Kraken
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
Kraken firmographics
Firmographics- Name
- Kraken
- Legal name
- Kraken Technologies Limited
- Website
- https://kraken.tech
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Kraken industry classification
Industry- Product category
- Utility Operations Software
- NAICS
- Software Publishers (513210), Computer Systems Design and Related Services (5415)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- VPP Orchestration & Aggregator Operating Platforms (EUAFAKAC)
- akta.pro secondary industries
- Utility-Scale VPPs & Grid Services Aggregation (Capacity, Frequency, Reserves) (EUAFAHAD), Aggregator-as-a-Service & White-Label VPP Programs (Retailers, OEMs, Utilities) (EUAFAHAK), Dashboarding & KPI/Performance Management (HDAEAMAF), Hydropower Digital, Controls & SCADA/Automation (EUACAEAI)
Keywords
Where Kraken is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices7 records
Markets served
Kraken business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Licensing: Kraken licenses its AI-powered utility operating system to energy, water, and broadband utilities globally on a subscription basis. Clients include EDF, E.ON Next, National Grid, Tokyo Gas, Origin Energy, Plenitude, and others. Revenue is generated through licensing fees based on customer accounts managed or usage of platform capabilities.
- Platform Usage and Optimization Services: Additional revenue from optimization and flexibility management services where Kraken's platform coordinates distributed energy resources, manages grid assets, and enables participation in energy markets. Origin Energy data shows Kraken contributed approximately £420 million in high-margin recurring revenue.
- Marketplace Revenue Share: The Kraken Marketplace enables independent software vendors to list products that integrate with the Kraken platform, with Kraken earning a revenue share on transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS platform with custom pricing per utility client |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels4 records
Kraken product offering
Product offeringCore offering
Kraken provides an AI-powered, cloud-native operating system licensed on a SaaS basis to energy, water, and broadband utilities. The platform unifies customer management, billing, field operations, grid optimization, demand flexibility, and virtual power plant orchestration into a single system, with modular products covering customer experience, asset optimization, and AI-driven analytics.
Product overview
Kraken is an AI-powered operating system for utilities delivered as a cloud-native platform-plus-modules architecture. The core Kraken platform serves as the central operating system connecting modular products including Kraken Customer (billing and CRM), Kraken Field (field workforce management), Kraken Flex/Generation Flex (generation asset optimization), Residential Flex (demand flexibility for homes), and Magic Ink (AI analytics). The company launched Autonomous Agents in June 2026 for AI-powered customer service. Kraken operates the Kraken Marketplace for third-party integrations and follows an Open Kraken strategy enabling external AI agents and developers to build on the platform. The portfolio is delivered globally across 15+ countries managing 90 million+ customer accounts. Kraken has expanded through acquisitions including Sennen (renewable energy software), GridEye/Depsys (grid analytics), Jedlix (EV charging), and Kwest (installation operations).
Differentiator
Problem solved
Functional benefit
Products and services
- Kraken Platform AI-powered, cloud-native operating system for utilities (energy, water, broadband) providing the foundational platform that connects all Kraken products and enables digital operations for utility companies worldwide.
- Kraken Field Field management solution for utilities providing AI-powered scheduling, route optimization, skills-matching for technicians, and mobile workforce management for device installation and maintenance jobs.
- Kraken Flex Flexibility orchestration and demand response management product covering residential, commercial, and industrial load management, powering virtual power plants and grid balancing services. SOC 1 Type 2 and SOC 2 Type 2 certified.
- Magic Ink AI-powered analytics product enabling natural language querying of utility data using generative AI models from OpenAI, Anthropic, Google Gemini, and Microsoft Azure for automated insights and decision support.
- Autonomous Agents Suite of utility-specific AI agents for customer service operations, developed in partnership with Sierra, enabling AI-powered customer service automation with compliance and governance built in.
- Kraken Marketplace Marketplace platform enabling utilities to discover, evaluate, and integrate third-party software and services from independent software vendors and system integrators, with revenue share model and vendor certification.
- Sennen Software for renewable energy project management. Acquired December 2023; expanded Kraken's assets sixfold and enabled management of offshore wind farms for the first time.
- GridEye Grid monitoring and analytics platform acquired November 2022 via Depsys acquisition, enhancing network operations and reducing costs and time for grid upgrades.
- Jedlix Smart EV charging solutions acquired October 2024, strengthening Kraken's position in demand management and EV-grid integration.
- Kwest Energy installation operations technology acquired January 2024 from a Berlin-based startup, enhancing operational efficiency and accelerating deployment of renewable home energy technologies across multiple markets.
Quantifiable outcome
- Up to 40% greater efficiency and 3x higher customer satisfaction in Autonomous Agents deployment for a major energy utility covering 1.3 million accounts
- +6 more outcomes
Companies that use Kraken
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Kraken technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability11 records
Feature9 records
Kraken partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Schneider ElectriccoreStrategic partnership to tackle grid congestion using AI-driven demand flexibility, targeting faster connections for data centers and industrial users. The collaboration combines Schneider's real-time network monitoring platforms with Kraken's AI capabilities to extract more capacity from existing grids without requiring expensive infrastructure upgrades. Analysts estimate the global value of demand-side flexibility could reach up to US$1 trillion per year. Electricity demand from data centers alone reached approximately 415 TWh in 2024 and is projected to double by 2030.
- SierracorePartnership with Sierra, an AI customer experience platform, to launch Autonomous Agents — a suite of utility-specific AI agents for customer service. The agents went live within four weeks with a major energy utility covering 1.3 million customer accounts, demonstrating enterprise-scale deployment. The launch represents a major step in Kraken's Open Kraken strategy, enabling AI agents to access Kraken's core business engines, unified utility data model, and approved capabilities to handle complex customer workflows in a governed, compliant manner. Reported outcomes include up to 40% greater efficiency and 3x higher customer satisfaction.
- EnercitycoreCollaboration to develop a virtual power plant (VPP) in Germany that will coordinate decentralized renewable energy assets into a single system capable of participating in electricity markets. Enercity contributes its portfolio of electricity and heat generation assets while Kraken provides the technological infrastructure. The VPP covers the entire value chain from automated asset onboarding to real-time optimization and continuous monitoring, enabling business models including wholesale market access, battery storage flexibility trading, and balancing mechanism participation.
- Saudi EnergycoreSaudi Energy (SE) and Kraken formed a joint venture headquartered in Riyadh to deploy Kraken's AI-enabled utility operating system exclusively across the MENA region. SE also acquired a minority equity stake in Kraken. The partnership enables SE to modernize electricity generation, transmission, and distribution operations serving over 11.5 million customers in Saudi Arabia, while Kraken gains a regional delivery and go-to-market presence. The deal validated Kraken's global expansion strategy in the energy transition sector.
- VistracoreVistra expanded its Battery Rewards virtual power plant program to include Enphase Energy IQ Batteries, scaling its residential battery aggregation across Texas. Kraken's AI-powered platform coordinates participating residential batteries in real time, automatically shifting homes to draw from stored energy during critical demand windows. This aggregation supports grid reliability as Texas faces rapid load growth from population influx and industrial expansion.
- VoltusminorPartnership between Octopus Energy and Voltus to aggregate residential flexibility across four major US power markets — PJM, MISO, New York, and California — offering Flexibility-as-a-Service (FaaS) and Bring Your Own Capacity (BYOC) solutions. Octopus supplies aggregations of smart thermostats, EVs, and home batteries to Voltus while Voltus enables its commercial and industrial customers to participate in Octopus's virtual power plants.
- KonectaminorKonecta joined Kraken's newly launched BPO Partner Program as an initial partner to deliver customer experience at scale. Konecta has successfully integrated Kraken's Universal Agent model over two years and operates delivery centers in Casablanca and Durban, bringing deep utilities expertise representing 12% of its €2 billion global revenue. The partnership helps Kraken expand its reach beyond its current 70+ million customer accounts worldwide.
- SennencoreAcquisition of Sennen, a provider of software for renewable energy projects, which expanded Kraken's assets sixfold and enabled it to manage offshore wind farms for the first time. This acquisition significantly enhanced Kraken's generation asset optimization capabilities.
Scale indicators10 records
Recent moves8 records
Expansion highlights7 records
Kraken competitors and assessment
Company assessmentDirect peers
- Uplight: Uplight provides a customer engagement and energy management SaaS platform for utilities, including bill presentment, personalized recommendations, and DER orchestration. It directly competes with Kraken Customer, Kraken Flex, and Magic Ink for utility IT budgets in North America and Europe.
- AutoGrid Systems: AutoGrid (now part of Schneider Electric) provides AI-based flexibility, DER optimization, and VPP software for utilities and energy retailers. Its economics- and physics-based optimization stack directly overlaps with Kraken's Generation Flex and Residential Flex VPP capabilities, particularly for utility-scale aggregation.
- EnergyHub: EnergyHub (owned by Alarm.com) is a DER management platform that aggregates thermostats, water heaters, EVs, batteries, and solar into virtual power plants for utilities. It competes head-to-head with Kraken Flex / Residential Flex on VPP and demand-response programs in the US and increasingly Europe.
Emerging players
- Bidgely: Bidgely applies AI to appliance-level energy disaggregation and personalized customer insights for utilities. Its analytics and customer-engagement features overlap with Kraken's Magic Ink AI product and the customer-engagement modules of Kraken Customer.
- Clean Power Research: Clean Power Research provides solar and distributed-energy analytics (PowerClerk, WattPlan) to utilities and program administrators. Its generation-forecasting and interconnection workflow capabilities overlap with Kraken's Generation Flex and Open Kraken Marketplace ecosystem.
- Enode: Enode provides a unified API platform connecting EVs, batteries, heat pumps, and solar inverters for energy companies. It overlaps with Kraken's Tesla/BMW/Volkswagen integrations and Open Kraken strategy as an emerging player in the connected-device layer of the energy stack.
Broad incumbents
- Itron: Itron provides metering, network, and meter-data management (MDM) infrastructure to utilities worldwide. Its Mobile Field and analytics offerings overlap with KrakenField, KrakenFlow (network/distribution management), and GridEye capabilities.
- SAP for Utilities (IS-U / S/4HANA Utilities): SAP's IS-U / S/4HANA Utilities suite covers billing, customer management, asset management, and grid operations for large utilities globally. It is the legacy operating-system incumbent Kraken is most directly displacing on multi-year transformation deals.
- Oracle Utilities (Customer Care and Billing): Oracle Utilities is a longstanding incumbent CIS/billing and meter-data platform used by many of the same large utilities Kraken targets. It competes on the billing, CRM, and customer-management layer of the stack that Kraken Customer is replacing.
- Salesforce Industries (Energy & Utilities Cloud): Salesforce's Energy & Utilities Cloud combines CRM, field service, and Einstein AI for utilities. It competes with Kraken's customer-management, AI, and field-operations modules as a broader CRM platform with established utility relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Kraken social profiles
Digital presenceKraken compliance and trust
Trust signalCompliance3 records
Kraken financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kraken leadership team
Management profileNumber of profiles
Profiles4 records
Kraken subsidiaries and ownership
Company hierarchySubsidiaries16 records
Kraken funding detail
Funding detailFunding overview
Funding rounds2 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kraken M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kraken
What does Kraken do?
Kraken provides an AI-powered, cloud-native operating system licensed on a SaaS basis to energy, water, and broadband utilities. The platform unifies customer management, billing, field operations, grid optimization, demand flexibility, and virtual power plant orchestration into a single system, with modular products covering customer experience, asset optimization, and AI-driven analytics.
Is Kraken a public or private company?
Kraken is a private company. It is classified as venture growth investor backed and is currently operating.
When was Kraken founded?
Kraken was founded in 2015. It employs 1,001 to 5,000 people.
Where is Kraken based?
Kraken is headquartered in London, United Kingdom, in the Europe region.
How does Kraken make money?
Three revenue lines are on record. SaaS Platform Licensing is the primary driver. The others are platform Usage and Optimization Services and marketplace Revenue Share.
Who are Kraken's main competitors?
Direct peers on record are Uplight, AutoGrid Systems and EnergyHub. Emerging players are Bidgely, Clean Power Research and Enode. Broad incumbents are Itron, SAP for Utilities (IS-U / S/4HANA Utilities), Oracle Utilities (Customer Care and Billing) and Salesforce Industries (Energy & Utilities Cloud).
Does Kraken have an API?
Yes. Kraken offers third-party API access through its Residential Flex/SmartFlex services, enabling integration with connected consumer devices including Tesla vehicles (Fleet-API), BMW vehicles (BMW Charging API), and Volkswagen Group vehicles (VW Charging API). The platform provides Open Kraken strategy enabling AI agents to access core business engines, unified utility data model, and approved capabilities through a no-code environment. Developers can access Kraken's API for creating and deploying AI agents grounded in utility-specific data architecture.
What industry is Kraken in?
Kraken's product category is Utility Operations Software. Its primary akta.pro industry code is EUAFAKAC, VPP Orchestration & Aggregator Operating Platforms, with a secondary code of EUAFAHAD, Utility-Scale VPPs & Grid Services Aggregation (Capacity, Frequency, Reserves). Its NAICS code is 513210 and its SIC code is 7372.