CrossEngage
- Company typePrivate
- Founded2015
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What CrossEngage does
CrossEngage, founded in 2015 in Berlin, is a customer data and cross-channel engagement platform now operating as Spotler ActivatePro within Spotler's broader marketing cloud. The platform unifies first-party customer data collection, 360° profile construction, and real-time behavioral capture with no-code predictive modeling (CLV, conversion, churn), intelligent audience segmentation, and visual cross-channel journey orchestration across email, mobile push, WhatsApp, SMS, and social. Its technology stack includes an API- and webhook-driven data activation layer, AI modules (Predict, Chat+, AI Analytics, Generative AI), and integrations such as the strategic Shopware partnership.
The company serves enterprise and mid-market customers primarily in DACH retail and commerce (Globus, Manufactum, Peek & Cloppenburg, Porta, Walz, FondOf), with additional reference accounts in real estate (Scout24) and transportation (Deutsche Bahn), and secondary focus on B2B lead management and public sector communication. Distribution is enterprise field sales plus inside sales, with localized sites in Germany, the UK, the Netherlands, Sweden, Spain, and Australia. The company holds ISO 27001, GDPR, and WCAG compliance certifications, lowering procurement friction for regulated European buyers.
Monetization is SaaS subscription with custom quote-based annual contracts, sold as the ActivatePro core plus attach modules (Mail+, MailPro, SendPro, CRM, Momice, Brand ID, Activate Search, Connect, Predict, Chat+, Message). CrossEngage has raised approximately $14.5M in disclosed venture funding across rounds in 2016, 2017, 2019, and 2020 from Earlybird Venture Capital, Vorwerk Ventures, Project A Ventures, Target Partners, IBB Ventures, 42CAP, NAP, and Capnamic, and acquired Gpredictive in September 2020 to bring predictive modeling in-house.
CrossEngage firmographics
Firmographics- Name
- CrossEngage
- Legal name
- Spotler
- Website
- https://crossengage.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
CrossEngage industry classification
Industry- Product category
- Customer Data & Engagement Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
Keywords
Where CrossEngage is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
CrossEngage business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Cloud-based SaaS platform sold as subscription with monthly, annual, or multi-year contract options. Part of Spotler's broader marketing cloud portfolio including CRM, Email Marketing, Events, and other modules.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
CrossEngage product offering
Product offeringCore offering
CrossEngage is a customer data and engagement platform that combines a Customer Data Platform (CDP) with cross-channel campaign management. It collects and unifies first-party customer data into 360° profiles, applies AI/ML-driven predictive scoring (CLV, churn, conversion), and orchestrates personalized real-time campaigns across email, mobile push, and other channels via APIs, webhooks, and SFTP integrations.
Product overview
CrossEngage (Spotler ActivatePro) is a modular customer intelligence platform consisting of a core Customer Intelligence Platform (ActivatePro) supported by a Customer Data Platform (Activate) for first-party data collection and unified profiling. The offering includes AI-powered predictive analytics (Predict), conversational AI chatbots (Chat+), and AI analytics for natural language data queries. Marketing automation is enabled through email platforms (Mail+, MailPro, SendPro), B2B CRM, and event management solutions (Momice, Let's Get Digital). The ecosystem is unified through integration tools (Connect, Spotler APIs) enabling connections with CRM systems, ecommerce platforms, and other business software. Additional capabilities include digital asset management (Brand ID), site search with recommendations (Activate Search), reputation management (Engage), and one-on-one messaging (Message), all orchestrated through a Marketing Cloud for B2B or Commerce depending on the target segment.
Differentiator
Problem solved
Functional benefit
Brands
- ActivatePro: Customer Intelligence Platform for customer data management, predictive analytics, audience management, and campaign orchestration
- Activate
- Activate Search
- Brand ID
- Chat+
- Connect
- CRM
- Engage
- Let's Get Digital
- Mail+
- MailPro
- Message
- Momice
- SendPro
- Predict
Products and services
- ActivatePro (formerly CrossEngage) A customer intelligence platform that unifies first-party customer data management, no-code predictive modeling, intelligent audience management, real-time cross-channel campaign management, and data activation for B2B and commerce enterprises.
- Activate (Customer Data Platform) Customer Data Platform that collects first-party customer data for smart profiling and journey orchestration, enabling creation of smart segments and automations across email and other channels.
- Predict (Predictive Analytics AI) Predictive analytics AI that uses advanced machine learning to predict customer lifetime value, conversion probabilities, and churn risk without requiring data science expertise.
- Chat+ (Conversational AI Chatbots) Intelligent chatbots powered by conversational AI that automate common queries and provide fast customer support responses.
- Spotler Connect (Integration Platform) Integration platform enabling connection of any business software system to the marketing stack, including CRM, ecommerce platforms, and data pipelines.
- Spotler CRM B2B lead management solution for attracting and nurturing leads, managing customers, tasks, and pipeline activities.
- Mail+ (Email Marketing Automation) Email marketing automation platform for sending personalised newsletters and automated email campaigns.
- MailPro (Multi-brand Email Marketing) Multi-brand email marketing solution for managing consistent communications across multiple brands.
- SendPro (Transactional Email Delivery) Transactional email delivery service that transforms essential updates into branded personalised experiences.
- Engage (Reputation Management) Reputation management and monitoring solution that keeps track of brand presence across channels.
- Momice (Event Management) Event management platform for organising events from invites to registration to check-ins and follow-ups.
- Let's Get Digital (Event Engagement Platform) Event engagement platform for digital event experiences and attendee management.
- Brand ID (Digital Asset Management) Digital asset management solution for organising, managing, and distributing brand assets.
- Activate Search (Site Search) User-friendly site search solution to help shoppers find products faster with smart recommendations.
- Message (1-on-1 Communications) One-on-one communications platform for personalised customer messaging interactions.
- Spotler APIs Programmatic interfaces enabling customisation of integrations and extension of platform capabilities through APIs supporting webhooks and SFTP data transfer.
Quantifiable outcome
- Achieved customer centricity in very short time with quantum leap in productivity
Companies that use CrossEngage
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
CrossEngage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
CrossEngage partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopwarecoreStrategic partnership for e-commerce integration. Spotler x Shopware partnership provides deep integration between Spotler's marketing cloud and Shopware's e-commerce platform, enabling retailers to leverage customer data and marketing automation directly within their Shopware-powered stores.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
CrossEngage competitors and assessment
Company assessmentDirect peers
- BlueConic: Pure-play customer data platform focused on first-party data unification, profile building, and audience activation for B2C enterprises. Closely matches CrossEngage's Activate CDP positioning and retail/commerce customer mix.
- mParticle: Customer data platform specializing in data ingestion, identity resolution, and activation across channels. Directly comparable on the CDP core with similar predictive and audience-building capabilities.
- Iterable: Cross-channel marketing platform combining segmentation, journey orchestration, and predictive AI (with goals-based messaging). Comparable to ActivatePro's real-time cross-channel campaign management plus predictive modeling stack.
- Insider: Cross-channel customer engagement platform with predictive segmentation, journey orchestration, and personalization across web, app, email, SMS, and WhatsApp. Strong overlap with ActivatePro in mid-market and enterprise commerce.
- Optimove: Customer data platform combined with multilichannel campaign orchestration and predictive customer modeling (CLV, churn). Direct functional analogue to ActivatePro's CDP-plus-AI-plus-campaign-management thesis.
- Klaviyo: B2C CRM and marketing automation platform built around first-party commerce data, segmentation, and personalized messaging. Highly comparable for retail/e-commerce customers with similar CDP-adjacent capabilities.
- Brevo (Sendinblue): European-headquartered marketing platform offering email, SMS, CRM, and increasingly CDP-like data unification. Comparable to ActivatePro's marketing-cloud-in-one positioning for SMB and mid-market, with EU regulatory familiarity.
Broad incumbents
- Segment (Twilio): Twilio-owned CDP with deep integrations into the Twilio Engage customer engagement stack. Competes head-to-head in CDP while benefiting from Twilio's broader communications and engagement portfolio.
- Salesforce Marketing Cloud: Enterprise marketing cloud with Data Cloud (CDP), Journey Builder, Email Studio, and AI (Einstein). Competes broadly against ActivatePro with bundled enterprise contracts and significantly larger scale.
- Adobe Experience Cloud: Adobe's enterprise marketing and CDP stack (including Real-Time CDP and Journey Optimizer). Competes for the same large enterprise accounts with deep CRM/analytics integration.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
CrossEngage social profiles
Digital presenceCrossEngage compliance and trust
Trust signalCompliance3 records
CrossEngage financial estimates
Financial estimateRevenue estimate
Valuation estimate
CrossEngage leadership team
Management profileNumber of profiles
Profiles4 records
CrossEngage funding detail
Funding detailFunding overview
Funding rounds4 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CrossEngage M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CrossEngage
What does CrossEngage do?
CrossEngage is a customer data and engagement platform that combines a Customer Data Platform (CDP) with cross-channel campaign management. It collects and unifies first-party customer data into 360° profiles, applies AI/ML-driven predictive scoring (CLV, churn, conversion), and orchestrates personalized real-time campaigns across email, mobile push, and other channels via APIs, webhooks, and SFTP integrations.
Is CrossEngage a public or private company?
CrossEngage is a private company. It is classified as venture growth investor backed and is currently operating.
When was CrossEngage founded?
CrossEngage was founded in 2015. It employs 11 to 50 people.
Where is CrossEngage based?
CrossEngage is headquartered in Berlin, Germany, in the Europe region.
How does CrossEngage make money?
One revenue line is on record: saaS Subscription.
Who are CrossEngage's main competitors?
Direct peers on record are BlueConic, mParticle, Iterable, Insider, Optimove, Klaviyo and Brevo (Sendinblue). Broad incumbents are Segment (Twilio), Salesforce Marketing Cloud and Adobe Experience Cloud.
Does CrossEngage have an API?
Yes. Provides flexible data transfer capabilities including webhooks and SFTP for data synchronization and activation use cases. The platform offers programmatic control and management of customer data via API, enabling data export of complete raw customer records.
What industry is CrossEngage in?
CrossEngage's product category is Customer Data & Engagement Platform. Its primary akta.pro industry code is BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO). Its NAICS code is 518 and its SIC code is 7372.