Loop Games
Loop Games is a privately held Turkish mobile game studio (founded 2019, Ankara) that develops and publishes casual puzzle games on iOS and Android, monetizing through free-to-play downloads and in-app purchases across a 100M+ install portfolio led by the Match 3D franchise.
- Company typePrivate
- Founded2019
- HeadquartersÇankaya
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Loop Games does
Loop Games is a privately held Turkish mobile game studio founded in 2019 and headquartered in Ankara's METU Technopolis. The company develops and publishes casual and puzzle games for iOS and Android, built around a proprietary "Pair Matching" gameplay mechanic pioneered by its flagship title Match 3D (released May 2020) and extended by Match Tile 3D. Across its portfolio — which now includes Color Block Crush, Wood Out: Color Jam, Number Match, Apple Grapple, and the blockchain-based Pethereum metaverse — the company reports 100M+ cumulative downloads, 2.5M+ positive reviews, and a 4.6 average store rating. Loop Games monetizes primarily through free-to-play distribution with in-app purchases of virtual items and currency, supplemented by subscription tiers in some titles, third-party advertising integrated via AppLovin, Unity Ads, ironSource, Facebook, Google, Fyber, AdColony, MoPub, and Tenjin, and NFT-based transaction economics in Pethereum.
The company's go-to-market is product-led: free downloads drive install volume, with user acquisition funded by a $60M Tilting Point publishing partnership (April 2021) and level design optimized through an algorithmic endless-level generator that varies only time and object count. Geographic reach is genuinely global, with downloads concentrated in the USA (30%), Brazil (8%), Russia (6%), Mexico (6%), the UK (6%), and meaningful secondary markets in India, France, and Japan. The company is led by founder and CEO Mert Gür and has remained intentionally small at approximately 15 employees.
In September 2021 Loop Games sold Match 3D and Match Tile 3D to AppLovin in a transaction valued at approximately $200M in export income for Turkey, after which the company was recognized as Turkey's highest-exporting Software and IT Services company for 2021. The company has since reinvested capital into the Pethereum Play-to-Earn blockchain metaverse (backed by a $100M commitment) and a renewed pipeline of casual titles launched in 2024. Loop Games is a Google Indie Game Accelerator alumnus (2019), and its analytics and monetization infrastructure (Amplitude, GameAnalytics, Tenjin, AppLovin stack) reflects a sophisticated, if conventional, mobile gaming operating model.
Loop Games firmographics
Firmographics- Name
- Loop Games
- Legal name
- Loop Games Oyun Teknolojileri A.Ş.
- Website
- https://loopgames.net
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Loop Games is a privately held Turkish mobile game studio (founded 2019, Ankara) that develops and publishes casual puzzle games on iOS and Android, monetizing through free-to-play downloads and in-app purchases across a 100M+ install portfolio led by the Match 3D franchise.
- Ownership category
- akta.pro rank
Loop Games industry classification
Industry- Product category
- Mobile Gaming
- NAICS
- Hobby, Toy, and Game Retailers (459120)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Blockchain Game Studios & Game Development (FSAPAGAC)
- akta.pro secondary industry
- GameFi Economies & Token Systems (tokens, staking, sinks/sources, inflation control) (FSAPAGAG)
Keywords
Where Loop Games is headquartered
LocationHeadquarters
- HQ city
- Çankaya
Offices2 records
Markets served
Loop Games business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- In-App Purchases (IAP): Virtual items and virtual currency purchased within games. Match 3D exceeded $35M in IAP revenue, with total company IAP revenue exceeding $100M across all games.
- Third-Party Advertising: Integration of third-party ads within mobile games, using AdColony, Applovin, Facebook, Fyber, Ironsource, Mopub, Unity Ads, and Tenjin for ad serving and analytics.
- Subscription Services: Some games offer subscription-based services with monthly recurring charges. Trial subscriptions auto-convert to paid subscriptions if not cancelled.
- NFT/Pethereum: Blockchain-based play-to-earn metaverse where players collect NFT pets. $100M allocated for advertising and investment in Pethereum.io blockchain metaverse development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free-to-play with in-app purchases |
| Subscription | Monthly | Subscription services |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Loop Games product offering
Product offeringCore offering
Loop Games is a Turkish mobile game studio that develops and publishes free-to-play casual and puzzle games for iOS and Android, including the original pair-matching titles Match 3D and Match Tile 3D, alongside Color Block Crush, Wood Out: Color Jam, Number Match, Apple Grapple, and the Pethereum blockchain-based play-to-earn metaverse. Games are monetized through in-app purchases, subscriptions, and third-party advertising, with user acquisition supported by publishing partnerships.
Product overview
Loop Games is a mobile game development company offering a portfolio of puzzle and casual games available on iOS and Android platforms. Their core products include Match 3D (the original pair-matching game that pioneered the 'Pair Matching' genre), Match Tile 3D, Color Block Crush, Wood Out: Color Jam, Number Match, Apple Grapple, and Pthereum (a blockchain-based Play-to-Earn metaverse). The company has achieved over 100 million downloads across their games, with strong performance in the US, Brazil, Russia, and Mexico markets.
Differentiator
Problem solved
Functional benefit
Brands
- Pethereum: A Play-to-Earn blockchain metaverse where players collect unique pets that are NFTs and play various mobile games. The metaverse includes more than 13 billion unique pets with NFT value.
Products and services
- Match 3D Original pair-matching 3D puzzle game where players find and match pairs of 3D objects on the ground within a time limit; offers cute combinations, brain teaser levels, and shiny 3D visuals for casual mobile gamers.
- Match Tile 3D Pair-matching puzzle game combining tile-matching and pair-matching elements, featuring three of each object to match within a 7-digit matching area; designed to relax muscles, release stress, and improve matching skills.
- Color Block Crush Casual puzzle game where players match, shoot, and destroy color blocks with intuitive controls and increasingly challenging levels, balancing casual fun with strategic gameplay for puzzle players and first-time players.
- Wood Out: Color Jam Puzzle game combining strategy, logic, and creativity where players slide, move, and clear wooden blocks to solve intricate puzzles with power-ups and wooden graphics for brain-teaser enthusiasts.
- Number Match Colorful, addictive number block merge game inspired by 2048 puzzle mechanics with simple gameplay suitable for players of all ages seeking casual puzzle entertainment.
- Apple Grapple Survivor-style mobile game where players defend an apple from a relentless invasion of dangerous yet cute green worms, requiring vigilance, running, and elimination to survive.
- Pethereum Play-to-Earn blockchain metaverse with no paywall where players collect adorable NFT pets and play various mobile games; includes more than 13 billion unique pets, each with NFT value, and emphasizes true ownership via blockchain.
Quantifiable outcome
- 100M+ total game downloads
- +3 more outcomes
Companies that use Loop Games
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Loop Games technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature3 records
Loop Games partnerships and signals
Strategic signalScale indicators14 records
Recent moves6 records
Expansion highlights5 records
Loop Games competitors and assessment
Company assessmentBroad incumbents
- AppLovin: Mobile gaming and ad-tech platform that acquired Loop Games' flagship Match 3D and Match Tile 3D titles. Operates broadly across mobile game publishing and monetization, making it both a commercial partner and a category benchmark.
- King (Activision Blizzard): Candy Crush publisher and the dominant casual mobile match-puzzle franchise. Direct genre overlap with Match 3D and a benchmark for the casual puzzle IAP model.
- Zynga: Major casual and social mobile game publisher with a broad puzzle and casual portfolio. Comparable in casual mobile gaming market and IAP-driven revenue model.
Direct peers
- Playrix: Top-grossing casual mobile puzzle studio (Homescapes, Gardenscapes) with similar free-to-play, IAP-driven, mass-market puzzle mechanics. Closely comparable in target audience and revenue model.
- Voodoo: Leading hyper-casual and casual mobile game publisher with global distribution and ad-driven monetization. Highly comparable distribution model and user-acquisition playbook.
- Rovio Entertainment: Mobile game studio behind Angry Birds with a portfolio of casual mobile titles. Comparable in audience, IAP monetization, and global app store distribution.
- Supercell: Highly capital-efficient mobile game studio (Clash of Clans, Hay Day) demonstrating what small elite teams can achieve in mobile F2P. Comparable in studio-size-to-revenue ratio.
Others
- Tilting Point: Free-to-play mobile game publisher that signed the $60M UA partnership with Loop Games. Compares as a strategic partner and a relevant publishing peer for scaling casual mobile titles.
Emerging players
- Animoca Brands: Blockchain gaming and GameFi investor/publisher with deep overlap to Pethereum's play-to-earn, NFT-based metaverse model. Relevant Web3 gaming peer and potential partner.
- Roblox: User-generated gaming platform with strong metaverse and creator-economy overlap to Pethereum's vision of a play-and-own digital world. Comparable on metaverse/game-platform ambitions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Loop Games social profiles
Digital presenceLoop Games financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loop Games leadership team
Management profileNumber of profiles
Profiles1 record
Loop Games funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loop Games M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loop Games
What does Loop Games do?
Loop Games is a Turkish mobile game studio that develops and publishes free-to-play casual and puzzle games for iOS and Android, including the original pair-matching titles Match 3D and Match Tile 3D, alongside Color Block Crush, Wood Out: Color Jam, Number Match, Apple Grapple, and the Pethereum blockchain-based play-to-earn metaverse. Games are monetized through in-app purchases, subscriptions, and third-party advertising, with user acquisition supported by publishing partnerships.
Is Loop Games a public or private company?
Loop Games is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Loop Games founded?
Loop Games was founded in 2019. It employs 11 to 50 people.
Where is Loop Games based?
Loop Games is headquartered in Çankaya.
How does Loop Games make money?
Four revenue lines are on record. In-App Purchases (IAP) is the primary driver. The others are third-Party Advertising, subscription Services and NFT/Pethereum.
Who are Loop Games's main competitors?
Broad incumbents on record are AppLovin, King (Activision Blizzard) and Zynga. Direct peers are Playrix, Voodoo, Rovio Entertainment and Supercell. Tilting Point is listed as an others. Emerging players are Animoca Brands and Roblox.
Does Loop Games have an API?
No public API is recorded for Loop Games.
What industry is Loop Games in?
Loop Games's product category is Mobile Gaming. Its primary akta.pro industry code is FSAPAGAC, Blockchain Game Studios & Game Development, with a secondary code of FSAPAGAG, GameFi Economies & Token Systems (tokens, staking, sinks/sources, inflation control). Its NAICS code is 459120 and its SIC code is 3944.