What BallerTV does

BallerTV (legal entity Baller, Inc.) operates a live and on-demand video streaming platform focused exclusively on youth sports in the United States. The company streams basketball, volleyball, soccer, and more than two dozen other sports from thousands of events annually across all 50 states, serving three primary user segments: youth athletes seeking game footage for skill development and college recruitment visibility, parents and family members who cannot attend events in person, and coaches/scouts (including NCAA Division I, II, III & NAIA) who use the platform for talent identification and opponent scouting. Dwyane Wade serves as a brand ambassador, lending celebrity credibility to the recruitment thesis.

The platform's core technology is a live and on-demand video streaming product distributed via ballertv.com and iOS/Android mobile applications. Content acquisition relies on a distributed event contractor network — independent videographers recruited and trained by BallerTV — rather than owned production infrastructure, enabling nationwide event coverage without linear cost scaling. Platform features include live event streaming, a searchable Game Library with a Game Finder tool, a User Content Platform supporting uploads and sharing, customized Athlete Highlight Reels, and integrations with Google SSO, Twitter/Facebook sharing, Google Analytics, and third-party payment processors. A 2019 acquisition of FieldVision expanded the technology base. The company maintains core partnerships with AAU, USA Volleyball, Nike EYBL, Triple Crown Sports, 3Step Sports, Adidas Gauntlet, and The Hoop Group, and has launched sport-specific sub-brands (BallerTV Basketball, BallerTV Volleyball).

BallerTV generates revenue through two channels: auto-renewing subscriptions (monthly and annual tiers) providing access to live broadcasts and stored content, and one-time digital-goods purchases including highlight reels and event video recordings. Distribution is direct-to-consumer via web and mobile apps for individual subscribers, while sports organization partnerships function as a supply-side channel that drives event acquisition and downstream viewership. The company is privately held, headquartered in Pasadena, California, with 101-250 employees and two disclosed funding rounds (a $1.5M Album VC-led round in May 2018 and a subsequent round with Aurum Partners, I2BF Global Ventures, and Index Ventures in November 2018).

Name

BallerTV

Legal name

Baller, Inc.

Website

https://ballertv.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

BallerTV operates a live and on-demand video streaming platform for youth sports across the US, streaming thousands of basketball, volleyball, and soccer events. It serves athletes seeking recruitment exposure, parents watching remotely, and NCAA coaches scouting talent, monetizing via subscriptions and digital goods.

Ownership category

akta.pro rank

Product category

Youth Sports Streaming

NAICS

Other Spectator Sports (711219)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Direct-to-Consumer (DTC) Sports Streaming Platforms (MPAKAOAA)

akta.pro secondary industries

Sports Live Streaming Platforms (MPACACAF), Sports Highlights, Clips & VOD Libraries (MPAKAOAF)

Keywords

• Live sports streaming
• Youth sports broadcasting
• Amateur athletics platform
• Sports video streaming
• Event broadcasting service

Headquarters

HQ city

Pasadena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Service: Auto-renewing subscription providing access to live broadcasts and stored user content. Users select monthly or annual billing cycles with automatic periodic charges on the subscription billing date anniversary.
2. Digital Goods - Highlight Reels: One-time purchase of customized video products such as highlight reels and player clips. Once access is granted, purchases are final with no refunds issued.
3. Digital Goods - Video Recordings: Purchase of video recordings, live video, still images, and audio recordings from events. Digital goods sales are final upon access being granted.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

BallerTV operates a live and on-demand streaming platform that broadcasts youth sports events including basketball, volleyball, soccer, and other amateur sports from thousands of events across the United States. The platform is offered to consumers via a subscription membership with monthly or annual billing cycles, accessible through the website and iOS/Android mobile applications. In addition to streaming access, the company sells digital goods such as customized athlete highlight reels and individual event video recordings as one-time purchases.

Product overview

BallerTV is a single, unified streaming platform for live and on-demand youth sports coverage. The core platform (BallerTV Streaming Platform) provides live streaming and video-on-demand for over 27 sports including basketball, volleyball, soccer, and more. The Game Library enables on-demand review of recorded games. The platform includes a Game Finder for discovering specific events, an Athlete Recruitment Network connecting athletes with college scouts, and a Highlight Reels add-on service for customized video products. Event coverage is powered by a distributed network of event contractors.

Differentiator

Problem solved

Functional benefit

Brands

• BallerTV Basketball: Basketball-focused organization category within the BallerTV platform for streaming basketball events and tournaments.
• BallerTV Volleyball

Products and services

• BallerTV Streaming Membership Auto-renewing subscription providing access to live broadcasts of youth sports events (basketball, volleyball, soccer, and more) and on-demand video library of past games, available with monthly or annual billing cycles, accessible via website and iOS/Android mobile apps.
• Athlete Highlight Reels Customized video products featuring individual athlete performances such as highlight reels and player clips, sold as one-time digital good purchases for personal use, recruitment portfolios, or sharing. Final sale, no refunds once access is granted.
• Event Video and Media Recordings One-time purchases of individual event video recordings, live video captures, still images, and audio recordings from youth sports events across the platform. Digital goods sales are final upon access being granted.

Quantifiable outcome

• NCAA Division I, II, III & NAIA coaches actively use the platform for talent identification

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• AAU (Amateur Athletic Union)coreStrategic or Co-development PartnerAAU is a major youth sports organization whose events including AAU Girls' Junior National Volleyball Championships and AAU Basketball tournaments are streamed on BallerTV. This partnership provides access to high-profile youth sporting events and connects the platform with athletes, coaches, and families involved in AAU programs.
• USA VolleyballcoreStrategic or Co-development PartnerUSA Volleyball is the national governing body for volleyball whose junior national championships (including USA Volleyball 11-13 Girls Junior National Championship) are streamed on BallerTV, providing access to elite youth volleyball competitions.
• Nike EYBLcoreStrategic or Co-development PartnerNike's Elite Youth Basketball League events are featured on the platform, connecting BallerTV with top-tier youth basketball talent and high-profile tournaments.
• Triple Crown SportscoreStrategic or Co-development PartnerMajor tournament operator whose youth basketball and volleyball events are streamed on the platform, enabling coverage of significant youth sporting events.
• 3Step SportscoreStrategic or Co-development PartnerLarge youth basketball organization whose events are featured on the platform, expanding coverage of youth basketball tournaments.
• Grassroots 365minorStrategic or Co-development PartnerYouth basketball event organizer whose tournaments are streamed on BallerTV, contributing to the platform's basketball event catalog.
• Hoop Group (The)coreStrategic or Co-development PartnerPremier youth basketball development organization whose events are streamed on BallerTV, connecting with basketball players, coaches, and families.
• Adidas GauntletcoreStrategic or Co-development PartnerAdidas-sponsored elite youth basketball circuit whose events are streamed on the platform, featuring top recruiting events.
• Dwyane WadecoreGTM or Marketing PartnerNBA Hall of Famer who has publicly endorsed BallerTV, stating 'BallerTV is changing the game of sports broadcasting.' Serves as a brand ambassador bringing celebrity credibility to the platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NFHS Network: Direct-to-consumer live and on-demand streaming platform for high school sports in the US, operated with the National Federation of State High School Associations. Closely comparable in audience (amateur athletes and their families), product (subscription live + VOD), and event-driven GTM via school/state partnerships.
• Hudl: Team video and analytics platform used by high school and club sports teams to upload, share, and review game footage. Comparable in youth-sports video workflow, athlete recruitment use case, and subscription SaaS monetization, with overlap in coaches/scouts as a customer segment.
• PlayOn Sports: Streaming and content platform focused on high school and amateur athletics in the US, including the NFHS Network and Athletic .TV. Comparable in DTC subscription model for amateur sports and partnership-led distribution to schools and athletic associations.

Broad incumbents

• FloSports: Subscription-based DTC live streaming platform covering a wide range of amateur and niche sports. Comparable in subscription streaming model and youth/amateur focus, but at significantly larger scale and across many more sports verticals.
• ESPN+: Disney's DTC sports streaming subscription offering broad live and on-demand sports coverage. Comparable as a subscription sports streaming destination, but operates at much larger scale, mixes professional and amateur rights, and has the brand and capital to outbid for premium youth event rights.

Emerging players

• Veo Technologies: AI-powered sports recording platform using automated pan-tilt cameras to capture amateur games. Comparable in target market (youth and amateur team sports) and event video library model, with a differentiated hardware/AI approach to the same contractor-style capture problem.
• Pixellot: Automated, multi-camera sports production systems used by leagues, schools, and federations to stream games without on-site operators. Comparable in serving youth and amateur sports organizations with scalable streaming, but using fixed-installation automation rather than BallerTV's mobile contractor model.
• Krossover: Game-film breakdown and analytics service for youth, high school, and college teams. Comparable in athlete highlight reels, coach/scout workflow, and team/club subscription model, with a narrower analytics focus vs. BallerTV's live streaming emphasis.
• GoFan: Digital ticketing and fan engagement platform for high school and youth sports events operated by eShow. Comparable in serving the same youth sports organization buyer and event-driven distribution, with overlap in driving family engagement around amateur events.

Others

• Sportradar: Global sports data and technology provider serving leagues, media, and betting operators with data, content, and streaming infrastructure. Comparable as an enabling technology and content layer in amateur and youth sports data/video, though positioned as a B2B infrastructure vendor rather than a DTC consumer platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/baller_tv
• Facebookfacebook.com/ballertv
• LinkedInlinkedin.com/company/baller

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BallerTV