IndiaLends
IndiaLends is an Indian digital credit marketplace that aggregates personal loans, business loans, and credit cards from 70+ RBI-approved bank and NBFC partners onto a self-serve website and mobile app, reaching 25 million Indians and serving 150,000+ loan customers.
- Company typePrivate
- Founded2015
- HeadquartersNew Delhi, India
- Headcount101–250
- GTM typeB2C
- OfferingServices
What IndiaLends does
IndiaLends (legally GC Web Ventures Private Limited) is an Indian digital credit marketplace that aggregates personal loans, business loans, small-amount loans, credit cards, and loans against mutual funds and stocks from 70+ RBI-approved bank and NBFC partners onto a single self-serve website and mobile application. Founded in 2015 and headquartered in Gurugram, Haryana, the company has reached 2.5 crore (25 million) Indians and assisted over 150,000 personal loan customers, supported by city-specific landing pages across 36+ Indian cities, native iOS and Android apps with a 4.3/5 rating, and a freemium go-to-market anchored on a free credit-score check (originally priced at ₹1,200).
The platform's core technology comprises proprietary lender-matching algorithms combined with deep, CICRA-governed authorized-representative integrations with India's three major credit bureaus (TransUnion CIBIL, Experian, and CRIF Highmark), enabling soft-inquiry credit-report retrieval and refreshment for up to six months. A credit-score predictor and credit-monitoring anomaly-detection module support a ₹29 Score Plus subscription add-on. The company is ISO 27001:2022 certified (Certificate no. 16648-ISMS-001) and uses 128-bit SSL encryption.
IndiaLends monetizes primarily through referral and lead-generation commissions from 70+ lending partners on disbursed loans and approved credit-card applications, supplemented by the Score Plus subscription and embedded partner-product transaction fees (e.g., Abhi Loans). In May 2026, Freo (formerly MoneyTap) acquired 100% of IndiaLends (pending regulatory approvals); IndiaLends continues to operate as a separate brand within the Freo group, with the combined entity targeting over 50 million users and pursuing AI-led workflows, customer analytics, and integrated financial-product distribution spanning payments, lending, investment, and insurance.
IndiaLends firmographics
Firmographics- Name
- IndiaLends
- Legal name
- GC Web Ventures Private Limited
- Website
- https://indialends.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- IndiaLends is an Indian digital credit marketplace that aggregates personal loans, business loans, and credit cards from 70+ RBI-approved bank and NBFC partners onto a self-serve website and mobile app, reaching 25 million Indians and serving 150,000+ loan customers.
- Ownership category
- akta.pro rank
IndiaLends industry classification
Industry- Product category
- Digital Lending Marketplace
- NAICS
- Activities Related to Credit Intermediation (5223)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Alternative Data & Credit Scoring (Cashflow, Telco, Utility, Open Banking) (FSAGAHAC)
- akta.pro secondary industry
- Credit Score Monitoring & Credit Building (FSAGADAE)
Keywords
Where IndiaLends is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
IndiaLends business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Marketplace commission from lending partners: IndiaLends acts as a digital credit marketplace and generates revenue by distributing personal loans, business loans, and small-amount loans from 70+ RBI-approved bank and NBFC partners, earning referral/lead-generation fees or success-based commissions on disbursed loans.
- Credit card distribution fees: IndiaLends curates and distributes credit cards from top issuing banks (Axis, HDFC, ICICI, SBI, IDFC, BOB, AU Bank, IndusInd, Scapia) and earns referral/issuance commissions from card issuers on approved applications.
- Score Plus subscription: Subscription-based credit improvement product (Score Plus) priced at ₹29 on the IndiaLends app, providing score improvement videos, personalized credit report PDFs, a credit score predictor, dispute assistance with bureaus, and real-time alerts.
- Loan Against Mutual Funds and Stocks (Abhi Loans integration): Embedded product (powered by app.abhiloans.com) offering instant loans up to ₹1 crore against mutual funds and stocks, generating transactional/lead fees on the embedded integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | — | Free credit score check and lender comparison |
| Subscription | — | Score Plus subscription |
| Other | — | Personal Loan product (marketplace) |
| Other | — | Small Amount Personal Loan |
| Other | — | Business Loan (marketplace) |
| Other | — | Loan Against Mutual Funds and Stocks (Abhi Loans) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
IndiaLends product offering
Product offeringCore offering
IndiaLends operates a digital credit marketplace that connects Indian consumers with 70+ RBI-approved banks and NBFCs to compare and apply for personal loans (up to ₹25 lakh), small-amount loans, business loans, and credit cards. The platform also offers free credit score checks powered by TransUnion CIBIL, Experian, and CRIF Highmark, and a paid Score Plus subscription (₹29) for credit monitoring and score improvement.
Product overview
IndiaLends operates as a unified digital credit marketplace platform built around a single web/app product (indialends.com) that aggregates multiple financial product modules and a credit-bureau information service. The core platform surfaces four primary lending modules — Personal Loan, Small Amount Personal Loan, Business Loan, and a partner-enabled Loan Against Mutual Funds and Stocks (powered by Abhi Loans) — alongside a Credit Card Marketplace that lists co-branded cards from partner banks (Axis, IDFC, SBI, HDFC, BOB, AU, IndusInd, ICICI, Scapia). Underpinning the marketplace is a credit-information layer that pulls credit reports and scores from TransUnion CIBIL, Experian, and CRIF Highmark, surfaced to users via the Free Credit Score / Credit Report feature. The Score Plus add-on module monetizes the credit-information layer with subscription-based score improvement tools (predictor, disputes, alerts). The entire platform is delivered through the IndiaLends website and the IndiaLends mobile app, and following the May 2026 Freo acquisition it continues to operate as a separate brand integrated with Freo's payments, lending, investment, and insurance offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Loan Collateral-free personal loans of up to ₹25 Lakh sourced from 70+ RBI-approved bank and NBFC partners; interest rates starting at approximately 10.25%, tenure 3 months to 6 years, with disbursal in as fast as 10 minutes for pre-approved offers. Target customers are salaried and self-employed Indian consumers seeking unsecured credit.
- Small Amount Personal Loan Instant-approval small-ticket personal loans up to ₹1 Lakh starting from ₹25,000, used to finance gadget purchases (phones, laptops, tablets) and convert e-commerce purchases into EMIs without requiring a credit card. For Indian consumers needing quick short-term credit.
- Business Loan Quick unsecured business loans up to ₹1 Crore for proprietorships, partnerships, and private/public limited companies, sourced from partner banks and NBFCs. For small business owners needing working capital.
- Credit Card Marketplace Comparison and application marketplace for credit cards from partner banks including Axis Bank, IDFC Bank, SBI, HDFC Bank, Bank of Baroda, AU Bank, IndusInd Bank, ICICI Bank, and Scapia; surfaces pre-approved offers based on bureau-driven profile matching. For Indian consumers researching and applying for credit cards.
- Free Credit Score and Credit Report Free credit score and detailed credit report retrieval (originally priced at ₹1,200) powered by TransUnion CIBIL, Experian, and CRIF Highmark; soft inquiry that does not impact CIBIL score and delivers the report in 60 seconds. For Indian consumers wanting to check and monitor their credit profile.
- Score Plus Subscription-based (₹29 on the IndiaLends app) credit score improvement add-on including score improvement videos, personalized credit report PDFs, a credit score predictor, dispute assistance with credit bureaus, and real-time WhatsApp and SMS alerts; targets pushing customers to a credit score of 800+. For Indian consumers actively working to improve their credit profile.
- Loan Against Mutual Funds and Stocks (Abhi Loans integration) Instant loans up to ₹1 Crore against mutual fund and stock holdings, delivered through a co-branded embedded integration with Abhi Loans (app.abhiloans.com) on the IndiaLends website. For Indian consumers wanting to monetize idle MF/stock holdings for liquidity.
Quantifiable outcome
- Trusted by 2.5 crore (25 million) Indians
- +5 more outcomes
Companies that use IndiaLends
Customer profileSegments5 records
Ideal customer profiles3 records
IndiaLends technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability7 records
Feature5 records
IndiaLends partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered minor - ecosystem / accelerator partner, flagship - acquirer and strategic parent, core - leading bank partner, core - bank partner, minor - nbfc partner, minor - bank partner, minor - credit card partner, minor - card partner, core - critical data infrastructure and minor - embedded product partner.
- Google Developers Launchpadminor - ecosystem / accelerator partnerIndiaLends was selected by Google for the 4th edition of the Launchpad accelerator program at the Google Developers Launchpad Space in San Francisco, providing product and engineering mentorship from Google.
- Freo (formerly MoneyTap)flagship - acquirer and strategic parentFreo (Bengaluru-based digital banking platform, formerly MoneyTap) announced the strategic acquisition of 100% ownership in IndiaLends in May 2026, pending regulatory approvals. IndiaLends continues to operate as a separate entity under the Freo umbrella. The combined entity will serve over 50 million users, integrating Freo's regulatory licences (TPAP for UPI, NBFC, insurance corporate agent) with IndiaLends' distribution network spanning 80+ banks, NBFCs, and financial institutions. Both companies were founded in 2015. The merged platform will focus on AI-led workflows, customer analytics, integrated financial product offerings, and is preparing for a large capital raise.
- HDFC Bankcore - leading bank partnerIndiaLends has an established collaboration with HDFC to distribute personal loans and HDFC credit cards to consumers through the IndiaLends marketplace. Customers can apply for HDFC personal loans and HDFC Bank credit cards via dedicated landing pages on indialends.com (e.g., /hdfc-personal-loan, /hdfc-bank-credit-card).
- ICICI Bankcore - leading bank partnerIndiaLends partners with ICICI to distribute ICICI personal loans and ICICI Bank credit cards through its marketplace, with dedicated landing pages (e.g., /icici-personal-loan, /icici-bank-credit-card).
- State Bank of India (SBI)core - leading bank partnerIndiaLends distributes SBI credit cards (and SBI personal loan products) through its marketplace, including a dedicated /sbi-credit-card landing page.
- Axis Bankcore - bank partnerIndiaLends partners with Axis Bank to distribute Axis Bank credit cards through its marketplace, with a dedicated /axis-bank-credit-card landing page.
- IDFC First Bankcore - bank partnerIndiaLends partners with IDFC First Bank to distribute personal loans and credit cards, including dedicated /idfc-first-personal-loan and /idfc-bank-credit-card landing pages.
- Kotak Mahindra Bankcore - bank partnerIndiaLends has established a collaboration with Kotak for personal loan distribution, with a dedicated /kotak-personal-loan landing page.
- IndusInd Bankcore - bank partnerIndiaLends partners with IndusInd Bank for personal loan and IndusInd Bank credit card distribution via dedicated /indusind-bank-credit-card landing page.
- RBL Bankminor - nbfc partnerIndiaLends lists RBL Bank among its established bank and NBFC partners for personal loan distribution.
- Yes Bankminor - bank partnerIndiaLends lists Yes Bank among its established bank and NBFC partners for personal loan distribution, with a dedicated /yes-bank-personal-loan landing page.
- Bajaj Finservminor - nbfc partnerIndiaLends lists Bajaj Finserv among its established NBFC partners for personal loan distribution, with a dedicated /bajaj-personal-loan landing page.
- Tata Capitalminor - nbfc partnerIndiaLends lists Tata Capital among its established NBFC partners for personal loan distribution.
- IIFLminor - nbfc partnerIndiaLends lists IIFL among its established NBFC partners for personal loan distribution.
- Indiabullsminor - nbfc partnerIndiaLends lists Indiabulls among its established NBFC partners for personal loan distribution.
- Aditya Birla Financeminor - nbfc partnerIndiaLends lists Aditya Birla Finance among its established NBFC partners for personal loan distribution.
- American Expressminor - credit card partnerIndiaLends lists American Express among its established bank and NBFC partners, primarily for credit card distribution.
- Bank of Baroda (BOB)minor - bank partnerIndiaLends partners with Bank of Baroda to distribute BOB credit cards via a dedicated /bob-credit-card landing page.
- AU Bankminor - bank partnerIndiaLends partners with AU Bank to distribute AU Bank credit cards via a dedicated /au-bank-credit-card landing page.
- Scapia (credit card)minor - card partnerIndiaLends partners with Scapia to distribute Scapia credit cards via a dedicated /scapia-credit-card landing page.
- TransUnion CIBILcore - critical data infrastructureIndiaLends (GC Web Ventures Private Limited) is registered as an authorized representative of consumers with TransUnion CIBIL Limited to fetch and refresh Credit Information Reports on their behalf, with consent captured at signup. IndiaLends displays the 'Trusted by 2.5 crore Indians' claim alongside 'Powered by CIBIL Experian'.
- Experian Credit Information Company of Indiacore - critical data infrastructureIndiaLends has partnered with Experian as a credit bureau to offer customers free credit reports and analysis, with quarterly credit report refreshments for the first 12 months. IndiaLends is also the authorized representative for Experian credit information under the End User Agreement.
- CRIF Highmarkcore - critical data infrastructureIndiaLends (GC Web Ventures Pvt. Ltd.) is registered as an authorized representative to receive credit information from CRIF Highmark on a quarterly basis (4 reports per year for 12 months) to enable customers to view their complete credit history and assess creditworthiness.
- Abhi Loans (Loan Against Mutual Funds and Stocks)minor - embedded product partnerIndiaLends embeds the Abhi Loans (app.abhiloans.com) product on its website under 'Loan Against Mutual Funds and Stocks', offering instant loans up to ₹1 crore against MF and stock holdings. The integration is delivered via a tracked URL with utm_source=prtnr_k3tcslgmff1kggv9 indicating a partner arrangement.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
IndiaLends competitors and assessment
Company assessmentDirect peers
- CASHe: CASHe is a digital lending app offering small-ticket personal loans to salaried and new-to-credit consumers in India. Comparable to IndiaLends' small-amount personal loan and new-to-credit underwriting motion.
- LazyPay: LazyPay is a PayU-owned 'buy now pay later' and small-ticket personal credit product in India. Overlaps with IndiaLends' small-amount personal loan and EMI-without-credit-card use cases.
- NIRA Finance: NIRA Finance operates an instant personal loan marketplace targeted at middle-income Indian borrowers. Directly comparable to IndiaLends on personal loan distribution and lender-partner economics.
- KreditBee: KreditBee is an Indian digital lending platform originating personal loans, including small-ticket loans to new-to-credit users, and distributing credit products. Overlaps with IndiaLends on small-amount personal loans and thin-file underwriting.
- Paisabazaar: Paisabazaar (a Policybazaar Group company) operates an India-wide credit marketplace for personal loans, business loans, and credit cards from 90+ bank and NBFC partners. Directly comparable to IndiaLends in product scope, lender breadth, and target middle-income borrower segment.
- PaySense: PaySense (now part of LazyPay/PayU) provides instant digital personal loans to Indian consumers through lender partnerships. Comparable to IndiaLends on product-led personal loan origination and partner-funded model.
- CreditMantri: CreditMantri is an Indian credit-score and loan-aggregation platform that pulls bureau data (CIBIL/Experian/CRIF) and matches users to lenders. Highly comparable on bureau integration, free credit-score funnel, and lender-matching algorithm.
- BankBazaar: BankBazaar is an Indian financial product marketplace comparing credit cards, personal loans, and home loans across multiple banks. Closely matches IndiaLends' lender-aggregator model and SEO-led acquisition motion.
- MoneyView: MoneyView runs a personal loan and credit marketplace in India with bureau-driven underwriting, lender partnerships, and a free credit-score funnel. Directly competes with IndiaLends for the same thin-file and salaried borrower segments.
Broad incumbents
- Policybazaar: Policybazaar is India's largest financial product aggregator (insurance, loans, credit cards) and the parent of direct competitor Paisabazaar. Broader and better-capitalized incumbent operating in the same credit-discovery category as IndiaLends.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
IndiaLends social profiles
Digital presenceIndiaLends compliance and trust
Trust signalCompliance3 records
IndiaLends financial estimates
Financial estimateRevenue estimate
Valuation estimate
IndiaLends leadership team
Management profileNumber of profiles
Profiles6 records
IndiaLends funding detail
Funding detailFunding overview
Funding rounds5 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IndiaLends M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IndiaLends
What does IndiaLends do?
IndiaLends operates a digital credit marketplace that connects Indian consumers with 70+ RBI-approved banks and NBFCs to compare and apply for personal loans (up to ₹25 lakh), small-amount loans, business loans, and credit cards. The platform also offers free credit score checks powered by TransUnion CIBIL, Experian, and CRIF Highmark, and a paid Score Plus subscription (₹29) for credit monitoring and score improvement.
Is IndiaLends a public or private company?
IndiaLends is a private company. It is classified as corporate owned and is currently acquired.
When was IndiaLends founded?
IndiaLends was founded in 2015. It employs 101 to 250 people.
Where is IndiaLends based?
IndiaLends is headquartered in New Delhi, India, in the Asia region.
How does IndiaLends make money?
Four revenue lines are on record. Marketplace commission from lending partners are the primary driver. The others are credit card distribution fees, score Plus subscription and loan Against Mutual Funds and Stocks (Abhi Loans integration).
Who are IndiaLends's main competitors?
Direct peers on record are CASHe, LazyPay, NIRA Finance, KreditBee, Paisabazaar, PaySense, CreditMantri, BankBazaar and MoneyView. Policybazaar is listed as a broad incumbent.
Does IndiaLends have an API?
No public API is recorded for IndiaLends.
What industry is IndiaLends in?
IndiaLends's product category is Digital Lending Marketplace. Its primary akta.pro industry code is FSAGAHAC, Alternative Data & Credit Scoring (Cashflow, Telco, Utility, Open Banking), with a secondary code of FSAGADAE, Credit Score Monitoring & Credit Building. Its NAICS code is 5223 and its SIC code is 6163.