VICIO

What VICIO does

VICIO is a Barcelona-based, delivery-only premium burger brand founded in 2020 that operates a network of dark kitchens producing gourmet burgers for direct home delivery. The company runs 15 locations across Spain — anchored in Barcelona and Madrid and extended to Zaragoza and Andalusian localities — and as of 2023 employed 430+ staff having sold over 2 million burgers. Its menu spans 13 SKUs across classic, spicy, BBQ, truffle-premium, chicken, and plant-based segments (e.g., Cheeseburger Trufada, BBQ Bacon Cheeseburger, Vegan Truffle Burger), positioned above mass-market burger competitors on quality and ingredient story. VICIO monetizes via direct-to-consumer transactional sales on its own ordering platform (vicio.com) and through third-party aggregators, notably Glovo, which provides access to 23 markets and 1,800 cities.

The company has built a community- and brand-led go-to-market rather than a purely utilitarian delivery play. Its €17 million Series A in April 2023 was led by IRIS Ventures with celebrity backing from Lionel Messi and Antoine Griezmann and Javier Rubió's Barlon Capital, followed by a €1.66 million equity crowdfunding round on Crowdcube from 1,460 retail investors the next month — an unusual dual-track capital structure that doubles as a marketing and brand-advocacy channel. Co-branded campaigns (e.g., Nike's 'Y NIKE NOS DIÓ LO NUESTRO') and a strong Instagram presence (@ganasdevicio) reinforce a lifestyle-oriented positioning targeting premium burger consumers willing to pay for restaurant-quality delivery.

In February 2026, VICIO executed its first cross-border expansion, partnering with Portuguese restaurant group Plateform to open a nightlife-format burger concept in Lisbon's Príncipe Real district. The company has publicly stated ambitions to expand to major capitals worldwide, indicating Portugal is a beachhead rather than an endpoint. Underlying the delivery operation is a straightforward online ordering and food-delivery technology stack; the company has not disclosed proprietary AI/ML, recommendation, or demand-forecasting capabilities in available sources.

Name

VICIO

Legal name

VICIO

Website

https://ganasdevicio.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

501–1,000 employees

Short description

VICIO is a Barcelona-founded, delivery-only premium burger brand operating 15 dark kitchens across Spain and expanding into Portugal, serving consumers willing to pay gourmet-burger prices for home delivery via its own platform and aggregators like Glovo.

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Burger Sales: Revenue generated from direct sales of premium burgers to consumers through own delivery platform and third-party aggregators

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

VICIO is a premium burger delivery brand operating a chain of delivery-only restaurant locations across Spain. It sells a portfolio of 13 gourmet burger SKUs—classic, spicy, BBQ, truffle, Iberian, chicken, and plant-based variants—exclusively through home delivery. Orders are fulfilled via its own online ordering platform (vicio.menu) and through third-party quick-commerce aggregators such as Glovo.

Product overview

VICIO is a Barcelona-based premium burger delivery brand operating a single unified product offering focused on gourmet burgers available for home delivery. The portfolio spans 13 distinct burger products organized across multiple categories: classic cheeseburger variants (Cheeseburger, Bacon Cheeseburger, Avocado Cheeseburger, Single Burger), spicy iterations (Spicy Bacon Cheeseburger, Spicy Bacon Chicken), BBQ offerings (BBQ Bacon Cheeseburger), premium truffle selections (Cheeseburger Trufada, Vegan Truffle Burger), regional specialties (Cheeseburger Iberica), chicken-based options (Pollos Hermanos), and plant-based alternatives (Vegan Avocado). All products are available exclusively for delivery service in Barcelona and Madrid, with expansion plans to additional Spanish cities.

Differentiator

Problem solved

Functional benefit

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• PlateformcoreStrategic or Co-development Partner · 1 February 2026Portuguese restaurant company that partnered with VICIO to open a new nightlife-style burger concept in Lisbon's Príncipe Real district, representing cross-border market expansion
• GlovocoreChannel Partner/ Reseller/ DistributorBarcelona-founded tech platform operating as a quick-commerce delivery partner. VICIO is available on the Glovo marketplace across their 23 markets and 1,800 cities
• NikeminorGTM or Marketing PartnerBrand collaboration referenced as 'Y NIKE NOS DIÓ LO NUESTRO' (And Nike gave us ours), indicating a marketing or brand partnership
• PayhawkminorOthersSpend management platform provider featured in a case study showing how VICIO uses automated expense management to streamline operations and improve spend visibility

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Goiko: Spanish premium gourmet burger chain with dine-in and delivery operations across Spain. Direct competitor in the same category, geography, and price tier as VICIO, often cited as the home-market benchmark.
• Kuma Burgers: Spanish gourmet burger chain focused on craft burgers and delivery. Direct competitor in the same geography and premium-burger niche as VICIO.
• Black & Burger: Spanish premium burger restaurant brand. Direct competitor in the gourmet burger category within Spain, with overlapping target customer base.

Broad incumbents

• Shake Shack: Premium burger chain with global footprint and strong delivery presence. Comparable in product positioning (gourmet burgers, premium pricing) but operates at much larger scale and broader geographic reach.
• Five Guys: International premium burger chain with established European operations. Competes directly on gourmet-burger positioning and delivery; much larger scale and brand recognition than VICIO.
• Burger King: Global QSR chain operating across Spain with delivery partnerships. While positioned at a lower price tier, it competes for the same consumer occasions and delivery marketplace slots.
• McDonald's: Global QSR leader with extensive delivery operations across Spain. Defines the value-tier benchmark VICIO's premium pricing must justify, and competes for the same delivery aggregator real estate.

Regional players

• Honest Greens: Spanish-founded healthy food/restaurant chain expanding across Southern Europe. Comparable as a Spanish-origin premium food brand with delivery focus, though positioned in healthy/plant-based rather than burgers specifically.

Others

• Glovo: Barcelona-founded quick-commerce and food delivery platform. Distribution partner to VICIO and infrastructure provider for premium delivery concepts across European markets.
• Plateform: Portuguese restaurant group partnering with VICIO for the Lisbon expansion. Comparable as a premium foodservice operator and the test partner for VICIO's cross-border model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ganasdevicio
• Xx.com/ganasdevicio
• Facebookfacebook.com/ganasdevicio
• LinkedInlinkedin.com/company/ganas-de-vicio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VICIO