Younikat
- Company typePrivate
- Founded2015
- HeadquartersMunich, Germany
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Younikat firmographics
Firmographics- Name
- Younikat
- Legal name
- VEGDOG
- Website
- https://vegdog.de
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Younikat industry classification
Industry- Product category
- Vegan Pet Food
- NAICS
- Dog and Cat Food Manufacturing (311111)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Functional & Veterinary Diet Pet Food (CRADAFAF)
- akta.pro secondary industries
- Natural/Organic & Limited-Ingredient Diets (CRADAFAH), Companion Animal Therapeutic Diets (Prescription Diets) (HLAMAHAA)
Keywords
Where Younikat is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Younikat business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Direct-to-consumer online sales of vegan dog and cat food, snacks, and supplements via vegdog.de. One-time purchases and subscription options available. Products include dry food, wet food, treats, and supplements in various package sizes.
- Subscription (Abo) Program: Recurring delivery subscription with 10% permanent discount and 25% first-order discount (with code ABONEU). Flexible delivery every 2, 4, or 6 weeks. Customers can pause, modify, or cancel anytime. Subscription revenue provides predictable recurring income.
- Non-Food Products: Sale of non-food merchandise including The Pack Bag (€10.90), Community Sweater (€59.90), Community T-Shirt (€49.90), Community Longsleeve (€54.90), Pupsbeutel (€8.99), Treat Keeper (€6.90), stickers (€1.99).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dry Food - Green Crunch |
| Unit Pricing | Pay-as-you-go | Dry Food - Farmer's Crunch |
| Unit Pricing | Pay-as-you-go | Dry Food - Simply Crunch |
| Unit Pricing | Pay-as-you-go | Wet Food - Adult Linsen & Hirse |
| Subscription | Monthly | Subscription (Abo) Model |
| Unit Pricing | Pay-as-you-go | Vish Oil Supplement |
| Unit Pricing | Pay-as-you-go | All-In Veluxe Mineral Powder |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Younikat product offering
Product offeringCore offering
Younikat (operating as VEGDOG) is a Munich-based pet food company that develops, produces, and sells 100% plant-based, nutritionally complete food (Alleinfuttermittel), snacks, and dietary supplements for dogs and cats. The product range is formulated with veterinarians and analytically proven to meet FEDIAF nutritional standards, with specific lines targeting allergies, sensitive digestion, low-purine needs, and weight management. The company distributes direct-to-consumer via its own e-commerce site and subscription program across Germany, Austria, and Italy.
Product overview
VEGDOG is a Munich-based pet food company offering vegan, plant-based complete food for dogs and cats. The product portfolio consists of a unified platform of vegan pet nutrition products including three dry food varieties (GREEN CRUNCH, FARMER'S CRUNCH, SIMPLY CRUNCH), four wet food lines (ADULT Linsen & Hirse, SENIOR Erbsen & Hirse, SENSITIVE Lupinenprotein, ADULT Tetra Pak), and the VEGCAT sub-brand for cats featuring fermentation protein. Complementing the core food range are snack products (DENTALS, BEEVYS, JERKEYS, POPS, MOBILITIES, Veggies, Brainy Bites, Pure Bites, cookies, Chevvies, Levervurst), dietary supplements (VISH OIL, ALL-IN VELUXE), subscription service, and value packages (PIONIERBOX). All products are developed with veterinarians, analytically proven 100% nutritionally complete, hypoallergenic, and free from artificial colors and flavors.
Differentiator
Problem solved
Functional benefit
Brands
- VEGCAT: Sub-brand for plant-based cat food products, including VEGCAT Pure Bites snacks based on fermentation protein.
Products and services
- GREEN CRUNCH (Vegan Dry Food) 100% plant-based complete dry food for dogs, made with sweet potatoes, peas, and lentils as carbohydrate and protein sources. Analytically proven nutritionally complete per FEDIAF standards.
- FARMER'S CRUNCH (Vegan Dry Food) Low-purine vegan dry food for dogs with potatoes as the main ingredient plus peas, fava beans and other plant proteins. Formulated for dogs with Leishmaniose or Dalmatians with genetic defects.
- SIMPLY CRUNCH (Vegan Dry Food)
- ADULT Linsen & Hirse (Vegan Wet Food)
- SENIOR Erbsen & Hirse (Vegan Wet Food)
- SENSITIVE Lupinenprotein (Vegan Wet Food)
- ADULT Tetra Pak Erbsen & Haferflocken (Vegan Wet Food)
- DENTALS / DENTALS XL (Vegan Dental Chews)
- BEEVYS (Vegan Training Treats)
- JERKEYS (Vegan Jerky-Style Treats)
- POPS (Vegan Low-Calorie Treats)
- MOBILITIES / MOBILITIES MINIS (Joint Support Snacks)
- Veggies Skincare (Vegan Functional Snack)
- Veggies Immune (Vegan Functional Snack)
- Brainy Bites (Vegan Training Treats with DHA/EPA/ARA)
- Pure Bites (Dog Snacks with Fermentation Protein)
- Levervurst (Vegan Sausage in Tube)
- VISH OIL (Vegan Omega Supplement)
- ALL-IN VELUXE (Vegan Mineral Powder Supplement)
- VEGCAT Pure Bites (Vegan Cat Snack) Plant-based cat snack based on fermentation protein, developed with veterinarians as a sustainable, highly digestible protein source for cats.
- VEGDOG Subscription (Abo)
- PIONIERBOX / Value Packages (Pionierboxen M-XL)
Quantifiable outcome
- 267 verified customer reviews with average 4.85 rating demonstrating high owner satisfaction
- +2 more outcomes
Companies that use Younikat
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Younikat technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Younikat partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Tierschutzorganisationen (Animal Welfare Organizations)minorVEGDOG supports animal welfare organizations through donations and partnerships. The company operates VEGDOG Rescues sanctuary with 31 sheep, 4 ponies, 2 rabbits, 3 geese, and 3 cats rescued from slaughter or poor conditions. Partnership involves donations and rescue coordination rather than formal commercial agreements.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Younikat competitors and assessment
Company assessmentDirect peers
- Wild Earth: US-based plant-based dog food and treats company using fungal protein; directly comparable to VEGDOG as a venture-backed vegan pet food brand with subscription D2C and similar sustainability/ethical positioning.
- v-dog: Long-running US vegan dog food brand with a complete dry food, treats, and supplements range; comparable to VEGDOG as a pioneer in plant-based complete canine nutrition with allergy and ethical positioning.
- Bramble: UK plant-based fresh dog food brand built on veterinary nutritionist-led formulations; overlaps with VEGDOG on vet-developed plant-based positioning but operates in a UK D2C market.
- Open Farm: Premium DTC pet food brand with strong sustainability and traceability messaging and vet-formulated recipes; comparable as a digitally native premium pet food brand in the same ethical/sustainability tier.
Emerging players
- Bond Pet Foods: US startup using precision fermentation to produce animal-identical proteins for pet food. Highly relevant as a technology peer on fermentation protein — the same novel protein source VEGDOG uses in VEGCAT Pure Bites.
Regional players
- Yarrah: Netherlands-headquartered organic pet food brand with strong European DACH-adjacent distribution; comparable as a premium European natural/organic pet food brand with sustainability-led positioning.
- Benevo: UK-based pioneer in vegan pet food for dogs and cats; comparable as a long-running European vegan pet food brand tackling both canine and feline plant-based nutrition.
- THE PACK: UK plant-based dog food startup with complete dry food and treats; comparable as an early-stage European plant-based canine nutrition challenger with a similar D2C-led GTM.
Broad incumbents
- Halo Pet Food: US premium pet food brand owned by Mars Petcare with holistic/whole-food formulations, including plant-based and limited-ingredient lines; comparable as a broad incumbent with overlapping premium natural positioning.
- Nestlé Purina (plant-based lines): World's largest pet food company; has launched plant-based product lines globally. Directly threatens VEGDOG's category with vastly greater R&D, retail distribution, and marketing spend.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Younikat social profiles
Digital presenceYounikat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Younikat leadership team
Management profileNumber of profiles
Profiles2 records
Younikat funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Younikat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Younikat
What does Younikat do?
Younikat (operating as VEGDOG) is a Munich-based pet food company that develops, produces, and sells 100% plant-based, nutritionally complete food (Alleinfuttermittel), snacks, and dietary supplements for dogs and cats. The product range is formulated with veterinarians and analytically proven to meet FEDIAF nutritional standards, with specific lines targeting allergies, sensitive digestion, low-purine needs, and weight management. The company distributes direct-to-consumer via its own e-commerce site and subscription program across Germany, Austria, and Italy.
Is Younikat a public or private company?
Younikat is a private company. It is classified as venture growth investor backed and is currently operating.
When was Younikat founded?
Younikat was founded in 2015. It employs 11 to 50 people.
Where is Younikat based?
Younikat is headquartered in Munich, Germany, in the Europe region.
How does Younikat make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscription (Abo) Program and non-Food Products.
Who are Younikat's main competitors?
Direct peers on record are Wild Earth, v-dog, Bramble and Open Farm. Bond Pet Foods is listed as an emerging player. Regional players are Yarrah, Benevo and THE PACK. Broad incumbents are Halo Pet Food and Nestlé Purina (plant-based lines).
Does Younikat have an API?
No public API is recorded for Younikat.
What industry is Younikat in?
Younikat's product category is Vegan Pet Food. Its primary akta.pro industry code is CRADAFAF, Functional & Veterinary Diet Pet Food, with a secondary code of CRADAFAH, Natural/Organic & Limited-Ingredient Diets. Its NAICS code is 311111 and its SIC code is 2000.