Arcube

Name

Arcube

Legal name

Arcube Limited

Website

https://arcube.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Airline Ancillary Aggregation Software

NAICS

Travel Arrangement and Reservation Services (5615)

akta.pro primary industry

Wholesale Distribution Platforms & Switches (B2B Booking Engines/Marketplaces) (THAKAJAG)

akta.pro secondary industries

Airline Direct Booking Engines (IBEs) (THALADAC), Points/Miles Sales & B2B Monetization (to Partners) (THABAKAG), Commission, Incentives & Revenue Optimization (ARC/BSP, Overrides) (THALAGAI)

Keywords

• Ancillary revenue platform
• Airline retailing software
• Passenger intelligence platform
• Travel supplier aggregation
• Airline integration API

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Revenue Share on Ancillary Sales: Arcube charges airlines no upfront fees, no licensing costs, and no minimum commitments. The company earns a percentage (revenue share) of each ancillary sold through the platform. Costs are fully variable and tied directly to performance, aligning Arcube's incentives with airline revenue growth.
2. Ancillary Aggregation for Partner Airlines: Arcube aggregates and distributes ancillary products (eSIMs, eVisas, lounges, transfers, insurance, car rentals, and more) to airline partners including SalamAir, generating revenue through revenue share on all ancillary transactions processed through their platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Arcube operates a single technology layer that connects airlines to 16+ ancillary product categories (eSIMs, lounges, transfers, eVisas, insurance, car rentals, fast-track, baggage protection, carbon offsets, meet & greet, public transport, tours & events) and thousands of global suppliers through one API, widget, or white-label integration. Airlines can launch the full ancillary catalogue in 4-6 weeks instead of 13+ months per supplier. The platform powers AI-driven personalisation and multi-touchpoint distribution across the customer journey (booking flow, manage my booking, email, SMS, WhatsApp, post-landing, pre-return) on a pure revenue-share basis.

Product overview

Arcube is a travel technology company offering an airline ancillary revenue aggregation platform that connects carriers to 1,000+ global suppliers through a single integration. The core platform comprises the Ancillary Aggregation Platform and the Passenger Intelligence Platform, which together enable airlines to launch 16+ ancillary product categories (eSIMs, lounges, eVisas, transfers, insurance, car rentals, fast-track, baggage protection, carbon offsets, meet & greet, and tours/experiences) in 4-6 weeks versus the traditional 13+ months per supplier. Three deployment options are available: API, Widget, and White-Label, all powered by AI personalisation and supported through a partner dashboard. The platform monetises the entire customer journey from booking flow through post-flight across 7+ touchpoints (booking flow, manage my booking, email, SMS, WhatsApp), serving airlines, OTAs, fintech, cruises, airports, and hotels.

Differentiator

Problem solved

Functional benefit

Products and services

• Ancillary Aggregation Platform A single technology layer that connects airlines to 16+ ancillary product categories (eSIMs, lounges, transfers, eVisas, insurance, car rentals, fast-track, baggage protection, carbon offsets, meet & greet, public transport, tours & events) and thousands of global suppliers through one API, widget, or white-label integration. Designed for airlines, OTAs, fintechs, cruise lines, airports, and hotels; enables launch of the full ancillary catalogue in 4-6 weeks instead of 13+ months per supplier.
• Passenger Intelligence Platform AI-powered post-flight ancillary solution that tracks passenger behaviour after travel to suggest personalised upsells and convert unused loyalty miles into ancillaries, boosting customer loyalty and repeat bookings. Powered by post-flight personalisation algorithms and analysed using route, trip type, passenger profile, and timing data without requiring personally identifiable information. Designed for airline loyalty and revenue teams.

Quantifiable outcome

• $1.6 million in extra revenue generated from 1,300 Etihad Airways passengers over approximately one year
• +4 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• SalamAircoreStrategic or Co-development Partner · 23 March 2026Arcube partnered with SalamAir, Oman's fastest-growing low-cost carrier, to integrate eSIM and eVisa services into SalamAir's digital booking platforms. The eSIM service provides coverage in more than 213 countries and territories, while the e-Visa platform supports applications for up to 198 nationalities using AI-enabled processing. The partnership aims to enhance ancillary revenue for SalamAir while delivering a more personalised travel experience for passengers. Multiple touchpoints are rolling out across the journey.
• Flight DirectorscoreChannel Partner/ Reseller/ Distributor · 1 January 2024Arcube signed a Letter of Intent (LOI) with Flight Directors, Europe's leading specialists in airline sales, marketing and distribution. Flight Directors brings extensive experience as a General Service Agent (GSA) for over 15 airline clients in the UK market and will collaborate with Arcube in offering the solution to prospective clients from their network.
• Etihad AirwaysflagshipStrategic or Co-development Partner · 1 April 2022The two-year partnership with Etihad Airways, launched in April 2022, was Arcube's first client and demonstrated how ancillary aggregation can power the next generation of loyalty and engagement. Arcube unified multiple ancillary categories into one platform, enabled personalised benefits for 1,300 passengers, integrated with Etihad's loyalty ecosystem, and generated $1.6 million in extra revenue with a 10.3% increase in average order value. 50% of ancillary participants were new to the Etihad Guest loyalty programme.
• Accelerate MeminorChannel Partner/ Reseller/ DistributorListed as a client and partner on Arcube's press page. Accelerate Me is likely a growth or acceleration programme partner.
• Digital Isle of ManminorGTM or Marketing PartnerListed as a partner on Arcube's press page. Digital Isle of Man is a government-backed digital economy initiative that likely supports Arcube's growth on the Isle of Man.
• Masood Enterprise CentreminorGTM or Marketing PartnerListed as a partner on Arcube's press page. Masood Enterprise Centre is an enterprise support organisation, likely providing mentorship, incubation, or growth support.
• ForeverbetaminorGTM or Marketing PartnerListed as a partner on Arcube's press page. Foreverbeta is a startup accelerator or growth programme.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Plusgrade: Plusgrade is a Montreal-based ancillary revenue optimisation platform serving airlines, hotels, cruise lines, and rail with upsell products (seat upgrades, extra baggage, lounge access). It is the most directly comparable peer to Arcube — both sell into airline commercial teams, monetise on revenue share, and focus on the full pre/during/post-trip ancillary monetisation cycle.
• CarTrawler: CarTrawler powers car rental, airport transfer, and ground transportation ancillary distribution for airlines, OTAs, and travel retailers via a single API. Its focus on multi-supplier aggregation and ancillary monetisation directly mirrors Arcube's aggregation model, with overlapping supplier categories (transfers, car rentals) and the same airline commercial buyer.
• Duffel: Duffel is a London-based travel API platform offering airlines and OTAs access to NDC content, bookings, and ancillary services through developer-first APIs. It shares Arcube's airline-API aggregation positioning, focus on modern NDC/Offer-&-Order integrations, and revenue-share commercial model with airline clients.
• Mystifly: Mystifly is a Singapore-headquartered airline content aggregator providing a single API to access NDC, EDIFACT, and LCC content from 700+ airlines, with ancillary merchandising capabilities. It competes directly with Arcube in the airline API/aggregation layer for travel retailers and corporate booking platforms.
• TPConnects: TPConnects is a UAE-based NDC aggregation platform enabling airlines, OTAs, TMCs, and aggregators to consume NDC content and ancillaries through a unified API. It is a direct competitor in the airline NDC/ancillary aggregation space and shares Arcube's focus on enabling Offer-&-Order commerce for non-GDS-connected buyers.
• JR Technologies: JR Technologies (now part of Plusgrade) is a Vancouver-based ancillary revenue and merchandising platform focused on airlines, with capabilities spanning pre-purchase ancillaries, post-purchase upsells, and personalised offers — directly overlapping with Arcube's pre/during/post-trip ancillary monetisation thesis.

Broad incumbents

• Amadeus: Amadeus is the world's largest GDS and a major airline IT vendor offering the Altéa PSS, NDC-X, and an Airline Retailing Platform that includes ancillary merchandising capabilities. As a broad incumbent, it owns the airline commercial relationships Arcube targets and could replicate Arcube's aggregation + personalisation layer as part of its wider portfolio.
• Sabre: Sabre is a leading GDS and airline IT provider offering the SabreSonic PSS, NDC APIs, and ancillary merchandising tools. It overlaps with Arcube in providing airline-facing technology for distribution and ancillaries but as a broad, full-stack incumbent rather than a specialised aggregator.
• Travelport: Travelport is a global GDS with growing NDC capabilities and travel commerce solutions for airlines and agencies. It competes with Arcube indirectly via its airline merchandising and content aggregation features, but as a broad incumbent rather than a specialist ancillary platform.

Others

• ATPCO: ATPCO is the airline industry's primary source for fare filing, fare management, and offer construction data, underpinning Offer & Order retailing. It is not a direct competitor but is an enabling infrastructure layer whose product roadmap (including the Offer Engine) intersects with Arcube's ancillary distribution model and could either partner with or constrain Arcube's aggregation scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/arcube_tech
• LinkedInlinkedin.com/company/arcube-tech

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arcube