Folio

Investment Management Platformcorp.folio-sec.com

Company typePrivate
Founded2015
HeadquartersTokyo, Japan
Headcount11–50
GTM typeB2B and B2C
OfferingSoftware

Folio firmographics

Firmographics

Name: Folio
Legal name: 株式会社FOLIO
Website: https://corp.folio-sec.com
Company type: Private
Founded year: 2015
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

Folio industry classification

Industry

Product category: Investment Management Platform
NAICS: Portfolio Management and Investment Advice (523940)
SIC: Investment Advice (6282)
akta.pro primary industry: Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs) (FSAAABAM)
akta.pro secondary industry: Sub-Accounting & Platform Servicing (Omnibus, Intermediary/NSCC, Retirement Platforms) (FSAAAMAI)

Keywords

Investment management services
Asset management platform
Robo-advisory services
Financial institution technology
Wealth management platform

Where Folio is headquartered

Location

Headquarters

HQ city: Tokyo
HQ country: Japan
HQ region: Asia

Offices1 record

Markets served

Folio business model

Business model

GTM type: B2B and B2C
Offering type: Software
Cost components: Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

Asset Management Services: FOLIO Holdings (Japan) provides asset management services to clients. Revenue is generated through asset management fees from managing client portfolios within the SBI Group ecosystem.
Financial Operations Platform: Folio (US) provides a financial operations platform for hospitality businesses. The company generates revenue through platform licensing/subscription fees from hotels seeking improved profitability and financial management capabilities.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Folio product offering

Product offering

Core offering

FOLIO Holdings provides AI-driven and automated investment management services to individual investors through its digital platform at folio-sec.com. The company also offers 4rap, a financial services platform that enables financial institutions to deliver investment services to their own customers. FOLIO operates as a consolidated subsidiary of SBI Financial Services within the SBI Group ecosystem.

Product overview

FOLIO operates as a dual-entity company with distinct product portfolios. In Japan, 株式会社FOLIO offers two primary services: (1) an Asset Management Service (フォリオ) for individual investors accessible at folio-sec.com, and (2) 4rap, a financial services platform for financial institutions at 4rap.folio-sec.com. Separately, the US-based Folio (likely affiliated entity) provides a financial operations platform for the hospitality/hotel industry, raised $14M in Series A funding in July 2025. The product portfolio spans consumer-facing investment services, B2B fintech solutions for financial institutions, and hospitality-focused financial operations software.

Differentiator

Problem solved

Functional benefit

Products and services

FOLIO Asset Management Service (フォリオの魅力) AI-driven asset management service offered to individual investors in Japan, providing access to various investment products through an automated, digital platform. Designed for retail investors seeking professional portfolio management without traditional advisory relationships.
4rap Financial Services Platform (金融機関向けサービス) Financial services platform specifically designed for financial institutions, enabling banks, securities firms, and asset managers to offer digital investment services to their customers. Operates as a B2B platform leveraging FOLIO's AI-driven investment technology.

Quantifiable outcome

Improved hotel profitability and accelerated implementation speeds

Companies that use Folio

Customer profile

Segments2 records

Ideal customer profiles2 records

Folio technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Folio partnerships and signals

Strategic signal

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Folio competitors and assessment

Company assessment

Direct peers

WealthNavi: WealthNavi is Japan's largest robo-advisor, offering automated, algorithmically-managed investment portfolios to retail investors — directly comparable to FOLIO's AI-driven asset management service in terms of product, customer base, and business model.
Money Forward: Money Forward is a Japanese fintech providing both consumer personal finance/asset management tools and a B2B SaaS platform for financial institutions — a structurally similar dual B2C/B2B model to FOLIO's retail asset management and 4rap institutional platform.
Mews: Mews is a cloud-based hospitality property management platform serving hotels. Its overlap with US Folio's hospitality financial operations platform in serving the same vertical with software-led financial workflow tools makes it a direct comparable for the US business.

Broad incumbents

Monex Group: Monex Group operates one of Japan's leading online brokerages (Monex Securities) and previously backed FOLIO via Monex Ventures. Its online brokerage and crypto businesses overlap with FOLIO's retail investment and asset management offerings.
Rakuten Securities: Rakuten Securities is one of Japan's largest online brokers, part of the Rakuten ecosystem, and was an early FOLIO investor. It competes for the same retail investor base with brokerage and asset management products.
SBI Securities: SBI Securities is the largest online brokerage in Japan and a sister entity to FOLIO's parent (SBI Financial Services). It offers retail brokerage, investment trusts, and asset management products that compete with FOLIO's services.
Nomura Securities: Nomura is Japan's largest investment bank and brokerage, with a broad asset management arm. It competes for retail and institutional investment flows and operates scale that dwarfs FOLIO.
LINE Securities: LINE Securities (joint venture between LINE and Nomura) offers a mobile-first online brokerage and investment experience in Japan, targeting the same digital-native retail investors as FOLIO.
Okasan Securities Group: Okasan Securities is a traditional Japanese securities firm that participated in FOLIO's 2024 funding round. As a regional incumbent with brokerage and asset management offerings, it operates in the same Japanese financial services market as FOLIO.

Others

Plaid: Plaid provides financial data connectivity and infrastructure for financial institutions and fintechs. Its role as enabling infrastructure for digital financial services makes it a thematic peer to FOLIO's 4rap platform for financial institutions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Folio financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Folio leadership team

Management profile

Number of profiles

Profiles8 records

Folio funding detail

Funding detail

Funding overview

Funding rounds6 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Folio M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Folio

What does Folio do?

Is Folio a public or private company?

Folio is a private company. It is classified as corporate owned and is currently operating.

When was Folio founded?

Folio was founded in 2015. It employs 11 to 50 people.

Where is Folio based?

Folio is headquartered in Tokyo, Japan, in the Asia region.

How does Folio make money?

Two revenue lines are on record. Asset Management Services are the primary driver. The others are financial Operations Platform.

Who are Folio's main competitors?

Direct peers on record are WealthNavi, Money Forward and Mews. Broad incumbents are Monex Group, Rakuten Securities, SBI Securities, Nomura Securities, LINE Securities and Okasan Securities Group. Plaid is listed as an others.

Does Folio have an API?

No public API is recorded for Folio.

What industry is Folio in?

Folio's product category is Investment Management Platform. Its primary akta.pro industry code is FSAAABAM, Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs), with a secondary code of FSAAAMAI, Sub-Accounting & Platform Servicing (Omnibus, Intermediary/NSCC, Retirement Platforms). Its NAICS code is 523940 and its SIC code is 6282.