Lodestone Energy
Lodestone Energy is a New Zealand-owned solar developer that builds utility-scale solar farms across both islands and sells electricity directly to homes and businesses through its EASY Plan virtual rooftop solar subscription, removing the need for rooftop panels or upfront costs.
- Company typePrivate
- Founded2021
- HeadquartersTakapuna, New Zealand
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Lodestone Energy does
Lodestone Energy is a privately held New Zealand-owned solar energy company founded in 2021 and headquartered in Auckland (Takapuna). It develops, owns, and operates a portfolio of utility-scale, ground-mounted solar photovoltaic farms distributed across both the North Island and South Island — including sites near Kaitaia, Whitianga, Coromandel, Rangitaiki, Ongaonga, and Hawke's Bay, with South Island projects at Clandeboye and Haldon Station. Its flagship project is the 31.5-MWp Hawke's Bay farm (Lodestone's sixth PV farm), featuring approximately 49,000 Trina Solar panels, expected to generate ~50 GWh per year when commissioning is completed in late summer 2027. Lodestone operates as a vertically integrated generator-retailer, selling electricity through two channels: a wholesale/of-take arrangement into local distribution networks (notably the Centralines network in Hawke's Bay) and a direct-to-consumer retail product called the EASY Plan.
Lodestone Energy firmographics
Firmographics- Name
- Lodestone Energy
- Legal name
- Lodestone Energy
- Website
- https://lodestoneenergy.co.nz
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lodestone Energy is a New Zealand-owned solar developer that builds utility-scale solar farms across both islands and sells electricity directly to homes and businesses through its EASY Plan virtual rooftop solar subscription, removing the need for rooftop panels or upfront costs.
- Ownership category
- akta.pro rank
Lodestone Energy industry classification
Industry- Product category
- Solar Energy / Renewable Energy Retail
- NAICS
- Solar Electric Power Generation (221114), Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- Distributed Generation (DG) Solar & Small Wind (EUAMAJAD)
- akta.pro secondary industries
- Distributed & Commercial Renewable O&M (Rooftop Solar, C&I Wind, Small Hydro) (EUAMAGAB), Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)
Keywords
Where Lodestone Energy is headquartered
LocationHeadquarters
- HQ city
- Takapuna
- HQ country
- New Zealand
- HQ region
- Oceania
Offices9 records
Markets served
Lodestone Energy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Solar Farm Development & Operation: Lodestone Energy develops, owns, and operates large-scale solar farms across New Zealand, generating electricity sold into local distribution networks. Revenue is derived from electricity supply contracts with network operators and end customers.
- Retail Electricity Supply (EASY Plan): The company sells electricity directly to residential and business consumers under its EASY Plan — a daily power allocation model with no upfront costs, no contracts, and no rooftop panels required. Customers pay a daily rate for their energy allocation, settled annually for any over/under usage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | EASY Plan — daily power allocation for residential and business customers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Lodestone Energy product offering
Product offeringCore offering
Lodestone Energy develops, owns, and operates utility-scale solar farms across New Zealand and sells the generated electricity directly to residential and business customers under its EASY Plan — a virtual rooftop solar retail product that delivers a daily power allocation for a fixed daily price with no rooftop panels, no upfront costs, and no contracts. The portfolio includes operational, under-construction, and planned farms spanning the North Island (Kaitaia, Whitianga, Coromandel, Hawke's Bay, Ongaonga, Rangitaiki) and South Island (Clandeboye, Haldon Station), with energy primarily fed into the local distribution network serving each community.
Product overview
Lodestone Energy is a New Zealand-owned solar energy company operating a vertically integrated model combining utility-scale solar farm development with retail electricity supply to consumers. The core offering consists of the EASY Plan (a virtual rooftop solar retail product for homes and businesses) backed by a growing portfolio of utility-scale solar farms distributed across New Zealand, including operational farms in Whitianga and Coromandel, the upcoming Hawke's Bay farm (their sixth PV farm), and South Island developments at Clandeboye and Haldon Station. Customers access solar-generated electricity through the EASY Plan without needing rooftop panels, with no upfront costs, no contracts, and pricing based on daily allocations.
Differentiator
Problem solved
Functional benefit
Brands
- EASY Plan: A daily power plan offering where customers receive a daily energy allocation for a fixed daily price, with rewards for shifting usage outside peak hours, backed by locally farmed solar energy in Hawke's Bay. No rooftop panels, no upfront cost, no contracts.
Products and services
- EASY Plan A retail electricity plan (with separate For Home and For Business variants) that gives residential and business customers a daily power allocation backed by Lodestone's utility-scale solar farms. Customers pay a fixed daily price, can earn rewards by shifting usage outside evening peak hours, and have any over- or under-usage settled annually. No rooftop panels, no upfront costs, no sign-up or cancellation fees, and no lock-in contracts.
- Hawke's Bay Solar Farm A 31.5-MWp utility-scale solar PV farm in Hawke's Bay featuring approximately 49,000 Trina Solar panels, designed to generate around 50 GWh of green electricity per year (enough to power approximately 7,000 homes). The sixth solar farm in Lodestone's portfolio, with output to be fed into the Centralines local distribution network under an offtake and joint venture arrangement.
Quantifiable outcome
- 50 GWh of green electricity generated annually from Hawke's Bay farm alone, enough to power ~7,000 homes
- +2 more outcomes
Companies that use Lodestone Energy
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Lodestone Energy technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Lodestone Energy partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, minor and supporting.
- CentralinescoreCentralines selected Lodestone as Joint Venture Partner for the Ongaonga Solar Farm project in July 2025. This builds on the existing Hawke's Bay solar farm partnership and deepens the strategic relationship between the two companies in renewable energy development in the Hawke's Bay region.
- Hall's GroupminorHall's Group joined Lodestone's growing list of solar partnerships in January 2026. As a commercial partner, Hall's Group likely represents a business customer or referral partner that promotes solar energy adoption within its own network or operations.
- CentralinescoreCentralines is a regional electricity distribution network operator in Hawke's Bay, New Zealand. Lodestone is developing a 31.5-MWp solar farm (construction spring 2024, commissioning late summer 2027) that will feed electricity into the Centralines network. Centralines also selected Lodestone as joint venture partner for the Ongaonga Solar Farm in July 2025, making it a multi-project strategic partner.
- Trina SolarsupportingTrina Solar is providing approximately 49,000 solar panels for Lodestone's 31.5-MWp Hawke's Bay solar farm project. This is a supply agreement for solar PV modules — a critical equipment vendor relationship for the construction of utility-scale solar installations.
- ComfortechminorAnthony Stone, General Manager of Comfortech, was featured alongside Gary Holden (Managing Director, Lodestone Energy) on site at Lodestone's Whitianga-based solar farm in May 2026. This suggests Comfortech is a business customer or industry partner engaged with Lodestone's solar operations.
Scale indicators11 records
Recent moves8 records
Expansion highlights6 records
Lodestone Energy competitors and assessment
Company assessmentEmerging players
- SolarBay: New Zealand community-solar provider that aggregates demand across households to deliver shared solar generation. Highly comparable as a community-solar / virtual-rooftop concept competitor in the NZ market.
- Lightyears Solar: Emerging NZ solar developer building utility-scale PV projects. Directly comparable as a peer NZ utility-scale solar farm developer competing for sites, capital, and grid connections.
Broad incumbents
- Vector: NZ distribution and infrastructure company with growing investment in distributed energy resources, including solar and storage. Comparable as a regulated distribution business that may partner with or compete against Lodestone for grid access and offtake.
- Mercury NZ: One of New Zealand's largest renewable electricity generators and retailers, with significant hydro and geothermal generation and an established residential and business retail brand. Comparable as a competitor for retail customers and as a benchmark renewable generator in the NZ market.
- Genesis Energy: Major NZ generator-retailer with hydro, thermal and growing renewable capacity, including solar investments. Competes directly with Lodestone for residential and commercial electricity customers in NZ and is one of the most direct comparables on the integrated generation-plus-retail model.
- Contact Energy: NZ generator-retailer with renewable and flexible generation assets supplying residential and business customers. Comparable as a retail competitor and as a generator expanding into solar, applying pressure on Lodestone's market positioning.
- Infratil: NZ-listed infrastructure investor with major renewable generation and retail exposure (including majority ownership of Mercury NZ). Comparable as a capital and asset owner in NZ renewables, representing both a potential competitor and a possible capital partner for Lodestone.
Direct peers
- Solargain: NZ and Australia-focused solar retailer and installer offering residential solar and battery solutions. Comparable as a competitor in the NZ distributed solar and renewable retail space.
- Manawa Energy: NZ-based renewable electricity generator focused on hydro, with growing diversification into solar generation. Comparable as a NZ-anchored renewable generator pursuing diversified renewable portfolios including solar.
Regional players
- Tilt Renewables: Australia and New Zealand wind and solar developer with a portfolio of utility-scale renewable projects. Comparable as an Australasian utility-scale renewable developer with similar project-development, EPC, and grid-connection challenges to Lodestone.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Lodestone Energy social profiles
Digital presenceLodestone Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lodestone Energy leadership team
Management profileNumber of profiles
Profiles6 records
Lodestone Energy subsidiaries and ownership
Company hierarchySubsidiaries1 record
Lodestone Energy funding detail
Funding detailFunding overview
Funding rounds5 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lodestone Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lodestone Energy
What does Lodestone Energy do?
Lodestone Energy develops, owns, and operates utility-scale solar farms across New Zealand and sells the generated electricity directly to residential and business customers under its EASY Plan — a virtual rooftop solar retail product that delivers a daily power allocation for a fixed daily price with no rooftop panels, no upfront costs, and no contracts. The portfolio includes operational, under-construction, and planned farms spanning the North Island (Kaitaia, Whitianga, Coromandel, Hawke's Bay, Ongaonga, Rangitaiki) and South Island (Clandeboye, Haldon Station), with energy primarily fed into the local distribution network serving each community.
Is Lodestone Energy a public or private company?
Lodestone Energy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Lodestone Energy founded?
Lodestone Energy was founded in 2021. It employs 11 to 50 people.
Where is Lodestone Energy based?
Lodestone Energy is headquartered in Takapuna, New Zealand, in the Oceania region.
How does Lodestone Energy make money?
Two revenue lines are on record. Solar Farm Development & Operation is the primary driver. The others are retail Electricity Supply (EASY Plan).
Who are Lodestone Energy's main competitors?
Emerging players on record are SolarBay and Lightyears Solar. Broad incumbents are Vector, Mercury NZ, Genesis Energy, Contact Energy and Infratil. Direct peers are Solargain and Manawa Energy. Tilt Renewables is listed as a regional player.
Does Lodestone Energy have an API?
No public API is recorded for Lodestone Energy.
What industry is Lodestone Energy in?
Lodestone Energy's product category is Solar Energy / Renewable Energy Retail. Its primary akta.pro industry code is EUAMAJAD, Distributed Generation (DG) Solar & Small Wind, with a secondary code of EUAMAGAB, Distributed & Commercial Renewable O&M (Rooftop Solar, C&I Wind, Small Hydro). Its NAICS code is 221114 and its SIC code is 4911.