Folio
- Company typePrivate
- Founded2015
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
Folio firmographics
Firmographics- Name
- Folio
- Legal name
- 株式会社FOLIO
- Website
- https://corp.folio-sec.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Folio industry classification
Industry- Product category
- Investment Management Platform
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs) (FSAAABAM)
- akta.pro secondary industry
- Sub-Accounting & Platform Servicing (Omnibus, Intermediary/NSCC, Retirement Platforms) (FSAAAMAI)
Keywords
Where Folio is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Folio business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Asset Management Services: FOLIO Holdings (Japan) provides asset management services to clients. Revenue is generated through asset management fees from managing client portfolios within the SBI Group ecosystem.
- Financial Operations Platform: Folio (US) provides a financial operations platform for hospitality businesses. The company generates revenue through platform licensing/subscription fees from hotels seeking improved profitability and financial management capabilities.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Folio product offering
Product offeringCore offering
FOLIO Holdings provides AI-driven and automated investment management services to individual investors through its digital platform at folio-sec.com. The company also offers 4rap, a financial services platform that enables financial institutions to deliver investment services to their own customers. FOLIO operates as a consolidated subsidiary of SBI Financial Services within the SBI Group ecosystem.
Product overview
FOLIO operates as a dual-entity company with distinct product portfolios. In Japan, 株式会社FOLIO offers two primary services: (1) an Asset Management Service (フォリオ) for individual investors accessible at folio-sec.com, and (2) 4rap, a financial services platform for financial institutions at 4rap.folio-sec.com. Separately, the US-based Folio (likely affiliated entity) provides a financial operations platform for the hospitality/hotel industry, raised $14M in Series A funding in July 2025. The product portfolio spans consumer-facing investment services, B2B fintech solutions for financial institutions, and hospitality-focused financial operations software.
Differentiator
Problem solved
Functional benefit
Products and services
- FOLIO Asset Management Service (フォリオの魅力) AI-driven asset management service offered to individual investors in Japan, providing access to various investment products through an automated, digital platform. Designed for retail investors seeking professional portfolio management without traditional advisory relationships.
- 4rap Financial Services Platform (金融機関向けサービス) Financial services platform specifically designed for financial institutions, enabling banks, securities firms, and asset managers to offer digital investment services to their customers. Operates as a B2B platform leveraging FOLIO's AI-driven investment technology.
Quantifiable outcome
- Improved hotel profitability and accelerated implementation speeds
Companies that use Folio
Customer profileSegments2 records
Ideal customer profiles2 records
Folio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Folio partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Folio competitors and assessment
Company assessmentDirect peers
- WealthNavi: WealthNavi is Japan's largest robo-advisor, offering automated, algorithmically-managed investment portfolios to retail investors — directly comparable to FOLIO's AI-driven asset management service in terms of product, customer base, and business model.
- Money Forward: Money Forward is a Japanese fintech providing both consumer personal finance/asset management tools and a B2B SaaS platform for financial institutions — a structurally similar dual B2C/B2B model to FOLIO's retail asset management and 4rap institutional platform.
- Mews: Mews is a cloud-based hospitality property management platform serving hotels. Its overlap with US Folio's hospitality financial operations platform in serving the same vertical with software-led financial workflow tools makes it a direct comparable for the US business.
Broad incumbents
- Monex Group: Monex Group operates one of Japan's leading online brokerages (Monex Securities) and previously backed FOLIO via Monex Ventures. Its online brokerage and crypto businesses overlap with FOLIO's retail investment and asset management offerings.
- Rakuten Securities: Rakuten Securities is one of Japan's largest online brokers, part of the Rakuten ecosystem, and was an early FOLIO investor. It competes for the same retail investor base with brokerage and asset management products.
- SBI Securities: SBI Securities is the largest online brokerage in Japan and a sister entity to FOLIO's parent (SBI Financial Services). It offers retail brokerage, investment trusts, and asset management products that compete with FOLIO's services.
- Nomura Securities: Nomura is Japan's largest investment bank and brokerage, with a broad asset management arm. It competes for retail and institutional investment flows and operates scale that dwarfs FOLIO.
- LINE Securities: LINE Securities (joint venture between LINE and Nomura) offers a mobile-first online brokerage and investment experience in Japan, targeting the same digital-native retail investors as FOLIO.
- Okasan Securities Group: Okasan Securities is a traditional Japanese securities firm that participated in FOLIO's 2024 funding round. As a regional incumbent with brokerage and asset management offerings, it operates in the same Japanese financial services market as FOLIO.
Others
- Plaid: Plaid provides financial data connectivity and infrastructure for financial institutions and fintechs. Its role as enabling infrastructure for digital financial services makes it a thematic peer to FOLIO's 4rap platform for financial institutions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Folio social profiles
Digital presenceFolio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Folio leadership team
Management profileNumber of profiles
Profiles8 records
Folio funding detail
Funding detailFunding overview
Funding rounds6 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Folio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Folio
What does Folio do?
FOLIO Holdings provides AI-driven and automated investment management services to individual investors through its digital platform at folio-sec.com. The company also offers 4rap, a financial services platform that enables financial institutions to deliver investment services to their own customers. FOLIO operates as a consolidated subsidiary of SBI Financial Services within the SBI Group ecosystem.
Is Folio a public or private company?
Folio is a private company. It is classified as corporate owned and is currently operating.
When was Folio founded?
Folio was founded in 2015. It employs 11 to 50 people.
Where is Folio based?
Folio is headquartered in Tokyo, Japan, in the Asia region.
How does Folio make money?
Two revenue lines are on record. Asset Management Services are the primary driver. The others are financial Operations Platform.
Who are Folio's main competitors?
Direct peers on record are WealthNavi, Money Forward and Mews. Broad incumbents are Monex Group, Rakuten Securities, SBI Securities, Nomura Securities, LINE Securities and Okasan Securities Group. Plaid is listed as an others.
Does Folio have an API?
No public API is recorded for Folio.
What industry is Folio in?
Folio's product category is Investment Management Platform. Its primary akta.pro industry code is FSAAABAM, Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs), with a secondary code of FSAAAMAI, Sub-Accounting & Platform Servicing (Omnibus, Intermediary/NSCC, Retirement Platforms). Its NAICS code is 523940 and its SIC code is 6282.