Fitness Park
Fitness Park is a French low-cost fitness club chain operating 350+ franchised and corporate-owned clubs across France, Spain, Portugal, and Morocco. It serves individual subscribers and corporate wellness clients with subscription-based unlimited multi-club access, a mobile app, and home-training platform.
- Company typePrivate
- Founded2012
- HeadquartersParis, France
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Fitness Park does
Fitness Park is a French low-cost fitness club chain founded in 2012 and operated by Fitness Park Development (SAS), headquartered in Puteaux (La Défense). The company runs a network of 350+ clubs across France, Spain, Portugal, and Morocco, combining company-owned succursale clubs with an independent franchise/licensee model. It targets individual consumers seeking affordable, multi-location gym access as well as corporate clients purchasing employee wellness programs.
Its core offering is a subscription-based membership granting unlimited access to the full club network, supported by an integrated digital ecosystem: the Fitness Park mobile app (booking, tracking, class reservations), the Home Park home-training platform, the LEVEL UP three-tier loyalty program, and specialized sub-concepts (Burning Park for high-intensity, Fight Park for boxing, Cycle Park for cycling). Equipment is sourced from premium brands (Technogym, Hammer Strength, Eleiko, Gym80, Blk Box). The company completed the 'Smallwood' digital transformation in 2025, migrating data infrastructure to Google Cloud (BigQuery, Cloud Functions, Cloud Run) with Pyl.Tech as implementation partner, and has announced plans to deploy Vertex AI and Gemini for personalized fitness recommendations.
Revenue is generated primarily through recurring membership subscriptions, priced with a €19 promotional first four weeks followed by monthly billing (with or without commitment). The franchise model allows capital-light geographic expansion, while corporate-operated clubs and franchise royalties concentrate revenue at Fitness Park Development. The Carlyle Group led a ~$313M investment in May 2025, signaling institutional confidence and likely funding for further international expansion, digital product development, and potential M&A.
Fitness Park firmographics
Firmographics- Name
- Fitness Park
- Legal name
- Fitness Park Development
- Website
- https://fitnesspark.fr
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Fitness Park is a French low-cost fitness club chain operating 350+ franchised and corporate-owned clubs across France, Spain, Portugal, and Morocco. It serves individual subscribers and corporate wellness clients with subscription-based unlimited multi-club access, a mobile app, and home-training platform.
- Ownership category
- akta.pro rank
Fitness Park industry classification
Industry- Product category
- Fitness Club Services
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industry
- Online/Remote Personal Training & Programming (HSADAAAM)
Keywords
Where Fitness Park is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices9 records
Markets served
Fitness Park business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Membership Subscriptions: Fitness Park generates revenue primarily through recurring membership subscriptions. Members can choose between subscription plans with or without commitment periods. The first 4 weeks are offered at €19. Home training access is included with subscription or available separately at €5/4 weeks without commitment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard membership with unlimited access to 300+ clubs in France |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Fitness Park product offering
Product offeringCore offering
Fitness Park operates a network of over 300 franchised and company-owned low-cost fitness clubs across France (with international presence in Spain, Portugal, and Morocco), offering members unlimited access to strength training, cardio, cross-training, group classes, boxing, and powerlifting facilities from 6am to 11pm, 7 days a week, 365 days a year, all for a single subscription. The offering is enhanced by a companion mobile app, a HomePark home training platform, a LEVEL UP loyalty program, and premium equipment from Technogym, Hammer Strength, Eleiko, and Gym80.
Product overview
Fitness Park operates a network of over 350 fitness clubs across France, Spain, Portugal, and Morocco, offering a unified membership platform with multiple integrated products. The core offering centers on the Fitness Park App (mobile companion for workout tracking and bookings) and Home Park (home training platform), supported by the LEVEL UP loyalty program with tiered rewards. Specialized sub-concepts including Burning Park (high-intensity), Fight Park (boxing), and Cycle Park (indoor cycling) operate within select club locations. The company completed a digital transformation (Smallwood project) migrating to Google Cloud infrastructure to enable personalized fitness recommendations via AI, positioning itself as a data-driven fitness pioneer.
Differentiator
Problem solved
Functional benefit
Brands
- Home Park: Home training platform - La plateforme de home training Fitness Park. Entraîne-toi où tu veux, quand tu veux.
- Burning Park
- Fight Park
- Cycle Park
- LEVEL UP
Products and services
- Fitness Park Club Membership Recurring subscription granting unlimited access to 300+ Fitness Park clubs across France with equipment for musculation, cardio training, cross-training, powerlifting, Hyrox, boxing, group classes, and a dedicated women's space, available from 6am to 11pm, 7 days a week, 365 days a year.
- Fitness Park Mobile App Companion mobile application for iOS and Android that supports Fitness Park members before, during, and after workouts with club information, class bookings, fitness tracking, and personalized content, distributed via the Apple App Store and Google Play Store.
- HomePark Home Training Platform Online home training platform that lets members exercise anywhere at any time; included with Fitness Park subscriptions and also available as a standalone offer at €5 for 4 weeks without commitment.
- Burning Park Concept Specialized high-intensity fitness concept offered at select Fitness Park club locations, providing dedicated training areas and equipment for intense workouts.
- Fight Park Concept Boxing and combat sports fitness concept available at select Fitness Park clubs, with dedicated fight training spaces.
- Cycle Park Concept Indoor cycling concept available at select Fitness Park locations, featuring specialized spin studios and classes.
Quantifiable outcome
- Query execution times reduced from hours to seconds after Google Cloud migration
Companies that use Fitness Park
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Fitness Park technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature4 records
Fitness Park partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Google CloudcoreFitness Park completed a digital transformation project called 'Smallwood' migrating its data infrastructure to Google Cloud including BigQuery, Cloud Functions, and Cloud Run. The migration enabled automated marketing campaigns, real-time business dashboards, CRM synchronization, and plans to leverage Vertex AI and Gemini for personalized fitness recommendations through their mobile app.
- Pyl.TechcorePyl.Tech served as the implementation partner for Fitness Park's 'Smallwood' digital transformation project, supporting the migration to Google Cloud infrastructure.
- TechnogymcorePremium fitness equipment manufacturer providing cardio and training equipment to Fitness Park clubs.
- Hammer StrengthcorePremium strength training equipment brand (part of Life Fitness) supplying Fitness Park facilities.
- EleikominorPremium barbell and strength equipment brand used in Fitness Park powerlifting and strength zones.
- Gym80minorFitness equipment manufacturer supplying training equipment to Fitness Park facilities.
- Blk BoxminorUK-based strength equipment manufacturer (Belfast) supplying equipment to Fitness Park among other gym operators including PureGym.
- DeezerminorMusic streaming partnership offering Deezer access as a benefit for Fitness Park members.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Fitness Park competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Fitness Park social profiles
Digital presenceFitness Park financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fitness Park leadership team
Management profileNumber of profiles
Profiles4 records
Fitness Park funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fitness Park M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fitness Park
What does Fitness Park do?
Fitness Park operates a network of over 300 franchised and company-owned low-cost fitness clubs across France (with international presence in Spain, Portugal, and Morocco), offering members unlimited access to strength training, cardio, cross-training, group classes, boxing, and powerlifting facilities from 6am to 11pm, 7 days a week, 365 days a year, all for a single subscription. The offering is enhanced by a companion mobile app, a HomePark home training platform, a LEVEL UP loyalty program, and premium equipment from Technogym, Hammer Strength, Eleiko, and Gym80.
Is Fitness Park a public or private company?
Fitness Park is a private company. It is classified as private equity controlled and is currently operating.
When was Fitness Park founded?
Fitness Park was founded in 2012. It employs 51 to 100 people.
Where is Fitness Park based?
Fitness Park is headquartered in Paris, France, in the Europe region.
How does Fitness Park make money?
One revenue line is on record: membership Subscriptions.
Does Fitness Park have an API?
No public API is recorded for Fitness Park.
What industry is Fitness Park in?
Fitness Park's product category is Fitness Club Services. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of HSADAAAM, Online/Remote Personal Training & Programming. Its NAICS code is 71394 and its SIC code is 7997.