Vault by Virat Kohli

What Vault by Virat Kohli does

Vault by Virat Kohli, operated by Truepalate Fitness Pvt. Ltd., is a franchise-based premium fitness chain in India launched in 2024. The company operates an asset-light franchise model in which individual franchisees invest ₹2.5-3 crore per gym on top of a ₹30 lakh franchise fee, operating 6,500-9,000 sq ft locations branded under Vault. The central entity provides brand licensing, equipment procurement, operational guidance, training, and marketing support. Reported economics include 40-45% ROI and 2-2.5 year payback per franchise.

The core product offering is a multi-format gym floor combining cardio (Matrix, with Vault cited as Matrix's India debut), strength (Torque USA, Precor), functional training (Concept 2), and a proprietary registered product called Training Wall that simultaneously trains upper and lower body. Adjacent offerings include a Recovery Room with Hyperice percussion/compression/mobility technology, group sessions, CrossFit zones, certified coach-led personalized training, and a Health Cafe operated in partnership with One8 (Virat Kohli-affiliated). The company emphasizes a "360-degree" physical and mental wellness positioning.

Revenue mechanics combine recurring membership subscriptions (annual/semi-annual cadence with multi-location reciprocity), personal-training fees, transactional guest fees, and centrally collected franchise fees and royalties. The customer base is primarily B2C fitness enthusiasts across India, supplemented by corporate partnership deals and a horizontal segmentation spanning all age groups. The brand is anchored by Virat Kohli's celebrity endorsement and personal fitness reputation, and the company is independently held with no disclosed institutional investment.

Name

Vault by Virat Kohli

Legal name

Truepalate Fitness Pvt. Ltd.

Website

https://vaultbyviratkohli.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Vault by Virat Kohli is an India-based, franchise-operated premium fitness chain offering premium equipment, training, and recovery services to Indian fitness consumers under the celebrity-backed Vault brand.

Ownership category

akta.pro rank

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Gym Membership Fees: Core revenue from membership subscriptions providing access to gym facilities, equipment, and group classes. Memberships are available in different tiers with varying access levels and reciprocity options across locations.
2. Personal Training Services: Additional charged services for personal training offered at selected Vault Fitness centres, provided by franchisee employees or independent contractors.
3. Franchise Fees: One-time franchise amount of 30 lakhs plus investment of 2.5-3 Crore for opening new Vault Fitness Club locations, providing recurring royalty income.
4. Guest Fees: Non-members charged guest fees for accessing Vault Fitness centres, with penalty fees for unauthorized access.
5. Health Cafe: Revenue from health cafe operations partnered with One8, offering nutritious meals and beverages to members.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Vault by Virat Kohli operates a premium gym/fitness chain that sells gym memberships granting access to cardio, strength, functional fitness, CrossFit, and group session facilities. The offering is augmented by add-on personal training services, Hyperice-equipped recovery rooms, and a co-branded One8 health cafe. Vault also licenses its brand to franchisees under a franchise model requiring 30 lakhs in franchise fees and 2.5-3 Crore total investment per club location.

Product overview

Vault by Virat Kohli is a premium fitness chain offering a unified fitness experience through its core gym facilities. The portfolio includes group fitness sessions, specialized training equipment like the Training Wall, strength and cardio training, CrossFit zones, and functional fitness programs. Supporting services include a Recovery Room with Hyperice technology, a Health Cafe partnered with One8, and certified personal coaches. The company also operates a franchise program for expanding its gym locations across India.

Differentiator

Problem solved

Functional benefit

Products and services

• Vault Gym Membership Recurring gym membership offering access to world-class cardio, strength, free-weight, and functional equipment, plus group studio classes, available at 40+ franchise-operated locations across India with reciprocal access benefits.
• Personal Training Services Additional-charge one-on-one coaching by certified trainers, available at select Vault locations to deliver personalized training programs tailored to individual fitness levels and goals.
• Health Cafe by One8 On-site health cafe partnered with One8 offering nutritious meals, wholesome food, and beverages at Vault Fitness Club locations to fuel members' workouts and recovery.
• Vault Franchise Program Licensed franchise opportunity allowing entrepreneurs to operate a Vault Fitness Club, with comprehensive support including site selection, gym setup, operational guidance, staff training, and marketing assistance.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core.

• Virat KohlicoreStrategic or Co-development PartnerVirat Kohli is the founder and brand ambassador of Vault Fitness Club. His association adds credibility and creates a strong emotional connection with fitness enthusiasts and loyal fanbase, attracting a wider customer base. He is quoted as saying Vault is designed to be a space where individuals can achieve fitness goals and cultivate a balanced, fulfilling life.
• Matrix FitnesscoreTechnology or IntegrationEquipment partner providing cutting-edge cardio machinery including treadmills, ellipticals, and bikes. Matrix technology is described as making its debut in India at Vault, setting the pace for cardiovascular excellence.
• Torque USAcoreTechnology or IntegrationWorld-class strength training equipment manufacturer partnered with Vault for premium fitness equipment.
• Concept 2coreTechnology or IntegrationWorld-class fitness equipment manufacturer partnered with Vault, providing rowing and fitness equipment.
• HypericecoreTechnology or IntegrationRecovery technology partner providing state-of-the-art recovery room amenities and therapies including percussion massage devices, compression, and mobility tools to optimize post-workout recovery and enhance performance.
• One8 (One Eight Commune)coreStrategic or Co-development PartnerHealth cafe partner providing nutritious meals and wholesome food options at Vault locations. Fuel your workouts with delicious, nourishing delights at the Health Cafe.
• PrecorcoreTechnology or IntegrationPremium fitness equipment manufacturer providing cardio and strength training equipment for Vault facilities.
• Truepalate Fitness PVT. LTD.coreOthersParent company and franchisor of Vault by Virat Kohli. According to website footer, Truepalate Fitness PVT. LTD. holds rights to the Vault brand and franchise operations.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Cult.fit (Cure.fit): India's largest tech-enabled fitness chain offering gym access, group classes, and online coaching. Most directly comparable peer given similar premium positioning, pan-India ambition, and subscription membership model competing for the same urban fitness consumer as Vault.
• Anytime Fitness India: Global 24/7 franchise gym chain operating in India through a franchise model. Directly comparable to Vault on franchise-led expansion, multi-city presence, and standardized premium gym experience.
• Gold's Gym India: International premium gym franchise operating across Indian metros with similar membership model, premium equipment, and full-service facility positioning. Directly competes for the same high-end fitness consumer as Vault.
• Fitness First India: Premium international fitness chain with Indian operations offering membership-based access to high-end gym facilities. Comparable on premium positioning, equipment quality, and target consumer segment.
• Snap Fitness India: International 24/7 franchise gym brand with India presence. Closely comparable to Vault on franchise-led expansion model, standardized facility format, and premium-but-accessible positioning.
• Power World Gyms (India): Indian premium gym chain with strength-training focus and celebrity-branded locations. Comparable on premium positioning, equipment-forward marketing, and target consumer overlap with Vault.

Broad incumbents

• Talwalkars Better Value Fitness: Long-established Indian gym chain with national footprint across value and mid-premium tiers. Comparable as a broad incumbent in the Indian gym market that competes for the same consumer wallet, though positioned at lower price points than Vault.

Emerging players

• F45 Training India: Global functional training franchise operating in India with boutique studio-format classes. Comparable as a newer-format, premium-priced fitness franchise targeting similar urban fitness-conscious consumers, though focused on group HIIT rather than full gym.
• BodyCraft Spa & Salon (BodyCraft Fitness): Indian premium fitness and wellness brand operating gyms and spas. Comparable as an emerging premium Indian fitness player targeting urban consumers with integrated wellness offerings similar to Vault's cafe-plus-gym positioning.

Others

• One8 Commune (Virat Kohli restaurant brand): Virat Kohli's hospitality/restaurant brand that also operates Vault's health cafe. Not a fitness competitor but a directly connected ecosystem partner; relevant as cross-brand leverage within the same celebrity founder portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@vaultbyviratkohli
• Facebookfacebook.com/@vaultbyviratkohli
• LinkedInlinkedin.com/company/vault-by-virat-kohli
• Instagraminstagram.com/vault.india

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vault by Virat Kohli