Goiko

What Goiko does

Goiko is a Spanish gourmet burger restaurant chain founded in 2013 and headquartered in Madrid. It operates a network of more than 100 company-owned restaurants across Spain — concentrated in Madrid, Barcelona, Valencia, Bilbao, and Sevilla with additional locations in cities such as Málaga, Murcia, Pamplona, San Sebastián, Santander, Santiago de Compostela, Vigo, Vitoria, and Zaragoza — plus a presence in Andorra. The chain is built around a 'Chorreo' dining concept (premium burgers designed to be eaten messily), proprietary burger buns and sauces made from exclusive Goiko recipes, and 100% natural beef seasoned with a proprietary blend. The menu also includes smash burgers, chicken dishes, salads, kids' meals, and desserts, with limited-time co-branded items developed with partners such as DONUTS and El Almendro.

The core technology is culinary rather than digital: proprietary recipes, proprietary seasoning blends, and standardized operating procedures deployed across the network. Digital infrastructure includes a proprietary online ordering and reservation system, payment processing via Paycomet, WhatsApp-based customer support, and delivery integrations with Uber Eats, Glovo, and Just Eat. Beyond restaurants, Goiko extends the brand through Goikocina (a consumer packaged goods line selling burger patties, buns, and sauces through a dedicated e-commerce platform), La Bestia / La Mini Bestia foodtruck rentals for private events, the Friends with Benefits loyalty program, two dedicated gluten-free restaurant locations (Madrid and Barcelona), and the Tardeo GOIKO Babies afternoon promotion (€2.90 burgers, 16h–20h daily).

Goiko's business model is multi-stream transaction-based revenue: dine-in restaurant sales across the company-owned network, online ordering (proprietary and aggregator channels), takeaway, foodtruck event rentals, and direct-to-consumer sales of Goikocina products. The chain operates under two Madrid-incorporated private limited entities (GOIKO GRILL GROUP, S.L. as primary brand and IP holder; GOIKO GOURMET, S.L. as operational entity) and has not disclosed external institutional investors or parent company ownership.

Name

Goiko

Legal name

GOIKO GRILL GROUP, S.L.

Website

https://goiko.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Goiko is a Madrid-headquartered gourmet burger restaurant chain founded in 2013, operating 100+ company-owned restaurants across Spain and Andorra under a proprietary 'Chorreo' concept, with complementary delivery, foodtruck, loyalty, and consumer packaged goods lines.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurant Chain

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Burger Fast Casual (THAFABAA)

akta.pro secondary industry

Online Meal Kits & Cook-at-Home Boxes (CRAHAIAI)

Keywords

• Gourmet burgers
• Restaurant chain
• Casual dining
• Food delivery
• Consumer packaged goods

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant Dining: Revenue from dine-in customers at Goiko restaurant locations across Spain and Andorra
2. Delivery and Takeaway: Online ordering for home delivery and takeaway, both via proprietary delivery service and third-party platforms (Uber Eats, Glovo, Just Eat)
3. Foodtruck Rental: Foodtruck 'La Bestia' rental for private events and festivals, requiring advance payment with minimum 150 burgers per event
4. Goikocina Consumer Products: Sale of branded products for home cooking including Burger Goiko, Pan Goiko, and Salsas Goiko

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Goiko operates a gourmet burger restaurant chain with 100+ company-owned locations across Spain and Andorra, serving premium 100% beef burgers, smash burgers, chicken dishes, salads, and desserts. Beyond dine-in service, Goiko extends its brand through online ordering for delivery and takeaway (via proprietary and third-party platforms like Uber Eats, Glovo, and Just Eat), a foodtruck rental service for private events, and a Goikocina consumer packaged goods line selling burger patties, buns, and sauces for at-home cooking.

Product overview

Goiko is a Spanish gourmet burger restaurant chain operating across multiple territories in Spain and Andorra. The core offering is a full-service restaurant concept featuring signature "chorreo" (juicy, messy) burgers, smash burgers, chicken lovers items, starters, salads, desserts, and drinks. The portfolio includes dine-in service at standard and gluten-free (Goiko Gluten Free) restaurant locations, a mobile foodtruck service (La Bestia), and online ordering via delivery aggregators (Uber Eats, Glovo, Just Eat) and the goiko.com platform. Goikocina extends the brand into consumer packaged goods (burger patties, buns, sauces) for at-home cooking. Additional offerings include the Friends with Benefits loyalty program, Group Menu packages, and the Tardeo afternoon special. The company positions itself around premium beef, proprietary sauces, and a distinctive "hands get messy" dining experience.

Differentiator

Problem solved

Functional benefit

Brands

• Goikocina: Product line featuring Goiko's burger ingredients (patties, buns, sauces) sold for home preparation
• La Bestia
• Friends with Benefits

Products and services

• Goiko Restaurants

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Uber EatscoreChannel Partner/ Reseller/ DistributorThird-party food delivery platform used by Goiko for order fulfillment. Customers can choose Uber Eats as their delivery partner when ordering through the Goiko website, with delivery governed by Uber Eats' terms and conditions.
• GlovocoreChannel Partner/ Reseller/ DistributorThird-party food delivery platform used by Goiko for order fulfillment. Available as a delivery option when ordering through the Goiko website.
• Just EatcoreChannel Partner/ Reseller/ DistributorThird-party food delivery platform used by Goiko for order fulfillment. Available as a delivery option when ordering through the Goiko website.
• DONUTS®minorStrategic or Co-development PartnerCollaborative product partnership for the 'Golden Glaze x DONUTS®' limited-time burger featuring double smash patty with bacon, cheddar, and fried egg sandwiched between DONUTS® buns.
• El AlmendrominorStrategic or Co-development PartnerCollaborative product partnership for the 'FROZEN nougat x El Almendro' limited-time frozen dessert featuring nougat from El Almendro.
• PaycometcoreTechnology or IntegrationPayment processing platform (TPV virtual) used for secure credit/debit card transactions on the Goiko website during online ordering.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Burger King: Global burger QSR with extensive Spanish presence. Sets competitive benchmarks on price, speed and brand reach that affect Goiko's traffic and value perception.
• VIPS: Spanish family-oriented casual restaurant chain competing for similar dine-in occasions, group dining and family outings that Goiko targets with its group and kids menus.
• McDonald's: Global QSR incumbent with a major Spanish footprint. Competes for burger occasions broadly; not a direct taste peer but defines the price and convenience baseline Goiko must outperform.
• Foster's Hollywood: Spanish casual-dining chain with broad menu including burgers, ribs and American fare. Competes for similar dine-out occasions within Spain while offering a wider menu than Goiko.
• Carl's Jr. Premium-positioned burger QSR with operations in Spain. Overlaps with Goiko on the premium burger positioning within a broader fast-food portfolio.

Emerging players

• Honest Burgers: UK-based premium burger chain emphasizing quality ingredients and proprietary branding. Comparable to Goiko on product and brand-led approach, but smaller scale and primarily UK-focused.

Direct peers

• Shake Shack: Premium fast casual burger chain using proprietary recipes and a strong brand-led marketing approach. Highly comparable to Goiko in positioning, menu philosophy and aspirational urban dining occasion.
• Five Guys: US-founded gourmet burger chain expanding across Europe with a focus on customizable, premium beef burgers. Closely comparable to Goiko on product (premium burger), experience (fast casual counter service) and target customer (urban mainstream consumers).
• Hamburguesa Nostra: Spanish gourmet burger chain operating restaurants in Spain with a similar premium beef burger proposition. Most direct domestic competitor to Goiko within Spain.

Regional players

• BrasayLeña: Brazilian-themed casual dining chain in Spain with grill-focused menu including burgers. Competes with Goiko for casual dine-out occasions in Spanish metropolitan areas.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/goiko
• LinkedInlinkedin.com/company/goiko-burgers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goiko