Olyv

Name

Olyv

Legal name

SmartCoin Financials Private Limited

Website

https://olyv.co.in

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Olyv is a Bengaluru-based digital lending marketplace that uses AI-driven alternative-data credit scoring to connect underserved Indian borrowers with six RBI-registered NBFC partners, offering personal loans from Rs 500 to Rs 5 lakh via a mobile app across 19,000+ pin codes.

Ownership category

akta.pro rank

Product category

Digital Lending Platform

NAICS

Credit Intermediation and Related Activities (522)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Direct-to-Consumer (D2C) Personal Lending Platforms (Unsecured Installment) (FSAKAAAK)

akta.pro secondary industry

Emergency & Short-Term Installment Personal Loans (Unsecured) (FSAKAAAH)

Keywords

• Digital lending platform
• Alternative credit scoring
• Personal loans online
• Mobile lending app
• Fintech marketplace India

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Lending Marketplace Facilitation Fees: Olyv operates as a digital lending marketplace connecting borrowers with RBI-registered NBFC lending partners. Revenue is generated through facilitation fees charged to lender partners for customer acquisition and loan origination. The platform does not lend directly but earns referral and processing fees from partnered financial institutions.
2. Processing Fees from Borrowers: Platform charges processing fees ranging from 2% to 15% of loan amount from borrowers, as disclosed in terms and conditions. Additional fees include pre-closure/foreclosure charges up to 4% plus GST and penalty interest up to 36% per annum for late payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Olyv operates a mobile-first digital lending marketplace that connects individual borrowers in India with a panel of RBI-registered NBFC lending partners. The platform underwrites personal loans ranging from ₹500 to ₹5,00,000 using proprietary AI/ML-based alternative credit assessment that analyzes SMS metadata, social account signals, installed app metadata, and bank transaction data, delivering paperless approvals in minutes with interest rates starting at 1.5% per month and no collateral.

Product overview

Olyv is a Bengaluru-based digital lending marketplace (formerly SmartCoin Financials Pvt Ltd) operating as a platform that connects borrowers with RBI-registered NBFC lending partners. The core product is the Olyv Personal Loan platform, which facilitates unsecured personal loans ranging from ₹500 to ₹5,00,000 with interest rates starting at 1.5% per month through a 100% digital, paperless process. The platform operates a platform-plus-modules architecture with core lending services enhanced by supplementary offerings including Credit Score monitoring, Gold Savings (24K digital gold investment), and a Personal Loan EMI Calculator. The company is expanding into insurance distribution and UPI-based credit products. The platform serves diverse borrower segments including salaried individuals, self-employed professionals, micro-merchants, and those with low credit scores, with a target to reach 100 million users and $1 billion AUM by FY29.

Differentiator

Problem solved

Functional benefit

Brands

• Olyv Plus: Premium lending product offering under the Olyv brand

Products and services

• Olyv Personal Loan Unsecured personal loans ranging from Rs 500 to Rs 5,00,000 for Indian consumers, originated through the Olyv mobile app, underwritten by proprietary AI/ML models, and disbursed by RBI-registered NBFC partners. Interest rates start at 1.5% per month with no collateral, paperless approval in minutes, and flexible tenures.
• Instant Personal Loan A variant of the Olyv Personal Loan aimed at same-day or within-minutes disbursal for eligible borrowers who need quick access to funds, processed entirely through the mobile app with paperless KYC.
• Flexi Personal Loan A flexible-tenure personal loan variant offered under the Olyv Personal Loan umbrella, allowing borrowers to choose repayment schedules suited to their cash flows.
• Emergency Loan A personal loan variant tailored for urgent, unplanned expenses such as medical, travel, or household emergencies, designed for fast approval and rapid disbursal via the Olyv app.
• Small Personal Loan A small-ticket personal loan variant under the Olyv umbrella designed for thin-file and first-time borrowers who need modest loan amounts, often starting at low ticket sizes such as Rs 500.
• Olyv Plus A premium membership program within the Olyv app that unlocks higher loan eligibility, exclusive rewards, and additional financial benefits for engaged, high-value users.
• Gold Savings A digital gold-savings product within the Olyv app that lets users accumulate and save digital gold as a savings or investment vehicle alongside their lending relationship.
• Credit Score Monitoring A credit-score monitoring service within the Olyv app that lets users track their CIBIL score and credit profile over time, supporting their borrowing journey and financial awareness.
• Personal Loan EMI Calculator An in-app financial calculator that lets prospective borrowers compute equated monthly instalments (EMIs) for different personal loan amounts, tenures, and interest rates.

Quantifiable outcome

• 11 consecutive quarters of PAT profitability demonstrating sustainable unit economics
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability6 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and major.

• Experian Credit Information Company of India LtdcoreTechnology or IntegrationCredit information company providing credit information reports and credit scores. Olyv shares customer data (Name, Mobile, Email, PAN, DoB, Gender, Pincode) to fetch credit information reports for underwriting.
• TransUnion CIBIL LtdcoreTechnology or IntegrationCredit information company providing CIBIL credit scores and reports. Olyv accesses credit data for borrower assessment and loan underwriting decisions.
• Hyperverge Technologies Private LimitedcoreTechnology or IntegrationKYC technology partner providing selfie verification, PAN verification, Aadhaar verification, and utility bill verification services for digital onboarding.
• Razorpay Software Pvt LtdcoreTechnology or IntegrationPayment gateway partner handling financial transactions including fund transfers, UPI payments, and card payment processing. Receives name, email, phone, bank account details, UPI ID, and card details.
• AWS (Amazon Web Services)coreTechnology or IntegrationCloud infrastructure provider using AWS Rekognition and AWS Neptune for fraud detection and user identification services.
• Bajaj Finserv Direct LimitedmajorChannel Partner/ Reseller/ DistributorDigital lead generation partner driving customer acquisition for Olyv's lending products.
• Buddy LoanmajorChannel Partner/ Reseller/ DistributorDigital lead generation partner driving customer acquisition for Olyv's lending products.
• IndiaLendsmajorChannel Partner/ Reseller/ DistributorDigital lead generation partner driving customer acquisition for Olyv's lending products.
• GromomajorChannel Partner/ Reseller/ DistributorDigital lead generation partner driving customer acquisition for Olyv's lending products.
• MyMoneyMantramajorChannel Partner/ Reseller/ DistributorDigital lead generation partner driving customer acquisition for Olyv's lending products.

Scale indicators14 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• KreditBee: KreditBee is a Bengaluru-based digital lending marketplace offering small-ticket personal loans to salaried and self-employed borrowers in Tier 2/3 cities — directly comparable business model, customer segment, and product range to Olyv.
• MoneyView: MoneyView operates a digital personal loan comparison and origination platform partnering with multiple NBFCs, targeting similar middle-income borrowers — same D2C marketplace model and product offering as Olyv.
• Fibe (formerly EarlySalary): Fibe offers salary advances and personal loans through NBFC partnerships to young salaried professionals — same digital marketplace intermediation model and overlapping borrower segment as Olyv.
• CASHe: CASHe provides small-ticket, short-tenure personal loans to salaried millennials via AI-based credit scoring — directly overlaps with Olyv on product type, customer profile, and use of alternative data for underwriting.
• mPokket: mPokket lends small personal loans to students and young professionals via a mobile app with minimal documentation — closely comparable to Olyv's mobile-first, small-ticket, underbanked-borrower focus.
• MoneyTap: MoneyTap offers a flexible personal credit line through NBFC partnerships via a mobile app — same marketplace model, mobile distribution, and unsecured personal loan product as Olyv.
• LazyPay: LazyPay (owned by PayU) offers instant credit and pay-later products through NBFC partnerships to digital consumers — comparable digital-first model and lender-intermediation structure, with overlap in target segment.
• PaySense: PaySense (merged with LazyPay) provides digital personal loans through NBFC partnerships targeting middle-income borrowers — direct overlap with Olyv's product, customer, and marketplace intermediation model.

Emerging players

• NIRA Finance: NIRA provides small-ticket digital personal loans to salaried borrowers through NBFC partnerships — overlapping product type and distribution but focused on a narrower salaried segment than Olyv.

Broad incumbents

• Bajaj Finserv: Bajaj Finserv is a large, established NBFC offering personal loans, consumer finance, and EMI cards across India — both a competitor in digital personal loans and a partner/leads source for Olyv; broadly comparable customer with much larger scale.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OlyvIndia
• Facebookfacebook.com/Olyv-India-61571346984203

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds8 records

Investors17 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olyv