Vitala

What Vitala does

Vitala is a Sweden-founded digital health company (legal entity Aasa Health AB, founded December 2020) that sells a B2B platform enabling healthcare providers to prescribe and monitor exercise as medicine for patients with chronic conditions. The platform consists of a web-based Care Portal for clinicians and a patient-facing mobile app, combined with a Remote Therapeutic Monitoring (RTM) capability that supports CMS-compliant remote monitoring workflows. Its core technology is an automated exercise prescription engine that converts structured patient inputs (diagnosis, functional ability, pain, daily form, goals) into diagnosis-specific daily training programs, eliminating the need for clinicians to author exercise routines. The product is CE-marked as an EU MDR Class 1 medical device, FDA Registered, HIPAA, GDPR, CCPA, and SOC 2 Type 2 compliant.

Vitala monetizes through subscription-based enterprise agreements with healthcare providers (hospitals, clinics, rehabilitation centers, oncology programs, and senior living operators such as Goodwin Living), with multi-year contract structures and undisclosed pricing. The company also positions RTM as a revenue lever for providers by linking platform use to Remote Therapeutic Monitoring reimbursement under CMS codes. Go-to-market is consultative enterprise field sales, supplemented by thought-leadership content (webinars, blog, LinkedIn), and includes a 2025 managed offering, Vitala Full Service, aimed at reducing prescribing friction for clinicians. Customers include US and Swedish healthcare providers, the Karolinska Institutet Neo-ACT breast cancer study (712 patients), and Goodwin Living in senior living; the platform has supported 5,000+ cumulative patients since inception. The company is venture-backed across three rounds (Almi Invest 2021, VEQ/Partnerinvest Norr 2022, Spintop Ventures 2024) totaling approximately $3.77M, operates dual entities in Sweden and Delaware (Vitala Health Inc.), and is actively expanding into the United States via Texas Medical Center's HealthTech Innovation program and a 2026 Implementation Partnership initiative aligned with the CMS Final Rule on RTM reimbursement.

Name

Vitala

Legal name

Aasa Health AB

Website

https://vitala.health

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Vitala is a Sweden-based B2B digital health company that provides healthcare providers with a CE-marked, FDA-registered platform to prescribe, automate, and remotely monitor exercise-as-medicine programs for patients with chronic conditions, monetizing via enterprise subscriptions and enabling RTM reimbursement.

Ownership category

akta.pro rank

Product category

Digital Health / Healthcare Software

NAICS

Offices of Physicians (6211), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Surgical & Medical Instruments & Apparatus (3841), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Chronic Care & Remote Patient Monitoring (RPM) Platforms (HLALABAF)

akta.pro secondary industries

Cardiometabolic RPM & Chronic Disease Management (diabetes, hypertension, CHF, obesity) (HLALAFAA), Elderly/Frail & Assisted Living Connected Care (PERS/Fall Detection) (HLACAFAE)

Keywords

• Digital health platform
• Exercise prescription software
• Remote therapeutic monitoring
• Medical rehabilitation technology
• Chronic disease management

Headquarters

HQ city

Umeå

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Healthcare Provider Subscriptions: Vitala operates on a B2B subscription model where healthcare providers (hospitals, clinics, rehabilitation centers) pay for access to the Care Portal and patient management capabilities. Access is fee-based and depends on agreements between healthcare providers and Vitala. Patients do not directly pay membership fees.
2. Remote Therapeutic Monitoring Reimbursement: Providers qualify for RTM reimbursement by using the Vitala platform to prescribe, monitor, and manage diagnosis-specific exercise prescriptions to patients with chronic health conditions, creating new revenue streams for healthcare providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Vitala provides a CE-marked MDR Class 1 medical device digital health platform that enables healthcare providers to prescribe and monitor exercise as medicine for patients with chronic conditions. The platform automates diagnosis-specific exercise program generation based on patient medical data, tracks compliance in real time, and supports Remote Therapeutic Monitoring (RTM) workflows that enable providers to bill for remote care. It consists of a web-based Care Portal for clinicians and a mobile app for patients, distributed on a B2B subscription basis to healthcare organizations.

Product overview

Vitala is a digital health platform consisting of a web-based Care Portal for healthcare providers and a Mobile App for patients. The platform enables healthcare professionals to prescribe and monitor diagnosis-specific exercise programs as medicine, shifting care from reactive pharmaceutical treatments to proactive lifestyle management. The system features automated exercise generation based on patient medical data, real-time compliance monitoring, and measurable health outcomes tracking. Healthcare providers use the Care Portal to prescribe exercises while patients follow personalized daily workout programs through the mobile app. Remote Therapeutic Monitoring (RTM) enables continuous patient data collection and remote review by healthcare providers. Vitala is CE-marked as an MDR Class 1 medical device and operates as a B2B model where healthcare organizations pay for provider access while patients use the app at no direct cost.

Differentiator

Problem solved

Functional benefit

Products and services

• Vitala Care Portal Web-based interface for healthcare providers to prescribe diagnosis-specific exercise programs, track patient compliance, and manage patient progress remotely. Used by clinicians and care teams at hospitals, clinics, rehabilitation centers, and cancer programs.
• Vitala Mobile App Mobile application for patients to follow their prescribed exercise programs with daily personalized workouts, video instructions, and self-monitoring features. Patients are invited by their healthcare provider to use the app at no direct cost.
• Remote Therapeutic Monitoring (RTM) Remote Therapeutic Monitoring service enabling healthcare providers to track patient exercise compliance and health data, qualify for CMS RTM reimbursement, and adjust treatment plans in real time for patients with chronic conditions.
• Vitala Full Service Managed-service offering designed to remove barriers to prescribing exercise for healthcare providers, extending the Vitala platform with shared implementation and ongoing service support.

Quantifiable outcome

• 80% of chronic diseases can be prevented with lifestyle changes where physical activity is a crucial component
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered major and minor.

• Texas Medical Center (HealthTech Innovation Program)majorStrategic or Co-development Partner · 19 February 2024Vitala participated in Texas Medical Center's HealthTech Innovation program to expand into the US market. This partnership provides access to one of the world's largest medical complexes for pilot programs and market validation.
• Karolinska Institutet (Neo-ACT Study)majorStrategic or Co-development Partner · 17 February 2023Vitala participates in the Neo-ACT research study led by Karolinska Institutet, investigating the effects of exercise on breast cancer treatment. The study includes 712 patients with Vitala providing personalized exercise programs for a randomized group.
• Anders SödergårdminorOthersAnders Södergård, licensed physician, author, and certified fitness instructor, participates in Vitala Talks webinars discussing evidence-based research on exercise during cancer treatment.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Hinge Health: Hinge Health is a digital musculoskeletal (MSK) care platform that delivers exercise-based physical therapy via an app paired with wearable sensors and remote coaching, sold to employers and health plans. It is the most directly comparable competitor to Vitala's exercise-prescription platform, though operating at substantially larger scale and with deeper payer/employer integrations.
• Sword Health: Sword Health provides AI-powered digital physical therapy and MSK care with a clinical team model, serving employers and health plans. Like Vitala, it uses exercise prescription as the core intervention and pursues B2B reimbursement-linked contracts.
• Omada Health: Omada Health is a digital chronic-disease prevention and management platform covering diabetes, hypertension, and behavioral health. It overlaps with Vitala's cardiometabolic chronic-disease use cases and shares the B2B payer/employer GTM, though Omada operates across multiple condition areas rather than focusing on exercise prescription specifically.
• Kaia Health: Kaia Health offers a digital MSK and chronic-pain self-management platform with app-delivered exercise programs, sold to employers and payers in the US and Europe. It directly competes with Vitala in personalized exercise-prescription for pain and MSK conditions.
• Force Therapeutics: Force Therapeutics is a digital care platform that delivers prescribed video-based exercise programs to patients before and after surgery and integrates with orthopedic and PT workflows. It is highly comparable to Vitala's RTM-enabled exercise-prescription model for rehabilitation and orthopedic recovery.
• DarioHealth: DarioHealth provides a multi-condition digital therapeutics platform covering diabetes, hypertension, MSK, and behavioral health via connected devices and a mobile app. It is comparable to Vitala as a B2B chronic-condition management platform employing RTM/RPM-style reimbursement economics.
• Wellbe Health: Wellbe Health (formerly Wellbe) provides patient engagement and Remote Therapeutic Monitoring solutions for orthopedic and surgical episodes of care, including prescribed recovery plans. It directly overlaps with Vitala's RTM module for rehabilitation and surgical recovery use cases.
• Vivante Health: Vivante Health is a digital gut-health and chronic-condition management platform sold to employers and health plans, combining app-delivered coaching with connected devices. It is comparable to Vitala as a B2B chronic-condition platform leveraging connected health data for personalized care plans.

Emerging players

• Cionic: Cionic builds AI-enabled wearable movement-analysis technology for individuals with mobility impairments such as stroke, MS, and cerebral palsy. It overlaps with Vitala's movement-health analysis and rehabilitation positioning, but is more hardware-centric and consumer-focused rather than B2B provider-focused.
• Rehab My Patient: Rehab My Patient is an exercise-prescription software platform used by physiotherapists to build and send personalized home exercise programs to patients, similar to Vitala's automated prescription generator, but without the broader RTM and chronic-disease management focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vitala_health
• Facebookfacebook.com/vitalahealth
• LinkedInlinkedin.com/company/vitala
• Instagraminstagram.com/vitala.health

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitala