Go Digit-Life Insurance

What Go Digit-Life Insurance does

Go Digit Life Insurance Limited is the life insurance subsidiary of the publicly listed Go Digit group (NSE: GODIGIT), incorporated in 2021 under IRDAI Reg. No. 165 and headquartered in Pune/Bengaluru, India. The company offers term life products (Digit Glow, Glow Plus, Glow Lite with coverage up to ₹20 crore), guaranteed-return savings and pension plans, group term life products for employers, and a combined health-life product (Digit Life Healthy Glow), serving 6.7 million policyholders as of FY 2024-25.

The company operates a 100% cloud-native, AI-first insurance stack. Its underwriting engine delivers 90% of decisions within 17 hours and completes KYC plus policy issuance within 18 hours; claims processing leverages a Document Analysis Engine for health claims and AI-enabled video assessment for motor claims. Customers transact through a website, mobile app (4.8 Google Play rating), WhatsApp self-service channel, and a partner network spanning 4,200+ agents, motor dealers, retail brokers, and institutional partners, with the broader Digit POSP network exceeding 80,000 individuals.

Go Digit Life Insurance earns revenue primarily through life insurance premiums (subscription/recurring), with FY 2024-25 gross written premium reaching ₹1,315.9 crore (up 167% year-on-year from ₹492.5 crore), supported by a 99.53% claim settlement ratio and a 3.85 solvency ratio. The parent group (Go Digit General Insurance, FY 2025-26 sales of ₹8,414.34 crore) provides cross-selling, technology shared infrastructure, and brand scale, while Fairfax Financial Holdings remains the strategic financial backer.

Name

Go Digit-Life Insurance

Legal name

Go Digit General Insurance Limited

Website

https://godigit.com

Company type

Public

Founded year

2016

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Go Digit Life Insurance is an India-based, cloud-native life insurer offering term life, savings, pension, and group life products to 6.7 million policyholders, distributed digitally and through 4,200+ agents and 80,000+ POSP partners.

Ownership category

akta.pro rank

Product category

Life Insurance

NAICS

Direct Life Insurance Carriers (524113), Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Life Insurance (6311)

akta.pro primary industry

Level Term Life Insurance (FSAIAAAA)

akta.pro secondary industries

Group Term Life Insurance (FSAIAAAJ), Non-Participating Whole Life Insurance (FSAIABAJ)

Keywords

• Term life insurance
• Life insurance products
• Savings and pension plans
• Group life insurance
• Retirement planning

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. General Insurance Premiums: Core revenue from underwriting general insurance policies including motor, health, property, travel, and business insurance. Premiums are collected upfront with claims paid out as incurred.
2. Life Insurance Premiums: Revenue from life insurance products including term life, savings plans, retirement/pension plans, and group life products. Includes premium income from 6.7 million customers.
3. Go Digit General Insurance Sales: Full year FY26 sales of Rs 8,414.34 crore with net profit of Rs 544.35 crore, representing 4.58% YoY sales growth and 28.10% net profit increase

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels6 records

Core offering

Go Digit Life Insurance sells term life, savings, retirement/pension, and group life insurance products to individual consumers and corporate groups in India through a 100% cloud-native, paperless digital platform. The company uses AI-powered underwriting, digital KYC, and a WhatsApp self-service channel to enable policy purchase, while delivering claims processing at a 99.53% settlement ratio with 76% of death claims resolved within three days.

Product overview

Go Digit operates as a dual-entity insurance group comprising Go Digit General Insurance (IRDAI Reg. No. 158) and Go Digit Life Insurance (IRDAI Reg. No. 165). The general insurance arm offers motor insurance (car, two-wheeler, commercial vehicles including Pay as You Drive and electric vehicle options), health insurance (zero GST, family floater, senior citizen, OPD, super top-up plans), property/home insurance (Bharat Griha Raksha, home, fire, burglary), travel insurance (international with Schengen coverage), and business insurance (workmen compensation, contractors all risk, plant & machinery, D&O liability, erection all risk, marine cargo). The life insurance subsidiary offers term life products (Digit Glow Term, Glow Plus, Glow Lite with coverage up to Rs 20 crore), savings and retirement plans (Digit ICON Guaranteed Returns with guaranteed pension options), group life products (group term, group long term, group micro term), and a combined health-life product (Digit Life Healthy Glow). Both entities share a unified digital-first approach with paperless processes, AI-powered underwriting and claims automation, and the same brand mission to simplify insurance through technology.

Differentiator

Problem solved

Functional benefit

Brands

• Digit Glow Term Life Insurance: Term life insurance product suitable for self-employed and young salaried professionals, offering sum assured from ₹2.25 Lakhs up to ₹1 Crore
• Digit Glow Plus Term Life Insurance
• Digit ICON Guaranteed Returns Savings Plan
• Digit Life Healthy Glow Policy
• Digit Life Group Term Life Insurance
• Digit Life Group Long Term Plan
• Digit Life Group Micro Term Life Insurance

Products and services

• Digit Glow Term Life Insurance Term life insurance for self-employed and young salaried professionals offering sum assured from ₹2.25 Lakhs up to ₹1 Crore with fully online purchase using PAN and Aadhaar.
• Digit Glow Plus Term Life Insurance Term life insurance for salaried professionals, entrepreneurs, and high-income earners with access to up to ₹20 crore sum assured, includes terminal illness benefit, and protection up to Age 85.
• Digit Glow Lite Term Life Insurance Simplified term life insurance offering affordable coverage for young professionals and self-employed individuals.
• Digit ICON Guaranteed Returns Savings Plan Savings plan with guaranteed returns immune to market fluctuations, combining life cover with savings and offering multiple payout options (lump sum, income, or both).
• Guaranteed Pension Plan Retirement and pension plan providing guaranteed income during retirement years.
• Digit Life Group Term Life Insurance Group term life insurance for employers and institutions to provide coverage to their employees or members.
• Digit Life Group Long Term Plan Long-term group life insurance product for institutional customers.
• Digit Life Group Micro Term Life Insurance Affordable micro term life insurance for group coverage with premiums as low as ₹143 for 2-year policies.
• Digit Life Healthy Glow Policy Combined health and life insurance product covering hospitalisation, critical illness, maternity, and accidental death with cashless claims and worldwide coverage.

Quantifiable outcome

• 90% of underwriting decisions made within 17 hours
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability9 records

Feature7 records

Partnerships

Four partnerships are on record, tiered minor and core.

• AnvayaaminorStrategic or Co-development Partner · 18 February 2026Go Digit partnered with Anvayaa to provide elderly care services to policyholders, expanding service offerings for senior citizens.
• Global ParametricscoreStrategic or Co-development Partner · 14 January 2026Partnership with Global Parametrics (part of CelsiusPro Group) to launch gender-smart parametric insurance products for smallholder women farmers in Rajasthan and Uttar Pradesh, covering excess moisture and drought risks during Rabi season.
• Frontier MarketsminorStrategic or Co-development Partner · 14 January 2026Partnered with Frontier Markets to deliver parametric climate protection to rural women farmers through their AI-enabled Meri Saheli App and network of local women entrepreneurs.
• Virat KohlicoreGTM or Marketing Partner · 1 January 2021Indian cricket star Virat Kohli serves as brand ambassador for Digit Insurance, helping spread awareness about insurance products. He has 'Switched to Digit' to help spread awareness about insurance.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Max Life Insurance: Max Life is a leading private Indian life insurer offering term, savings, retirement, group, and health+life products through proprietary and banca channels (Axis Bank). Directly comparable product portfolio and competitive positioning against Go Digit Life, particularly in term life and savings.
• Aditya Birla Sun Life Insurance: Aditya Birla Sun Life Insurance offers term, savings, pension, and group life products with a focus on digital distribution. Directly comparable to Go Digit Life in pursuing online-first customer acquisition and term/savings product positioning.
• HDFC Life Insurance: HDFC Life is one of India's largest private life insurers offering term, savings, pension, group, and health+life products through bancassurance and agency channels. Directly comparable to Go Digit Life in product portfolio (term life being a core offering), though at significantly larger scale and with a longer operating history.
• Reliance Nippon Life Insurance: Reliance Nippon Life offers term, savings, pension, and group life products via bancassurance and agency channels. Comparable private-sector life insurer competing for similar Indian retail customers; relevant peer for benchmarking product mix and distribution strategy against Go Digit Life.
• Tata AIA Life Insurance: Tata AIA Life is a prominent private Indian life insurer offering term, savings, retirement, and group life products through bancassurance and agency. Comparable in life product mix and in targeting digitally-savvy Indian consumers; competes for similar customer segments as Go Digit Life.
• SBI Life Insurance: SBI Life is one of India's largest private life insurers leveraging SBI's vast branch network and offering term, savings, pension, and group life products. Directly comparable in term life and savings segments; competes for similar mass-market and middle-class Indian customers as Go Digit Life.
• Bajaj Allianz Life Insurance: Bajaj Allianz Life offers term, ULIP, savings, pension, and group life products through bancassurance (Bajaj Finserv) and agency. Highly comparable in product breadth; notably Go Digit Chairman Kamesh Goyal is ex-CEO of Bajaj Allianz, making this a particularly relevant strategic and operational peer.
• ICICI Prudential Life Insurance: ICICI Prudential Life is a top-3 private Indian life insurer offering term, ULIP, savings, pension, and group life products via bancassurance (ICICI Bank) and agency. Directly comparable across life product categories and in pursuit of digital distribution advantages similar to Go Digit Life.

Emerging players

• Acko General Insurance: Acko is a digital-first Indian insurer (currently general insurance with planned life/health expansion) backed by similar VC capital and targeting overlapping digitally-native Indian consumers. Comparable as a new-age, technology-led insurance disruptor with parallel strategic ambitions to Digit in digital distribution and product simplification.

Broad incumbents

• Life Insurance Corporation of India (LIC): LIC is India's dominant life insurer with over 60% market share, offering the full suite of life, pension, and group products through an unmatched agent network. As the overwhelming incumbent, LIC sets competitive benchmarks on premium rates and trust that all private life peers including Go Digit Life must navigate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/heydigit
• YouTubeyoutube.com/c/DigitInsurance
• Facebookfacebook.com/digitgeneralinsurance
• LinkedInlinkedin.com/company/godigit
• Instagraminstagram.com/digitinsurance

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds11 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Go Digit-Life Insurance