THE HOUSE OF RARE
The House of Rare is a Bengaluru-headquartered premium fashion retailer operating a multi-brand portfolio — Rare Rabbit (menswear), Rareism (womenswear), Rare Ones (kidswear), Rare'Z (footwear) and Innerv (innerwear) — serving modern Indian consumers through approximately 250 exclusive stores and a Shopify-based D2C e-commerce platform.
- Company typePrivate
- Founded2015
- HeadquartersBangalore, India
- Headcount101–250
- GTM typeB2C
- OfferingServices
What THE HOUSE OF RARE does
The House of Rare is a Bengaluru-headquartered premium fashion retailer operating under parent Radhamani Textiles, founded in 2015. It runs a multi-brand house architecture spanning Rare Rabbit (premium menswear), Rareism (premium womenswear, launched 2019), Rare Ones (kidswear, including 'Mini Me' coordinated offerings), Rare'Z (footwear, currently men-focused), Innerv (men's innerwear) and RareFore (cultural platform). Products are sold through a direct-to-consumer model combining approximately 250 exclusive brand stores and a Shopify-based e-commerce platform (thehouseofrare.com) with native iOS and Android apps, Nitro CDN image optimization and a unified online/offline inventory and order management system. The portfolio collectively reaches over 1,100 retail touchpoints across India.
The business sells premium apparel, footwear, innerwear, accessories and luggage to modern Indian consumers — primarily professional men and fashion-conscious women, with secondary segments in parents buying kidswear and male footwear buyers. Pricing is firmly in the premium tier: t-shirts ₹1,000-2,500, formal shirts ₹2,500-4,500, jeans ₹2,500-5,500, accessories ₹500-25,000 and luggage ₹5,000-15,000. The company markets through owned digital assets (social media across Facebook, Instagram, LinkedIn and YouTube for each sub-brand), SEO-optimized e-commerce, email newsletters and a loyalty program (Rare Society).
Revenue reached ₹808.4 crore in FY25, up 37.5% year-over-year, with net profit of ₹100.3 crore (up 34%) implying a net margin of approximately 12.4%. In June 2024, the company raised ₹500 crore — its maiden institutional investment — led by A91 Partners (₹102 crore from A91 Emerging Fund II) at a pre-money valuation of ₹2,200 crore, with participation from NkSquared (Nikhil Kamath), Gruhas Proptech, the Ravi Modi Family Trust, Vedant Modi and the Zerodha founders' fund, followed by a $6M top-up in February 2025. Management has publicly reoriented strategic emphasis from rapid expansion toward profitability and store productivity, with planned expansion into lifestyle categories (women's sneakers, girlswear, luggage, fragrances) and exploration of quick-commerce delivery.
THE HOUSE OF RARE firmographics
Firmographics- Name
- THE HOUSE OF RARE
- Legal name
- The House of Rare
- Website
- https://thehouseofrare.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The House of Rare is a Bengaluru-headquartered premium fashion retailer operating a multi-brand portfolio — Rare Rabbit (menswear), Rareism (womenswear), Rare Ones (kidswear), Rare'Z (footwear) and Innerv (innerwear) — serving modern Indian consumers through approximately 250 exclusive stores and a Shopify-based D2C e-commerce platform.
- Ownership category
- akta.pro rank
Where THE HOUSE OF RARE is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
THE HOUSE OF RARE business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Apparel and Accessories Retail: The company generates revenue through direct retail sales of premium menswear, womenswear, kidswear, footwear, and accessories via owned e-commerce platform and exclusive brand stores. Revenue grew 37.5% year-over-year to ₹808.4 crore in FY25, with net profit of ₹100.3 crore.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Men's clothing across all categories — shirts, t-shirts, jeans, trousers, jackets, blazers, suits, innerwear, accessories |
| Unit Pricing | Pay-as-you-go | Women's clothing across categories — dresses, tops, shirts, trousers, jeans, skirts, blazers, workwear, accessories |
| Unit Pricing | Pay-as-you-go | Kidswear — shirts, t-shirts, jeans, trousers, shorts, jackets, blazers, shoes, accessories |
| Unit Pricing | Pay-as-you-go | Footwear — sneakers, loafers, boots, sandals, formal shoes |
| Other | Pay-as-you-go | Gift cards in fixed denominations |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
THE HOUSE OF RARE product offering
Product offeringCore offering
The House of Rare is a Bengaluru-headquartered premium fashion retailer that designs, sources, and sells apparel and footwear across multiple owned sub-brands — Rare Rabbit (menswear), Rareism (womenswear), Rare Ones (kidswear), Rare'Z (footwear), and Innerv (innerwear). Products are retailed directly to consumers through an owned e-commerce platform, native mobile apps, and approximately 250 exclusive brand stores spanning over 1,100 retail touchpoints across India.
Product overview
The House of Rare is a Bengaluru-based premium fashion retailer operating a multi-brand portfolio under a platform-plus-sub-brands architecture. The company encompasses Rare Rabbit (premium menswear), Rareism (premium womenswear established 2019, celebrating 7 years in 2026), Rare Ones (kidswear), Rare'Z (footwear), and Innerv (innerwear), collectively spanning more than 1,100 retail touchpoints across India with approximately 250 exclusive stores as of FY25. The portfolio also includes planned expansions into women's sneakers, girlswear (Rare Ones), luggage, and fragrances. Founded in 2015 under Radhamani Textiles, the company reported FY25 revenue of ₹808.4 crore with net profit of ₹100.3 crore, having raised ₹500 crore from A91 Partners at a valuation exceeding ₹2,200 crore in 2024.
Differentiator
Problem solved
Functional benefit
Brands
- Rare Rabbit: Premium menswear brand offering clothing, accessories, innerwear, and shoes for men.
- Rareism
- Rare Ones
- Rare'Z
- RareFore
- Innerv
Products and services
- Rare Rabbit (Menswear Brand) Premium menswear brand offering shirts, T-shirts, polos, trousers, jeans, shorts, jackets, blazers, suits, coats, hoodies, sweatshirts, sweaters, trackpants, ethnic wear, innerwear, accessories, shoes, and luggage. Targets the modern professional man with a focus on quality fabric, precise fit, and considered finishing.
- Rareism (Womenswear Brand) Premium womenswear brand offering dresses, tops, shirts, T-shirts, polos, co-ords, trousers, jeans, skirts, shorts, blazers, trackpants, sweaters, cardigans, shrugs, sweatshirts, jackets, coats, workwear, accessories, and collaborations. Positions itself for the modern woman with a focus on wearability, versatility, and quiet confidence.
- Rare Ones (Kidswear Brand)
Quantifiable outcome
- 37.5% revenue growth year-over-year to ₹808.4 crore in FY25
- +2 more outcomes
Companies that use THE HOUSE OF RARE
Customer profileSegments5 records
Ideal customer profiles1 record
THE HOUSE OF RARE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
THE HOUSE OF RARE partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Radhamani TextilescoreThe parent company of The House of Rare. Established in 2015, Radhamani Textiles operates The House of Rare as its premium fashion division, encompassing Rare Rabbit, Rareism, Rare Ones, Rare'Z, and RareFore brands.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
THE HOUSE OF RARE competitors and assessment
Company assessmentBroad incumbents
- Myntra: Myntra is India's largest premium fashion e-commerce platform owned by Flipkart (Walmart). It directly competes with The House of Rare across menswear, womenswear, and footwear, and offers both marketplace and exclusive brand storefronts targeting the same premium Indian consumer.
- Ajio: Ajio is Reliance Retail's premium fashion platform. It competes directly with The House of Rare's D2C omnichannel model and has access to deeper capital and physical retail distribution through Reliance's broader ecosystem, targeting similar premium Indian apparel consumers.
- Tata CLiQ Luxury: Tata CLiQ Luxury is the Tata Group's premium and luxury fashion platform. It serves the same premium Indian consumer with multi-brand curated assortments, competing head-on with The House of Rare's positioning in the design-led premium segment.
- Louis Philippe: Louis Philippe, owned by Aditya Birla Fashion and Retail, is a heritage premium Indian menswear brand with deep distribution across exclusive stores and large-format retail. It competes with Rare Rabbit across the formal menswear and workwear category.
- Van Heusen: Van Heusen, also under Aditya Birla Fashion and Retail, is a premium Indian apparel and accessories brand for men and women. It directly overlaps with Rare Rabbit and Rareism in formal wear, workwear, and smart-casual categories through both exclusive stores and multi-brand outlets.
Direct peers
- Indian Terrain: Indian Terrain is an Indian premium menswear brand with similar positioning around workwear, business shirts, and smart-casual attire for the modern professional man. It directly competes with Rare Rabbit in physical retail and online channels across India.
- Blackberrys: Blackberrys is a leading Indian premium menswear brand focused on formal shirts, trousers, suits, and accessories. It competes directly with Rare Rabbit's menswear business in the workwear and business-casual segment for Indian male professionals.
- The Souled Store: The Souled Store is an Indian D2C fashion and lifestyle brand selling apparel, footwear, and accessories through owned e-commerce and offline stores. It targets a similar Indian millennial/Gen Z premium consumer with a similar multi-category expansion playbook.
- Bewakoof: Bewakoof is an Indian D2C fashion brand offering menswear, womenswear, and accessories at accessible price points. It competes with The House of Rare's portfolio brands in the same digital channels and overlaps on the younger Indian premium consumer demographic.
Emerging players
- Snitch: Snitch is an Indian D2C men's fashion brand with strong digital presence and rapid store expansion. It competes with Rare Rabbit in the premium menswear segment targeting young Indian professionals, though with narrower category depth and brand maturity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
THE HOUSE OF RARE social profiles
Digital presenceTHE HOUSE OF RARE financial estimates
Financial estimateRevenue estimate
Valuation estimate
THE HOUSE OF RARE leadership team
Management profileNumber of profiles
Profiles1 record
THE HOUSE OF RARE subsidiaries and ownership
Company hierarchySubsidiaries5 records
THE HOUSE OF RARE funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
THE HOUSE OF RARE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about THE HOUSE OF RARE
What does THE HOUSE OF RARE do?
The House of Rare is a Bengaluru-headquartered premium fashion retailer that designs, sources, and sells apparel and footwear across multiple owned sub-brands — Rare Rabbit (menswear), Rareism (womenswear), Rare Ones (kidswear), Rare'Z (footwear), and Innerv (innerwear). Products are retailed directly to consumers through an owned e-commerce platform, native mobile apps, and approximately 250 exclusive brand stores spanning over 1,100 retail touchpoints across India.
Is THE HOUSE OF RARE a public or private company?
THE HOUSE OF RARE is a private company. It is classified as venture growth investor backed and is currently operating.
When was THE HOUSE OF RARE founded?
THE HOUSE OF RARE was founded in 2015. It employs 101 to 250 people.
Where is THE HOUSE OF RARE based?
THE HOUSE OF RARE is headquartered in Bangalore, India, in the Asia region.
How does THE HOUSE OF RARE make money?
One revenue line is on record: apparel and Accessories Retail.
Who are THE HOUSE OF RARE's main competitors?
Broad incumbents on record are Myntra, Ajio, Tata CLiQ Luxury, Louis Philippe and Van Heusen. Direct peers are Indian Terrain, Blackberrys, The Souled Store and Bewakoof. Snitch is listed as an emerging player.
Does THE HOUSE OF RARE have an API?
No public API is recorded for THE HOUSE OF RARE.