What Fusebox Games does

Fusebox Games is a London-based mobile game studio founded in May 2016 that develops interactive, choice-based narrative games for iOS and Android. Its core technology is a proprietary interactive storytelling engine that delivers branching storylines, character customization, and multi-season content architecture. The studio's product portfolio is anchored by Love Island: The Game (multiple seasons since 2018), supported by Love Villa and Matchmaker: Puzzles & Stories; in November 2025 it extended the model into India with Bigg Boss: The Game, developed with Banijay Rights and parent Nazara Technologies. Earlier titles include The X Factor Life (2017) and Big Brother: The Game.

Fusebox operates a freemium business model monetized through virtual item purchases (outfits, accessories, gameplay enhancements) transacted via Apple App Store and Google Play, supplemented by in-game advertising (where players can earn items by watching ads) and IP licensing revenue from branded collaborations. Distribution is exclusively through the two major app stores on a global basis. Go-to-market is product-led and event-driven: game launches and seasonal content drops are timed to coincide with broadcasts of underlying reality-TV IPs to maximize organic discovery. Marketing relies on app store optimization, social media (100k+ Instagram/social followers by Dec 2022, 125k+ by July 2023), and influencer partnerships (notably YouTubers Noel and Cody).

The studio serves two distinct customer bases: (1) individual mobile gamers — primarily young-adult females aged 17-35 — seeking interactive romance/drama experiences; and (2) entertainment IP owners (e.g., ITV/Love Island, Endemol/Banijay for Big Brother and Bigg Boss) seeking to extend their brands onto mobile. In August 2024, Fusebox was acquired by Nazara Technologies (publicly listed Indian gaming company) for $27.2 million and now operates as a wholly-owned subsidiary.

Name

Fusebox Games

Legal name

Fusebox Games Ltd

Website

https://fuseboxgames.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Fusebox Games is a London-based mobile studio developing interactive, choice-based narrative games for iOS and Android, anchored by the Love Island franchise and serving millions of romance/drama game players globally. Acquired by Nazara Technologies in 2024, it now extends into Indian IP via Bigg Boss: The Game.

Ownership category

akta.pro rank

Product category

Mobile Interactive Story Games

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Mobile & F2P Game Studios (MPAFAAAB)

Keywords

• Interactive story games
• Mobile narrative games
• Choice-based gameplay
• Freemium mobile games
• TV IP gaming adaptations

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Virtual Items Purchases: Players can purchase Virtual Items (outfits, accessories, gameplay enhancements) through Apple App Store and Google Play. Virtual Items have no real-world cash value and are used within the games only. Purchases are processed through third-party platforms.
2. In-Game Advertising: Free-to-play model supported by advertising revenue. Players can earn certain Virtual Items by watching advertisements.
3. IP Licensing: Revenue generated through licensing deals for branded content such as Bigg Boss: The Game developed in collaboration with Banijay Rights and Nazara Technologies.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Fusebox Games is a mobile game studio that develops and publishes free-to-play interactive narrative story games, primarily built around popular television IP such as Love Island and Bigg Boss. The company offers choice-driven gameplay with character customization, branching storylines, and seasonal content updates, monetizing through in-game virtual items and advertising.

Product overview

Fusebox Games is a mobile game studio specializing in interactive narrative story games. The company's product portfolio centers on choice-based narrative games, primarily the Love Island franchise (including Love Island The Game and Love Villa), which are available on iOS App Store and Google Play Store. The company also developed Matchmaker: Puzzles & Stories and has collaborated on branded titles like Bigg Boss: The Game (with Nazara Technologies and Banijay Rights) and Big Brother: The Game. Fusebox Games operates as a remote-first company with a London office and was acquired by Nazara Technologies in August 2024 for $27.2 million.

Differentiator

Problem solved

Functional benefit

Products and services

• Love Island: The Game The flagship interactive story game where players create characters, make choices, couple up with Islanders, and experience romantic narratives similar to the TV show. Features character customization, multiple story branches, and seasonal content updates. Distributed on iOS App Store and Google Play.
• Love Villa The original Love Island game featuring over 150 adventures across three seasons, allowing players to dress characters in outfits and experience the Love Island villa storyline.
• Matchmaker: Puzzles & Stories A puzzle and story game combining match-3 puzzle gameplay with narrative storytelling elements.
• Bigg Boss: The Game A mobile game based on the popular Indian reality TV show Bigg Boss, developed in collaboration with Banijay Rights and Nazara Technologies.
• Big Brother: The Game Mobile game based on the Big Brother reality TV format, mentioned in the Terms of Service as one of the company's products.

Quantifiable outcome

• 25 million+ cumulative installs across all games as of October 2023
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Banijay RightscoreStrategic or Co-development Partner · 6 November 2025Fusebox Games collaborated with Banijay Rights to develop 'Bigg Boss: The Game' - a mobile game based on the popular Indian reality TV show. Banijay Rights holds the licensing rights for the Bigg Boss IP.
• Nazara TechnologiescoreStrategic or Co-development Partner · 6 November 2025Nazara Technologies partnered with Fusebox Games to bring Bigg Boss to mobile gaming, announced alongside Banijay Rights. Nazara provided publishing and distribution support for the game launch in India.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Scopely: Large mobile gaming publisher (owned by Savvy Games) producing free-to-play titles including Stumble Guys and Monopoly GO with major entertainment IP tie-ins. Broader incumbent in mobile F2P with deeper marketing and IP-licensing capabilities than Fusebox.
• Jam City: Mobile game studio and publisher producing narrative-driven games including Disney Mirrorverse and Harry Potter: Hogwarts Mystery. Comparable in narrative mobile gaming and IP licensing, though at significantly larger scale.

Emerging players

• Ludia: Mobile game studio known for licensed IP adaptations (Jurassic World, Batman). Comparable in its strategy of building mobile games around premium entertainment IP, though operating in different content verticals than Fusebox's interactive fiction focus.
• East Side Games: Mobile F2P studio focused on story-driven idle and narrative games with TV IP adaptations (Travis Pastrana, RuPaul's Drag Race). Similar in using licensed reality/entertainment IP as the basis for narrative mobile games.
• Next Games: Mobile game studio specializing in licensed entertainment IP games (The Walking Dead, Stranger Things), acquired by Netflix in 2022. Comparable strategy of building mobile games around premium TV franchises, similar in model to Fusebox's Love Island and Bigg Boss adaptations.

Direct peers

• Crazy Maple Studio (Chapters: Interactive Stories): Developer of Chapters, another leading interactive story mobile game with choice-driven narratives and licensed IP tie-ins (including TV adaptations). Competes directly with Fusebox for the same young adult female romance-game demographic.
• Pocket Gems (Episode): Developer of Episode, one of the largest interactive story mobile games with choice-based narratives and character customization. Most direct competitor to Fusebox's Love Island: The Game, targeting the same romance/drama interactive fiction audience on iOS and Android.
• Pixelberry Studios (Choices: Stories You Play): Subsidiary of Nexon producing Choices, a top-grossing choice-based interactive story mobile game. Direct competitor in the romance/drama interactive fiction genre with similar virtual item monetization and seasonal content drops.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fusebox-games
• Xx.com/fuseboxgames
• Facebookfacebook.com/fuseboxgames

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fusebox Games