab for Teams. Revenue is generated through a freemium subscription model (Free, Pro, Teams, Enterprise tiers), marketplace transaction fees on Fab.com sales, and custom enterprise licensing for product visualization, configurators, and AR experiences. The customer base spans automotive (Audi, Mini), apparel and footwear (Crocs, Balenciaga, Deckers), industrial (Schneider, Yamaha), technology (Dell, Philips), home improvement (Leroy Merlin), travel (Eagle Creek), and cultural heritage (British Museum).

Following the Epic Games acquisition, Sketchfab has been progressively integrated into Epic's broader 3D creative tools ecosystem alongside Unreal Engine. Recent strategic moves include Epic Games' April 2025 acquisition of Loci (AI-powered 3D asset tagging technology trained on 1M+ assets) and the December 2025 rollout of mandatory AI content disclosure labels, AI-generated content filters, and Epic Games account requirements for new users — signaling tighter identity, content policy, and AI integration across the platform.

Sketchfab firmographics

Firmographics

Name: Sketchfab
Legal name: Sketchfab, Inc.
Website: https://sketchfab.com
Company type: Private
Founded year: 2012
Operating status: Operating
Headcount range: 11–50 employees
Short description: Sketchfab is a web-based platform for publishing, sharing, and discovering 3D models, serving individual creators and enterprise brands with an embedded 3D viewer, Fab.com marketplace, and enterprise solutions. It operates as a wholly-owned subsidiary of Epic Games.
Ownership category
akta.pro rank

Sketchfab industry classification

Industry

Product category: 3D Content Platform
NAICS: Industrial Design Services (541420), Graphic Design Services (541430)
SIC: Services-Motion Picture & Video Tape Production (7812)
akta.pro primary industry: Rendering, Graphics & Simulation Middleware (MPAFAFAB)
akta.pro secondary industries: Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN), CG Asset Creation (Modeling, Texturing, Lookdev, Rigging) (MPAHABAE)

Keywords

3D content platform
3D asset marketplace
3D visualization software
AR/VR experiences
3D eCommerce solutions

Where Sketchfab is headquartered

Location

Headquarters

HQ city: New York
HQ country: United States
HQ region: North America

Markets served

Sketchfab business model

Business model

GTM type: B2B and B2C
Offering type: Software
Cost components: Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

Marketplace Transaction Fees (Fab.com): Peer-to-peer marketplace where creators buy and sell 3D models, with Sketchfab/Fab taking a transaction fee on each sale.
Subscription Plans (Pro, Team, Enterprise): Tiered subscription model offering enhanced features for individual creators (Pro), teams (Sketchfab for Teams), and large organizations (Enterprise) with monthly and annual billing options.
Enterprise Licensing & Solutions: Custom enterprise solutions including 3D Viewer API, 3D Configurators, 3D eCommerce, and 3D Advertising for business customers with dedicated support.
Free Tier / Freemium: Free platform access for basic 3D viewing, sharing, and embedding with limitations on uploads, storage, and features to drive conversion to paid tiers.

Pricing tiers

Model	Billing	Price
Freemium	Monthly	Free - Basic 3D sharing and viewing
Subscription	Monthly	Pro Subscription - Enhanced creator features
Subscription	Annual	Sketchfab for Teams - Collaborative asset management
Subscription	Multi-year contract	Enterprise Solutions - Custom business solutions

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Sketchfab product offering

Product offering

Core offering

Sketchfab operates a web-based platform for publishing, discovering, embedding, and viewing 3D and AR content, backed by a market-leading 3D player using WebGL/Physically Based Rendering. It runs the Fab marketplace for buying and selling 3D models and provides enterprise solutions including 3D Viewer APIs, 3D Configurators, 3D eCommerce, 3D Advertising, and team-based 3D asset management.

Product overview

Sketchfab is a platform-plus-modules architecture offering a unified core platform for 3D and AR content with integrated business solutions. The core Sketchfab Platform enables 3D asset management, distribution, and collaboration, while the Fab Marketplace handles buying and selling of 3D models. Business modules include 3D Viewer (web-based 3D playback), 3D eCommerce (online selling), 3D Configurators (interactive customization), 3D Advertising (ad integration), and Sketchfab for Teams (collaborative asset management). Additional ecosystem tools cover Augmented Reality, Virtual Reality, Exporters/Importers (file format support), and Developer API access. The platform is owned by Epic Games and recently introduced mandatory AI content disclosure requirements.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

Global platform serving millions of 3D creators
+1 more outcomes

Companies that use Sketchfab

Customer profile

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Sketchfab technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature5 records

Sketchfab partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Epic GamesflagshipOthers · 7 April 2025Epic Games acquired Sketchfab to integrate it into its broader 3D content and creative tools ecosystem. Sketchfab now operates as an Epic Games company, with new users required to sign up with Epic Games accounts as of December 2025. Epic Games also acquired AI-powered 3D asset tagging technology Loci in April 2025, trained on over 1 million 3D assets, to enhance Sketchfab's content discoverability and automate artist workflows.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Sketchfab competitors and assessment

Company assessment

Direct peers

TurboSquid: A long-standing 3D asset marketplace owned by Shutterstock, directly competing with Sketchfab/Fab.com for both individual creator sales and enterprise 3D asset licensing across similar categories.
CGTrader: A peer-to-peer 3D model marketplace with a similar creator-upload, buyer-license model, overlapping directly with Sketchfab's Fab.com business and targeting both individual creators and enterprise customers.
Unity Asset Store: Unity's official 3D asset marketplace overlaps heavily with Sketchfab/Fab.com for game and real-time 3D creators, and is a direct alternative for studios sourcing 3D assets and developers building interactive experiences.
Thingiverse: A large community-driven 3D model repository owned by MakerBot, sharing Sketchfab's creator-community and downloadable-asset model, especially in the consumer/maker and 3D printing segments.
SketchUp 3D Warehouse: Trimble's community 3D model library sharing Sketchfab's model-upload and discovery model, particularly strong overlap in architecture, interior design, and product/industrial design segments.

Broad incumbents

Adobe Substance 3D: Adobe's 3D texturing, materials, and asset tools represent a broad incumbent in the professional 3D content creation space, competing with Sketchfab for enterprise 3D workflows and creative team mindshare.
Unreal Engine Marketplace: Epic Games' own Unreal Engine Marketplace is a sibling platform within the parent company, competing for Unreal creator asset uploads and offering an alternative distribution channel for high-fidelity 3D content.
Snap AR (Lens Studio): Snap's AR creator platform and Lens Studio compete for AR creator workflows and brand advertising spend, overlapping with Sketchfab's AR capabilities and 3D Advertising modules.

Emerging players

Threekit: An enterprise 3D product visualization and configurator platform directly competing with Sketchfab's 3D Configurators and 3D eCommerce modules for enterprise retail and manufacturing buyers.
8th Wall (Niantic): A web-based AR development platform offering AR creation tools that overlap with Sketchfab's AR capabilities, particularly for brands deploying browser-based augmented reality experiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Sketchfab financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Sketchfab leadership team

Management profile

Number of profiles

Profiles3 records

Sketchfab funding detail

Funding detail

Funding overview

Funding rounds7 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Sketchfab M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sketchfab

What does Sketchfab do?

Is Sketchfab a public or private company?

Sketchfab is a private company. It is classified as corporate owned and is currently operating.

When was Sketchfab founded?

Sketchfab was founded in 2012. It employs 11 to 50 people.

Where is Sketchfab based?

Sketchfab is headquartered in New York, United States, in the North America region.

How does Sketchfab make money?

Four revenue lines are on record. Marketplace Transaction Fees (Fab.com) is the primary driver. The others are subscription Plans (Pro, Team, Enterprise), enterprise Licensing & Solutions and free Tier / Freemium.

Who are Sketchfab's main competitors?

Direct peers on record are TurboSquid, CGTrader, Unity Asset Store, Thingiverse and SketchUp 3D Warehouse. Broad incumbents are Adobe Substance 3D, Unreal Engine Marketplace and Snap AR (Lens Studio). Emerging players are Threekit and 8th Wall (Niantic).

Does Sketchfab have an API?

Yes. Sketchfab offers developer and API access for embedding 3D content and building applications. The platform provides tools for sharing and embedding 3D models anywhere online, supporting eCommerce, advertising, and social media integration. Developer documentation is at sketchfab.com/developers.

What industry is Sketchfab in?

Sketchfab's product category is 3D Content Platform. Its primary akta.pro industry code is MPAFAFAB, Rendering, Graphics & Simulation Middleware, with a secondary code of MPAHACAN, Immersive/Interactive Animation (AR/VR/Real-Time). Its NAICS code is 541420 and its SIC code is 7812.