What Noice does

Noice is an Indonesian audio content platform founded in 2018 and headquartered in Setiabudi, Jakarta. The company operates a freemium streaming service that delivers original Indonesian-language audio content across three verticals: podcasts, audio series (narrative audio dramas described as "film"), and radio programming. Its content library spans genres including horror (titles such as Jejak Backpacker and Ghost Ranger), comedy (TRIO KURNIA, Podtoon), and entertainment interviews, with named local creators producing exclusive material for the platform.

The platform is delivered through a web player at open.noice.id and native mobile applications on Google Play and the Apple App Store, both distributed primarily within Indonesia. The underlying technology is a standard audio streaming stack with web and mobile clients; there is no disclosed API, SDK, or AI/ML capability. Content is organized into tiers — free content, Noice Premium, and VIP — providing ad-free listening, early access to episodes, and exclusive premium programming as paid subscription benefits.

Noice serves Indonesian audio content consumers seeking locally produced entertainment, addressing the limited supply of Indonesian-language digital audio content relative to global platforms. The business model is subscription-driven via the Premium and VIP tiers, with a freemium funnel for user acquisition through app stores and the web player. The company has raised approximately $22 million in a Series A round led by Northstar Group in April 2022, alongside earlier institutional backing from Alpha JWC Ventures, Argor Capital, GO Ventures, Kenangan Investment, Kinesys Group, and RANS Entertainment, and later strategic support from Endeavor Indonesia and Google for Startups. Rado Ardian serves as CEO, with Erick Thohir listed as Founder.

Name

Noice

Legal name

Noice

Website

https://noice.id

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Noice is an Indonesian audio streaming platform founded in 2018 that delivers original Indonesian-language podcasts, audio dramas, and radio programming to Indonesian consumers via mobile apps and a web player under a freemium Premium and VIP subscription model.

Ownership category

akta.pro rank

Product category

Audio Streaming

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Motion Picture and Video Industries (5121)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

On-Demand Music Streaming (Interactive) (MPAIACAA)

akta.pro secondary industries

Non-Interactive Digital Radio (Lean-Back Streaming) (MPAIACAB), Ad-Supported Music Streaming (Freemium Tiers) (MPAIACAO)

Keywords

• Audio streaming platform
• Podcast streaming service
• Digital audio content
• Audio entertainment platform
• Streaming subscription service

Headquarters

HQ city

Setiabudi

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Subscription (VIP/Premium): Platform offers tiered subscription content with VIP and Premium badges, suggesting a freemium model where basic access is free and premium content requires paid subscription

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Noice is an Indonesian audio content streaming platform that distributes original podcasts, audio series, audio films, and radio programming in Bahasa Indonesia. The platform operates through a freemium model, offering free access to core content alongside VIP and Premium subscription tiers that provide exclusive episodes, early access, and ad-free listening.

Product overview

Noice is an Indonesian audio content platform offering a unified ecosystem of podcast, audio series/film, and radio content. The platform operates through a web player and native mobile applications (Android/iOS), with content organized across multiple categories including horror podcasts (Jejak Backpacker, Ghost Ranger), comedy shows (TRIO KURNIA, BERIZIK), and audio dramas. The company monetizes through a freemium model with Noice Premium and VIP content subscription tiers providing exclusive access to premium episodes and ad-free listening.

Differentiator

Problem solved

Functional benefit

Products and services

• Noice Web Player Web-based streaming platform that allows users to access and stream original Indonesian audio content including podcasts, audio series, and radio programming from a browser. Targeted at Indonesian consumers seeking local audio entertainment.
• Noice Android App Native Android mobile application providing on-the-go streaming of Noice's Indonesian audio content library, including podcasts, audio series, and radio. Available via Google Play Store for Indonesian users.
• Noice iOS App Native iOS mobile application providing streaming access to Noice's Indonesian-language audio entertainment content for Apple device users in Indonesia.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Spotify: Global audio streaming leader with both music and podcast offerings. Directly competes with Noice in Indonesia for listener time, podcast creator partnerships, and ad inventory, though Spotify's content skews global/anglophone while Noice focuses on Indonesian originals.
• SoundCloud: Creator-driven audio streaming platform with both music and podcast content. Comparable product-led growth approach and freemium model; competes in the same audio-streaming category, though Noice differentiates via Indonesian-localized original content.

Regional players

• Resso: ByteDance-owned music streaming app focused on India and Southeast Asia, including Indonesia. Competes for the same Indonesian audio listener base with a social, short-form music/video-led model and freemium monetization similar to Noice's tiered approach.
• JOOX: Music streaming service with strong presence in Southeast Asia including Indonesia, Thailand, and Malaysia. Competes for Indonesian audio subscribers and ad revenue, with a broader music catalog but less focus on original podcast/audio drama content like Noice.
• Prambors: Indonesian radio brand and content network with streaming presence. Comparable as a domestic audio content provider for Indonesian audiences, though primarily built around radio DJ personalities rather than on-demand podcasts and audio dramas.
• Gen FM: Indonesian radio station network with online streaming. Competes for the Indonesian audio-listening audience, particularly in the radio/lean-back segment that overlaps with Noice's radio content offering.

Emerging players

• Podimo: Podcast subscription platform operating in Europe and selected emerging markets. Comparable business model—freemium podcast access with paid premium tiers—though currently focused on European and Latin American markets rather than Southeast Asia.
• Aha (Indian audio platform): Regional audio/video content platform serving local-language audiences in emerging markets. Comparable as a vertically-integrated local-language content platform with subscription tiers, though currently focused on the Indian market.

Broad incumbents

• Noice competitors: Anchor (Spotify for Podcasters): Spotify-owned podcast creation and hosting platform. Indirectly comparable as it represents Spotify's broader podcast infrastructure play in markets like Indonesia, where it competes for creator partnerships and audience attention against Noice's original podcast studio model.
• Deezer: Global audio streaming service with operations in multiple markets. Comparable in the streaming business model and podcast expansion strategy, though Deezer's presence in Indonesia is limited relative to Noice's local focus.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/noice_id
• Facebookfacebook.com/noice.id

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noice