What Mystifly does

Mystifly is a Singapore-headquartered B2B travel technology company founded in 2009 in Bangalore, India, that operates a cloud-based Platform-as-a-Service (PaaS) called the Smart Selling Platform (SSP) for multisource air content aggregation, selling, and servicing. The SSP normalizes and unifies heterogeneous air content from NDC, GDS, LCC, and consolidator sources through a single API, with AI and NLP applied to data normalization, post-booking automation (void, re-issue, refunds), channel and revenue optimization, and personalized shopping. Supporting products include SSP Agent (B2B portal for travel advisors), SSP Manager (admin interface for channel/rule optimization), Mystifly Marketplace (500+ airlines via wholesale/supplier relationships), MystiPay (payment and settlement), and legacy products Azygos, ASR Hub 2.0, and MyFareBox for NDC access.

Mystifly sells through an enterprise field-sales motion with API-first self-onboarding, targeting OTAs, TMCs, loyalty and closed-member programs, fintechs, e-commerce travel platforms, and travel tech players across 80–90+ countries. The company has 3,000+ travel seller customers including Priceline, Costco Travel, American Express Leisure Travel, JPMorgan Chase, MakeMyTrip, Agoda, Paytm, Kiwi, Travel Perk, Arrivia, and EaseMyTrip, and integrates directly with 600+ airlines (including 45+ direct/NDC connections such as Hawaiian Airlines, American Airlines, United Airlines, Emirates, Qatar, and Qantas) and all three major GDSs (Amadeus, Sabre, Travelport). Mystifly is IATA-certified as an Airline Retailing Maturity Index Aggregator and a five-time consecutive winner of the World Travel Awards' World's Leading Consolidator award.

The business model combines subscription/PaaS platform licensing (quote-based, multi-year enterprise contracts), API and integration services, marketplace commissions on consolidated air transactions, and transaction fees from MystiPay. The company has raised approximately $13M cumulatively across three funding rounds (2016, 2020, March 2023), most recently a Pre-Series B led by Cornerstone Ventures/CSVP with participation from Recruit Holdings, Jenfi, and Crusade Partners. Mystifly employs 250+ people across Singapore, India (engineering), the UK, and the US, and underwent a significant senior leadership refresh in February 2024 to scale go-to-market alongside the June 2024 SSP platform launch with Costco Travel as the launch customer.

Name

Mystifly

Legal name

Mystifly Global Consolidation & Technology Services Pte Ltd

Website

https://mystifly.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Mystifly is a Singapore-headquartered B2B travel technology company operating the Smart Selling Platform (SSP), a cloud-based PaaS that aggregates and normalizes air content from NDC, GDS, LCC, and consolidators for 3,000+ travel sellers and 600+ airlines across 80+ countries.

Ownership category

akta.pro rank

Product category

Airline Retailing Software

akta.pro primary industry

NDC Content Aggregators & API Connectivity Platforms (THABAJAB)

akta.pro secondary industry

Metasearch, Fare Aggregation & Referral Distribution (THABAJAL)

Keywords

• Airline retailing technology
• Multisource air content
• Flight booking API
• Airline distribution platform
• Travel seller platform

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. B2B SaaS Platform Licensing: Vertical SaaS platform providing airline retailing technology to travel sellers. The Smart Selling Platform (SSP) is offered as a Platform-as-a-Service enabling travel sellers to source, sell, service, and revenue-optimize multisource air content.
2. API and Integration Services: Developer-friendly API providing tools for seamless integration of SSP capabilities into seller travel platforms, with 24/7 support included.
3. Marketplace Commissions: Mystifly Marketplace offers content from 500+ airlines through competitive wholesale and supplier relationships. Revenue generated from marketplace transactions and airline aggregations.
4. Payment and Settlement Services: MystiPay payment platform for airline payment solution and settlement across air content sources.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Mystifly provides a cloud-based Platform-as-a-Service (SSP) that aggregates and normalizes air content from NDC, GDS, LCC, and consolidator sources into a single API for travel sellers. The platform supports the full OOSD (Offer-Order-Settle-Deliver) lifecycle with AI/NLP-enhanced shopping intelligence, automated post-booking servicing, and channel/revenue optimization. Supporting products include the Mystifly Marketplace (500+ airlines), MystiPay (payment/settlement), and standalone NDC platforms (Azygos, ASR Hub 2.0, MyFareBox).

Product overview

Mystifly's product portfolio centers on the Smart Selling Platform (SSP), an enterprise B2B Platform-as-a-Service that aggregates and normalizes multisource air content (NDC, GDS, LCC, and consolidators) for travel sellers and airlines worldwide. SSP consists of core platform modules including SSP Agent (B2B agent portal for shopping, selling, and servicing) and SSP Manager (admin interface for channel/rule optimization). Supporting products include Azygos, ASR Hub 2.0, and MyFareBox for NDC content access; Mystifly Marketplace for consolidator content; and MystiPay for payment/settlement. All content is unified through the SSP API for seamless integration.

Differentiator

Problem solved

Functional benefit

Brands

• Smart Selling Platform (SSP): Enterprise Platform-as-a-Service for sourcing, selling, and servicing multisource air content including NDC, GDS, LCC, and direct connect
• Mystifly Marketplace
• Azygos
• ASR Hub 2.0
• MyFareBox
• MystiPay

Products and services

• Smart Selling Platform (SSP) Enterprise B2B Platform-as-a-Service that unifies and normalizes air content from NDC, GDS, LCC, and consolidator sources in a cloud-based solution for source-agnostic air selling, post-booking servicing, and settlement. Supports the entire OOSD lifecycle with AI/NLP enhancement for improved accuracy and automation. Targets enterprise travel sellers including OTAs, TMCs, airlines, and travel tech companies.
• SSP Agent Optional B2B agent portal providing full scope of SSP shopping, selling, and servicing capabilities in one interface. Equips travel advisors to shop, sell, and service multisource air including flight booking, ancillaries, markups, fees, rebates, and integrated ticketing/fulfillment. Designed for fastest time-to-market with no integration effort.
• SSP Manager Admin interface enabling travel sellers to configure and optimize retailing and channel rules. Features hierarchical rules for channel/line of business optimization (B2B, B2C, white-label, contact center, loyalty), supplier preferences, contract automation, markups, fees, rebates, and incentive-based pricing.
• Azygos Airline Retailing Platform enabling NDC content access and retailing. Allows Mystifly's B2B customers to perform search and retailing, order management, revenue and channel management, ancillary sales, and post-booking management through a single API.
• ASR Hub 2.0 Flight API for NDC airlines enabling search and retailing capabilities. Part of Mystifly's suite enabling NDC content access, order management, and post-booking management. Recognized with the World's Leading Consolidator Award from World Travel Awards (2015-2019) for the ASRHub marketplace platform.
• MyFareBox Platform enabling NDC content access and retailing. Supports multiple functions including search and retailing, order management, ancillary sales, and post-booking management.
• MystiPay Payment platform for airline payment solution and settlement across air content sources. Winner of Best New B2B Travel Program award at the Discover & Diners Global Commercial Payments Summit in 2023.
• Mystifly Marketplace Consolidator solution providing content from 500+ airlines through competitive wholesale and supplier relationships. Enables travel sellers to quickly access air content without requiring separate supply contracts, with the option to use seller or Mystifly supply contracts.
• SSP API Developer-friendly API for seamless integration of SSP capabilities into seller travel platforms. Provides tools for flight search, booking, and post-booking requests with 24/7 developer support. Covers shop, book, and pay workflows with rules for channel, incentive, and revenue optimization, including integrated ticketing and fulfillment.

Quantifiable outcome

• Reduced agent call time, increased conversion, and lower operations cost through AI/NLP post-booking automation
• +1 more outcomes

Named customers11 records

Segments9 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Hawaiian AirlinescoreTechnology or Integration · 11 June 2024Mystifly is a HA Connect Approved Partner, enabling Costco Travel to offer Hawaiian Airlines flights and functionalities only available through NDC such as exclusive Neighbor Island point-to-point flights, frequent flyer personalization, and dynamically priced ancillaries.
• Google CloudcoreTechnology or Integration · 29 November 2023Strategic cloud partnership where Mystifly chose Google Cloud as its preferred cloud provider. The collaboration integrates Mystifly's newly re-architected SSP with Google's cutting-edge cloud services and generative AI capabilities. Areas include collaborative innovation roadmap, infrastructure and security, and intelligent travel shopping with AI/ML.
• QantascoreTechnology or Integration · 16 August 2023Approved Technology Partner of Qantas Distribution Platform. Travel businesses participating in Qantas Channel can now access Qantas Distribution Platform content and offers via Mystifly's platforms. Strengthens Mystifly's airline aggregation capabilities.
• All Major GDSscoreTechnology or IntegrationPartnerships with all major GDSs including Sabre, Amadeus, and Travelport for content aggregation and distribution capabilities.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Navitaire (an Amadeus company): Passenger Service System provider for low-cost and hybrid carriers, owned by Amadeus. Adjacent to Mystifly's LCC aggregation angle and competes in the broader airline distribution technology stack.
• Sabre Corporation: Major GDS expanding NDC and aggregation capabilities via Travelfusion acquisition and SabreMosaic platform. Overlaps with Mystifly on air content distribution but serves a broader portfolio including corporate booking, hospitality, and airline IT.
• Travelport: Global GDS offering air content distribution with NDC and modern retailing capabilities. Comparable as one of the three GDSs Mystifly integrates with, but also a potential competitor in the aggregation and NDC enablement space.
• Amadeus: Global GDS and travel technology provider offering NDC-X for NDC aggregation alongside its broader hospitality, airport, and airline IT portfolio. Competes with Mystifly on the air content aggregation layer but at significantly larger scale.
• Skyscanner: Metasearch and aggregation platform owned by Trip.com Group. Comparable as an aggregator of air content for travelers; partial overlap on the supplier-agnostic content distribution theme though business model is consumer-facing rather than B2B.

Direct peers

• Travelfusion: Low-cost carrier and NDC content aggregator originally independent, now part of Sabre. Directly comparable as a multisource air content consolidator with normalized API distribution to travel sellers.
• Verteil Technologies: NDC-first API distribution platform connecting airlines to travel sellers. Operates in the same NDC aggregation and order management category as Mystifly's Azygos and ASR Hub 2.0 products.
• Kiwi.com (Tequila): B2B flight booking API from Kiwi.com providing virtual interlining and NDC/GDS content to travel sellers. Comparable as a multisource air API competitor; Kiwi is also a Mystifly customer, making the relationship both cooperative and competitive.
• Duffel: UK-based B2B travel platform offering a flight booking API that aggregates NDC, LCC, and GDS content for OTAs, TMCs, and travel tech players. Directly comparable to Mystifly's SSP API as a developer-first air content aggregation layer.

Emerging players

• IBS Software (iFly Res): Airline IT platform provider with iFly Res for NDC-based airline distribution. Comparable as an emerging alternative for airlines and travel sellers evaluating aggregation and NDC enablement solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mystifly
• Xx.com/mystiflyworld

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mystifly