Loyal Solutions

What Loyal Solutions does

Loyal Solutions A/S is a Copenhagen-based, publicly listed (Nasdaq Stockholm First North: LOYAL) loyalty technology company that provides a white-label/OEM platform enabling enterprises to build, operate, and extend loyalty programmes. Its core offering supports loyalty points and miles management and, as a flagship capability, flexible miles-to-cashback conversion across partner brand networks, delivered inside client-branded mobile apps such as Emirates' Skywards Everyday app, which connects more than 500 partner brands and reaches over 37 million Skywards members worldwide. The platform is modularised by vertical, with dedicated solution lines for Airlines, Financial services, Hospitality, Malls, and Telecommunications, allowing each segment to deploy programme management, partner integration, and redemption features through a shared technical backbone.

The business model is enterprise B2B technology licensing: Loyal Solutions licenses its platform to large loyalty operators and earns revenue through licensing/royalty arrangements, with a budgeted ARR of TDKK 53,776 and an FY2025/26 revenue target of TDKK 55,646. Go-to-market is direct enterprise sales supported by a verticalised website and an investor-relations presence on Nasdaq Stockholm First North. In H1 FY2025/26 the company reported revenue of TDKK 28,530, up 56.5% year-on-year, while operating expenses fell 12.2% year-on-year, producing a swing to positive EBITDA of TDKK 2,375 and positive net profit of TDKK 428 versus prior-year losses. The company is led by CEO Peter Kisbye, with Frank Hansen as Chairman and Jane Bang Hansen as a Director, and is headquartered at Edvard Thomsens Vej 10, Copenhagen, with a headcount of 11-50 employees.

Name

Loyal Solutions

Legal name

Loyal Solutions A/S

Website

https://loyalsolutions.eu

Company type

Public

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Loyal Solutions is a Copenhagen-based, publicly listed (Nasdaq Stockholm First North: LOYAL) provider of white-label loyalty technology, enabling airlines, financial institutions, hospitality groups, malls, and telecom operators to run loyalty programmes with miles-to-cashback conversion across 500+ partner brands.

Ownership category

akta.pro rank

Product category

Loyalty Technology

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Loyalty Technology Platforms (LMS, Wallets, APIs) (THABAKAH)

akta.pro secondary industries

Airline Loyalty & Customer Engagement (FFP/CRM/CDP) (THALABAG), Loyalty Program Management Platforms (Earn/Burn, Rules Engine, Member Lifecycle) (THALAKAA), Loyalty, Rewards & Retention Platforms (BPAFAFAH), Loyalty Commerce & Affiliate/Offer Platforms (Shopping Portals, Cashback, Offers) (THALAKAJ)

Keywords

• Loyalty technology
• Loyalty platform
• Miles-to-cashback
• Partner rewards
• Customer retention

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Loyalty Technology Licensing: Loyal Solutions provides loyalty technology solutions to enterprise clients including airlines, financial institutions, hospitality, malls, and telecom companies. Revenue derived from licensing its technology platform, with expected full-year revenue of TDKK 55,646 and budgeted ARR of TDKK 53,776 for FY 2025/26.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Loyal Solutions provides a B2B loyalty technology platform that enables enterprises across airlines, financial services, hospitality, retail/malls, and telecommunications to build, manage, and operate customer loyalty programmes. Its core capability is converting loyalty points/miles into cashback across partner brand networks, with proven deployment at scale (37M+ members via Emirates Skywards). The company licenses its technology as a white-label/OEM solution embedded within client loyalty ecosystems.

Product overview

Loyal Solutions is a Copenhagen-based loyalty technology provider offering a unified loyalty platform with sector-specific solutions for Airlines, Financial services, Hospitality, Malls, and Telecom industries. The core platform enables loyalty programme management including points/miles-to-cashback conversions across extensive partner brand networks. The company operates as Loyal Solutions A/S, listed on Nasdaq Stockholm First North, and reported FY2025/26 revenue target of TDKK 55,646 with budgeted ARR of TDKK 53,776.

Differentiator

Problem solved

Functional benefit

Products and services

• Loyal Solutions Loyalty Platform A loyalty technology platform enabling companies across multiple sectors to build, manage, and operate loyalty programmes, including capabilities for converting loyalty points/miles into cashback across partner brand networks.
• Airline Loyalty Solutions Loyalty technology solutions tailored for airlines, enabling features such as miles-to-cashback conversions and integration with partner brand networks.
• Financial Loyalty Solutions Loyalty technology solutions for financial institutions, supporting customer loyalty programmes, points management, and financial product integration.
• Hospitality Loyalty Solutions Loyalty technology solutions for hospitality businesses, supporting guest loyalty, reward redemption, and property partnerships.
• Mall Loyalty Solutions Loyalty technology solutions for shopping malls and retail environments, supporting mall loyalty, retail rewards, and tenant partnerships.
• Telecom Loyalty Solutions Loyalty technology solutions for telecommunications companies, supporting subscriber loyalty, data-driven offers, and telecom-specific rewards.

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Emirates SkywardscoreOEM/ Whitelabel/ Licensing Partner · 11 February 2026Emirates Skywards uses Loyal Solutions' technology to power its Skywards Everyday app feature. The solution enables members in the UAE to convert Skywards Miles directly into cashback for purchases across more than 500 partner brands. Emirates Skywards serves over 37 million members worldwide, representing a flagship deployment of Loyal Solutions' loyalty technology.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• LoyaltyLion: LoyaltyLion is a loyalty and retention platform for Shopify-based e-commerce brands. It competes with Loyal Solutions on loyalty program management functionality but targets SMB merchants rather than airlines and large enterprises.
• Smile.io: Smile.io provides loyalty program software primarily to e-commerce merchants. While it overlaps with Loyal Solutions' loyalty program management capability, it is focused on smaller merchants rather than large enterprise programs like Emirates Skywards.

Broad incumbents

• Aimia: Aimia is a data-driven loyalty and analytics company that has historically owned and operated large coalition loyalty programs (e.g., Aeroplan). It is a broader incumbent in the airline/loyalty space and competes with Loyal Solutions in the airline loyalty ecosystem.
• SessionM (Mastercard): SessionM, part of Mastercard, provides a customer engagement and loyalty platform to enterprise brands across financial services and retail. As part of Mastercard, it is a much larger incumbent offering overlapping loyalty technology capabilities to the financial segment Loyal Solutions targets.
• Salesforce Loyalty Management: Salesforce Loyalty Management is a loyalty platform embedded within Salesforce's broader CRM and customer engagement cloud. It competes with Loyal Solutions for enterprise loyalty technology deals, especially among large enterprises already invested in the Salesforce ecosystem.

Direct peers

• Yotpo: Yotpo operates a customer loyalty and retention marketing platform serving e-commerce and omnichannel brands. While more retail/D2C focused, it directly competes with Loyal Solutions on loyalty program management software functionality.
• Capillary Technologies: Capillary Technologies provides end-to-end loyalty, CRM, and customer engagement platforms to retail, hospitality, and consumer-facing brands across multiple verticals. Like Loyal Solutions, it sells into multi-vertical enterprise clients and powers member engagement programs at scale.
• Annex Cloud: Annex Cloud (formerly Annexa) provides a customer loyalty and engagement platform for enterprise brands across retail, travel, and financial services. It competes with Loyal Solutions for the same multi-vertical enterprise loyalty technology RFPs.
• Comarch: Comarch is a direct competitor offering loyalty management software and CRM platforms to airlines, telecom operators, and financial institutions globally. It competes head-to-head with Loyal Solutions in the airline loyalty technology space and serves many of the same enterprise customer profiles.

Regional players

• Kobie Marketing: Kobie Marketing is a loyalty strategy and technology services provider primarily serving North American enterprises. It overlaps with Loyal Solutions' loyalty program management capabilities while operating in a different primary geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/loyal-solutions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loyal Solutions